Unlike the new development at Carmel and the recently revitalized fishing village of Provincetown, the old frontier trading post of Taos, New Mexico, was experiencing slow, steady growth at the turn of the twentieth century. The rapid, regional expansion of a modern, automobile-based tourism into Taos and a broadly-articulated modernist fascination with experiencing the ways of the primitive ‘other’ attracted a distinctively modernist coterie to the region and shifted the local power structures from the Native Puebloans and established Hispanic residents toward the relative newcomers: Anglo business and land owners. This chapter considers the development of the local tourism and real estate industry alongside a vogue for witnessing, appreciating, and representing Native American ceremonial dance ceremonials. Through analysis of literary representations of these dances by Marsden Hartley, Mabel Dodge Luhan, Harriet Monroe, Alice Corbin Henderson, and Mary Austin, this chapter identifies a fascination with Native dance as a distinctively modernist practice: ones that served, for each other and the larger world, as ‘a sign of modernism in us.’ Further, these dances were integral to the creation of the ineffable ‘Taos mystique’ that undergirded the local tourism and real estate industry.