Library Signage and Information Graphics

2021 ◽  
pp. 444-451
Author(s):  
Edeama O. Onwuchekwa
Keyword(s):  
Public Service ◽  
Public Service Announcements ◽  
Community Empowerment ◽  
Communication Process ◽  
Information Graphics ◽  
Digital Signage ◽  
The Public ◽  
Graphic Information ◽  
Front Desk

Libraries are gradually becoming spaces for discovery, innovation, and community empowerment by catering to the various needs of the public. To harness the unlimited resources in the library, library digital signage is the perfect tool to help transform old buildings and spaces into a place of collaboration and innovation. Since it's a content-centric solution at its core, digital signs can go beyond looping a series of pictures. It's an intelligent tool that can tailor-fit content relative to the audience, location, time of the day, and even process. This chapter will address the different roles of signages and buttress the fact that digital signage can play a major role in this communication process in addition to demonstrating a “green” environment for library patrons. Graphic information can be displayed to the public in meeting rooms, at the front desk, in vestibules or cafeterias/cafes. The messaging can range from programs being held at the library to public service announcements to emergency messaging and so much more. There is no limit to the information that a library signage can convey to its users.

Library Signage and Information Graphics

2020 ◽  
pp. 231-237
Author(s):  
Edeama O. Onwuchekwa
Keyword(s):  
Public Service ◽  
Public Service Announcements ◽  
Community Empowerment ◽  
Communication Process ◽  
Information Graphics ◽  
Digital Signage ◽  
The Public ◽  
Graphic Information ◽  
Front Desk

Libraries are gradually becoming spaces for discovery, innovation, and community empowerment by catering to the various needs of the public. To harness the unlimited resources in the library, library digital signage is the perfect tool to help transform old buildings and spaces into a place of collaboration and innovation. Since it's a content-centric solution at its core, digital signs can go beyond looping a series of pictures. It's an intelligent tool that can tailor-fit content relative to the audience, location, time of the day, and even process. This chapter will address the different roles of signages and buttress the fact that digital signage can play a major role in this communication process in addition to demonstrating a “green” environment for library patrons. Graphic information can be displayed to the public in meeting rooms, at the front desk, in vestibules or cafeterias/cafes. The messaging can range from programs being held at the library to public service announcements to emergency messaging and so much more. There is no limit to the information that a library signage can convey to its users.

“Once You Hear This, Act Fast”

2021 ◽  
pp. 523-540
Author(s):  
Reba A. Wissner
Keyword(s):  
Cold War ◽  
Public Service ◽  
Public Service Announcements ◽  
Civil Defense ◽  
Television Commercials ◽  
The Public ◽  
Nuclear Bomb ◽  
Important Message ◽  
The 1950S ◽  
Political Songs

During the 1950s and 1960s, the Federal Civil Defense Administration (FCDA), in cooperation with the Ad Council, featured television commercials that served as public service announcements and fifteen-minute television civil defense advertisements that educated the public about civil defense protocols. Part of its mission was to educate the public in the event of the detonation of a nuclear bomb. This chapter surveys the styles of music used in the televised civil defense advertisements from the early Cold War. The music is distinctly different from what was normally heard on television at the time, often featuring distinct moments of atonality or musical stylings of “us versus them,” that is, American political songs alternating with distinctly Soviet-style music to convey the origin of the threat without directly naming it. These musical oppositions were employed to persuade people to pay attention to the important message onscreen, underscore the potential destruction of the bomb, and relay the importance of civil defense.

scholarly journals Perceptions and Portrayals of Skin Cancer among Cultural Subgroups

2014 ◽  
Vol 2014 ◽  
pp. 1-7 ◽  
Author(s):  
Stephanie Kelly ◽  
Laura E. Miller ◽  
Ho-Young Ahn ◽  
J. Eric Haley
Keyword(s):  
At Risk ◽  
Skin Cancer ◽  
Health Communication ◽  
Public Service ◽  
Qualitative Interviews ◽  
Sun Exposure ◽  
Risk Groups ◽  
Public Service Announcements ◽  
Government Agencies ◽  
The Public

