EXPRESSIVE CHARACTER OF ENGLISH IDIOMS WITH PHLORONYMS AS COMPONENTS

Phlora and fauna, as the indispensable and main components of thewildlife, play a substantive role in the language of any nation. They define and reflect the worldview, culture and mindset the characteristic peculiarities of a certain ethnos. In the given research are regarded the characteristics of phloronyms in the English language. The names of plants, phloronyms, fixed in the English language translating different meanings due to individuality and neutrality of the people's thought in relation to any given plant.

ABOUT SOME PECULIARITIES OF PROFESSIONAL REQUIREMENTS TO THE LEVEL OF QUALIFICATION "CHEMISTRY" IN THE SYSTEM OF HIGHER EDUCATION

This article examines skill requirements to the profession of a chemist. Special attention is paid to numerous areas of application of knowledge of chemistry, risks in professional activities as well as occupational standards. The result of this research is the conclusion that thanks to the activities of chemists, humanity is not only based on the knowledge that was obtained earlier but also receives new ones.

LEXICAL AND SEMANTIC FEATURES OF PERSONAL WEB PAGE OF A.L. KUDRIN IN INTERNET COMMUNITY TWITTER

The article considers lexical and semantic peculiarities of A. L. Kudrin 's publications on the pages of the Internet community Twitter. Lexical and stylistic techniques used by the politician in the texts of messages are analyzed, characteristic features of personal blog of A.L. Kudrin on Twitter are highlighted.

CLIL AS AN EFFECTIVE METHOD IN TEACHING FOREIGN LANGUAGES

The article considers the topic of Content-Language Integrated Learning on the level of higher education and further integration of this approach into the practice of Russian higher education. CLIL approach and possibilities of integration into the educational process of modern higher school with the aim to improve language training of professionals are described. Different factors allowing to include the elements of CLIL approach into the process of learning are considered.

THE ROLE OF LINGUISTIC ASPECT IN THE IMPLEMENTATION OF INTERCULTURAL COMMUNICATION

The purpose of this article is a scientific understanding of the methodological and theoretical problems of the linguistic aspect in intercultural communication. The importance of this article is due to the fact that the focus is on the study of linguistic aspects that can affect communication between native speakers of different languages. The linguistic aspect is not limited to identifying semantic features of words in different languages. It also covers the comparison of various communicative situations, ways of dividing the world by language means, and the comparison of speech behavior of representatives of different cultures. The result of the research is the conclusion that the language aspect of intercultural communication should focus not on finding "equivalents", but on studying extralinguistic differences, taking into account that concepts in two different languages may differ. The "meaning" of a word is the thread that connects the language world with the world of reality for the speaker.

RECIPIENT'S PERSONALITY AS A TARGET OF MANIPULATIVE INFLUENCE

The article deals with the individual features of perception and comprehension of information. Effects of cognitive distortion in the process if the information interpretation are also observed. The article studies the basic principle of target selection in the context of manipulative influence. Special attention is paid to the plan of the manipulative strategy when the manipulator takes into account recipient's psychoemotional state in the process of targeting.

BORROWING AS AN ACTIVE GENERATION MECHANISM SCIENTIFIC AND TECHNICAL TERMINOLOGY

The article is devoted to the study of terminology vocabulary borrowed from English. Borrowing is seen as one of the productive methods of thermo formation. Ways of formation of scientific and technical terminology are investigated.

THE IMAGE OF "STUDENT" IN THE CONSCIOUS OF THE ENGLISH LANGUAGE SPEAKERS

In the given paper the definite analysis of the lexical unit “student” is made. The data, taken from the analysis, allowed to define the basic characteristics of the image “student” in the conscious of the English language speakers. Further these characteristics will be put in the further construction of the image “student” in the different types of the English language discourse.

COMMUNICATION AND INTERACTION IN THE INTERNET-MEDIATED ENVIRONMENT (PSYCHOLINGUISTIC APPROACH)

The article studies the basic differences between the concepts of interaction and communication. Unidirecrtional and bidirectional means of mass communication are considered. The classification of speech genres in respect of a mediatext is given.

FORMATION OF QUALITATIVE CHARACTERISTICS OF FOREIGN LANGUAGE VOCABULARY IN THE CONDITIONS OF CHECHEN-RUSSIAN BILINGUALISM

This article examines the problem of teaching foreign language vocabulary in bilingual conditions. The importance of this article is due to the fact that the emphasis is placed on the study of qualitative characteristics of foreign language vocabulary in the conditions of chechen-russian bilingualism, which can affect communication in the study of native, russian and foreign languages. In the process of teaching foreign language vocabulary in the conditions of chechen-russian bilingualism, it is accompanied by additional difficulties, which are manifested due to the interaction of different lexical systems of the contacting languages. It should be noted that the difficulties of mastering the spelling features of lexical units are due to the peculiarities of german spelling, which is characterized by numerous rules for combining letters when writing and exceptions. The result of the research is the conclusion that the proposed classification of the development of lexical units of the german language, as practice shows, is an effective means for bilingual students to overcome difficulties in the process of forming a foreign language lexical competence.