scholarly journals ASTRA DAIHATSU CUSTOMER VIRTUAL EVENT’S SPECIAL EVENT STRATEGY BY PT. MAHA KREASI INDONESIA

2021 ◽  
Vol 14 (1) ◽  
pp. 18
Author(s):  
Jasmine Dewi Nabila ◽  
Dimas Satrio Wijaksono
Keyword(s):  
Data Collection ◽  
Research Method ◽  
Literature Study ◽  
Business People ◽  
Special Event ◽  
Industrial Sectors ◽  
The World ◽  
Marketing Activities ◽  
Virtual Events ◽  
Depth Interviews

The spread of the Covid-19 pandemic in all parts of the world including Indonesia, resulted in most industrial sectors experiencing economic paralysis. Business people must do various ways to keep their business running and marketing activities carried out with innovations according to the situation. With all the limitations of movement, the emergence of various virtual events is a solution for marketing activities to keep going in this critical pandemic. Astra Daihatsu is one of the brands that is active in holding virtual events during the pandemic through PT. Maha Kreasi Indonesia as an alternative to their marketing activities during the pandemic. Customer virtual events are carried out to maintain Astra Daihatsu's communication with the community, and be active in continuing Astra Daihatsu's routine marketing activities, namely holding events. The purpose of this study was to identify the special event strategy implemented by PT. Maha Kreasi Indonesia as the organizer of the Astra Daihatsu virtual event. This study uses the theory of special event stages by Joe Goldblatt which consists of research, design, planning, coordination, and evaluation. The research method used is descriptive qualitative with a post-positivism paradigm and data collection was carried out by in-depth interviews, observative pastoral, documentation, and literature study. The results obtained explain the application of the special event stages in the implementation of the Astra Daihatsu virtual event by PT. Maha Kreasi Indonesia in carrying out its marketing activities.

FEMINISME DAN KETAHANAN PEREMPUAN DALAM DUNIA KERJA DI INDONESIA DAN ISLANDIA

2020 ◽  
Vol 13 (1) ◽  
pp. 1-27
Author(s):  
Cici Afifatul Hasanah ◽  
Ayu Ferliana ◽  
Depict Pristine Adi
Keyword(s):  
Data Collection ◽  
Gender Inequality ◽  
Social Life ◽  
Research Method ◽  
Secondary Data ◽  
Human Experience ◽  
Study Data ◽  
Literature Study ◽  
The World

The purpose of this study is describe feminism and the resilience of women in the world of work in Indonesia and Iceland. Feminism as a system of ideas, as a framework and study of social life and human experience that evolved from a women-centered perspective. In Indonesia and Iceland, this is a long history as a reflection of the responsibility regarding the reality of gender inequality. In this study researchers used a research method with the type of literature study. Data collection techniques that utilize secondary data obtained through the library and then described and analyzed to extract from the literature such as books, journals, report, documents and other materials that support this research. Based on the results and discussion that has been presented, it can be concluded that feminism is increasingly developing and being recognized by the world. Feminism and the resilience of women in these two countries have shown that women have great opportunities in the development of the world of work, politics and other fields. Tujuan dari penelitian ini adalah mendeskripsikan feminisme dan ketahanan perempuan dalam dunia kerja di Indonesia dan Islandia. Feminisme sebagai sistem gagasan,   sebagai kerangka kerja dan studi kehidupan sosial dan pengalaman manusia yang berevolusi dari perpsektif yang berpusat pada perempuan. Di Indonesia dan Islandia, hal ini adalah sejarah panjang sebagai cerminan dari tanggung jawab tentang realitas ketidaksetaraan gender. Dalam penelitian ini peneliti menggunakan metode penelitian dengan jenis kajian kepustakaan. Teknik pengumpulan data menggunakan teknik penelitian kepustakaan yang memanfaatkan data sekunder yang diperoleh melalui perpustakaan kemudian di deskripsikan dan dianalisis untuk disarikan dari literatur seperti buku, jurnal, laporan, dokumen dan bahan lain yang mendukung penelitian ini. Berdasarkan hasil dan pembahasan yang telah dipaparkan dapat disimpulkan bahwa feminisme semakin lama semakin berkembang dan diakui oleh dunia. Feminisme dan ketahanan perempuan di dua negara ini sudah menunjukkan bahwa kaum perempuan memiliki peluang besar dalam perkembangan dunia kerja, politik dan bidang lainnya.

