Pengaruh Keterlibatan Merek, Komunikasi Merek, Dan Interaktivitas Merek Pada Keterikatan Merek Media Sosial

This study aims to explain the effect of brand involvement, brand communication, and brand interactivity on brand engagement J.CO Indonesia Instagram. The population of this study is J.CO Donuts & Coffee customers, and the sample is J.CO Donuts & Coffee customers that follow company official Instagram. Using purposive sampling technique, a total of 120 respondents is asked to fill the questionaire as main survey data sources. The results show that partially Brand Involvement has a positive and significant effect on Social Media Brand Engagement, Brand Communication has a positive and significant effect on Social Media Brand Engagement, and Brand Interactivity has a positive and significant effect on on Social Media Brand Engagement, and simultaneously Brand Involvement, Brand Communication, and Brand Interactivity have a positive and significant effect on Social Media Brand Engagement.

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PERSPEKTIF HALAL DAN SOSIAL MEDIA PADA PEMBELIAN KOSMETIK

Jurnal Perspektif Bisnis ◽

10.23960/jpb.v3i1.13 ◽

2020 ◽

Vol 3 (1) ◽

pp. 45-55

Author(s):

Larassanti Eka Putri ◽

K. Bagus Wardianto ◽

Ghia Subagia

Keyword(s):

Social Media ◽

Sampling Technique ◽

Likert Scale ◽

Quantitative Approach ◽

Purchasing Decisions ◽

Purposive Sampling ◽

Female Consumers ◽

Simultaneous Testing

ABSTRAK Penelitian ini bertujuan untuk mengetahui pengaruh kesadaran logo halal dan iklan media sosial Instagram terhadap keputusan pembelian produk kosmetik. Jenis penelitian yang digunakan adalah explanatory research dengan pendekatan kuantitatif. Populasi dalam penelitian ini adalah konsumen wanita yang menggunakan kosmetik Wardah di Bandar Lampung, dengan sampel sebanyak 100 responden. Teknik pengambilan sampel menggunakan purposive sampling. Data dikumpulkan menggunakan kuisioner, dan dianalisis menggunakan analisis regresi linier berganda. Hasil penelitian ini menunjukkan bahwa kesadaran logo halal, dan iklan media sosial Instagram berpengaruh signifikan secara parsial maupun silmultan terhadap keputusan pembelian kosmetik. Kehalalan dapat menjadi branding yang semakin kuat, jika didukung dengan promosi melalui media sosial, yang mampu menjangkau segmentasi pasar yang lebih luas terhadap produk lokal. ABSTRACT This study aims to determine the effect of Awareness of the Halal Logo and Instagram Social Media Ads on Wardah Cosmetics Purchasing Decisions. This type of research used in this research is explanatory research with a quantitative approach. The population in this study is female consumers who use Wardah cosmetics in Bandar Lampung. The sampling technique uses purposive sampling with a sample of 100 respondents. The data was obtained from a questionnaire using a Likert scale. The results of this study explain that Awareness of the Halal Logo, and Instagram Social Media Ads significantly influence Wardah Cosmetics Purchasing Decisions. Simultaneous testing results showed that Halal Logo Awareness and Instagram Social Media Ads had a significant effect on Wardah Cosmetics Purchasing Decisions.

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Motivasi Wisatawan Wanita dan Persepsi Masyarakat Lokal terhadap Klub Gay di Seminyak, Bali

JURNAL DESTINASI PARIWISATA ◽

10.24843/jdepar.2019.v07.i01.p21 ◽

2019 ◽

Vol 7 (1) ◽

pp. 140

Author(s):

Dio Pratama ◽

Saptono Nugroho

Keyword(s):

Direct Observation ◽

Local Community ◽

Secondary Data ◽

Sampling Technique ◽

Data Sources ◽

Primary Data ◽

Purposive Sampling ◽

Local Perception ◽

Secondary Data Sources

This research was conducted to find out the motivation of female tourist to visit Gay club, the perception of the tourist and local community towards the Gay Club. The methods used in this research id descriptive qualitative. The technique of determination of informants used is purposive sampling technique. Data sources used are primary and secondary data sources. Primary data in this research is sourced from direct observation to the research location by means of observation and interviews. While secondary data in this research are the data obtained from the documentation or studies library to complement the primary data. The result of the research shows that most tourist say curious to see Gay club as a motivation for a visit; most tourist plead happy after seeing the atrractions there; most neutral against Gay tourist; most local community already know about Gay club; most local community are not disturbed; most local people are not benefitting from the presence of the Gay club. Keywords : Tourist Motivation, Community Local Perception, Gay Club

