scholarly journals Public Relations and New Media in Employee Relations for Enhancing Employee’s Loyalty During the Pandemic

2021 ◽  
Vol 5 (3) ◽  
pp. 367
Author(s):  
Trifosa Joan Ervani ◽  
Lina Sinatra Wijaya
Keyword(s):  
New Media ◽  
Public Relations ◽  
Interpersonal Relationships ◽  
Work Motivation ◽  
Internal Communication ◽  
Employee Relations ◽  
Special Event ◽  
One Year ◽  
Outstanding Work ◽  
And Training

The Covid 19 pandemic occurred nowadays has resulted in many employees resigning due to discomfort at work. Therefore, every company needs to carry out an employee relations program to increase employee’s loyalty, especially during this pandemic. The aim of this study is to determine the employee’s loyalty which was formed by the implementation of the employee relations program carried out by Public Relations using new media during the pandemic. Data collection is done by conducting observations, documentation, and interviews. The results of this study shows that there are five forms of employee relations programs done to increase employee’s loyalty, among others, education and training programs, outstanding work motivation programs, award programs, special event programs, and internal communication media programs. The success of those employee relations program are shown by a decrease in the percentage of employee resignation, from 40% to 20% in one year. Evidence of employee’s loyalty formed by the employee relations program can also be seen from several attitudes and actions of employees that include obedience and compliance, responsibility, willingness to cooperate, sense of belonging, interpersonal relationships, and fondness for work. In addition, personal touch to employees has the greatest impact to increase employee’s loyalty to the Company.

scholarly journals Public relations and tourism: finding public relations’ role in communicating tourist destination

2019 ◽  
Vol 3 (2) ◽  
pp. 138 ◽  
Author(s):  
Nobertus Ribut Santoso ◽  
Sherly Hindra Negoro
Keyword(s):  
New Media ◽  
Public Relations ◽  
Qualitative Approach ◽  
Tourist Destination ◽  
Public Relations Practitioners ◽  
Tourist Destinations ◽  
One Year ◽  
Descriptive Qualitative

Public relations plays essential roles in communicating and building image of tourist destinations in order to attract a significant number of tourists. Starting from this consideration, this research investigates the role of hotel public relations practitioners in communicating Yogyakarta as the tourist destination. The growth of tourists arriving in Yogyakarta cannot be separated from the role of hotel public relations practitioners in communicating Yogyakarta as the great place to visit. This research employed descriptive qualitative approach. The data was gathered by conducting interviews with three hotel public relations practitioners in Yogyakarta who have experienced in this field at least one year. Based on activities they did to communicate Yogyakarta as the tourist destination, it can be categorised that hotel public relations practitioners in Yogyakarta play communication technician role by using the beautiful and unique cultures and landmarks as backgrounds to communicate their hotels to tourists, using both conventional and new media to strengthen the image of Yogyakarta.

scholarly journals Medición y evaluación de la comunicación en empresas seleccionadas del gremio de comunicadores de Cancún / Measurement and evaluation of communication in selected companies of the Cancun communicators union

2021 ◽  
Vol 11 (22) ◽  
pp. 97-118
Author(s):  
Magda Rivero-Hernández
Keyword(s):  
New Media ◽  
Public Relations ◽  
Evaluation Process ◽  
Structured Interview ◽  
Internal Communication ◽  
Research Approach ◽  
Active Member ◽  
Mexican Caribbean ◽  
Measurement And Evaluation ◽  
The Way

This paper inquired about how some selected professionals from the guild of communicators in Cancún grouped in the Association of Public Relations of Mexican Caribbean (ARPCM for its initials in Spanish) use measurement and evaluation. The research approach is qualitative, since the interest was to deepen in the phenomenon studied. A bibliographic and documentary review was used to form the theorical basis, as well as a semi-structured interview conducted virtually (which was recorded and subsequently transcribed) to a non-probabilistic purposive sample. Twenty-two subjects belonging to the ARPCM were chosen who met the following conditions: to be an active member of the Association in June 2021, that the terms Public Relations, Communication or Institutional Image appeared in the title of their position, and that they had been in the position for more than three years. Out of a population of 70 active members, 22 were selected: 2 belonging to civil associations, 5 to consulting agencies, 2 to hotels, 2 to restaurants, 3 to recreational parks, 2 to real estate agencies. 2 to travel agencies and 4 representing universities, from which 13 were women and 9 were men. Among the issues on which the interview focused were their conception of measurement and evaluation, whether they were doing it, and their satisfaction with the way in which they were currently carrying out this measurement and evaluation process. Also, there were inquiries about the indicators they used and if they were associated with their communication objectives, the main methods and the use given to the results, as well as the evaluation of the internal communication, indicators employed, among others. The results showed that they give the importance that these issues deserved, but are not completely satisfied with the way they put them into practice. On the other hand, they have evaluation indicators associated with their communication objectives, but the prevalence is on the measurement of products and effects, instead of results and impacts of communication; as well as they focus on reporting activities instead of goals, objectives and results that are correlated with those of the organization. At times of the so-called “new normality”, priority has been given to actions, messages, new media, but there is still something to be done for improvement in their evaluation; which is why, in the future, emphasis will have to be placed on this. Particularly, in improving knowledge about planning, goals, objectives, metrics, indicators, and their scope, as well as the possibilities to determine effects on the organization´s audiences. In view of the above, it is concluded that there is still a long way to go for the guild of communicators in Cancún in this regard.

