The Role of Customer Engagement in the COVID-19 Era

2021 ◽  
pp. 91-116
Author(s):  
Sara Santos ◽  
Pedro Espírito Santo ◽  
Luísa Augusto
Keyword(s):  
Social Media ◽  
The Other ◽  
Customer Engagement ◽  
Special Role ◽  
Brand Attachment ◽  
Brand Engagement ◽  
Brand Relationship ◽  
The Relationship ◽  
Multidimensional Concept

Costumer engagement is a multidimensional concept which develops over the time and is widely studied in the literature of marketing. Consumers attached to the brand tend to be more involved in behaviors that support the brand. On the other side, brand-self connection is an important element in consumer-brand relationship being part of brand attachment, where social media have a special role. Playfulness and informativeness of video have a significant impact on the value of social media ads, and the authors present the relationship between these two variables and customer engagement. The study will present an investigation with 235 Portuguese individuals during the months of confinement justified by the pandemic COVID-19. The results show that customer engagement depends on informativeness, playfulness, and brand-self connection. Throughout this empirical study, they show that social media brand engagement is explained by these variables. This chapter enhances knowledge on costumer engagement, brand-self connection, and video informativeness and playfulness, supporting new researches in this topic.

scholarly journals Digital Media in Sports Organizations: The Mediator Role of Social Media Addiction in FoMO and Compulsive Online Shopping

2021 ◽  
Vol 7 (2) ◽  
pp. 252
Author(s):  
Ayse Demir ◽  
Arif Çetin
Keyword(s):  
Social Media ◽  
Online Shopping ◽  
Mediating Effect ◽  
The Other ◽  
Fear Of Missing Out ◽  
Social Media Addiction ◽  
Mediator Role ◽  
The Impact ◽  
The Relationship

The impact of communication on individuals and the masses is undeniable. Now, every domain of daily life is influenced by the power of communication thanks to developing technology. The present study aimed to explore the relationship between fear of missing out (FoMO) and compulsive online shopping and investigate the mediator role of social media addiction on this relationship. The sample consisted of randomly selected 205 sports volunteers, 77 females (37.6%) and 128 males (62.4%), taking part in the 16th NKolay Istanbul Half Marathon on April 4, 2021. We collected the data using the “Fear of Missing Out” scale (FoMOS) consisting of 10 items within a subscale, the “Social Media Addiction” scale (SMAS) composed of 20 items within two subscales, and the “Compulsive Online Shopping” scale (COSS) consisting of 28 items within five subscales. We sought answers for seven hypotheses in the study employing a correlational design. The results confirmed our three hypotheses, partially confirmed two hypotheses, rejected the other two hypotheses. We determined that the SMAS were positively correlated with the FoMOS and the COSS. In addition, the FoMOS was positively correlated with the COSS. On the other hand, we concluded that social media addiction partially mediated the relationship between fear of missing out (FoMO) and compulsive online shopping among our participants. While virtual communication had a mediating effect on this relationship, it was not the case for virtual tolerance.

scholarly journals Social media brand engagement practices

2019 ◽  
Vol 33 (4) ◽  
pp. 1235-1254 ◽  
Author(s):  
Kofi Osei-Frimpong ◽  
Graeme McLean ◽  
Samuel Famiyeh
Keyword(s):  
Social Media ◽  
Social Pressure ◽  
Consumer Participation ◽  
Brand Trust ◽  
Content Type ◽  
Brand Knowledge ◽  
Brand Engagement ◽  
The Impact ◽  
The Relationship

Purpose The purpose of this paper is to deepen the understanding on social media brand engagement (SMBE) practices by exploring the impact of consumer brand knowledge, perceived social pressure, perceived social relatedness (PSR) and the role of brand trust. Design/methodology/approach A model is proposed to suggest the influence of consumer-level antecedents and moderators of SMBE. Following a survey design approach, data collected from 687 respondents on Facebook are examined through structural equation modelling using AMOS 23.0. Findings The findings reveal significant relationship between the examined antecedents (brand knowledge, perceived social pressure and brand trust) and SMBE. Examination of the moderation role of PSR revealed significant interaction effects on the relationship between brand knowledge and SMBE, as well as perceived social pressure and SMBE. The findings also suggest a lack of interaction effect of PSR on the relationship between brand trust and SMBE. Research limitations/implications This research provides empirical evidence in support of understanding SMBE practices by testing theoretically grounded hypotheses. The study focussed on technologically savvy respondents and only Facebook users in Ghana, which could limit the generalisation of the findings reported. Practical implications This study illustrates a need for managers to integrate multi-communication channels to enhance brand interactions and engagements. Firms must also adopt strategies that would enhance the sharing of interesting information about their brands on their social media platforms to attract others through customer networks. Originality/value The conceptualization of SMBE in this study zooms out our understanding of online SMBE by examining pertinent variables that drive or moderate consumer participation in SMBE activities. The integration of these variables brings out new empirical understanding and extends our knowledge on SMBE.

