Marketing Mode of Wechat Public Account for College Students’ Job Searching-Based on Computer Informationization

2020 ◽  
pp. 709-716
Author(s):  
Li Li ◽  
Wenlin Yi ◽  
Ziyi Hu ◽  
Shanshan Hu ◽  
Lingyun Fu ◽  
...  
Keyword(s):  
College Students ◽  
Public Account ◽  
Marketing Mode ◽  
Job Searching

How College Students' Job Search Self-Efficacy and Clarity Affect Job Search Activities

2015 ◽  
Vol 43 (1) ◽  
pp. 39-51 ◽  
Author(s):  
Zhao Bao ◽  
Ping Luo
Keyword(s):  
College Students ◽  
Job Search ◽  
Self Efficacy ◽  
Proactive Personality ◽  
Hierarchical Regression ◽  
Regression Analyses ◽  
Search Activity ◽  
Job Searching

We hypothesized that individuals' proactive personality would moderate the relationships among job search self-efficacy, job search clarity, and job search activities. However, for those with a strong proactive personality, active job search activity was predicted to be positively related to job search self-efficacy and clarity. Participants were 400 undergraduates randomly selected from various main cities in China. We conducted hierarchical regression analyses and found support for our hypotheses. Implications of these results are discussed and suggestions for job searching practice presented.

scholarly journals Research on the influence of college students’ crowd decision-making on improving the content of public account tweets

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Xiangpeng Yang ◽  
Yi He
Keyword(s):  
College Students ◽  
Decision Making ◽  
Ideological And Political Education ◽  
Political Education ◽  
Release Time ◽  
Human Beings ◽  
Emotional Needs ◽  
Content Type ◽  
The Public ◽  
Public Account

Purpose As human beings step into the age of information network, big data technology is constantly improving the intelligence level of various agents such as individuals and enterprises. The crowd decision-making of the intellectual community plays an important role in the active participation of many individuals and schools in giving their wisdom, effectively solve the problems of negative internet communication, single publicity media and unprofessional promotion team in WeChat public account. Design/methodology/approach This paper aims to optimize the content and improve the effectiveness of network ideological and political education in universities. This study analyzes five highly popular WeChat public accounts at the Central University of Finance and Economics in 2019. It obtains the popularity index of tweets using the WeChat communication index algorithm and finds that the important factors that influence tweet popularity are release time and content value. Findings To improve the public account tweets, this study highlights the connection between the tweets’ value and students’ emotional needs, which enhances the value of tweet content in students’ life and provides more original and distinctive content. Originality/value This study found that the content and interest of college students are tweet time, tweet value and tweet content. Therefore, the public account of college ideological and political education should be improved from the following three aspects: realizing the connection between the value of tweet content and students’ emotional needs; enhancing the value of tweet content in students’ life and learning; and insisting on the original and distinctive original intention of tweet content.

scholarly journals Social Networks and their Importance in Job Searching of College Students

2015 ◽  
Vol 16 (1) ◽  
pp. 75-83 ◽  
Author(s):  
Marek Potkány ◽  
Alexandra Hajduková
Keyword(s):  
College Students ◽  
Social Networks ◽  
Human Resources Management ◽  
Statistical Testing ◽  
Online Questionnaire ◽  
Significance Level ◽  
Job Opportunities ◽  
Significant Difference ◽  
Management Institutions ◽  
Job Searching

At present, in every sphere of human activity, using modern ICT is considered as a matter of course. Several human resources management institutions are aware of the potential of social networks in estabilishing and building relationships with their target groups. It is a trend to create job portals in social networks. These are currently an integrated part of communication with target audience and therefore also an objects of attention and reflexions. It is also the topic of this paper. The goal of this research is to determine the level of use of social networks by college students in Slovakia. Part of the research is also to discover the effect of social networks on job searching of a selected sample of students. The research was conducted on a sample of 407 slovak students. A questioning method in form of an online questionnaire was used. The obtained results were processed using methods of descriptive and test statistics. We studied the significance of gender on the frequency of using the internet to search for job opportunities via social networks, as well as the ability to apprehend the importance of personal presentation on social networks. The statistical testing did not prove any significant difference between men and women in the question of frequency of using internet to search for job opportunities, nor in the ability to apprehend the importance of personal presentation on social networks. A statistically significant difference in gender was proven only in case of using social networks in job searching. Women tend to use social networks to find jobs more often than men. These statements are proved by the results of tests of significance of mean changes at the 5% significance level, which means that they are valid with 95% probability.

scholarly journals Contradictory Aspects of Job Searching in the COVID-19 Pandemic: Relationships between Perceived Socioeconomic Constraints, Work Volition, and the Meaning of Work

2021 ◽  
Vol 13 (3) ◽  
pp. 1012
Author(s):  
Pilhyoun Yoon ◽  
Juhee Hahn
Keyword(s):  
College Students ◽  
Self Determination ◽  
Female College Students ◽  
Future Research ◽  
Meaning Of Work ◽  
Research Directions ◽  
Future Research Directions ◽  
Control Work ◽  
Work Volition ◽  
Job Searching