scholarly journals KOMUNIKASI KEBERAGAMAN TENTANG MAKNA UCAPAN SALAM OM SWASTIASTU ANTAR UMAT BERAGAMA

2020 ◽  
Vol 19 (1) ◽  
pp. 63
Author(s):  
Zikri Fachrul Nurhadi ◽  
Achmad Wildan Kurniawan ◽  
Abdul Rofi ◽  
Iis Zilfah Adnan
Keyword(s):  
Data Collection ◽  
Research Method ◽  
Participant Observation ◽  
Literature Study ◽  
Government Officials ◽  
The Past ◽  
Political Relations ◽  
Pros And Cons ◽  
Depth Interviews ◽  
Unpleasant Experience

This research is motivated by the phenomenon of the pros and cons of greeting Om Swastiastu among officials. The purpose of this study is to find and explain more deeply about the motives, experiences and meaning of Om Swastiastu's greetings for communication between religions. The research method used in this research is the phenomenology method. While the data collection techniques used are non-participant observation, in-depth interviews, literature study and documentation. The subjects of this study were government officials or apparatuses who said Om Swastiastu greeting, amounting to 7 people and taking informants using purposive sampling. The results showed that the future motives (in order motive) greetings from Om Swastiastu were self existence and tolerance and motives from the past (because motive) greetings from Om Swastiastu were due to internal encouragement, the spirit of nationality, a sense of nationalism and the principle of neutrality. While the experience of saying Om swastiastu greetings is divided into pleasant experiences (positive), that is feeling valued, getting new political relations, good treatment, sympathy and growing solidarity between people while the unpleasant experience (negative) is mandating unfavorable treatment, derision in the form of harsh words, criticism and stay away from and considered to have no stance. While the meaning of Om swastiastu's greetings is to pray for salvation in the Hindu version, a word of thanksgiving and a greeting.

scholarly journals Ritual Batak Manulangi dalam Budaya Batak Sebagai Pastoral Indigenous di Huria Kristen Batak Protestan

2021 ◽  
Vol 6 (2) ◽  
pp. 251
Author(s):  
Damai Yanti Sinaga ◽  
Azwar Anas Pasaribu ◽  
Samuel Deutschland Sigalingging
Keyword(s):  
Data Analysis ◽  
Data Collection ◽  
Pastoral Care ◽  
Old Age ◽  
Research Method ◽  
Flow Analysis ◽  
Structured Interviews ◽  
Literature Study ◽  
The Village ◽  
Depth Interviews

This article aims to explore the meaning and purpose of manulangi and to discover the values of local wisdom that can be used as a means of pastoral care. The pastoral approach through adat is possible because the Batak people are always bound by adat, even though they live in the village or migrate to other places. The research method was carried out by qualitative and data collection techniques were carried out through semi-structured interviews or in-depth interviews and literature study and data analysis was carried out by flow analysis, namely collecting, processing, and drawing conclusions. Through this method it was found that the purpose of the manulangi was to honor the parent at the end of his life, asking for blessings and thanks. In addition, the values of kinship, solidarity and care, politeness and openness were found. In addition, values that contain pastoral dimensions such as; sustaining, healing and reconciling and guiding. Based on all of these values, manulangi can be applied as a means of pastoral assistance for parents who are sick due to illness, old age and family. As well as prayer and communion, can be integrated as a holistic and holistic pastoral care for PTI and its families.

Crisis Communication During the Covid-19 Pandemic

2021 ◽  
Vol 1 (4) ◽  
pp. 98-103
Author(s):  
Muhammad Edy Susilo ◽  
Prayudi Prayudi
Keyword(s):  
Qualitative Research ◽  
Data Collection ◽  
Crisis Management ◽  
Crisis Communication ◽  
Research Method ◽  
Observation Data ◽  
Communication Model ◽  
The World ◽  
Occupancy Rates ◽  
Depth Interviews

The COVID-19 pandemic has created a global crisis, including in the hotel business. Occupancy rates have fallen drastically as governments around the world put restrictions on mobility. This study focuses more on crisis communication conducted by hotels and does not examine crisis management in general. The purpose of this research is to find out the steps taken by the hotel in crisis communication. This study uses a qualitative research method, where data is collected through in-depth interviews and observation. Data collection took place from February 2021 to July 2021, where the crisis still occurred. The object of research is three five-star hotels in Yogyakarta. The results showed that there were two models of crisis communication, namely isolates and egalitarian. Isolate is when communication results in proletarian solidarity due to poor communication. The hotel with an egalitarian crisis communication model is a hotel with good crisis communication, able to show empathy, and can build employee solidarity in dealing with crises.

