scholarly journals APLIKASI TEORI PERMAINAN DALAM PENENTUAN STRATEGI PEMASARAN PROGRAM STUDI TEKNIK INFORMATIKA DAN TEKNIK INDUSTRI

2021 ◽  
Vol 10 (2) ◽  
pp. 131
Author(s):  
DIYAH WIJAYATI ◽  
EDI SUPRIYADI
Keyword(s):  
Game Theory ◽  
Marketing Strategy ◽  
Mixed Strategy ◽  
Marketing Strategies ◽  
Industrial Engineering ◽  
Linear Programming Method ◽  
Study Program ◽  
Engineering Study ◽  
Result Show ◽  
Tuition Fee

Competition in the world of education especially the highest level of education, is getting tougher in obtaining student. So that, needed to analyze the study program’s marketing strategies in facing this competition. The aim of this research is making decision to determine the optimal strategy of the study program using game theory which is solved by the linear programming method. The data in this study obtained from the Informatics and Industrial Engineering study program at Sekolah Tinggi Teknologi Bandung. From application game theory, it is recommended that game with mixed strategy is an appropriate one. Result show that the optimal marketing strategy for Informatics Engineering study program is number of graduation strategy, tuition fee strategy, and number of lecturer strategy. While the optimal marketing strategy for Industrial Engineering study program is tuition fee strategy, popularity strategy, and number of graduation strategy.

scholarly journals Analisis Game Theory pada Strategi Bersaing Alfamart dan Indomaret di Kebumen

2021 ◽  
Vol 3 (2) ◽  
pp. 251-259
Author(s):  
An Nisa Nur Laila ◽  
Kabul Trifiyanto
Keyword(s):  
Game Theory ◽  
Marketing Strategy ◽  
Marketing Mix ◽  
Marketing Strategies ◽  
Sales Volume ◽  
Validity And Reliability ◽  
Product Price ◽  
Physical Evidence ◽  
Promotion Strategies ◽  
Product Strategies

Alfamart and Indomaret are the market rulers in Indonesia. According to research firm Nielsen, Alfamart and Indomaret take 87% market share (Gumiwang, 2019). Both retailers compete in opening their outlets which can influence marketing strategies and increase sales volume. This study aims to determine the optimal marketing strategy through game theory that is oriented towards the advantages of company facilities that are prioritized by customers and to find out what strategies are appropriate to be improved and maintained so that customers are more satisfied. Using the SPSS 24 Version tool to calculate the level of validity and reliability of each attribute given and also to determine a Cartesian chart to determine Importance Performance Analysis and use the POM-QM 4 software to determine what strategy is superior to Alfamart and Indomaret. The elements of the marketing mix used are Product , price, Promotion, Place, People, physical evidence and process. The purpose of this research is to get an optimal marketing strategy through game theory that is oriented to the advantages of company facilities that are prioritized by customers and to find out what strategies are appropriate to improve so that customers are more satisfied. The results showed that Alfamart was superior in implementing promotion strategies and Indomaret was superior in implementing product strategies.

A game theory approach to selecting marketing-mix strategies

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Mansour Abedian ◽  
Atefeh Amindoust ◽  
Reza Maddahi ◽  
Javid Jouzdani
Keyword(s):  
Game Theory ◽  
Nash Equilibrium ◽  
Marketing Strategy ◽  
Equilibrium Model ◽  
Marketing Mix ◽  
Marketing Strategies ◽  
Theory Approach ◽  
Market Place ◽  
Content Type ◽  
The Game Theory

