Competitiveness of Export-Based Competitiveness of Export-Based Small and Medium Industries (IKM): Case Study of Creative in DKI Jakarta

2021 ◽  
Vol 9 (1) ◽  
pp. 21-37
Author(s):  
Karil - Maulita
Keyword(s):  
Manufacturing Industry ◽  
Survey Methods ◽  
Matrix Analysis ◽  
Market Penetration ◽  
Space Matrix ◽  
The Right ◽  
Industry Sectors ◽  
Forward Integration ◽  
Backward Integration

Ministry of Industry assesses that the processing industry is still consistently contributing the most to the achievement of export value national. There are manufacturing industry sectors that have achieved low scores on the contribution of export value. Namely the apparel industry, wood industry, and industrial furniture. There are obstacles and problems for the three industries to increase export value. The problem is the low competitiveness of the three industries in exporting. This study aims to analyze and see the condition of the competitiveness of the Small and Medium Creative Industry in the KI Jakarta based on exports from the supply-side analysis. This research is qualitative research using interview and survey methods. The samples of this research were Furniture / Furniture IKM, Batik IKM, and Handicraft IKM which succeeded in contributing the export contribution value to IKM. The results of this study indicate that the conditions of the three creative SMIs in Jakarta have different capabilities and strategies in contributing to export value. Based on the results of the SWOT and SPACE matrix analysis, a special strategy is needed to increase competitiveness. Among them, the right strategies are Furniture IKM and Handicraft IKM located in the quadrant size “aggressive” which indicates that the Furniture IKM in DKI Jakarta is in a very good position in using its internal strength. Therefore, the strategies suitable for use by IKM Furniture in DKI Jakarta include market penetration strategy, market development, product development, backward integration, forward integration, horizontal integration, or diversification. Meanwhile, IKM Batik is in the quadrant position “Conservative” which indicates that IKM Batik is in a low or weak competitive position and must improve the company's strategic position to have strong competitiveness

scholarly journals Strategi Bersaing Perusahaan Taksi Dalam Menghadapi Perubahan Lingkungan

2019 ◽  
Vol 3 (1) ◽  
pp. 1
Author(s):  
Ahmad Saifi Athoillah ◽  
Muhammad Firdaus ◽  
Bunasor Sanim
Keyword(s):  
Competitive Strategy ◽  
Matrix Analysis ◽  
Market Penetration ◽  
Descriptive Approach ◽  
Score Model ◽  
Quantitative Descriptive ◽  
Internal And External Factors ◽  
Qspm Matrix ◽  
Forward Integration ◽  
Backward Integration

<p>This study aimed to analyze the satisfaction of taxi passengers, analyze the internal and external factors in PT A and formulate the competitive strategy with conventional taxi competitor and online taxi companies. The scope og this research is specifically focused on the competitive staretgy at strategic business unit level. This study is uses quantitative and quantitative descriptive approach. Data analysis techniques used are porter five score model, IFE, EFE, IE and QSPM. The results of this study on the analysis of IFE, PT A shows that the highest strength is on a strong, strategic distribution network of taxi in big cities. Meanwhile, the highest threat is standardization of tariff, number of taxi, and minimum identify of online taxi. Furthermore, IE matrix analysis shows that PT A is in quadrant I (grow and build strategy). The decision making stage with QSPM matrix has the order of strategic prority as follows: forward integration, backward integration, horizontal integration, product development, market penetration, and market development.<br />Keywords: EFE, IFE, IPA, QSPM, competitive strategy</p>

scholarly journals Competititve strategy of taxi company in facing environmental changes

2019 ◽  
Vol 12 (1) ◽  
pp. 66
Author(s):  
Ahmad Saifi Athoillah ◽  
Muhammad Firdaus ◽  
Bunasor Sanim
Keyword(s):  
Competitive Strategy ◽  
Environmental Changes ◽  
Matrix Analysis ◽  
Market Penetration ◽  
Descriptive Approach ◽  
Quantitative Descriptive ◽  
Internal And External Factors ◽  
Qspm Matrix ◽  
Forward Integration ◽  
Backward Integration