The impact of the new media on public relations in the public administration in Kurdistan Region

2019 ◽  
Vol 7 (1) ◽  
pp. 268-288
Author(s):  
Dlan Ismail Mawlud ◽  
Hoshyar Mozafar Ali
Keyword(s):  
Information Technology ◽  
New Media ◽  
Public Relations ◽  
Public Administration ◽  
Management System ◽  
Theoretical Research ◽  
Kurdistan Region ◽  
The Public ◽  
Government Institutions ◽  
The Impact

The development of technology, information technology and various means of communication have a significant impact on public relations activity; especially in government institutions. Many government institutions have invested these means in their management system, in order to facilitate the goals of the institution, and ultimately the interaction between the internal and external public. In this theoretical research, I tried to explain the impact of the new media on public relations in the public administration, based on the views of specialists. The aim of the research is to know the use of the new media of public relations and how in the system of public administration, as well as, Explaining the role it plays in public relations activities of government institutions. Add to this, analyzing the way of how new media and public relations participate in the birth of e-government. In the results, it is clear that the new media has facilitated public relations between the public and other institutions, as it strengthened relations between them

ANALISIS PENGARUH MOTIVASI KERJA DAN PELATIHAN TERHADAP KINERJA PEGAWAI DINAS PENDIDIKAN DAN KEBUDAYAAN KABUPATEN PADANG PARIAMAN

2020 ◽  
Author(s):  
Vebi Deswanto
Keyword(s):  
Regression Analysis ◽  
Quantitative Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Work Motivation ◽  
Employee Performance ◽  
Department Of Education ◽  
Performance Result ◽  
Training Variable ◽  
And Training

The purpose of this research is to analyza the influence of work motivation and training on the performance of the employees at the Education and Culture Office Of Padang Pariaman Regency. In this study using descriptive analisys. This analysis is to strengthen the argumentation and logic in answering and implementing allegations that will be described in quantitative analysis, for testing this research hypothesis, including multiple regression analysis. The result of this study illustrate that all variables affect the performance of employees. The result of this research where the variable of work motivation (X1) is known equal to 1,670 then training variable (X2) is obtained equal to 1,670, for employee performance result (Y) equal to 33,196. It can be concluded that the motivation of work ad training is influential in improving the performance of employees within the Department of Education and Culture of Padang Pariaman Regency.

scholarly journals Benchmarking user satisfaction in academic libraries - a case study

2009 ◽  
Vol 27 (87) ◽  
pp. 29-37 ◽  
Author(s):  
Sebastian Mundt
Keyword(s):  
Public Relations ◽  
User Satisfaction ◽  
Best Practice ◽  
Academic Library ◽  
Internal Communication ◽  
Library Management ◽  
Telephone Interviews ◽  
Culture Of Assessment ◽  
Survey Results

Customer satisfaction and service quality have so far been evaluated mostly from a local perspective although the quality element has been firmly established in academic library management for at least a decade. Critics of inter-institutional comparisons often object that different preconditions are not considered adequately. Examples from a joint user satisfaction survey conducted by 15 German university libraries in 2001 suggest that comparative data are a suitable means to identify cases of "best practice" and can effectively initialize processes of customer-focussed improvement. Furthermore, if compared with corresponding statistical data or performance measures, satisfaction ratings can reveal possible structural strengths and deficits relative to other libraries. On the other hand, follow-up telephone interviews with participating libraries showed that the survey results substantially challenged the institutions' internal communication and public relations organisation, and underlined that even in a well-developed culture of assessment the need for professional mediation and coordination of comparative analyses may not be underestimated.

scholarly journals Analisis pengaruh pendidikan dan pelatihan teknis serta motivasi terhadap kinerja alumni balai pendidikan dan pelatihan industri regional i di medan

