scholarly journals ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI NIAT BELI KONSUMEN PRODUK MAKANAN DAN MINUMAN “HALAL” DI KOTA BATAM

2020 ◽  
Vol 2 (2) ◽  
pp. 73
Author(s):  
Edy Yulianto Putra ◽  
Yockie Fang
Keyword(s):  
Product Quality ◽  
Purchase Intention ◽  
Sampling Method ◽  
Subjective Norm ◽  
Purposive Sampling ◽  
Independent Variables ◽  
Halal Food ◽  
Food And Drink

This research is to detect the factors that impact the purchase intention of “Halal” food and drink product consumer in Batam City. The Independent variables are Subjective Norm, Religiousity, Product Quality, Attitude as intervening variable and the dependent variable is Purchase intention. This research exploit consumer that look forward to buy “Halal” food and drink product ABC, Nestle, NESCAFE, and other brands. The adopted data was 330. Purposive Sampling was used as sampling method in this research, conclude there was a positive significant effect between the Subjective Norm, Religiousity, Product Quality and Attitude on Purchase Intention.

scholarly journals PENGARUH BRAND EQUITY TERHADAP NIAT BELI KONSUMEN DIMEDIASI BRAND PREFERENCE

2019 ◽  
Vol 8 (5) ◽  
pp. 2697
Author(s):  
Ida Bagus Bayu DP ◽  
Eka Sulistyawati
Keyword(s):  
Sample Size ◽  
Product Quality ◽  
Brand Equity ◽  
Purchase Intention ◽  
Sampling Method ◽  
Positive Influence ◽  
Purchase Intentions ◽  
Brand Preference ◽  
Purposive Sampling ◽  
City Brand

ABSTRACT The purpose of this study was to analyze the effect of brand equity on consumer purchase intentions mediated by brand preference.. The sample size obtained by using purposive sampling method as many as 110 respondents. Based on the results of the analysis it can be stated that brand equity has a positive and significant effect on brand preference on Lacoste products in Denpasar City. Brand equity has a positive and significant effect on consumers' purchase intentions on Lacoste products in Denpasar City. Brand preference has a positive and significant effect on consumers' purchase intentions on Lacoste products in Denpasar City. Brand preference mediates the positive influence of brand equity on consumer purchase intentions on Lacoste products in Denpasar City. Lacoste producers as distributors must be able to deal with brand equity problems that consumers complain about, pay attention to design, model and product quality with more attractive innovations that are different from competing brands. Paying attention to the brand preference of the lacoste brand such as appearance and color so consumers know that the lacoste brand is really not a counterfeit.   Keywords: brand equity, brand preference, purchase intention  

scholarly journals Pengaruh Pengetahuan dan Keagamaan terhadap Sikap yang Mempengaruhi Minat Pembelian Konsumen Muslim pada Kosmetik Halal di Jabodetabek

2021 ◽  
Vol 5 (4) ◽  
pp. 364
Author(s):  
Marcellita Oktaviani ◽  
Hetty Karunia Tunjungsari
Keyword(s):  
Data Processing ◽  
Purchase Intention ◽  
Sampling Method ◽  
Processing Method ◽  
Muslim Community ◽  
Unit Of Analysis ◽  
Purposive Sampling ◽  
Data Processing Method ◽  
Halal Food