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Social Media Advertising and Consumer Perception on Purchase Intention

SHS Web of Conferences ◽

10.1051/shsconf/20207601055 ◽

2020 ◽

Vol 76 ◽

pp. 01055

Author(s):

Widjojo Suprapto ◽

Ken Hartono ◽

Hakim Bendjeroua

Keyword(s):

Social Media ◽

Significant Influence ◽

Building Material ◽

Purchase Intention ◽

Industrial Revolution ◽

Sampling Technique ◽

Consumer Perception ◽

Quantitative Approach ◽

Customer Perception ◽

Purposive Sampling

In the era of Industrial Revolution 4.0, many companies are using social medias as one of their promotional tools, especially Instagram. The aim of this research is to investigate the influence of Instagram advertising and consumer perception on purchase intention in local building material stores. As this research is using a quantitative approach, the data are collected using questionnaires. The population of this research is the customers who have done several purchases and have followed the stores’ Instagram accounts. Out of the whole population, a number 100 respondents are selected through a purposive sampling technique. The collected data are processed using a SmartPLS program, with the results of no significant influence between Instagram advertising and purchase intention. However, the Instagram advertising has a significant influence on purchase intention through customer perception as the Instagram advertising has a significant influence on customer perception. Therefore, customer perception acts as the intervening variable in this research.

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HUBUNGAN ANTARA KESEPIAN DENGAN SELFIE-LIKING PADA MAHASISWA

Jurnal Psikologi ◽

10.14710/jp.16.2.122-127 ◽

2017 ◽

Vol 16 (2) ◽

pp. 122

Author(s):

Evina Krisnawati ◽

Christiana Hari Soetjiningsih

Keyword(s):

College Students ◽

Social Media ◽

Significant Relationship ◽

Quantitative Methods ◽

Positive Relationship ◽

Sampling Technique ◽

Spearman Correlation ◽

Purposive Sampling ◽

Spearman Correlation Test ◽

The Relationship

This study aims to examine the relationship between loneliness and selfie-liking. The hypothesis of this research is that there is a positive relationship between loneliness and selfie-liking among college students. This research used correlational quantitative methods. Participants in this research was 64 students, which was taken by purposive sampling technique, with inclusive criteria: like to do selfie and in the last month post the selfie photos to social media as much as 4-6 times. Data were collected using the Loneliness Scale from UCLA Version 3 and selfie-liking measured by Selfie-Liking Scale. The correlation was analyzed using the Spearman Correlation Test with SPSS 23 for Windows. The results showed there was a positive and significant relationship between loneliness and self-liking (r=.297; p=.009) which means the higher loneliness, the higher selfie-liking.

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PENGARUH DESAIN PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN MOTOR YAMAHA NMAX (Survei Pada Konsumen Fortuna Motor Tasikmalaya)

JURNAL EKONOMI PERJUANGAN ◽

10.36423/jumper.v2i1.649 ◽

2021 ◽

Vol 2 (1) ◽

Author(s):

Roby Abdul Wahab ◽

Budhi Wahyu Fitriadi ◽

Suci Putri Lestari

Keyword(s):