JURNAL WIDYA ◽  
2020 ◽  
Vol 1 (1) ◽  
pp. 8-29
Author(s):  
James Ronald Tambunan
Keyword(s):  
Work Motivation ◽  
Education And Training ◽  
T Test ◽  
Technical Training ◽  
Industrial Education ◽  
Simultaneous Test ◽  
Training Variable ◽  
Service Institution ◽  
Independent Variable ◽  
And Training

Balai Diklat Industri Regional – I Medan us one of technical executive unitaries in education and training sector is responsible for center for Industrial Education and Training of the Ministry of Industry. Since Regulation number 22 year 1999 for local autonomy is legalized and then has been changed to regulation number 32 year 2003, there are many changes in the structure of organization including reposition and substitution of functionaries and officials in industrial service institution. Due to the reposition, there are many officials still do not have enough technical substantive knowledge about industry sector as their aquip to do their dutter. In order to repair this condition, technical training needs to be done. It aims to synchronize perception between the older and the newer ones. The purpose of this research is to look for and analyze the effect of Technical Training and motivation of alumnae’s work in Balai Diklat Industri Regional I Medan. Hypothesis of the research is Technical Training and motivation affect alumnae’s work in Balai Diklat Industri Regional I Medan. Method use in taking the samples is by using Slovin Formulation in which from 179 populations about 124 samples are taken. Hypothesis is tested by using compound linear regressive analysis. It is held by doing simultaneous test (f test) and partial Test (t test). Both of tests have purpose to know the effect of independent variable to dependent variable on relieance level 95% or ? = 0,005. The result of analysis shows that Technical Training and motivation have simultaneous and significant effect to work motivation of alumnae in Balai Diklat Industri Regional I Medan. The significant level is 0.000. Determinant Coefficient (R2) of independent variable to dependent variable is about 59,3 % and the rest (40,7 %) is affected by another variable that is not used in this research. The result of t test (partial test) shows every independent variable used has significant effect to its dependent variable. Technical Training variable has real effect to the work with significant effect to the work 0.01 with significant level 0,000 smaller than 0,005 (5%).

scholarly journals Komunikasi Organisasi Komnas Perempuan dalam Menyikapi Penyelesaian Kasus Pelecehan Seksual

Koneksi ◽  
2021 ◽  
Vol 5 (1) ◽  
pp. 139
Author(s):  
Gracela Neoh ◽  
Roswita Oktavianti
Keyword(s):  
Sexual Harassment ◽  
Public Relations ◽  
Organizational Communication ◽  
Communication Theory ◽  
Instant Messaging ◽  
Code Of Ethics ◽  
Research Problem ◽  
Internal Communication ◽  
Literature Study ◽  
The Times

Sexual harassment of women often occurs in Indonesia and is disturbing to society. Based on Komnas Perempuan's 2016 Annual Records, there were 16,217 documented cases of sexual harassment. Along with the times, sexual harassment has penetrated into the digital realm, namely one case of sexual harassment in cyberspace that occurred in 2020 by X baristas. The employee uses Closed Circuit Television to peek at the breasts of female customers and spreads through social media. Based on this case, Komnas Perempuan conducted organizational communication by stating that the actions of former X employees included sexual harassment by means of violence by verbally displaying women's bodies without consent. The formulation of the research problem is how Komnas Perempuan's organizational communication is in addressing the resolution of cases of sexual harassment by X baristas. Based on the theoretical study, this research has used organizational communication theory, public relations, and Komnas Perempuan. This research uses descriptive qualitative research methods through case studies by collecting data in the form of interviews, documentation, and literature study. The results of this study, Komnas Perempuan conducted internal communication by suggesting X to restore a safe space and external communication by responding to journalists through groups on instant messaging applications by maintaining a code of ethics to protect victims.Pelecehan seksual kepada kaum perempuan kerap terjadi di Indonesia dan meresahkan masyarakat. Berdasarkan Catatan Tahunan Komnas Perempuan tahun 2016 terdapat 16.217 kasus pelecehan seksual yang berhasil didokumentasikan. Seiring perkembangan zaman, pelecehan seksual merambah ke ranah digital. Salah satu kasus pelecehan seksual di dunia maya terjadi pada tahun 2020 dilakukan oleh barista kafe X. Pegawai tersebut menggunakan kamera pengawas untuk mengintip payudara pelanggan perempuan dan menyebarkan melalui media sosial. Berdasarkan kasus tersebut, Komnas Perempuan melakukan komunikasi organisasi dengan menyatakan tindakan mantan pegawai kafe X tersebut termasuk pelecehan seksual dengan bentuk kekerasan, dengan cara mempertontonkan secara verbal tubuh perempuan tanpa persetujuan. Rumusan masalah penelitian ini yaitu bagaimana komunikasi organisasi Komnas Perempuan dalam menyikapi penyelesaian kasus pelecehan seksual barista X. Penelitian ini menggunakan metode penelitian deskripsif kualitatif melalui studi kasus dengan mengumpulkan data berupa wawancara, dokumentasi, dan studi kepustakaan. Hasil penelitian ini menunjukkan bahwa Komnas Perempuan melakukan komunikasi internal dengan menyarankan perusahaan atau kafe X mengembalikan ruang aman pada pelanggan. Komunikasi eksternal dilakukan dengan memberikan tanggapan kepada wartawan melalui grup pada aplikasi pesan instan. Tanggapan tersebut diberikan dengan tetap menjaga kode etik untuk melindungi korban.