The purpose of this study is to examine whether 1) knowledge and religiosity affect the attitude of purchasing halal cosmetics, 2) knowledge and religiosity have a positive significant effect on the purchase intention of halal cosmetics, 3) attitudes mediate the affect between knowledge and religiosity on the purchase intention of halal cosmetics, 4) there are significant differences between attitudes and purchase intention of halal cosmetics and halal food. The unit of analysis of this study is the Muslim community that uses cosmetics and domiciled in JABODETABEK. Data was collected through a survey using a questionnaire. The respondents amounted to 200 respondents were selected by purposive sampling method. The data processing method used was PLS which processed through smartPLS 3.0 software. The results showed that 1) knowledge does not have a significant effect on attitudes and purchase intention of halal cosmetics, 2) religiosity has a significant effect on attitudes and purchase intention of halal cosmetics, 3) attitudes have a significant effect on purchase intention, and 4) attitudes mediate the effect between religiosity and the purchase intention of halal cosmetics. But it does not mediate between knowledge and purchase intention of halal cosmetics. 5) there are significant differences between attitudes and purchase intention of halal cosmetics and halal food. Penelitian ini mempunyai tujuan untuk menguji apakah 1) pengetahuan dan keagamaan mempengaruhi sikap pembelian kosmetik halal, 2) pengetahuan dan keagamaan memiliki pengaruh positif signifikan terhadap minat pembelian kosmetik halal, 3) sikap memediasi pengaruh antara pengetahuan dan keagamaan terhadap minat pembelian kosmetik halal, 4) terdapat perbedaan yang signifikan antara sikap dan minat pembelian kosmetik halal dan makanan halal. Unit analis penelitian ini adalah masyarakat beragama Islam yang menggunakan kosmetik dan berdomisili di JABODETABEK. Data didapatkan melalui survei dengan menggunakan kuesioner. Responden yang didapatkan adalah 200 responden dengan teknik purposive sampling. Metode pengolahan data menggunakan PLS yang diproses melalui software smartPLS 3.0. Dari hasil penelitian ditunjukkan bahwa 1) pengetahuan tidak memiliki pengaruh signifikan terhadap sikap dan minat pembelian kosmetik halal dan keagamaan memiliki pengaruh signfikan terhadap sikap dan minat pembelian kosmetik halal. 2) sikap memiliki pengaruh signifikan terhadap minat pembelian, 3) sikap memediasi pengaruh antara keagamaan dengan minat pembelian kosmetik halal. Namun tidak memediasi antara pengetahuan dengan minat pembelian kosmetik halal. 4) terdapat perbedaan yang signifikan antara sikap dan minat pembelian kosmetik halal dan makanan halal. 

Non-Muslim Malaysians’ purchase intention towards halal products

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Shyue Chuan Chong ◽  
Chin Chai Yeow ◽  
Choon Wei Low ◽  
Pei Yew Mah ◽  
Diep Thanh Tung
Keyword(s):  
Product Quality ◽  
Purchase Intention ◽  
Food Products ◽  
Partial Least Square ◽  
Least Square ◽  
Partial Least Square Regression ◽  
Product Price ◽  
Content Type ◽  
Halal Food ◽  
Klang Valley

Purpose Halal products were a norm in the Muslim countries; however, halal food products were not only being consumed by Muslims nowadays. People are concerned about their daily needs, especially their food and spend in this modern society. Customers nowadays are more educated, and all the information can be easily accessed by just a click. Previous literature found that customers are looking for quality products and products that are safer to be consumed. Design/methodology/approach The purpose of this study investigates non-Muslim customers’ intention in consuming halal food products in Klang Valley, Malaysia. Using 321 non-Muslim responses from Klang Valley, partial least square regression was used to examine the factors influencing the customer’s purchase intention on halal products. Findings The results show that product quality, product price, product availability and product safety significantly influence the purchase intention of urban non-Muslim on halal food products. The result implies that product quality is the most significant factor compared with other variables. Originality/value The data and results may contribute to the relevant authority to form a proper plan to improve Malaysia’s halal food items.

scholarly journals PENGUKURAN KEPUASAN KONSUMEN PADA KANTIN INSTITUT TEKNOLOGI SUMATERA MENGGUNAKAN IMPORTANCE-PERFORMANCE ANALYSIS

2021 ◽  
Vol 1 (1) ◽  
pp. 8-15
Author(s):  
Hesti Pangastuti
Keyword(s):  
Performance Analysis ◽  
Customer Satisfaction ◽  
Sampling Method ◽  
Food Service ◽  
Product Price ◽  
Customer Perception ◽  
Purposive Sampling ◽  
Satisfaction Index ◽  
Customer Satisfaction Index ◽  
Food And Drink