Creativity and Innovation in Cultural Heritage Management in Plunturan Village, Pulung District, Ponorogo Regency, East Java Province of Indonesia towards Tourism Village

2021 ◽  
Author(s):  
Ria Kusuma Wardani ◽  
Keyword(s):  
Data Collection ◽  
Cultural Heritage ◽  
Cultural Diversity ◽  
Research Method ◽  
Heritage Management ◽  
Literature Study ◽  
Cultural Heritage Management ◽  
The World ◽  
Tourist Village ◽  
Creativity And Innovation

Indonesia is the largest country in the world. One of the legendary areas is Ponorogo Regency. Focused on Plunturan Village which has cultural diversity which is trying to become a tourist village. Researchers are interested in taking this research because Plunturan Village relies more on customs and has a unique cultural heritage. Data collection techniques used are interviews, observation and literature study. The research method used is descriptive qualitative. The creativity and innovation in the management of cultural heritage include the art of Reyog Ponorogo in various versions and generations, Gajah-Gajahan and Keling, Orek-Orek and Tledekan, Bumbung Suloyo, Karawitan, Oncor Obor, and the Selawenan Festival. Indonesia adalah negara terbesar di dunia. Salah satu wilayah yang melegenda adalah Kabupaten Ponorogo. Difokuskan pada Desa Plunturan yang memiliki keberagaman budaya yang sedang mengupayakan menjadi desa wisata. Peneliti tertarik untuk mengambil penelitian ini karena Desa Plunturan lebih mengandalkan adat istiadat dan memiliki keunikan pada warisan budayanya. Teknik pengambilan data yang digunakan yaitu wawancara, observasi dan studi literatur. Metode penelitian yang digunakan adalah deskriptif kualitatif. Adapun bentuk-bentuk kreativitas dan inovasi dalam pengelolaan warisan budaya antara lain kesenian Reyog Ponorogo dalam berbagai versi dan generasi, Gajah-Gajahan dan Keling, Orek-Orek dan Tledekan, Bumbung Suloyo, Karawitan, Oncor Obor, dan Festival Selawenan.

Dakwah Melalui Pengajian Pasaran Kitab al-Hikam di Pondok Pesantren Azzainiyyah Sukabumi

2020 ◽  
Vol 5 (3) ◽  
pp. 227-248
Author(s):  
Asep Saepul Malik
Keyword(s):  
Data Collection ◽  
Research Method ◽  
Human Life ◽  
Boarding School ◽  
Teaching Material ◽  
Actual Situation ◽  
Book Market ◽  
Interview Techniques ◽  
The World