The COVID-19 pandemic is changing many aspects of our lives. The hiring and job searching situation is no exception. This study investigated somewhat contradictory aspects of self-determination and circumscription and compromise in the context of job searching and recruitment in South Korea’s COVID-19 pandemic. Specifically, this study aimed to examine the effects of variables that control work volition, and the ways in which work volition is related to perceived socioeconomic constraints and the meaning of work, in female college students looking for a job in South Korea. Furthermore, we explored the implications for job searching and corporate personnel management in the COVID-19 pandemic. As a result, this study intended to contribute theoretically and practically to self-determination, and circumscription and compromise theory, and to suggest future research directions.

The Role of Emotion in Job Search Behavior Among College Students

2021 ◽  
pp. 089484532199355
Author(s):  
Eunjin Kim ◽  
Bora Lee
Keyword(s):  
College Students ◽  
Job Search ◽  
Positive Emotions ◽  
Negative Emotions ◽  
Search Behavior ◽  
Job Search Behavior ◽  
Motivational Systems Theory ◽  
Korean College Students ◽  
First Time ◽  
Job Searching

Korean college students preparing to enter the world of work are going through a long-term process of job searching. During the process, individuals experience various emotions, which can motivate (or demotivate) them to keep going. The present study, grounded in motivational systems theory, examined the roles of emotions in job search behavior. A sample of 116 college students, who were seeking a job for the first time, participated. Using three-wave longitudinal data and multilevel modeling, within- and between-person-level associations were examined. The outcome variables were job search behavior and the number of resumes submitted. The results showed that individuals who experience more positive emotions and negative emotions were more likely to engage in job search behavior at both the within- and between-person levels. However, the number of resumes submitted was not significantly related to positive or negative emotions. The implications of the study were discussed.

scholarly journals Thoughts on innovation and entrepreneurship mode reform of college students in the context of COVID-19

2021 ◽  
pp. 002072092098431
Author(s):  
Deding Tang ◽  
Xiuhua Li
Keyword(s):  
College Students ◽  
Industrial Structure ◽  
Entrepreneurship Education ◽  
Research Perspective ◽  
Marketing Mode ◽  
Public Events ◽  
Social Events ◽  
The Social ◽  
Social And Economic Development ◽  
New Education

The employment difficulty of modern college students has become one of the common problems in the society, and the diversified employment model of entrepreneurship as employment pull has become an effective way to enhance the employment rate and boost the social and economic development. The innovative and venture education into the whole procedure of talent training has become a new education concept and reached a consensus. However, this mode of education is not immutable. Under the background of major social events and emergent social problems, creation and entrepreneurship education is faced with the challenge of mechanism and way. The research perspective of this paper is based on the multiple psychological and operational crises brought to entrepreneurs and entrepreneurs by industrial structure contradictions and marketing mode changes in the social environment of COVID-19 public events. How to turn the crisis into a business opportunity through flexible and diversified innovation education and entrepreneurship support, and better accomplish the task of creation and entrepreneurship by changing creation and entrepreneurship education and practice in various turbulent situations? Under the background of COVID-19 epidemic, this paper proposes solutions to problems existing in the practice of contemporary college students, and discusses new modes of creation and entrepreneurship for academy students.

Lessons Learned From Coaching Postsecondary Students With Traumatic Brain Injury

2020 ◽  
Vol 5 (1) ◽  
pp. 88-96
Author(s):  
Mary R. T. Kennedy
Keyword(s):  
College Students ◽  
Traumatic Brain Injury ◽  
Brain Injury ◽  
Sense Of Self ◽  
Scientific Evidence ◽  
Sudden Onset ◽  
Lessons Learned ◽  
Speech Language Pathologists ◽  
The Brain ◽  
Exhaustive List

Purpose The purpose of this clinical focus article is to provide speech-language pathologists with a brief update of the evidence that provides possible explanations for our experiences while coaching college students with traumatic brain injury (TBI). Method The narrative text provides readers with lessons we learned as speech-language pathologists functioning as cognitive coaches to college students with TBI. This is not meant to be an exhaustive list, but rather to consider the recent scientific evidence that will help our understanding of how best to coach these college students. Conclusion Four lessons are described. Lesson 1 focuses on the value of self-reported responses to surveys, questionnaires, and interviews. Lesson 2 addresses the use of immediate/proximal goals as leverage for students to update their sense of self and how their abilities and disabilities may alter their more distal goals. Lesson 3 reminds us that teamwork is necessary to address the complex issues facing these students, which include their developmental stage, the sudden onset of trauma to the brain, and having to navigate going to college with a TBI. Lesson 4 focuses on the need for college students with TBI to learn how to self-advocate with instructors, family, and peers.

Sign in / Sign up

Export Citation Format

Share Document