scholarly journals User Participation and Social Integration Through ICT Technologies

2021 ◽  
pp. 109-122
Author(s):  
Aristotelis Spiliotis
Keyword(s):  
Social Media ◽  
Life Cycle ◽  
Access Point ◽  
User Participation ◽  
The Other ◽  
Customer Engagement ◽  
Customer Involvement ◽  
Commercial Activities ◽  
The Social ◽  
Art Analysis

AbstractUser is one of the most important stakeholder cluster and its participation can link the end of life and early stages in the life cycle of each product when considering the adoption of a circular business model. This chapter presents the main elements of the customer engagement, as identified through a State-of-the-Art analysis carried out in the context of FENIX, as well as those electronic tools in which they will be integrated together with conventional tools for the conduction of commercial activities and the tools to facilitate the interaction with the other actors and activities of FENIX within a single access point digital platform (FENIX Marketplace). The SoA analysis identified the motivational factors that promote a greater customer engagement for the participation throughout all business routes (B2B, B2C but also C2C) applicable in the project. These strategies are improved and enhanced using benefits provided by the social media for the participation in the process. The customer involvement is directly linked to the motives provided within FENIX Marketplace.

scholarly journals Loodus tuleb tagasi: delfiinid ja saurused. Libauudistest, photoshop-muistenditest ja meemidest koroonakarantiini ajal

Mäetagused ◽  
2021 ◽  
Vol 79 ◽  
pp. 167-184
Author(s):  
Eda Kalmre ◽  
Keyword(s):  
Social Media ◽  
Coping Strategies ◽  
Well Being ◽  
Point Of View ◽  
Human Existence ◽  
The Other ◽  
Fake News ◽  
The Social ◽  
Truth Value ◽  
Positive Effect

The article follows the narrative trend initiated by the social media posts and fake news during the first months of the corona quarantine, which claims that the decrease of contamination due to the quarantine has a positive effect on the environment and nature recovery. The author describes the context of the topic and follows the changes in the rhetoric through different genres, discussing the ways in which a picture can tell a truthful story. What is the relation between the context, truth, and rhetoric? This material spread globally, yet it was also readily “translated” into the Estonian context, and – what is very characteristic of the entire pandemic material – when approaching this material, truthful and fabricated texts, photos, and videos were combined. From the folkloristic point of view, these rumours in the form of fake news, first presented in the function of a tall tale and further following the sliding truth scale of legends, constitute a part of coping strategies, so-called crisis humour, yet, on the other hand, also a belief story presenting positive imagery, which surrounds the mainly apocalyptically perceived pandemic period and interprets the human existence on a wider scale. Even if these fake news and memes have no truth value, they communicate an idea – nature recovers – and definitely offer hope and a feeling of well-being.

scholarly journals Application of social network analysis for determining the suitable social media influencers

2021 ◽  
Vol 10 (6) ◽  
pp. 348-354
Author(s):  
Mochamad Yudha Febrianta ◽  
Yusditira Yusditira ◽  
Sri Widianesty
Keyword(s):  
Social Media ◽  
Social Network ◽  
Social Network Analysis ◽  
Network Analysis ◽  
Marketing Strategy ◽  
Marketing Strategies ◽  
The Other ◽  
Social Media Marketing ◽  
Other Hand ◽  
The Social

Virtual Hotel Operator (VHO) trend is growing rapidly, especially in Indonesia. Two of the most popular VHO in Indonesia are OYO and RedDoorz, both have been competing to attain the first position. Both OYO and RedDoorz have their own social media marketing strategies. For example, OYO persuades other conventional hotels to collaborate and use the OYO platform in their businesses. On the other hand, RedDoorz was recorded as the most visited Virtual Hotel Operator Platform in 2019, based on the data of Konsumen Jakpat 2019. OYO and RedDoorz also utilize social media to promote their services such as Instagram and Twitter. For advertising their businesses in social media, OYO and RedDoorz often use some social media influencers or known as influencer social media marketing. Influencers should be able to effectively deliver the messages and influence people’s decisions to use the products or services they advertise. This study aims to further explore the social media marketing strategy employed by OYO and RedDoorz. The results of Social Network Analysis by using “oyoindonesia” and ‘reddoorz’ as keywords in social media Twitter showed that RedDoorz has a bigger social network and more users involved in spreading their information than OYO. On the other hand, OYO's official account on Twitter is more efficient in performing its function as marketing media.