This study aims to analyze the satisfaction of taxi passengers, the internal and external factors in PT XYZ and formulate the competitive strategy with conventional taxi competitor and online taxi companies. The scope of this research is specifically focused on the competitive strategy in strategic business unit level. This study uses quantitative descriptive approach. The data analysis techniques used are IFE, EFE, IE, and QSPM. The result of this study on the analysis of EFE, PT XYZ shows that the highest strength is on a strategic distribution network of taxi in big cities. Meanwhile, the highest threats are standardization of tariff, number of taxi, and minimum identity of online taxi. Furthermore, IE matrix analysis shows that PT XYZ is in quadrant I (grow and build strategy). The decision making stage based on QSPM matrix has the order of strategic priority as follows: forward integration, backward integration, horizontal integration, product development, market penetration, and market development.

scholarly journals Mathematical Analysis of Supply Chain Optimization focusing on Artificial Neural Network: A case study in Apparel Manufacturing Organization

2022 ◽  
Author(s):  
Shibbir Ahmad ◽  
Mohammad Kamruzzaman
Keyword(s):  
Supply Chain ◽  
Supplier Selection ◽  
Selection Criteria ◽  
Manufacturing Industry ◽  
Supply Chain Optimization ◽  
Apparel Manufacturing ◽  
Manufacturing Organizations ◽  
Manufacturing Organization ◽  
The Right

Abstract In this study, implemented artificial nueral network (Ann) in apparel manufacturing organizations to optimize the supply chain converging on right supplier selection by analyzing their performance criteria.Moreover, data collected from three diffrents factory to analyze the efficiney and profit -loss status of that units. Furthermore, analyze the supplier selection criteria of three suppliers in order to select the right supplier at the real time in apparel manufacturing industry . This study shows that it can be saved 20 % of the total cost.

scholarly journals ANALISIS STRATEGI PEMASARAN JAMUR RIMBA JAYA MUSHROOM

2018 ◽  
Vol 6 (2) ◽  
pp. 156-168
Author(s):  
Arminsyurita Arminsyurita
Keyword(s):  
Joint Venture ◽  
Marketing Strategies ◽  
Matrix Analysis ◽  
Market Penetration ◽  
Market Demand ◽  
Horizontal Integration ◽  
Unmet Demand ◽  
Swot Matrix ◽  
Competitive Prices ◽  
Backward Integration

Rimba Jaya Mushroom as companies engaged in the agribusiness industry in the procurement of vegetables and mushrooms to face the problem: unmet demand, the capacity of the products that do not satisfy the market demand and competition from companies that must be observed. Therefore, companies need a strategic move to float the mushroom’s business in order to seize the opportunities facing the problem that continuity and corporate objectives can be achieved. This study aims to identify factors internal environment (Strengths, -Weakness) and external environmental factors (Opportunities-Threats) that affect marketing company, and analyze marketing strategies of Rimba Jaya Mushroom. Based on the results of the SWOT matrix analysis charts and diagrams IE the company's marketing strategy can be recommended Rimba Jaya Mushroom, among others, by taking market share for market penetration at competitive prices, concentration through backward integration is to establish relationships with suppliers, fore the concentration through integration with how to take over the function of the overall distribution, concentration through horizontal integration with a collaborative effort with the work on the market continues to foster relationships with several similar companies that are members of the association of Mushroom’s Company that exist or may hold a joint venture with the company.

scholarly journals A DEVELOPMENT STRATEGY FOR DAIRY GOAT FARMS IN BOGOR REGENCY - WEST JAVA

2016 ◽  
Vol 41 (3) ◽  
pp. 161-171 ◽  
Author(s):  
L. Cyrilla ◽  
B. P. Purwanto ◽  
D. A. Astuti ◽  
A. Atabany ◽  
A. Sukmawati
Keyword(s):  
Development Strategy ◽  
Study Data ◽  
Grand Strategy ◽  
Matrix Analysis ◽  
Dairy Goat ◽  
Market Penetration ◽  
Internal Factors ◽  
External Threats ◽  
Rapid Appraisal ◽  
Space Matrix