Kegiatan dakwah ialah suatu aktivitas yang mendorong umat manusia untuk memperkuat keyakinannya kepada Allah SWT dan agar umat yang belum memeluk ajaran Islam juga dapat memeluk ajaran agama Islam dengan menggunakan cara yang bijaksana melalui materi ajaran syariat Islam, supaya mereka mendapatkan kebahagiaan di dunia dan di akhirat. Pengajian pasaran kitab al-Hikam ialah suatu kegiatan dakwah yang di pimpin langsung oleh sesepuh pondok pesantren azzayniyyah ialah KH. Aang Abdullah Zein. Pengajian kitab al-Hikam ini di dalamnya membahas tentang permasalahan kehidupan manusia seperti masalah hati (qolbu), akhlak, iman, dan Islam. Tujuan dari penelitian ini ialah untuk mengetahui penyampayan dakwah melalui pengajian pasaran kitab al-Hikam di pondok pesantren azzayniyyah dan untuk mengetahui pesan-pesan dakwah yang ada di dalam kitab al-Hikam. Landasan teori yang digunakan ialah teori M. Munir tentang dakwah bil-Lisan al-Hal. Metode penelitian ini menggunakan deskriptif, ialah dengan menggambarkan keadaan sebenarnya melalui pengumpulan data yang dilakukan dengan menggunakan teknik wawancara, dokumentasi, dan kepustakaan. Hasil penelitian ini menunjukan bahwa dakwah melalui pengajian pasaran kitab al-Hikam yang di lakukan oleh KH. Aang Abdullah Zein di anggap cukup berhasil, karena jamaah memberikan respon yang baik atau positif dan jamaah yang hadir setiap bulan slalu meningkat atau lebih banyak.Da'wah activity is an activity that encourages mankind to strengthen his belief in Allah SWT and so that people who have not embraced the teachings of Islam can also embrace the teachings of Islam by using a wise way through Islamic teaching material, so that they get happiness in the world and the hereafter. Study of the market of the book al-Hikam is a missionary activity led directly by the azzayniyyah boarding school elders is KH. Aang Abdullah Zein. This study of al-Hikam in it discusses the problems of human life such as the problem of the heart (qolbu), morals, faith, and Islam.  Thep of this study is to determine the delivery of da'wah through the study of the market of the book al-Hikam in azzayniyyah boarding school and to find out the messages of da'wah in the book of al-Hikam. The cornerstone of the theory used is M. Munir's theory about the da'wah bil-Lisan al-Hal. This research method uses descriptive, is to describe the actual situation through data collection conducted using interview techniques, documentation, and literature. The results of this study indicate that preaching through the study of the book market al-Hikam conducted by KH. Aang Abdullah Zein was considered quite successful, because worshipers gave good or positive responses and worshipers who were present every month always increased or more.

STRATEGI PENGEMBANGAN BUDAYA KULINER TRADISIONAL PADA BAKPIA DAN WINGKO BABAT XYZ

2021 ◽  
Vol 10 (1) ◽  
pp. 194
Author(s):  
Maria Maria
Keyword(s):  
Research Method ◽  
Matrix Analysis ◽  
Literature Study ◽  
Diversification Strategy ◽  
Marketing Process ◽  
Long Time ◽  
The Right ◽  
Culinary Culture ◽  
Depth Interviews ◽  
Research Analysis