Visitors and Residents in El Raval Neighborhood of Barcelona. New Opportunities for Creative Tourism?

2021 ◽  
Vol 13 (4) ◽  
pp. 7
Author(s):  
Francesc Romagosa ◽  
Maria Abril-Sellarés ◽  
Kathleen Scherf
Keyword(s):  
Social Media ◽  
Cross Cultural ◽  
Point Of View ◽  
The Other ◽  
Intercultural Interaction ◽  
Other Hand ◽  
Social Media Tools ◽  
The Relationship ◽  
The City

This article analyzes the relationship between creative tourism and intercultural interaction. The research took place in Barcelona, a city that has become, during the last three decades (1990-2020), a renowned international urban destination. El Raval, a central and multicultural neighbourhood, is the most serious example of a neighbourhood in the city that has experienced rapid tourism growth and pressure. Given the city’s wholesale adoption of the co-creation of place, some of the criteria of creative tourism experiences have been used to determine a baseline of engagement attitudes and behaviours of residents and visitors in El Raval neighbourhood. A special emphasis has been given to the role of social media, and how it might affect the relationship between residents and visitors from a creative tourism point of view. The authors created a specific survey which was distributed online to residents and visitors. The results of this study show different perceptions between residents and visitors. On one hand, residents are less willing to engage in the creative tourism enterprise than are visitors. On the other hand, residents underestimate the interest of visitors in connecting with them, while visitors overestimate the interest of residents in connecting with them, suggesting that communication is something that can be improved. Those results make evident the need to use and develop social media tools to connect residents and visitors, and promote cross-cultural interactions and creative tourism.

Ascent

2017 ◽  
Author(s):  
Tzachi Zamir
Keyword(s):  
Paradise Lost ◽  
The Other ◽  
Special Role ◽  
Religious Poetry ◽  
Partial Agreement ◽  
The World ◽  
The One ◽  
The Relationship ◽  
Genuine Knowledge

Paradise Lost has never received a substantial, book-length reading by a philosopher. This should surprise no one. Milton associated philosophy with deceit in his theological writings, and made philosophizing one of the activities of fallen angels in hell. This book argues that Milton’s disdain for philosophers’ vocation should not prevent them from turning an inquisitive eye to Milton’s greatest poem. Because it examines puzzles that intrigue philosophers, instead of neatly breaking from philosophy, it maintains a penetrating rapport with it. Paradise Lost sets forth bold claims regarding the meaning of genuine knowledge, regarding what counts as acting meaningfully, or as taking in the world fully, or as withdrawing from inner deadness. Other topics touched upon by Milton involve some of the most central issues within the philosophy of religion: the relationship between reason and belief, the uniqueness of religious poetry, the meaning of gratitude, and the special role of the imagination in faith. This tension—disparaging philosophy on the one hand, but taking up much of what philosophers hope to understand on the other—turns Milton’s poem into an exceptionally potent work for a philosopher of literature. Ascent is a philosophical reading of the poem that attempts to keep audible Milton’s antiphilosophy stance. The picture of interdisciplinarity that will emerge is, accordingly, neither one of a happy percolation among fields (“philosophy,” “literature”), nor one of rigid boundaries. Overlap and partial agreement clash against contestation and rivalry. It is these conflicting currents that this book aims to capture, not to reconcile.

From Container to Claustrum: Projective Identification in Couples

2014 ◽  
Vol 4 (2) ◽  
Author(s):  
Tamara Feldman
Keyword(s):  
Psychological Health ◽  
Projective Identification ◽  
The Self ◽  
The Other ◽  
Intimate Partners ◽  
And Control ◽  
The Relationship ◽  
As If

This paper is a contribution to the growing literature on the role of projective identification in understanding couples' dynamics. Projective identification as a defence is well suited to couples, as intimate partners provide an ideal location to deposit unwanted parts of the self. This paper illustrates how projective identification functions differently depending on the psychological health of the couple. It elucidates how healthier couples use projective identification more as a form of communication, whereas disturbed couples are inclined to employ it to invade and control the other, as captured by Meltzer's concept of "intrusive identification". These different uses of projective identification affect couples' capacities to provide what Bion called "containment". In disturbed couples, partners serve as what Meltzer termed "claustrums" whereby projections are not contained, but imprisoned or entombed in the other. Applying the concept of claustrum helps illuminate common feelings these couples express, such as feeling suffocated, stifled, trapped, held hostage, or feeling as if the relationship is killing them. Finally, this paper presents treatment challenges in working with more disturbed couples.