Tujuan penelitian ini adalah untuk mengetahui tingkat kepuasan konsumen di kantin Rumah Kayu, Institut Teknologi Sumatera. Penelitian ini dilakukan menggunakan metode Importance-Performance Analysis (IPA) dan Customer Satisfaction Index (CSI). Metode sampling secara purposif dilakukan dengan jumlah 94 responden, sebagian besar adalah mahasiswa. Atribut yang paling penting berdasarkan persepsi konsumen adalah keamanan dan kebersihan makanan dan minuman yang disajikan, sedangkan atribut yang memiliki performa paling baik adalah variasi menu. Hasil analisis IPA menunjukkan bahwa harga produk, kesesuaian harga dan kualitas, kesesuaian harga dan kuantitas, area makan yang nyaman dan menarik secara visual, dan kecepatan penyajian merupakan atribut-atribut yang memiliki prioritas tinggi untuk diintervensi. Hasil analisis CSI menunjukkan bahwa tingkat kepuasan konsumen adalah 72,33% dan dikategorikan sebagai ‘memuaskan’. Oleh karena itu, perbaikan beberapa atribut diperlukan sesuai dengan prioritas yang disarankan untuk meningkatkan kepuasan konsumen. ABSTRACT: The objective of this study was to investigate the level of customer satisfaction in Rumah Kayu cafetaria at Institut Teknologi Sumatera. The study was conducted by using Importance-Performance Analysis (IPA) and Customer Satisfaction Index (CSI). Sampling method by purposive sampling was carried out with 94 respondents, mostly were students. The most important attribute from cafeteria customer perception was safeness and cleanliness of food and drink served, whereas the top performance attribute was menu variation. The results of IPA analysis showed that product price, price-quality fairness, price-quantity fairness, dining area comfortability and visual attractiveness, and quick serving were identified as high priorities for intervention. Finding based on CSI analysis showed that the level of customer satisfaction was 72.33% and categorized as ‘satisfied’. Therefore, improvement of some attributes required in accordance with priorities that have been generated by this study in order to improve customer satisfaction. Keywords: CSI, cafeteria, customer satisfaction, food service, IPA

scholarly journals Pengaruh Harga Dan Kualitas Produk Terhadap Kepuasan Konsumen T-Mart Express Indonesia

2020 ◽  
Vol 3 (1) ◽  
pp. 1-10
Author(s):  
Elizabeth Rahayu
Keyword(s):  
Customer Satisfaction ◽  
Product Quality ◽  
Quantitative Research ◽  
Sampling Method ◽  
Sampling Techniques ◽  
Probability Sampling ◽  
Purposive Sampling

Abstract The purpose of this research is to understand the influence of price and product quality of T-Mart Express Indonesia’s customer satisfaction. This research is a quantitative research by using the SPSS Statistic 22 with 112 respondent of the sample which is T-Mart Express Indonesia consumers in North  Jakarta who have bought the product three times or more by using non-probability sampling method and purposive sampling techniques. The measurement used was a questionnaire that was distributed through Google Form to the respondent. The result of hypothesis analysis shows that price and product quality significantly affect customer satisfaction. Implications and suggestions are explained in the article. Abstrak Tujuan dari penelitian ini adalah untuk memahami pengaruh harga dan kualitas produk terhadap kepuasan pelanggan T-Mart Express Indonesia. Penelitian ini adalah penelitian kuantitatif dengan menggunakan SPSS Statistic 22 dengan sampel sebanyak 112 responden yaitu konsumen T-Mart Express Indonesia di Jakarta Utara yang telah membeli produk tiga kali atau lebih dengan menggunakan metode non probability sampling dan teknik purposive sampling. Pengukuran yang digunakan adalah kuesioner yang dibagikan melalui Google Form kepada responden. Hasil analisis hipotesis menunjukkan bahwa harga dan kualitas produk berpengaruh signifikan terhadap kepuasan pelanggan. Implikasi dan saran dijelaskan pada artikel    

scholarly journals Green Product Purchase Intention

2018 ◽  
Vol 2 (2) ◽  
pp. 60
Author(s):  
Aang Muhammad Nur Shidiq ◽  
Arry Widodo
Keyword(s):  
Purchase Intention ◽  
Sampling Method ◽  
Green Product ◽  
Direct Effects ◽  
Green Products ◽  
Brand Knowledge ◽  
Independent Variables ◽  
Production Distribution ◽  
Knowledge And Attitude ◽  
Environmentally Sound