PurposeAdopting efficient marketing strategies is a challenging task in a competitive market place involving complex marketing planning, techniques and mechanisms to identify the best course of action under these circumstances and finding optimal solutions or stable outcomes. Decisions and strategies of competitors in the market influence the selection of the appropriate marketing strategy. The main purpose of this paper is to develop a mathematical methodology based on the game theory approach for planning optimal marketing-mix strategies in dynamic competitive markets, taking into account strategic foresight and interaction effects.Design/methodology/approachThe game theory approach, as a decision-making tool in conflict situations, is suggested for planning and adopting optimal marketing strategy. The main intellectual attraction of the game theory is essentially a question of how to act in gaming situations against highly rational opponents A kind of static, finite and non-cooperative game analytics approach has been developed for this issue, and the proposed model has been implemented to design optimal marketing strategies for two top brands of the automotive parts market in Iran.FindingsThe findings of this study show that the optimal marketing-mix strategy for brand A is pricing and for brand B is the product strategy.Practical implicationsGame theory and the Nash equilibrium model can provide a practical approach to find and adopt the right strategy, know competitors' movements and strategies and get more profit.Originality/valueThe integration of the game theory approach into the marketing mix framework has been adopted as a generalized model for marketing strategy planning and analysis as well as to resolve some shortcomings of the marketing mix framework. The Nash equilibrium model has been used to analyze the results. The incorporation of game theory into marketing models has the potential to enrich the scope of marketing modeling.

scholarly journals Using the mathematical apparatus of game theory in strategic marketing

1970 ◽  
pp. 116-123
Author(s):  
Є.А. Івченко ◽  
M.M. Бучнєв
Keyword(s):  
Mathematical Model ◽  
Game Theory ◽  
Marketing Strategy ◽  
Optimal Strategies ◽  
Marketing Strategies ◽  
Strategic Marketing ◽  
Mathematical Apparatus ◽  
The Game Theory ◽  
Marketing Activities ◽  
The Cost

The article discusses the use of the mathematical apparatus of game theory in strategic marketing. The use of the game theory toolkit in the formation of the marketing strategies of an enterprise has been investigated. According to the results of the study, it has been established that the introduction of game theory methods into marketing activities will make it possible to analyze complex socio-economic systems for solving strategic problems. Game theory models can be thought of as games of strategies or actions, such as setting prices, setting the size of output, determining the cost of advertising, or determining the cost of promoting products to the market. It is noted that game theory can predict the results of competitive situations and help choose optimal strategies. For practical work in strategic marketing, it is of particular importance that game theory allows you to choose optimal strategies that can improve the structure and outcome of the game. The use of the conceptual apparatus of the theory in economic theory is analyzed using the example of quantitative models of duopoly and the concept of equilibrium. The description of the mathematical model of strategic interaction is formalized, which reflects the inherent features of the conflict. The procedure for applying game theory in the formation of marketing strategies of enterprises is analyzed and the main stages of the procedure for choosing an optimal marketing strategy using game theory are highlighted. An algorithm for applying the mathematical apparatus of game theory in marketing activities is proposed. When developing a marketing strategy for an enterprise, general marketing goals are considered, depending on the level of strategic management and goals concerning individual elements of the marketing mix. A "tree of goals" of an enterprise for a marketing complex is proposed when forming a marketing strategy of an enterprise using the mathematical apparatus of game theory. A payment matrix has been formed, which makes it possible to determine possible optimal strategies and options for the game. The problems of using the mathematical apparatus in the formation of the marketing strategies of the enterprise are highlighted. The conceptual apparatus has been determined and basic tasks have been formulated, with the help of which the game theory toolkit allows making decisions in the marketing activities of an enterprise. Keywords: game theory, strategy, strategic marketing, marketing strategy, strategic decisions, mathematical model, decision making.

scholarly journals Analysis of Students Competency in the Industrial Engineering Study Program South Aceh Polytechnic in Mastering the Concept Survey and Mapping Courses

2021 ◽  
Vol 6 (2) ◽  
pp. 89-98
Author(s):  
Arinal Ihsan ◽  
Sukma Achriadi
Keyword(s):  
Data Analysis ◽  
Data Collection ◽  
Problem Formulation ◽  
Industrial Engineering ◽  
Research Approach ◽  
Study Program ◽  
Significance Level ◽  
National Journal ◽  
Qualitative Approaches ◽  
Engineering Study