Covid-19 – rumours and facts in media

2020 ◽  
Vol 11 (SPL1) ◽  
pp. 171-174
Author(s):  
Tarare Toshida ◽  
Chaple Jagruti
Keyword(s):  
Social Media ◽  
Preventive Measures ◽  
Vital Role ◽  
The Other ◽  
Sources Of Information ◽  
Other Hand ◽  
Corona Virus ◽  
The People ◽  
The World

The covid-19 resulted in broad range of spread throughout the world in which India has also became a prey of it and in this situation the means of media is extensively inϑluencing the mentality of the people. Media always played a role of loop between society and sources of information. In this epidemic also media is playing a vital role in shaping the reaction in ϑirst place for both good and ill by providing important facts regarding symptoms of Corona virus, preventive measures against the virus and also how to deal with any suspect of disease to overcome covid-19. On the other hand, there are endless people who spread endless rumours overs social media and are adversely affecting life of people but we always count on media because they provide us with valuable answers to our questions, facts and everything in need. Media always remains on top of the line when it comes to stop the out spread of rumours which are surely dangerous kind of information for society. So on our side we should react fairly and maturely to handle the situation to keep it in the favour of humanity and help government not only to ϑight this pandemic but also the info emic.

Role of filter media in an anaerobic fixed-bed reactor

1995 ◽  
Vol 31 (9) ◽  
pp. 137-144 ◽  
Author(s):  
T. Miyahara ◽  
M. Takano ◽  
T. Noike
Keyword(s):  
Anaerobic Bacteria ◽  
Fixed Bed ◽  
Methanogenic Bacteria ◽  
The Other ◽  
Fixed Bed Reactor ◽  
Filter Media ◽  
Fixed Bed Reactors ◽  
Attached Bacteria ◽  
The Relationship

The relationship between the filter media and the behaviour of anaerobic bacteria was studied using anaerobic fixed-bed reactors. At an HRT of 48 hours, the number of suspended acidogenic bacteria was higher than those attached to the filter media. On the other hand, the number of attached methanogenic bacteria was more than ten times as higher than that of suspended ones. The numbers of suspended and deposited acidogenic and methanogenic bacteria in the reactor operated at an HRT of 3 hours were almost the same as those in the reactor operated at an HRT of 48 hours. Accumulation of attached bacteria was promoted by decreasing the HRT of the reactor. The number of acidogenic bacteria in the reactor packed sparsely with the filter media was higher than that in the closely packed reactor. The number of methanogenic bacteria in the sparsely packed reactor was lower than that in the closely packed reactor.

Understanding the Relationship Between Customer Satisfaction, Customer Engagement and Repeat Purchase Behaviour

2021 ◽  
pp. 097226292199259
Author(s):  
Devika Rani Sharma ◽  
Balgopal Singh
Keyword(s):  
Customer Satisfaction ◽  
Relationship Building ◽  
Customer Relationship ◽  
Mediation Effect ◽  
Customer Engagement ◽  
Mediating Role ◽  
Repeat Purchase ◽  
Building Activities ◽  
The Relationship

Emergence of technology has not only boosted the growth of customer engagement but has also paved way for customers to become active co-creators with the firms. Customer engagement activities are taking over the customer relationship building activities in the present scenario. Customers’ experience with a particular brand has its impact on satisfaction levels and their repurchasing intention in future as well. According to Rosetta Consulting report an engaged customer is likely to buy 90% more frequently and may spend 300% more than other customers. Hence, the present has tried to understand the mediating role of satisfaction on customer engagement in retaining the customers or persuading the customers to repurchase. The results show that there exists a significant mediation effect of customer satisfaction in influencing their repeat purchase behaviour.

scholarly journals Social Media Activities and Its Influence on Customer-Brand Relationship: An Empirical Study of Apparel Retailers’ Activity in India

2020 ◽  
Vol 16 (4) ◽  
pp. 602-617
Author(s):  
Sukanya Sharma ◽  
Saumya Singh ◽  
Fedric Kujur ◽  
Gairik Das
Keyword(s):  
Social Media ◽  
Purchase Intention ◽  
Shopping Behavior ◽  
Social Media Marketing ◽  
The Internet ◽  
Digital Era ◽  
Brand Relationship ◽  
The Social ◽  
Marketing Activities ◽  
The Relationship

In this digital era, the internet, and Social Media (SM) has had a radical impact on the shopping behavior of “costumers” The SM provides a platform where “costumers” are exposed to the best product with the best price along with reviews and opinions about the merchandise. So, we can turn our heads and look at a brand in a way as if the brand is speaking to us. This study was an attempt to explore the Social Media Marketing Activities (SMMA) that are being used for the marketing of fashionable products like apparel and to what level the SMMA activities of brands truly strengthen the relationship with customers and motivate purchase intention. Moreover, SMMA has a robust application in developing a marketing strategy for business. It has become a significant tool that collaborates with businesses and people. It is concluded that the “costumer”-brand relationship does have a positive and statistically significant impact on consumers’ purchase intention through SM.

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