Green products are environmentally sound products, designed and processed in a way to reduce the effects that may pollute the environment, whether in production, distribution and consumption. This study is conducted to determine the effect of green brand knowledge mediated attitudes toward the green brand and how it affects the intention to buy green products manufactured by Twin Tulipware. The purpose of this research is to know and analyze how the green brand knowledge, how the attitude toward the green brand, how the intention to buy green products, the amount of influence knowledge and green attitude to purchase intention of green products manufactured by Twin Tulipware directly and indirectly. The researchers use three research variables categorised as the independent variables and dependent variable. The research method applied in this study is a quantitative inquiry. Sampling is done by non-probability sampling method with accidental sampling type, with 100 respondents, knowing and using Twin Tulipware product. The data are collected by using questionnaires. The results show that the direct effects of green brand knowledge on the intention to buy green products are 49.5% and indirect influence through the attitude toward the green brand is 21%. Therefore, the total effect of green brand knowledge on the intention to buy green products through the attitude of the green brand is 70.5%. Knowledge and attitude have a R2 (R Square) value of 56.6% of the intention to buy green products.

scholarly journals SHARIA COMPLIANCE AND ISLAMIC CORPORATE GOVERNANCE

TRIKONOMIKA ◽  
2019 ◽  
Keyword(s):  
Corporate Governance ◽  
Sample Size ◽  
Analytical Method ◽  
Sampling Method ◽  
Profit Sharing ◽  
Purposive Sampling ◽  
Independent Variables ◽  
Negative Effect ◽  
Positive Effect

This study aims to examine the effect of sharia compliance and Islamic corporate governance on fraud in Sharia banks. Independent variables used are sharia compliance with Profit Sharing Ratio as a proxy and Islamic corporate governance. The dependent variable used is fraud. The population in this study is all Sharia Banks which is registered in Bank Indonesia in the period 2015 to 2017. The sample was selected using purposive sampling method. Sample size in this research as much as 33 Sharia Banks. Those total samples used in this study which consist of 11 Sharia Banks within 3-year study period. The analytical method used in this study is multiple linier regression.The results of this study indicate that the sharia compliance with the Profit Sharing Ratio as a proxy, has a negative effect on fraud in Sharia bank while Islamic corporate governance has no positive effect on fraud in Sharia banks.

scholarly journals PENGARUH KEPERCAYAAN MEREK TERHADAP LOYALITAS PELANGGAN MEMBELI SHAMPO MEREK PANTENE (STUDI PADA MAHASISWI FAKULTAS EKONOMI UNIVERSITAS TADULAKO PALU)

2016 ◽  
Vol 2 (2) ◽  
pp. 187-198
Author(s):  
Elok Cahyaningtyas ◽  
Chalil Chalil ◽  
Ponirin Ponirin
Keyword(s):  
Hypothesis Testing ◽  
Customer Loyalty ◽  
Significant Influence ◽  
Sampling Method ◽  
Total Sample ◽  
Brand Value ◽  
Brand Trust ◽  
F Test ◽  
Purposive Sampling ◽  
Independent Variables

