The Effects of Market Orientation, Entrepreneurial Orientation and Social Networks on the Social Performance of Non-profit Organizations

2012 ◽  
pp. 240-248 ◽  
Author(s):  
Jin-Hyuk Hong ◽  
Dong-Hwan Cho
Keyword(s):  
Social Networks ◽  
Market Orientation ◽  
Entrepreneurial Orientation ◽  
Social Performance ◽  
Non Profit ◽  
The Social ◽  
Non Profit Organizations

scholarly journals Exploring Environmental and Entrepreneurial Antecedents of Social Performance in Spanish Sports Clubs: A Symmetric and Asymmetric Approach

2020 ◽  
Vol 12 (10) ◽  
pp. 4234 ◽  
Author(s):  
Paloma Escamilla-Fajardo ◽  
Juan Manuel Núñez-Pomar ◽  
Ana María Gómez-Tafalla
Keyword(s):  
Environmental Factors ◽  
Entrepreneurial Orientation ◽  
Social Impact ◽  
Social Performance ◽  
Qualitative Comparative Analysis ◽  
Positive Influence ◽  
Non Profit ◽  
Impact Performance ◽  
Sports Clubs ◽  
The Social

The social function of non-profit sports clubs is undeniable, so analyzing the factors that influence their performance is vital. The aim of this study is to understand the influence of entrepreneurial factors (entrepreneurial orientation) and environmental factors (dynamism, hostility and complexity) on social performance using a symmetrical (Hierarchical regression model) and asymmetrical (qualitative comparative analysis) approach. The social performance of this particular type of organization is of great importance in an environment where sustainability from a social point of view is increasingly on the agenda of governments, organizations and society in general. A total of 209 Spanish non-profit sports clubs were analyzed. The use of two complementary methodologies has made it possible to highlight the direct positive influence of entrepreneurial orientation (EO) on performance in terms of social impact performance (SIP) and social causes performance (SCP). Similarly, complexity and dynamism have a direct influence on both types of performance, while high levels of hostility in the environment are related to low levels of social performance in both areas. The analysis of the interaction of environmental factors and sport entrepreneurship on social performance in sports clubs has not been previously addressed. Therefore, this study provides new information to elaborate on practical management implications for directors and managers of non-profit sport clubs.

scholarly journals Social entrepreneurship orientation and performance in non-profit organizations

2021 ◽  
Author(s):  
Francisco do Adro ◽  
Cristina I. Fernandes ◽  
Pedro M. Veiga ◽  
Sascha Kraus
Keyword(s):  
Social Entrepreneurship ◽  
Social Innovation ◽  
Social Performance ◽  
Quantitative Methodology ◽  
Policy Makers ◽  
Non Profit ◽  
Social Risks ◽  
The Social ◽  
Non Profit Organizations ◽  
And Performance

AbstractWith the downturn in the global socioeconomic panorama, the social entrepreneurship orientation (SEO) and the social performance of non-profit organizations (NPOs) have become subject to growing levels of attention. The objective of this study is to analyze the influence of SEO on the performance of NPOs. To this end, we deployed a quantitative methodology based on the application of a survey of NPOs, which received a total of 135 valid responses. Our results demonstrate a positive effect for the dimensions of social innovation and social proactivity even while reporting no effect for the acceptance of social risks on performance. These results hold important implications across two different levels: in terms of the NPOs and policy-makers.

The Social Media Presence of Non-profit Organizations

2013 ◽  
Author(s):  
Shannon Lucky ◽  
Dinesh Rathi
Keyword(s):  
Social Media ◽  
Community Building ◽  
Non Profit ◽  
Media Technologies ◽  
Médias Sociaux ◽  
The Social ◽  
Powerful Knowledge ◽  
Social Media Presence ◽  
Non Profit Organizations ◽  
Medias Sociaux

Social media technologies have the potential to be powerful knowledge sharing and community building tools for both corporate and non-profit interests. This pilot study explores the social media presence of a group of forty-six Alberta-based non-profit organizations (NPOs) in this information rich space. In this paper we look at the pattern of presence of NPOs using social media and relationships with staffing structures.Les médias sociaux ont la capacité d’être de puissants outils de partage de la connaissance et de rassemblement communautaire pour les organisations à but lucratif et sans but lucratif. Cette étude pilote explore la présence dans les médias sociaux d’un groupe de quarante-six organisations sans but lucratif (OSBL) albertaines dans cet environnement riche en information. La communication portera sur les modèles de présence des OSBL dans les médias sociaux et les liens avec les structures organisationnelles.