scholarly journals ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KINERJA ANGGOTA DITLANTAS KEPOLISIAN DAERAH NTT

2021 ◽  
Vol 13 (1) ◽  
pp. 148-163
Author(s):  
John EHJ FoEh ◽  
Eliana Papote
Keyword(s):  
Organizational Culture ◽  
Leadership Style ◽  
Structural Equation ◽  
Work Motivation ◽  
Descriptive Analysis ◽  
Education And Training ◽  
Equation Model ◽  
Sem Analysis ◽  
Culture Education ◽  
And Training

Abstract- The research objectives were to determine: 1) The description of performance, organizational culture, education and training, competence and work motivation of Indonesian National Police members at the Traffic Directorate of East Nusa Tenggara Regional Police; 2) The influence of organizational culture, education and training, competence and work motivation on the performance of Police members at the East Nusa Tenggara Regional Police Traffic Directorate. The study was conducted on all members of the East Nusa Tenggara Police Traffic Directorate with 145 respondents. The data collected were analyzed descriptively based on the results of processed data using the method of Structural Equation Model. The results of descriptive analysis showed that the achievement of the indicators for each variable is as follows: Performance = 67.68 (Good Enough), Organizational Culture = 68.84 (Good), Competence = 67.93 (Good Enough), Education and Training = 67.45 (Good Enough), and Work Motivation = 68.55 (Good). Furthermore, the results of SEM analysis showed that Organizational Culture, Education and Training, Competence and Work Motivation had a positive and significant effect on the Performance of the investigated Police Members. This research is still limited to the 4 variables used so that testing is needed on other variables such as; leadership style, compensation, work atmosphere, work facilities and others with job satisfaction as an intervening variable. Keywords: Performance; Organizational Culture; Education and Training; Competence; Work Motivation

scholarly journals Work motivation and job satisfaction of health workers in urban and rural areas

2016 ◽  
Vol 73 (8) ◽  
pp. 735-743
Author(s):  
Maja Grujicic ◽  
Jelena Jovicic-Bata ◽  
Slavica Radjen ◽  
Budimka Novakovic ◽  
Sandra Sipetic-Grujicic
Keyword(s):  
Job Satisfaction ◽  
Rural Area ◽  
Interpersonal Relationships ◽  
Health Professionals ◽  
Rural Areas ◽  
Work Motivation ◽  
Health Workers ◽  
Data Gathering ◽  
Urban Setting ◽  
Urban And Rural Areas

Background/Aim. Motivated and job satisfied health professionals represent a basis of success of modern health institutions. The aim of this study was to investigate whether there was a difference in work motivation and job satisfaction between health workers in urban and rural areas in the region of Central Serbia. Methods. The study included 396 health professionals from urban setting, and 436 from a rural area, employed in four randomly selected health facilities. An anonymous questionnaire was used for data gathering. Statistical analysis was performed using ?2, Student t-test, Spearman's correlation coefficient, and logistic regression analysis. Results. Urban health professionals were significantly more motivated and job satisfied than respondents from rural area. In relation to work motivation factors and job satisfaction of health professionals in urban and rural areas, there were no significant differences in working conditions and current equipment, and in terms of job satisfaction there were no significant differences in relation to income either. Conclusion. In order to increase the level of work motivation and job satisfaction of health workers in rural areas, apart from better income, they should get more assistance and support from their supervisors, and awards for good job performance; interpersonal relationships, promotion and advancement opportunities, managerial performance and cooperation at work should be improved; employment security should be provided, as well as more independence at work, with professional supervision of health workers.

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