The aim of this research is to determine simultaneous and partial influence of trust brand on the loyalty of student of the Faculty of Economics, Tadulako University, Palu to buy Pantene Shampoo. Sampling method in this research is purposive sampling; with a total sample of 96 respondents. The results of hypothesis testing using F-test show that the three independent variables that are brand trust (X) consisting of brand characteristics (X1), the characteristics of the company (X2) and the characteristics of customers with the brand (X3) simultaneously have positive and significant influence on the dependent variable customer loyalty (Y) with sig-F of 0.000 <0.05. Furthermore, the brand characteristic variable (X1) with sig 0,001, characteristic of the company (X2) with sig of 0.001, and characteristics of customers to the brand value of sig 0.004 <0.05, which shows partial influence on customer loyalty variable (Y). R2 values of 0.645 and brand belief variable (X) simultaneously influence customer loyalty (Y) of 64.5%, while the remaining 35.5% is influenced by other factors that are not examined. Penelitian ini bertujuan untuk mengetahui pengaruh secara simultan dan parsial dari kepercayaan merek terhadap loyalitas mahasiswi Fakultas Ekonomi Universitas Tadulako Palu. Teknik penarikan sampel dalam penelitian ini adalah purposive sampling, dengan jumlah sampel sebanyak 96 responden. Hasil pengujian hipotesis menggunakan uji F bahwa ketiga variabel independen kepercayaan merek (X) yang terdiri dari karakteristik merek (X1), karakteristik perusahaan (X2) dan karakteristik pelanggan dengan merek (X3) terbukti secara simultan berpengaruh positif dan signifikan terhadap variabel dependen loyalitas pelanggan (Y) dengan nilai sig-F sebesar 0,000 < 0,05. Selanjutnya variabel karakteristik merek (X1) dengan nilai sig sebesar 0,001, karakteritik perusahaan (X2) dengan nilai sig sebesar 0,001 dan karakteristik pelanggan dengan merek nilai sig sebesar 0,004 < 0.05 yang berarti secara parsial berpengaruh terhadap variable loyalitas pelanggan (Y). Nilai R2 sebesar 0,645 dengan demikian variabel kepercayaan merek (X) yang diteliti secara serempak memberikan pengaruh terhadap variabel loyalitas pelanggan (Y) sebesar 64,5% sementara sisanya 35,5% dipengaruhi oleh faktor lain yang tidak diteliti.

PENGARUH PERSEPSI RISIKO, MANFAAT, DAN KEMUDAHAN PENGGUNAAN

2021 ◽  
Vol 9 (1) ◽  
pp. 75-84
Author(s):  
Hana Zahra Salsabila
Keyword(s):  
Data Collection ◽  
Perceived Risk ◽  
Sampling Method ◽  
Ease Of Use ◽  
Purchasing Decisions ◽  
Purposive Sampling ◽  
Independent Variables ◽  
Significant Negative Effect ◽  
Economics Faculty ◽  
Negative Effect

This study aims to determine the effect of perceived risk, benefit and ease of use on purchasing decisions. This study uses four variables, namely risk, benefit and ease of use as independent variables, and purchasing decisions as the dependent variable. The population in this study were active students of the economics faculty at the Sarjanawiyata Tamansiswa Yogyakarta University who used the Shopee application, who were then sampled as many as 120 respondents. The sampling method using purposive sampling with data collection using a questionnaire. The results showed that the risks, benefits and ease of use simultaneously had a significant effect on online purchasing decisions at Shopee, risk had a significant negative effect on online purchasing decisions at Shopee, benefits had a significant negative effect on online purchasing decisions at Shopee, ease of use has a significant effect on online purchasing decisions at Shopee.

scholarly journals FAKTOR-FAKTOR YANG MEMPENGARUHI STRUKTUR MODAL PADA PERUSAHAAN TELEKOMUNIKASI DI INDONESIA

2011 ◽  
Vol 1 (2) ◽  
pp. 83
Author(s):  
Jantu Sukmaningtyas ◽  
Salamatun Asakdiyah
Keyword(s):  
Capital Structure ◽  
Firm Size ◽  
Significant Influence ◽  
Sampling Method ◽  
Stock Exchange ◽  
Telecommunications Industry ◽  
Purposive Sampling ◽  
Independent Variables ◽  
Operating Leverage

The purpose of this thesis is to analyze factors that influence capital structure at telecommunications industry in Indonesia. In this research, dependent variable is capital structure and the independent variables are the operating leverage, taxes, and firm size.The samples are 5 companies, its take by purposive sampling method: taking the sample with specific criteria, that is the companies which listed on the Indonesia Stock Exchange during the period from 2005 to 2009. The operating leverage has a positive and significant influence to capital structure, tax has a negative and significant impact to capital structure, but the variable firm size has no effect to capital structure.

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