Health communication scholars have a responsibility to be certain that both healthcare practitioners and government agencies accurately communicate health information to the public. In order to carry out this duty, health communication scholars must assess how messages are being received and if they are being received at all by the public. This paper details a two part study which assesses this phenomenon within the context of skin cancer. Study 1 utilized 29 in depth qualitative interviews to identify subcultures among college students whose communication puts them at risk for skin cancer by encouraging poor sun exposure behaviors. The results indicate that farmers, African Americans, and individuals who regularly participate in outdoor athletics are at risk groups. Study 2 reports a content analysis of the known population of skin cancer Public Service Announcements (PSAs) available via the internet in 2013. The aforementioned groups were not present in any of the PSAs. Detailed results and implications are discussed.

scholarly journals KOMUNIKASI VISUAL IKLAN LAYANAN MASYARAKAT DANA BOS SEBAGAI BAHAN BELAJAR

2015 ◽  
pp. 147-160
Author(s):  
Mohammad Siddiq ◽  
Jazim Hamidi
Keyword(s):  
Hypothesis Testing ◽  
Public Service ◽  
Public Service Announcements ◽  
Learning Material ◽  
Public Service Announcement ◽  
Learning Materials ◽  
The Public ◽  
Qualitative Descriptive ◽  
Descriptive Approach ◽  
Color Composition

Abstrak:Penelitian ini bertujuan untuk memperoleh pemahaman mengenai unsur-unsur komunikasi visual yang ditampilkan dalam iklan sehingga dapat dimanfaatkan sebagai bahan belajar. Adapun permasalahannya adalah bagaimana tipografi dan komposisi warna dalam iklan layanan masyarakat “Dana BOS”, serta bagaimana implementasinya sebagai bahan belajar. Penelitian ini menggunakan pendekatan kualitatif deskriptif yang mengkaji penggunaan iklan sebagai media pembelajaran komunikasi. Teori yang dipakai dalam penelitian ini bukan untuk menguji hipotesis (hypothesis testing), tetapi untuk membangun hipotesis (hypotheses forming). Hasil penelitian ini menunjukkan bahwa iklan layanan masyarakat program dana BOS Kemendikbud dinilai cukup komunikatif secara visual, dilihat dari unsur tipografi dan komposisi warna. Sebagai bahan belajar, iklan dapat digunakan untuk membangun domain kognitif. Peserta didik dapat diajak untuk turut aktif melakukan analisis terhadap iklan. Unsur tipografi dan komposisi warna yang terdapat dalam iklan sarat dengan makna sehingga dapat dipertimbangkan untuk digunakan sebagai bahan belajar. Akhirnya, hasil penelitian ini, selain sebagai bahan belajar, dapat pula dijadikan sebagai bahan masukan dalam memproduksi iklan layanan masyarakat.Kata kunci: Iklan, Bahan Belajar, KomunikasiAbstract:This study aims to gain an understanding of the elements of visual communication displayed in an advertisement, so that it can be used as learning materials. The problem is to understand the typography and color composition in the public service announcements “Dana BOS” as well as how it is implemented as a learning material. This study uses qualitative descriptive approach that reviews the use of an advertisement as a communication learning medium. The theories applied in this study are not used to test hypothesis, but to form hypothesis instead. The result of this study shows that the public service announcement “Dana BOS” from Kemdikbud is valued to be visually communicative, based on its typography and color composition. As a learning material, advertisements can be used to develop cognitive aspect of the students. The students can be asked to actively analyze the advertisements. Typograpgy and color composition elements in an advertisement are full of messages so that they can be considered to be learning materials. Finally, beside as a learning material, the result of this study can also be an input for public service announcement production.Keywords: Advertisement, Learning Material, Communication.

scholarly journals The Existence of Radio Republik Indonesia Banda Aceh in Educating Disaster Risk Reduction Efforts

2021 ◽  
Vol 13 (2) ◽  
pp. 147
Author(s):  
Mila Maisarah ◽  
Nazli Ismail ◽  
Khairul Munadi
Keyword(s):  
Public Service ◽  
Qualitative Method ◽  
Public Service Announcements ◽  
The Public ◽  
Internet Radio ◽  
Advantages And Disadvantages ◽  
The People ◽  
The Media ◽  
Radio Programs ◽  
Banda Aceh