The objectives of present study were to formulate development strategies for dairy goat' farms that capable of supporting goat's milk agribusiness. Three medium scale dairy goat farms located in Bogor Regency which has population of more than 100 heads and has established more than 10 years were purposively selected for the study. Data were collected during February to May 2014. The design of this study was based on descriptive qualitative approach (rapid appraisal approach). Data were analized using internal factors evaluation (IFE) and external factors evaluation (EFE), strategic position and action evaluation (SPACE) matrix, and grand strategy matrix. It was revealed that dairy goat farms in Bogor Regency were located in quadrant I in SPACE matrix, which was on the aggressive strategy. Dairy goat farms have many resource advantages, despite facing various threats. The Grand Strategy Matrix analysis showed that dairy goat farms were in quadrant I. Dairy goat farms were in an excellent position to take advantage of the opportunities, overcome internal weaknesses and avoiding multiple external threats. The best strategies to be selected for dairy goat farms were market penetration and product development. 

scholarly journals Pentingnya Strategi Bisnis Yang Tepat Dalam Mempertahankan Eksistensi Suatu Usaha (Studi Kasus: Penutupan Sevel)

2019 ◽  
Vol 3 (1) ◽  
Author(s):  
Ari Yuliani Dan Eko Harry Susanto
Keyword(s):  
Action Plan ◽  
Business Strategies ◽  
Market Penetration ◽  
Matrix Space ◽  
Swot Matrix ◽  
Factor Evaluation ◽  
Space Matrix ◽  
The Right ◽  
Qspm Matrix ◽  
Do So

Sevel is a well known brand for convinience store that has thousand outlets in seventeen countries. In June 2018 Sevel had to stop their business in Indonesia due to the buyout failure by Charoen Pokphand. Sevel should have still operate their business as they have strong management and infrastructure to do so. The purpose of this study is to examine whether the business strategies they had been running for is the right strategies and if its not, what kind of strategies should be applied for the company business. The analysis methods of this research use five matrix, i.e Internal Factor Evaluation (IFE) Matrix, Eksternal Factor Evaluation (EFE) Matrix, Competitive Profil Matriks (CPM), SWOT Matrix, SPACE Matrix, Internal Eksternal (IE) Matrix and QSPM. The QSPM matrix result shows that Sevel should focus on market penetration strategy in 2016 as there were so many factors, either form internal or eksternal environment, to support their action plan while they still can run few strategies from retrenchement strategy as necessary.

scholarly journals STRATEGI PENINGKATAN PEMASARAN PRODUK BODY SCRUB DI PT. ARJUNA YOGA SAKTI DENPASAR

2019 ◽  
Vol 7 (2) ◽  
pp. 321
Author(s):  
Ida Ayu Komang Tricahyani ◽  
Luh Putu Wrasiati ◽  
I Wayan Gede Sedana Yoga
Keyword(s):  
Development Strategy ◽  
External Factor ◽  
Matrix Analysis ◽  
Internal Factor ◽  
The Matrix ◽  
Factor Evaluation ◽  
Media Platform ◽  
Strong Position ◽  
Forward Integration ◽  
Backward Integration

This study aims to: 1) analysing internal factor (strengths and weakness) and external factor (opportunity and threats) in the marketing of body scrub product by PT. Arjuna Yoga Sakti; 2) formulating alternative strategy which can be used on body scrub by PT. Arjuna Yoga Sakti; 3) establish a priority strategy for increasing the marketing for body scrub product by PT. Arjuna Yoga Sakti. Business development strategy is determind by using SWOT (Strenght, Weakness, Opportunities and Threats) matrix analysis, supported by quantitative analysis was using matrix EFE, IFE, IE and QSPM. The result showed that the weight value for matrix Internal Factor Evaluation (IFE) was 3,23 (strong position) and External Factor Evaluation (EFE) was 2,53 (relatively moderate). In the Matrix Internal External (IE) strategy that must be done was to grow and establish strategies (growth and build), which consist of an intensive strategy (market penetration, market development and product development) or integrative strategies (backward integration, forward integration and integration horizontal). The priority strategy that can be applied for body scrub by PT. Arjuna Yoga Sakti is to feature the product advantages against other products and to create a social media platform as well as website about body scrub. Keywords: Body scrub, SWOT, QSPM and PT. Arjuna Yoga Sakti

scholarly journals SWOT Analysis on The Transformation of Islamic Higher Education

2019 ◽  
Vol 5 (2) ◽  
pp. 159-174
Author(s):  
Muhammad Solihin ◽  
Jalaludin Jalaludin ◽  
Mona Novita ◽  
M. Syukri Ismail
Keyword(s):  
Higher Education ◽  
Qualitative Method ◽  
Swot Analysis ◽  
Education Institution ◽  
Matrix Analysis ◽  
Academic Ethics ◽  
External Conditions ◽  
Space Matrix