TO SUPPORT SOCIALLY ORIENTED NON-PROFIT ORGANIZATIONS: EXPERIENCE OF THE CHUVASH REPUBLIC

2021 ◽  
pp. 67-72
Author(s):  
Inna Yu. Semenova ◽  
Nadezhda V. Aleksandrova
Keyword(s):  
Professional Education ◽  
Information Support ◽  
State Support ◽  
Non Profit ◽  
Social Sphere ◽  
The Social ◽  
Normative Requirements ◽  
Chuvash Republic ◽  
Non Profit Organizations ◽  
Legal Forms

The article considers normative requirements, organization procedure, legal forms of support by state authorities of the Chuvash Republic of socially oriented non-profit organizations that provide socially useful services to both the population as a whole and individual citizens. Emphasis is placed on the main forms of State support in the national region; in particular, we considered property, financial, information, support in the field of training, additional professional education of workers and volunteers (volunteers) of socially oriented non-profit organizations. The purpose of the study is to analyze regional measures of state support for socially oriented non-profit organizations in the social sphere within the framework of the current legislation. According to the results of the study, the authors believe that the current legislation should establish the volume and quality of socially significant services for various categories of the population provided by non-profit organizations, approve the criteria for maintaining a register of organizations that will receive state support, and develop a program of preferential loans for non-profit organizations.

Modern Marketing and Involvement of the Audience of Non-Profit Organizations in Communication in Social Networks

2021 ◽  
Vol 26 (12) ◽  
pp. 1349-1354
Author(s):  
A. M. Kuzmina
Keyword(s):  
Social Networks ◽  
Social Network ◽  
Nonprofit Organizations ◽  
Target Audience ◽  
Communication Process ◽  
Customer Engagement ◽  
Marketing Theory ◽  
Public Attention ◽  
Non Profit ◽  
Non Profit Organizations

Aim. The presented study aims to describe the process of involving the target audience of nonprofit organizations in communication in social networks from the perspective of modern marketing goals.Tasks. The author conceptualizes the notions of “involvement” and “engagement” as mechanisms of marketing communications; determines the range of methods and tools used by non-profit organizations in their marketing practices to enhance the engagement of the target audience in communication in social networks; assesses the degree of engagement of the target audience of nonprofit organizations (NPOs) in social networks in the context of industry-specific features and the NPO’s location in order to analyze efforts aimed at involving the audience in communication in social networks through the example of non-profit organizations in the city of Perm.Methods. In modern marketing theory, the shift of the marketing paradigm towards continuous interaction between companies and customers at each stage of their contact with the organization appears imminent. It becomes necessary to maintain a certain level of customer engagement in communication as a cognitive and behavioral construct of the communication process. In this regard, the methodological basis of the study is determined by cognitive and behavioral approaches as key theoretical constructs in the representation of the phenomenon of involvement of the target audience in the communication process.Results. Marketing tools for involving the target audience of non-profit organizations in communication in social networks at each stage of the customer journey are identified; the degree of involvement of the target audience in communication with Perm’s socially oriented non-profit organizations (SO NPOs) in such social networks as VKontakte and Instagram is characterized from the perspective of consolidating the scientific view on the specifics of marketing goals for promoting organizations in the non-profit sector. The author substantiates the need for a systematic diagnosis of the conditions that determine the degree of the audience’s engagement in communication in social networks from the perspective of marketing goals for attracting public attention to the activities of civil institutions.Conclusions. The features of communication with the target audience on social network platforms in the marketing practice of promotion are identified with allowance for the industry-specific features of non-governmental non-profit organizations and their location. It is established that higher engagement of the target audience in communication in social networks is characterized by consistency in information placement; broad coverage of the community audience in a social network, which is estimated by the number of subscribers; posts being viewed by a great number of people, far exceeding the number of subscribers; many likes on community posts; presence of comments and reposts; a link from the social network to the official website of the SO NPO; attraction and use of user content in the community; horizontal connections within the community, networking.

scholarly journals Accountability via social and financial performance of the hospitality sector: the role of market orientation

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Soheil Kazemian ◽  
Hadrian Geri Djajadikerta ◽  
Saiydi Mat Roni ◽  
Terri Trireksani ◽  
Zuraidah Mohd-Sanusi
Keyword(s):  
Financial Performance ◽  
Market Orientation ◽  
Customer Orientation ◽  
Social Performance ◽  
Three Dimensions ◽  
Content Type ◽  
Top Managers ◽  
The Social ◽  
Competitor Orientation ◽  
Hospitality Sector