<em><span>Radio is one of the media still used by the public either for having entertainment or gaining information. </span><span>Amid the rapid growth of television and internet, radio is still exhibiting its existence.</span><span> Radio’s involvement on the efforts of educating </span><span lang="IN">D</span><span>isaste</span><span lang="IN">r R</span><span>isk</span><span lang="IN"> R</span><span>eduction</span><span lang="IN"> (DRR)</span><span> to the public is crucial because it can be accessed conveniently in variety circumstances. This study focused on examining how the existence of Radio Republik</span><span>Indonesi</span><span lang="IN">a (RRI)</span><span> Banda Aceh in educating </span><span lang="IN">DRR </span><span>efforts for the public. </span><span lang="IN">It discussed about how the people obtain the DRR education through some radio programs concerning to DRR. RRI </span><span>Banda Aceh was chosen because it is the only one government owned radio in Banda Aceh that is responsible on educating the public through the broadcasting contents. This study was conducted by using a qualitative method. The data were collected by means of interviewing the leaders of </span><span lang="IN">RRI </span><span>Banda Aceh and observing the recording of the radio broadcasted contents related to the </span><span lang="IN">DRR</span><span>. This study, eventually, found that the existence of </span><span lang="IN">RRI </span><span>Banda Aceh in </span><span lang="IN">educating DRR </span><span>efforts was manifested in three different ways such as broadcasting disaster news, talk</span><span lang="IN">-</span><span>shows, and public service announcements. Those three ways ha</span><span lang="IN">d</span><span> their own advantages and disadvantages.</span></em>

scholarly journals The influences of Malaysian animated Public Service Announcements (PSAs) on public health and safety campaign and its effectiveness among students

2013 ◽  
Vol 10 (2) ◽  
pp. 73
Author(s):  
Dzaa Imma Abdul Latif ◽  
Mohd Amirul Akhbar Mohd Zulkifli ◽  
Siti Nur Farah Faadiah Abd Ghani
Keyword(s):  
Public Service ◽  
Health And Safety ◽  
Public Service Announcements ◽  
The Public ◽  
Community Interest ◽  
Positive Attitudes ◽  
Government Sector ◽  
The Relationship ◽  
Live Action ◽  
Public Health And Safety

Public Service Announcements (PSAs) are free announcements made to promote programs, activities, community interest and services from government and the non - government sector. As technology develops, many PSAs use animated characters in order to persuade and create high awareness among people. Animation is a simulation of movement created by displaying a series of pictures or frames such as cartoons on television. Research has shown that PSAs is effective in conveying the message. However, the influences of animated PSAs among students about health and safety messages are still unclear. Previous researchers were more interested to investigate the effects of PSAs to children and less research on animated PSAs towards adults. Therefore, the researcher is interested to study whether or not the animation should be utilized as an effective tool to educate the public. A sample of 285 students watched four animated PSAs and four live action PSAs. Two of each represented animated spoke characters and non spoke characters with a goal to evaluate students responses on positive attitudes. A correlation analysis was used to study the relationship between the positive response of animated PSAs and engagement with results that indicated moderate and high correlation. T tests were used to investigate the comparison between the students responses to animated PSAs versus non animated PSAs and animated spoke characters versus animated non spoke characters. The results emphasize that animated PSAs received better responses among students. Students acceptance towards animated PSAs and animated spoke characters received small but significantly better response.

scholarly journals Telling People to Change Their Behaviour Through Implications: An Implicature Analysis on Covid-19 Public Service Announcements in Indonesia

2021 ◽  
Vol 3 (3) ◽  
Author(s):  
Susan Marbun ◽  
Dumaris E. Silalahi ◽  
Herman Herman
Keyword(s):  
Public Health ◽  
Public Service ◽  
Common Knowledge ◽  
Public Service Announcements ◽  
Conversational Implicature ◽  
Health Issues ◽  
Classroom Context ◽  
The Public ◽  
Descriptive Research ◽  
Qualitative Descriptive