The purpose of this study was to analyze the internal and external conditions of STAI (Sekolah Tinggi Agama Islam/Islamic Higher Education) Yasni Muara Bungo in formulating a strategy for changing the form of a higher education institution using TOWS and SPACE Matrix analysis tools as new model of SWOT analysis. This is a case study using a descriptive qualitative method. Data collection techniques were conducted using interviews, surveys and questionnaires. The data obtained were analyzed using TOWS and SPACE matrices. The result of TOWS matrix analysis shows that some alternatives can be applied by STAI Yasni Muara Bungo in changing its form to IAI or Institut Agama Islam (Islamic Institute) Yasni Muara Bungo are the following: (1) Strengthening the input of higher education components (Funding / education costs); (2) Developing of educational / academic, cultural and academic ethics programs in STAI Yasni Muara Bungo; and (3) Improving the quality of the curriculum that is integrated with Islamic elements, global and modern projections. While the results of the SPACE matrix show STAI Yasni Muara Bungo is in the Aggressive quadrant, meaning that it has more dominant strengths and opportunities than weaknesses and threats, making it very possible to be developed into the Islamic Institute of Religion (IAI) Yasni Muara Bungo.

scholarly journals STRATEGI PEMASARAN USAHA MIKRO CITRONG (CHEESE STICK TERONG) KELOMPOK WANITA TANI MENTARI BINAAN ORGANISASI IAAS LC UNPAD

2020 ◽  
Vol 8 (2) ◽  
pp. 94
Author(s):  
Lusi Wulan Safitri
Keyword(s):  
Marketing Strategy ◽  
Market Penetration ◽  
Agriculture Sector ◽  
Internal Position ◽  
External Position ◽  
Study Case ◽  
Qspm Matrix ◽  
The Village ◽  
Forward Integration ◽  
Backward Integration

Genteng village's potential in agriculture sector is dominated by various vegetables commodities, one of which is eggplant. The Village Concept Program that was held in 2016 have been successful on creating a collaboration between IAAS LC Unpad and Kelompok Wanita Tani Mentari, which is a snack called Citrong with eggplant as it's main ingredient. The development of Citrong as a micro business doesn't always go as planned, because Kelompok Wanita Tani Mentari still can't market this product. So, marketing strategy is needed. This research aims to create a marketing strategy of Citrong micro business for Kelompok Wanita Tani Mentari. This research use qualitative design with study case as research technique. IFAS, EFAS, IE, and QSPM matrix are used for data analysis. The results of this research is micro business of Citrong in cell II (average internal position and high external position) which shows the type of strategy “Growth and Build”. So,marketing strategy that can be applied are intensive strategies such as market penetration, market development, and product development or integrated strategies such as backward integration, forward integration and horizontal integration.Keywords : Citrong, Marketing Strategy, Micro Business

scholarly journals THE DIFFERENT APPROACHES FOR THE MARKET SEGMENT B2G (B2A) COMPARED TO B2B AND B2C, BASED ON A CASE STUDY FOR INFRASTRUCTURE IN THE PHILIPPINES

2020 ◽  
Author(s):  
Bernhard Alexander Krah ◽  
Keyword(s):  
The Philippines ◽  
Market Penetration ◽  
Market Segment ◽  
Pipe System ◽  
Business To Consumer ◽  
The Right ◽  
Marketing Methods ◽  
Business To Business ◽  
A Company

In today´s highly competitive marketing methods, the market segments B2B (Business-to-Business) and B2C (Business-to-Consumer) are very well established and applied. The worldwide largest market segment, the B2A/B2G (Business-to-Administration/Business-to-Government) however, has until now received little or no attention in the literature. In the theoretical part of this paper, a focus has been placed on the measurements, how a company is able to find the right approach to operate its business successfully in this very specific business segment, where the players have completely different motivations. The aim of this paper is to gain insight into the basic concepts what rules must be followed to avoid delays, errors and losses, especially considering suppliers, who want to work internationally. This paper is complemented by a case study of an infrastructure product (sewage pipe system), that was manufactured and successfully launched and installed in the Philippines. This research shows the strategy for an infrastructure product market penetration for a new player in the market, with a „non-existent “product.

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