Product Design ◽

Sampling Technique ◽

Data Sources ◽

Primary Data ◽

Purchase Decision ◽

Purchase Decisions ◽

Purchasing Decisions ◽

Purposive Sampling ◽

Quantitative Descriptive

Abstract This study was conducted to determine the effect of Product Design and Price on Purchasing Decisions of Yamaha NMax Motorbikes at Fortuna Motor Tasikmalaya. This research uses quantitative descriptive methods. The sampling technique used in this study is the nonprobability sampling technique by purposive sampling. Primary data sources were obtained from distributing questionnaires.The results showed the Product Design, Price and Purchasing Decisions of the Yamaha NMax in the Fortuna Motor Tasikmalaya as a whole were in the good category. Product design and price simultaneously have a significant effect on the decision to buy a Yamaha NMAX at Fortuna Motor Tasikmalaya. Product design partially has a significant effect on the Purchase Decision of Yamaha NMAX at Fortuna Motor Tasikmalaya. The price partially has a significant effect on the decision to purchase a Yamaha NMAX at Fortuna Motor Tasikmalaya. Keywords :Product Design, Price and purchase decisions Abstrak Penelitian ini dilakukan untuk mengetahui besar pengaruh Desain Produk dan Harga terhadap Keputusan Pembelian Motor Yamaha NMax di Fortuna Motor Tasikmalaya. Penelitian ini menggunakan metode deskriptif kuantitatif. Teknik sampling yang digunakan dalam penelitian ini adalah teknik nonprobability sampling dengan cara purposive sampling. Sumber data primer diperoleh dari penyebaran kuesioner.Hasil penelitian menunjukkan Desain Produk, Harga dan Keputusan Pembelian Motor Yamaha NMax di Fortuna Motor Tasikmalaya secara keseluruhan dalam kategori baik. Desain Produk dan Harga secara simultan berpengaruh signifikan terhadap Keputusan Pembelian Motor Yamaha NMAX di Fortuna Motor Tasikmalaya. Desain Produk secara parsial berpengaruh signifikan terhadap Keputusan Pembelian Motor Yamaha NMAX di Fortuna Motor Tasikmalaya. Harga secara parsial berpengaruh signifikan terhadap Keputusan Pembelian Motor Yamaha NMAX di Fortuna Motor Tasikmalaya. Kata Kunci : Desain Produk, Harga dan Keputusan Pembelian

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Pengaruh Motif Mengakses Akun Video dalam Aplikasi Chatting terhadap Kepuasan Khalayak (Survei terhadap Generasi Milenial yang Menggunakan LINE TODAY)

Prologia ◽

10.24912/pr.v4i2.6810 ◽

2020 ◽

Vol 4 (2) ◽

pp. 419

Author(s):

Parousia Parousia ◽

Riris Loisa

Keyword(s):

Information Technology ◽

Social Media ◽

Data Collection ◽

New Media ◽

Sampling Technique ◽

Media Theory ◽

Probability Sampling ◽

Purposive Sampling ◽

Uses And Gratification ◽

Uses And Gratification Theory

Humans who continue to communicate with other humans cause the spread and acceptance of information increasingly consciously or unconsciously. This also causes a lot of renewal in various fields of life, including information technology. Now, information are more easily and quickly accessed through various existing media, including through new media and social media. The study aims to determine the effect of motives for accessing video accounts in chat applications towards audience satisfaction. This research uses social media theory, new media, and uses and gratification theory. The approach used is quantitative. The sampling technique used was non probability sampling, purposive sampling with a sample of 100 respondents who are millennials who access video accounts in a chat application (LINE TODAY). The technique of data collection is done by distributing Google Forms questionnaires consisting of 18 indicators. The final result obtained are the closeness between the two variables included in the high criteria. And there is an influence between the two variables whose direction is said to be positive.Manusia yang terus menerus melakukan komunikasi dengan manusia lain menyebabkan persebaran dan penerimaan terhadap informasi semakin meningkat secara sadar maupun tidak disadari. Ini juga menyebabkan banyak pembaharuan di berbagai bidang kehidupan, tak terkecuali teknologi informasi. Kini, informasi semakin mudah dan cepat diakses melalui berbagai media yang ada, termasuk melalui media baru dan media sosial. Penelitian bertujuan untuk mengetahui pengaruh motif mengakses akun video dalam aplikasi chatting terhadap kepuasan khalayak. Pendekatan yang digunakan adalah kuantitatif. Penelitian ini menggunakan teori sosial media, media baru, penggunaan dan kepuasan media. Teknik sampling yang digunakan adalah non probabilitas, yaitu teknik purposive sampling dengan sampel sebanyak 100 responden yang merupakan generasi milenial yang mengakses akun video dalam aplikasi chatting (LINE TODAY). Teknik pengumpulan data dilakukan dengan menyebarkan kuisioner Google Forms yang terdiri dari 18 indikator. Hasil akhir yang diperoleh adalah keeratan antara dua variabel termasuk dalam kriteria tinggi. Serta terdapat pengaruh antara kedua variabel yang arahnya dikatakan positif.