This research examines the development of traditional culinary culture,  Bakpia and Wingko Babat XYZ with the aim of preserving the local culinary heritage located in Bantul. Bakpia and Wingko Babat XYZ  is a special traditional business place that sells traditional Yogyakarta food in the Bantul area which still uses traditional methods. This business has been around for a long time since 1997. Lack of the right strategy is the cause when local and foreign visitors do not know much information about the culinary business of Bakpia and Wingko Babat XYZ. Based on this, this study aims to identify and analyze the marketing process carried out by Bakpia and Wingko Babat XYZ, to determine the potential of traditional culinary culture and to explore strategy formulations in Bakpia and Wingko Babat XYZ. The research method in this study is a qualitative research method, by conducting direct and in-depth interviews with key persons, observation, and literature study. The qualitative method used is descriptive qualitative which will describe how the right strategy is based on the results of the analysis. The interview data were analyzed by several stages, namely the SWOT stage in the internal and external environment, the weight and ranking calculation stage, the IFE-EFE and IE matrix analysis stage, and the conclusion stage. In the research analysis, the IFE and EFE matrix values were obtained, where the IFE value was 2.774 and the EFE value was 2.842. This condition shows that Bakpia and Wingko Babat XYZ  is in the V quadrant position, which means Hold and Maintain, in this position the right strategy is market penetration and product development, and in the SWOT quadrant in quadrant II Cobination supports the Diversification strategy, this is requires making alternative strategies that can be used to increase existing strengths so that they can overcome threats.Keywords: culinary culture, SWOT, IE.AbstrakPenelitian ini meneliti tentang  budaya kuliner tradisional yaitu Bakpia dan Wingko Babat XYZ dengan tujuan untuk menjaga warisan budaya kuliner lokal yang terletak di Bantul. Bakpia dan Wingko Babat XYZ merupakan tempat usaha tradisional khusus yang menjualkan makanan tradisional khas Yogyakarta di daerah bantul yang masih menggunakan cara-cara tradisional. Usaha ini sudah lama berdiri sejak 1997. Kurangnya strategi yang tepat menjadi penyebab ketika pengunjung lokal maupun mancanegara tidak mengetahui banyak informasi mengenai usaha kuliner Bakpia dan Wingko Babat XYZ. Berdasarkan hal tersebut, penelitian ini bertujuan untuk mengidentifikasi dan menganalisa proses pemasaran yang dilakukan Bakpia dan Wingko Babat XYZ, untuk mengetahui potensi budaya kuliner tradisional dan mengeksplorasi formulasi strategi di Bakpia dan Wingko Babat XYZ. Metode  penelitian pada penelitian ini adalah metode penelitian kualitatif, dimana dengan melakukan wawancara kepada key person secara langsung dan mendalam, observasi, dan  studi pustaka. Metode kualitatif  yang  digunakan yaitu kualitatif deskriptif yang akan mendeskripsikan bagaimana strategi yang tepat berdasarkan hasil analisis. Data  wawancara dianalisis dengan beberapa tahap-tahapan yaitu tahap SWOT pada lingkungan internal dan eksternal, tahap perhitungan bobot dan peringkat, dan tahap analisis matriks IFE-EFE dan IE, serta tahap kesimpulan. Pada analisis penelitian diperoleh nilai matriks IFE dan EFE, dimana nilai IFE sebesar 2,774 dan nilai EFE sebesar 2,842. Kondisi ini menunjukkan bahwa Bakpia dan Wingko Babat XYZ  berada pada posisi kuadran V yaitu berarti Hold and Maintain, pada posisi ini  strategi yang  tepat adalah penetrasi pasar dan pengembangan produk, serta pada kuadran SWOT  pada kuadran II Cobination mendukung stategi Diversifikasi, hal ini mengharuskan membuat alternative strategi yang dapat digunakan untuk meningkatkan Kekuatan yang ada sehingga dapat mengatasi ancaman.Kata Kunci: budaya kuliner, SWOT, IE. Author:Maria : Institut Seni Indonesia Yogyakarta References: Agustim, W., & Nurhidayat, M. (2020). Analisis Matrik IE pada UMKM Berbasis Produk Pertanian Kelompok Wanita Pelaku Usaha Tanaman Hias di Desa Sidomulyo Kota Batu. Referensi: Jurnal Ilmu Manajemen dan Akuntansi, 8(1), 73-78. https://doi.org/10.33366/ref.v8i1.1760.David, Fred R. 2016, Manajemen Strategis, Edisi 15. Jakarta: Salemba Empat.Evelyn, E. (2018). Analisis Manajemen Strategi Bersaing Dengan Matriks Ie, Matriks Swot Dan Matriks Qspm Pada Pt. Xyz. Jurnal Manajemen Bisnis dan Kewirausahaan, 2(4), 99-105. http://dx.doi.org/10.24912/jmbk.v2i4.4869.Rangkuti, Freddy. (2015). Analisis SWOT : Teknik Membedah Kasus Bisnis (Cara Perhitungan Bobot, Rating dan OCAI). Jakarta: PT Gramedia Pustaka Utama.Retnawati, L. (2018). Perencanaan Strategis Si/Ti dengan Metode Analisa Swot dan BSC untuk Meningkatkan Daya Saing di Universitas XYZ. JISKA (Jurnal Informatika Sunan Kalijaga), 2(3), 135-142. https://doi.org/10.14421/jiska.2018.23-02.Sugiyono. (2016). Metode Penelitian: Kuantitatif, Kualitatif dan R&D. Bandung: Alfabeta.Tyas, S. K., & Chriswahyudi, C. (2017). Perencanaan Strategi Pemasaran dengan Pendekatan Matrik IE, SWOT dan AHP untuk Mendapatkan Alternatif Strategi Prioritas. Prosiding Semnastek. https://jurnal.umj.ac.id/index.php/semnastek/article/view/1989/1632.

scholarly journals Resiliensi Pendidikan Diniyah dalam Menghadapi Covid-19 selama Bulan Ramadhan 2021