Hyperreality of #BlackLivesMatter Movement on Social Media

2021 ◽  
Vol 37 (3) ◽  
pp. 288-303
Author(s):  
Ghozian Aulia Pradhana ◽  
◽  
Syaifa Tania ◽  
Keyword(s):  
Social Media ◽  
African American ◽  
Content Analysis ◽  
Social Networking ◽  
Social Movement ◽  
Social Networking Sites ◽  
The Other ◽  
The Social ◽  
True Meaning ◽  
Social Media Platforms

This study aims to reveal how hyperreality is reflected in using the #BlackLivesMatter hashtag on social media. The death of an African-American, George Floyd, that involved white police, has sparked outrage and demonstrations in many U.S. states. Issues pertaining to racism sparked in relation to the event, and many people protested demanding justice. The demand for justice then went into a wave of massive global protests both in offline and online realities—the #BlackLivesMatter hashtag was widely used on social media when protests were held. The #BlackLivesMatter hashtag even became a trending topic on several social media platforms, as if everyone was concerned about the issue and aiming for the same purpose. However, we might find several posts that neither reflected nor were related to the case. Some social media users put the hashtag even though their content substance was not related. This phenomenon then led to a condition of hyperreality in questioning reality from a simulation of reality. The method used in this study is content analysis which measures the sentiment of comments on Twitter and Instagram. The study found that social networking sites mobilised online movements even though they were not directly related to the #BlackLivesMatter movement. On the other hand, hashtag activism reduced the true meaning of the social movement. Therefore, the hyperreality in #BlackLivesMatter could not be seen any longer as a form of massive protests demanding justice and ending violence, but merely to gain more digital presence on social media. Keywords: Black lives matter, movement, social media, hyperreality, hashtag activism.

Customer Engagement

2020 ◽  
pp. 163-176
Author(s):  
Robin Cheng
Keyword(s):  
Social Media ◽  
Product Information ◽  
Customer Engagement ◽  
Social Commerce ◽  
Media Technologies ◽  
Product Service ◽  
The Social ◽  
Innovative Products ◽  
Managerial Implications ◽  
Use Of Social Media

This chapter focused on exploring the engagement in which consumers interact with each other while conducting online shopping activities, such as discovering products, sharing product information, and/or collaboratively making shopping decisions. At the core of the product/service offering, successful shopping models will be able to meet the needs of highly engaged shoppers. In order to develop sustainable shopping model for this group of shoppers, social support theory could explain the current phenomenon of the use of social media for shopping. The social media technologies facilitated collaborative learning and collaborative improvement on the sale of unconventional and innovative products. The chapter contributes in social commerce innovations and provides managerial implications for understanding the overall interactions of social commerce.

The Role of Customer Engagement in the COVID-19 Era

2021 ◽  
pp. 91-116
Author(s):  
Sara Santos ◽  
Pedro Espírito Santo ◽  
Luísa Augusto
Keyword(s):  
Social Media ◽  
The Other ◽  
Customer Engagement ◽  
Special Role ◽  
Brand Attachment ◽  
Brand Engagement ◽  
Brand Relationship ◽  
The Relationship ◽  
Multidimensional Concept

Costumer engagement is a multidimensional concept which develops over the time and is widely studied in the literature of marketing. Consumers attached to the brand tend to be more involved in behaviors that support the brand. On the other side, brand-self connection is an important element in consumer-brand relationship being part of brand attachment, where social media have a special role. Playfulness and informativeness of video have a significant impact on the value of social media ads, and the authors present the relationship between these two variables and customer engagement. The study will present an investigation with 235 Portuguese individuals during the months of confinement justified by the pandemic COVID-19. The results show that customer engagement depends on informativeness, playfulness, and brand-self connection. Throughout this empirical study, they show that social media brand engagement is explained by these variables. This chapter enhances knowledge on costumer engagement, brand-self connection, and video informativeness and playfulness, supporting new researches in this topic.

The Influence of Modern Media on the Development of Fan Groups and the Promotion of Hooliganism

2016 ◽  
Vol 3 (2) ◽  
pp. 52-62
Author(s):  
Miljana Nikolic
Keyword(s):  
Social Media ◽  
Modern Society ◽  
The Other ◽  
The Internet ◽  
Sport Fans ◽  
Modern Media ◽  
Political Relations ◽  
The Social ◽  
High Level

SummarySince the first sport duels, and with the development of sport through the ages, there were sport fans that cheered either for one or the other opponent and in that way they showed their sympathy. As the time passed, they organized themselves in fan groups, and they became not only an agent of socialization, but also a very important factor in directing social happenings. Hooliganism was created in modern society, and it had devastating effects on both sport and socially-political relations. The functioning of the fan groups that embraces hooliganism, demands high level of organization, so the modern media became a major tool of communication. The aim of this work is to determine in which way, not only the modern media but more importantly the internet sites and the social media of the fan groups, have been used for not only promoting and giving information about their actions, goals and attitude but also promotion of hooliganism.