Purpose This study aims to examine the three dimensions of market orientation, namely, customer orientation, competitor orientation and inter-function coordination, which influence the accountability in the financial and social performance of tourism operators in large touristic cities. Design/methodology/approach In total, 95 usable questionnaires as the required data were collected from the top managers of four- and five-star hotels in Iran. Findings Partial least squares (PLS) results confirm that customer orientation and inter-function coordination influence both the financial and social performance of the hospitality sector yet reveal that competitor orientation has no significant relationship with social performance. Research limitations/implications These findings not only highlight the compatibility of PLS with various forms of statistical analyzes but also furthers the current understanding of hospitality networks in megacity economies, where literature are scarce. Practical implications The findings of this study can help policymakers, tourism associations and practitioners enhance the accountability and sustainable financial and social performance of the hospitality industry in megacities. This study proposes some unique measurements for the social and financial performance of the hospitality sectors. Originality/value The paper states some new measurements for the social performance of the hospitality sectors. In addition, measuring the impacts of market orientation on the financial and social aspects of hotels is totally unique.

scholarly journals Problems of Information Support of Non-Profit Organizations Working with Volunteers: General Trends and a Case-Analysis

2021 ◽  
Vol 31 (2) ◽  
pp. 230-240
Author(s):  
Tatyana Bakhmatova ◽  
Anna Khromenkova
Keyword(s):  
Social Network ◽  
Empirical Studies ◽  
Communication Channels ◽  
Information Support ◽  
Non Profit ◽  
The Social ◽  
Detailed Assessment ◽  
Common Problems ◽  
Non Profit Organizations ◽  
Object Of Study

The globalization of information processes leads to the development of a large number of channels that are used to provide information for non-profit organizations. Today, there is a clear deficiency of scientific research devoted to the systemic assessment of the effectiveness of information and communication channels in organizing volunteer activities. The purpose of this study is to identify the most common problems of information support for the activities of non-profit organizations working with volunteers. The object of study is the Obereg charity fund. The study, carried out on the basis of the case-study strategy, allowed to make a detailed assessment of the information environment of the non-profit organization, to analyze the problems of using communication channels in the activities of non-profit organizations working with volunteers. With the help of the social network analysis service Socstat, groups of organizations in the social network VKontakte were analyzed, the engagement rate was calculated, and the results of empirical studies based on the content analysis of the websites of 10 organizations in Russia and groups in social networks were presented. The study showed that the most common problems of communication channel functioning of non-profit organizations are irregular and unsystematic use of channels, incompleteness of information provided, the lack of an information manager. The following ways of solving the identified problems were proposed: involvement of relevant specialists; preparation of a comprehensive strategy for working with communication channels; implementation of an omnichannel strategy.

scholarly journals Development Prospects of Non-Profit Organizations as Suppliers of Social Services: on the Example of the Volgograd Region

2020 ◽  
pp. 74-85
Author(s):  
Mariya Poltavskaya ◽  
Elena Danilova ◽  
Elena Abashkina
Keyword(s):  
Social Services ◽  
Public Confidence ◽  
Sociological Study ◽  
Extensive Experience ◽  
Non Profit ◽  
Governmental Organizations ◽  
Non Governmental Organizations ◽  
Volgograd Region ◽  
The Social ◽  
Non Profit Organizations

The article provides an analysis of the formation of the social services market in the Volgograd region since the adoption of a federal law that introduced fundamental changes in the field of social services, allowing non-profit organizations to act as full participants in the social services market. A review of domestic publications addressing key issues is presented: economic and managerial aspects of access of non-profit sector organizations to the social services market, infrastructure support, the formation of a state support system, successful regional practices. The role of non-governmental suppliers in the social services market is shown, the specifics of the modern institutional structure of the social services market are described. The current state of the social services market is characterized, the data of the report of the Ministry of Economic Development of Russia for 2018 on the implementation by the constituent entities of the Russian Federation of measures to ensure access to non-profit organizations to budgetary funds are presented. The main quantitative indicators of the social services market of the Volgograd region are highlighted. The results of a sociological study showed that the majority of the population does not use the services of non-profit organizations, the popularity of their services is low, and free services are most in demand. The possibilities of non-profit organizations when entering the social services market of the Volgograd region were identified: extensive experience in providing services, the availability of proven social technologies, targeted nature of assistance, customer focus. Despite the creation of conditions for expanding the access of non-governmental organizations to budget financing, there are barriers to accessing the social services market: delayed cost recovery when services are completed, economically unjustified tariffs, insufficient compensation to non-state suppliers, unnecessarily bureaucratic reporting procedure of non-profit organizations for services provided. To develop the demand and supply of non-profit organizations, it is necessary to inform the beneficiaries in more detail about the quality of the services provided, tariffs, increase the level of public confidence, introduce successful experience in other regions. Creating favorable social and economic conditions, consolidating the efforts of all interested parties can create an effective system of social services in the Volgograd region on the principles of interagency cooperation.

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