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PEMANFAATAN MEDIA SOSIAL DALAM MENCARI RELASI SEKSUAL GAY DI SURAKARTA

Journal of Development and Social Change ◽

10.20961/jodasc.v1i2.23056 ◽

2018 ◽

Vol 1 (2) ◽

pp. 167

Author(s):

Pipin Apriliani ◽

Bambang Santosa

Keyword(s):

Social Media ◽

Data Collection ◽

Sampling Technique ◽

Sexual Relationships ◽

Easy Access ◽

Sexual Relations ◽

Purposive Sampling ◽

Study Approach ◽

Collection Data

Abstract : The recognized sexual orientation in Indonesia is heterosexual. This makes gays often get discrimination from people who are causing gay difficulties in interacting and seeking sexual relationships, so they should find ways to interact safely. Qualitative research with case study approach conducted in Surakarta aims to find out the utilization of social media in finding gay sexual relation. Sampling technique using purposive sampling. Data collection was conducted with in-depth interviews with gay as the main actors and documentation of recording interviews, screenshoot chat and gay activity in social media. Data analysis was conducted with the basis of four activities: data collection, data reduction, data presentation, and verification using source triangulation. The results showed that social media became a safe enough tool for gays in searching for sexual relations. Gay feel their identity is more awake when interacting in social media. Social media is also instrumental in expanding the network of gay friends, this is considered quite important because gays assume that the more friends they have the greater their chances of getting sexual relations. Gay has a special trick in order to attract the attention of the same social media users by installing exciting status, installing photos and videos with seductive poses, and posting location information for easy access. Like no human is perfect, using social media to search for sexual relationships of gays also has some weaknesses. Nevertheless, social media has remained the main vehicle of most gays in Surakarta in search of sexual relations. Keywords: Gay, social media, exploitation, sexual relations.Abstrak : Orientasi seksual yang diakui di Indonesia adalah heteroseksual. Hal ini membuat gay sering mendapatkan diskriminasi dari masyarakat yang mengakibatkan gay kesulitan dalam berinteraksi dan mencari relasi seksual, sehingga mereka harus mencari cara agar dapat berinteraksi secara aman. Penelitian kualitatif dengan pendekatan studi kasus dilakukan di Kota Surakarta bertujuan untuk mengetahui pemanfaatn media sosial dalam mencari relasi seksual gay. Teknik pengambilan sampel menggunakan purposive sampling. Pengumpulan data dilakukan dengan wawancara mendalam bersama gay selaku pelaku utama dan dokumentasi berupa rekaman wawancara, screenshoot chat dan aktivitas gay di media sosial. Analisis data dilakukan dengan berpangkal dari empat kegiatan yaitu pengumpulan data, reduksi data, penyajian data, dan verifikasi dengan menggunakan triangulasi sumber. Hasil penelitian menunjukkan bahwa media sosial menjadi sarana yang cukup aman bagi gay dalam mencari relasi seksual. Gay merasa identitas mereka lebih terjaga ketika berinteraksi di media sosial. Media sosial juga sangat berperan dalam memperluas jaringan pertemanan gay, hal ini dinilai cukup penting karena gay beranggapan bahwa semakin banyak teman yang mereka miliki maka semakin besar kesempatan mereka untuk mendapatkan relasi seksual. Gay memiliki trik khusus agar dapat menarik perhatian gay pengguna media sosial yang sama dengan cara memasang status menggairahkan, memasang foto dan video dengan pose menggoda, dan memasang informasi lokasi agar mudah ditemui. Sepertihalnya manusia tidak ada yang sempurna, menggunakan media sosial untuk mencari relasi seksual para gay juga memiliki beberpaa kelemahan. Meskipun demikian, sampai sekarang media sosial tetap menjadi sarana utama kebanyakan gay di Surakarta dalam mencari relasi seksual.Kata kunci: Gay, media sosial, pemanfaatan, relasi seksual.