scholarly journals Higher Education Marketing

2012 ◽  
Vol 2 (1) ◽  
pp. 41-58 ◽  
Author(s):  
Efthymios Constantinides ◽  
Marc C. Zinck Stagno
Keyword(s):  
Higher Education ◽  
Social Media ◽  
Marketing Channels ◽  
Online Marketing ◽  
Customer Engagement ◽  
Higher Education Marketing ◽  
Internet Applications ◽  
University Marketing ◽  
The Social ◽  
Education Marketing

The importance of the Internet as commercial platform is by now universally recognized, and businesses increasingly adopt online marketing channels at the cost of traditional ones. The social media, being second generation (Web 2.0) internet applications, allow interaction, one-to-one communication, customer engagement, and user generated content. The interest of higher education institutions in social media as part of the marketing toolkit is increasing, but little is known about the potential of these channels in higher education marketing strategies. Even less is known about the role of social media as influencers of future students in the choice of study and university. This article presents the results of a study identifying the role and importance of social media on the choice of future students for a study and university in comparison with the traditional university marketing channels in the Netherlands. The study identifies and describes three market segments among future students based on their use of the social media.

Is Social Media Use Socially Enhancing or Compensating?

2020 ◽  
Vol 15 (3) ◽  
pp. 269-288
Author(s):  
Rahul Gadekar ◽  
Peng Hwa Ang
Keyword(s):  
College Students ◽  
Social Media ◽  
Media Use ◽  
The Other ◽  
Social Media Use ◽  
Face To Face ◽  
The Social ◽  
Use Of Social Media ◽  
Manova Analysis ◽  
Compensation Hypothesis

Who benefits more from the use of social media—those who are already socialable and have a wide network of friends or those who do not and so seek to make up for their deficiency by going online? The social enhancement hypothesis says that extroverts benefit more through being able to enlarge their network of friends online more than introverts. The social compensation hypothesis, on the other hand, argues that social media use benefits introverts more; shy users who avoid face-to-face communication can communicate freely online. MANOVA analysis of the survey of 1,392 college students in a western state of India who are Facebook users found evidence predominantly for the social enhancement hypothesis.

scholarly journals ‘Whose context collapse?’: Ethical clashes in the study of language and social media in context

2017 ◽  
Vol 8 (2-3) ◽  
pp. 169-189 ◽  
Author(s):  
Alexandra Georgakopoulou
Keyword(s):  
Social Media ◽  
New Media ◽  
Wide Distribution ◽  
The Other ◽  
Contextual Analysis ◽  
News Stories ◽  
The Social ◽  
Communication Practices ◽  
Media Research ◽  
The One

AbstractThe longstanding tradition of the examination of language and discourse in context has not only spurred the turn to issues of context in language and new media research but it has also led to numerous methodological and analytical deliberations, for instance regarding the roles and nature of digital ethnography and the need for an adaptive, ‘mobile’ sociolinguistics. Such discussions center around social media affordances and constraints of wide distribution, multi-authorship and elusiveness of audiences which are often described with the term ‘context collapse’ (Marwick and boyd 2011; Wesch 2008). In this article, I argue that, however helpful the insights of such studies may have been for linking social media affordances and constraints with users’ communication practices, the ethical questions of where context collapse leaves the language-in-context analysts have far from been addressed. I single out certain key challenges, which I view as ethical clashes, that I experienced in connection with context collapse in my data of the social media circulation of news stories from crisis-stricken Greece. I argue that these ethical clashes are linked with context collapse processes and outcomes on the one hand and sociolinguistic contextual analysis priorities on the other hand. I put forward certain proposals for resolving these clashes arguing for a discipline-based virtue ethics that requires researcher reflexivity and phronesis.

Digitalisierung und Nachbarschaft

2019 ◽  
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Local Community ◽  
Social Science Research ◽  
Science Research ◽  
The Other ◽  
The Internet ◽  
The Social ◽  
The One ◽  
The Relationship

There has hardly been any other development that has changed our everyday lives as significantly as digitalisation, and there is hardly anything as commonplace as neighbourship. Despite the links between these two concepts growing, they have been neglected in social science research in Germany so far. The prevailing sentiment is that the Internet and social media sites have no connection to the real world, but there are countless neighbourship groups on Facebook, Twitter hashtags named after neighbourhoods or entire websites, such as ‘nebenan.de’, which endeavour to strengthen local community bonds through digital means. In short, the social developments in this respect are already considerably more advanced than the knowledge that exists about it. This anthology makes a fundamental contribution to the sociological debate on digitalisation and neighbourship by aiming to provide an overview of the relationship between digitalisation and neighbourship on the one hand, and open up avenues for further research on the other. It therefore examines and systematises attempts to strengthen local community bonds using digital media from different perspectives.

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