The problem formulation in this research are a) what is the level of students' ability in mastering the concept of Survey and mapping ?, and b) what difficulties do students experience in mastering the concept of Survey and Mapping?. The research approach uses both quantitative and qualitative approaches. The research procedure goes through several stages, namely a) preparation stage, b) problem formulation stage, c) data collection stage, d) data analysis stage, and e) research results. The population in this study is students of the Industrial Engineering Study Program of South Aceh Polytechnic, while samples are students of semester II of the Academic Year 2020/2021 Industrial Engineering Study Program as many as 1 (one) class. Research is conducted at South Aceh Polytechnic. The instruments in this research are test questions and interview guidelines. Data collection techniques in this study used tests and interviews. Hypothesis testing of students' ability level in understanding survey and mapping subjects (tests) using right-hand t-test at a significance level of 0.05 with acceptance criteria H0 if t  t(1-α) and H0 declined for t other values. Interview data were analyzed with the following stages 1) reducing the data, 2) presenting the data, and 3) concluding the data. External must be in the form of an accredited national journal ranked 1- 6 which is published in the Journal of Innovation and Engineering Technology with the information accepted/published. Technology Readiness Level (TKT) is 3. The results of data analysis performed at a significant level α = 0,05 gained   and = 1,73, so  or 2,51 > 1,73. Thus, it can be concluded that students of the Industrial Engineering Study Program of South Aceh Polytechnic are able to master the concept of survey and mapping courses

scholarly journals Perancangan Perkuliahan Fisika Berbasis KKNI Yang Mendukung Kompetensi Lulusan Program Studi Teknik Industri

2020 ◽  
Vol 2 (2) ◽  
pp. 88-93
Author(s):  
Tiara Nurhuda
Keyword(s):  
Research Method ◽  
Descriptive Analysis ◽  
Industrial Engineering ◽  
Study Program ◽  
Course Materials ◽  
Engineering Study ◽  
Study Programs ◽  
Basic Physics ◽  
Advanced Courses

Abstract: This research aims to examine the course materials for Basic Physics I, and Basic Physics II for students of the Industrial Engineering study program at the Insan Cendekia Mandiri University (UICM). The research method used is descriptive analysis. The results of the research are to produce physics material and syllabus that will be need in advanced courses of study programs related to Basic Physics I, and Basic Physics II courses in order to find functional physics material in the Industrial Engineering study program. Abstrak: Penelitian ini bertujuan untuk mengkaji materi perkuliahan Fisika Dasar I dan Fisika Dasar II untuk mahasiswa program studi Teknik Industri di Universitas Insan Cendekia Mandiri (UICM). Metode penelitian yang digunakan adalah analisis deskriptif. Hasil penelitian yaitu menghasilkan materi fisika dan silabus yang akan dibutuhkan di mata kuliah lanjutan program studi yang terkait dengan perkuliahan Fisika Dasar I dan Fisika Dasar II dalam rangka menemukan materi fisika yang fungsional di program studi Teknik Industri.

Strategi Pemasaran Industri Rumah Tangga Arang Tempurung Kelapa (Studi Kasus Pada Industri Rumah Tangga Bapak Abdul Razak Di Cimanggis, Ciputat, Tangerang Selatan)

2018 ◽  
Vol 1 (1) ◽  
pp. 67-73
Author(s):  
Zelivieska Bintang Maharani ◽  
Ratna Pratiwi ◽  
Qory Anissa ◽  
Dwi Ratnasari ◽  
Sugeng Waluyo ◽  
...  
Keyword(s):  
Marketing Strategy ◽  
Word Of Mouth ◽  
Marketing Strategies ◽  
Technology Utilization ◽  
Marketing Activities ◽  
Home Industries ◽  
Industrial Strength

In South Tangerang city, there are many home industries producing charcoal shell. One of the industry is practiced by Mr. Abdul Razak in Ciputat District. According to some studies, in general the home industry is facing many problems, one of which is a weak in marketing strategy. Based the information, this article reports the marketing strategies implemented by the industry. With SWOT approach, we informed that the position of industrial strength lies in good relationships with suppliers. And the weakness is that the marketing activities carried out only through word of mouth. We recommend that the industry need to consider the using of banners or internet-based technology utilization for the marketing strategies.

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