At- Tarbawi ◽  
2021 ◽  
Vol 8 (1) ◽  
pp. 43-54
Author(s):  
Jalaluddin Jalaluddin
Keyword(s):  
Research Method ◽  
Boarding Schools ◽  
Qualitative Approach ◽  
Educational Institutions ◽  
Literature Study ◽  
Sustainable Education ◽  
The World ◽  
The Times

Diniyah education has been implemented by all educational institutions in Indonesia, starting from the lowest level, namely SD/MI to SMA/MA. Initially this diniyah education was implemented in Islamic boarding schools during the month of Ramadan. The aim is to foster morals, character, and strengthen worship for students during the month of Ramadan. The purpose of this study was to identify the role of diniyah education carried out in the world of education during the Covid-19 pandemic. This research method is a literature study method with a qualitative approach. The results showed that the role of diniyah education can be measured through 4 things, namely increasing student religiosity, developing sustainable education and in accordance with the development of the times, being patient with calamities, and increasing husnuzon attitudes in students.

scholarly journals Could coronavirus 2019-infected disease patients get cope with the treatment?: A qualitative study

2021 ◽  
Vol 10 (4) ◽  
pp. 880
Author(s):  
Fery AM Mendrofa ◽  
Umi Hani ◽  
Yuni Nurhidayat
Keyword(s):  
Data Collection ◽  
Qualitative Study ◽  
Coping Strategies ◽  
Phenomenological Approach ◽  
Cross Infection ◽  
Psychological Aspect ◽  
Future Research ◽  
The World ◽  
Novel Coronavirus ◽  
Depth Interviews

A pandemic of a novel coronavirus-infected disease is currently ongoing in the world. Most patients have to be isolated due to the treatments. This study aimed to make sense of how patients with coronavirus-infected disease understand and experience infectious isolation. The research used a qualitative design with a phenomenological approach. Data collection was conducted with in-depth interviews of nine patients with coronavirus disease-2019 (COVID-19) confirmed who had been in the isolation room. The analysis was conducted on interview transcripts by organizing keywords found into categories, sub-themes, and themes based on Colaizzi's approach. The results indicated that the participants experienced fright due to the isolation and attempted to integrate their isolation experiences. Isolation highlighted a sense of threat posed by cross-infection, a threat that participants experienced as originating from others and from themselves to others. Participants described feeling changes experienced after several days of treatment. Participants reported various symptoms of the disease and received careful care while in isolation. They still communicate with family. Isolated patients are able to deal with the treatment by improving their coping strategies. Participants reported the most support from their families, even from a distance. Future research could explore experiences of isolation from family and staff perspectives and identify the psychological aspect in caring for the COVID-19 patients.

scholarly journals Bibliotherapy dalam menumbuhkan sikap optimis pasien

2019 ◽  
Vol 15 (1) ◽  
pp. 87
Author(s):  
Rully Khairul Anwar ◽  
Diah Sri Rejeki ◽  
Ute Lies Siti Khadijah ◽  
Sukaesih Sukaesih
Keyword(s):  
Data Collection ◽  
Analysis Data ◽  
Health Improvement ◽  
Literature Study ◽  
Reading Materials ◽  
Prepared Material ◽  
Quasi Experimental ◽  
Implementation Stages ◽  
Study Population ◽  
Depth Interviews

Introduction. One of the librarians’ role is to improve the feeling of  optimistic through bibliotheraphy on patients.  This paper focuses on bibliotherapy to improve patients’ optimistic attitude. This study aims to understand the benefits of bibliotheraphy from patients’ health perspectives.  Data Collection Method: This research used a quasi-experimental approach. Data collection was conducted through patients observation, in-depth interviews and literature study. Our study population was patients in several hospital as well as involving academic experts in the field of bibliotheraphy. Analysis Data: The data was analysed based opn qualitative approach. Results and Discussions: There were 5 implementation stages of bibliotherapy to the patients: (1) Patients were motivated by the librarian with the games  involving patients with positive advice (2) The librarian asked the patients to read the prepared material (3) The librarian gaves patients some time to reflect on their reading materials (4) The librarian discussed  with patients about the reading materials (5) the librarian evaluated by listening to the patients. Conclusion: Bibliotherapy can be useful for health improvement, particularly to improve optimistic attitude of patients in dealing with their disease.

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