Public service announcements (PSAs) are the official way for governments to inform, educate and change public behaviour in order to reduce public health issues, such as Covid-19. This study aims to analyse the types of implicatures in the Covid-19 PSAs published by the Ministry of Health Republic of Indonesia in their Instagram account, @kemenkes_ri, in order to fill the research gap on implicature studies in a public health and political contexts. This qualitative descriptive research analysed a data of eleven Covid-19 PSAs which were published from March 2020 to January 2021 according to Grice’s implicature theory. The researchers discovered that PSAs employed conversational implicatures more frequently than conventional implicatures (18%) to deliver their messages, with generalised conversational implicature being more prevalent (64%) than particularised conversational implicature (18%). Conventional implicature was used only in earlier posts when Covid-19 has not been a common knowledge among the public, and once people are already used to the “new normal”, alter PSAs used conversational implicature because the public already have the context of Covid-19. Results of this study illuminated the differences between each type of implicatures and also contributed to the lack of studies of PSAs’ implied meanings, the dearth of implicature studies in a non-classroom context.

scholarly journals Membangun Model Pelayanan Publik Desa : Mendekatkan Pelayanan Masyarakat di Tingkat Lokal

2017 ◽  
Vol 13 (1) ◽  
pp. 1
Author(s):  
Marsono Marsono
Keyword(s):  
Rural Community ◽  
Public Service ◽  
Public Services ◽  
Community Empowerment ◽  
Service Model ◽  
The Public ◽  
Village Government ◽  
The Village ◽  
Service Perspective

Construction of village’s public service model is imperative since village has more authorities as has been mandated by Law Number 6 of 2014 concerning the village. The authorities allow village government to prepare RPJMDes, APBDes, and village planning independently. Therefore, village has wider opportunities to improve its services in accordance with its nature and characteristics. In rural public service perspective, it is necessary to develop a public service model. This study concludes several things: (1) Classification, types and numbers of village services are different; (2) The village’s services are mostly in the form of recommendations at first level which then should be completed at higher levels at sub district and disctrictagencies; (3) To improve the quality of village’s services, they are classified into three groups, namely: (a) recommendation letter; (b) citizenship services; and (c) rural community empowerment. Furthermore, the recommended model is a dispersed model because village service is a part of public service system at subdistrict and disctrict levels. However, only a small part of the public services are fully completed at village government, such as administrative service.Keywords: Capacity building, public services, the village governmentPembangunan model pelayanan publik desa mendesak sejalan dengan meningkatnya kewenangan Pemerintahan Desa sebagaimana diamanatkan Undang-Undang Nomor 6 Tahun 2014 tentang Desa. Pemerintahan desa berwenang menyusun RPJMDes, APBDes, serta menyusun rencana pembangunan tahunan secara mandiri. Dengan demikian, terbuka peluang untuk memperbaiki pelayanan publik sesuai dengan sifat dan karakteristik desa. Oleh karena itu, dalam perspektif pelayanan publik desa, perlu disusun model pelayanan publik desa sesuai dengan kewenangannya. Studi tentang pengembangan model pelayanan publik desa ini telah menghasilkan kesimpulan : (1) Klasifikasi, jenis dan jumlahnya masih berbeda-beda; (2) Secara umum pelayanan publik desa masih berupa pengantar atau rekomendasi dan penyelesaian pelayanannya berada di Kantor Kecamatan atau bahkan di Dinas Teknis Pemerintah Kabupaten/Kota; (3) Untuk meningkatkan kualitas pelayanan publik desa, maka perlu dikelompokkan menjadi tiga, yaitu: (a) surat pengantar; (b) layanan kependudukan; dan (c) pemberdayaan masyarakat. Adapun model pelayanan publik desa yang direkomendasikan adalah model terpencar, mengingat pelayanan publik desa merupakan bagian yang tak terpisahkan dari sistem pelayanan publik Kecamatan dan Pemerintah Kabupaten/Kota. Hanya sebagian kecil saja pelayanan publik desa yang betul-betul dapat diselesaikan di desa, yaitu surat pengantar.Kata Kunci: Penguatan kapasitas, pelayanan publik, pemerintahan desa

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