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Pengkajian Evaluasi Pelatihan Vokasi Juru Sembelih Halal di Balai Besar Pelatihan Peternakan Batu Jawa Timur Tahun 2020

Tropical Animal Science ◽

10.36596/tas.v2i2.435 ◽

2020 ◽

Vol 2 (2) ◽

Author(s):

Kharisma Imam Adinata

Keyword(s):

Data Analysis ◽

Vocational Training ◽

Sampling Technique ◽

Data Sources ◽

Training Center ◽

Purposive Sampling ◽

Qualitative Descriptive ◽

Data Validity ◽

Descriptive Method ◽

Selection Of

The purpose of this research was to describe results evaluation of implementation halal slaughter vocational training at International Livestock Training Center Batu East Java using a qualitative descriptive method. The selection of informants was carried out by using purposive sampling technique. Data is tabulated from interviews with informants. Data analysis was carried out by classifying and taking the connection between the interview data. Validity of the data was tested by using triangulation technique data sources based on interviews with informants.

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The congruency between self and brand

HOLISTICA – Journal of Business and Public Administration ◽

10.2478/hjbpa-2019-0011 ◽

2019 ◽

Vol 10 (1) ◽

pp. 139-147

Author(s):

Nonik K. Ningrum ◽

Sri Ayem

Keyword(s):

Survey Data ◽

Future Study ◽

Brand Loyalty ◽

Random Sampling ◽

Sampling Technique ◽

Ideal Self ◽

Brand Attachment ◽

Primary Survey ◽

Brand Involvement

Abstract The purpose of this study was to investigate the relationships between actual self congruence, brand attachment, brand involvement, and brand loyalty. This study applied quantitative explanatory research. Purposive random sampling was used as sampling technique. A number of 200 respondents, which have familiarity to a certain brand, was asked to fill in the questionnaire as primary survey data. The findings show that actual self-congruence significantly positive affects brand involvement, brand attachment, and brand loyalty. Future study should include ideal self-congruent to compare whether actual or ideal self-congruence which has a stronger correlation on brand involvement, attachment, and also brand loyalty. This study provides a basis for firms to have better understanding of actual self-congruence roles on building customer brand involvement, brand attachment, and also brand loyalty.

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CELEBGRAM CREDIBILITY AND TRUST: CONSEQUENCES ON INTENTION TO BUY

Jurnal Hospitality dan Pariwisata ◽

10.30813/jhp.v7i1.2535 ◽

2021 ◽

Vol 7 (1) ◽

Author(s):

Juliana Juliana ◽

Erina Widianti ◽

Vanessa Wijaya

Keyword(s):

Social Media ◽

Data Analysis ◽

Sampling Technique ◽

Coefficient Of Determination ◽

F Test ◽

Purposive Sampling ◽

Data Analysis Technique ◽

Analysis Technique ◽

Trust Intention

ABSTRACT Social media Instagram is an opportunity for celebgram Rachel Vennya to promote Ngikan restaurant. The aim of this research was to determine the effect of celebgram credibility and trust on intention to buy. The purpose of this research is to give solution for the decreasing problem intention to buy of ngikan restaurant , through some variables such as: celebgram credibility, trust, and intention to buy. The sample used in this research were 168 respondents with a purposive sampling technique. The data analysis technique used PLS-SEM .The results confirms that the probability value on the F test is 0.000 <0.05 and the coefficient of determination (adjusted R2) is 63.5%. The conclusion of this study is that the variables of celebgram credibility and trust have a positive and significant effect on intention to buy. Keywords: Celebgram Credibility ; Trust ; intention to buy ABSTRAK Media sosial Instagram menjadi kesempatan bagi selebgram Rachel Vennya untuk mempromosikan Restoran Ngikan. Tujuan dari penelitian ini adalah untuk menganalisis pengaruh kredibilitas dan kepercayaan selebgram terhadap niat membeli. Tujuan dari penelitian ini adalah memberikan solusi atas penurunan minat beli restoran ngikan gading serpong, melalui beberapa variabel seperti: kredibilitas selebgram, kepercayaan, dan niat membeli. Sampel yang digunakan dalam penelitian ini sebanyak 168 responden dengan teknik purposive sampling. Teknik analisis data menggunakan PLS-SEM. Hasil penelitian menunjukkan nilai probabilitas pada uji F sebesar 0,000 <0,05 dan koefisien determinasi (adjusted R2) sebesar 63,5%. Kesimpulan dari penelitian ini adalah variabel kredibilitas dan kepercayaan selebgram berpengaruh positif dan signifikan terhadap niat membeli.Kata kunci: Kredibilitas Celebgram; Kepercayaan; niat untuk membeli

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