scholarly journals Is it only the university they are satisfied with? – Foreign student satisfaction and its effect on loyalty

2021 ◽  
Author(s):  
Anita Kéri ◽  
Erzsébet Hetesi
Keyword(s):  
Student Satisfaction ◽  
Foreign Students ◽  
Structural Equation ◽  
Foreign Student ◽  
Equation Modeling ◽  
Related Factors ◽  
The Past ◽  
Studying Abroad ◽  
Student Loyalty ◽  
The University

AbstractInternationalization has been in the center of research interest in the past decades. With the increasing number of students studying abroad, there has been a growing need for higher education institutions to understand foreign student satisfaction and loyalty. Therefore, the aim of this paper is to distinguish between university- and non-university-related factors accountable for foreign student satisfaction, and to highlight the effect of non-university related factors on overall foreign student satisfaction and loyalty. A clear distinction made between foreign students based on the reason for their loyalty is also studied. The proposed theoretical model is examined with structural equation modeling (SEM) and with the method of partial least squares (PLS). Results show that both university-related and non-university-related satisfaction influence foreign student loyalty. Loyalty of foreign students could be distinguished between. Examined foreign students were proven to be loyal towards either the university, the study abroad experience or none of the above.

scholarly journals The Role of Co-Creating Value and Its Outcomes in Higher Education Marketing

2021 ◽  
Vol 13 (12) ◽  
pp. 6724
Author(s):  
Lien Thi Kim Nguyen ◽  
Tom Meng-Yen Lin ◽  
Hoang Phuong Lam
Keyword(s):  
Higher Education ◽  
Student Satisfaction ◽  
Structural Equation ◽  
Equation Modeling ◽  
University Image ◽  
Education Marketing ◽  
University Experience ◽  
The University ◽  
Positive Word Of Mouth

This study examines the role of student co-creation behavior in contributing to student satisfaction, perceived university image, and student positive word of mouth (WOM). Using a sample of 513 students from a Taiwanese university and conducting partial least squares structural equation modeling, the findings indicate that co-creating value is critical to student satisfaction, university image, and positive WOM. The results also show the effect of student satisfaction and university image on student positive WOM. This study confirms the pivotal role of student participation in co-creating value in enhancing satisfaction with the university experience, creating and sustaining a positive image, and building the credibility of the university. This research is particularly important to higher education institutions because it has practical implications for decision-makers, brand managers, and HE marketers who wish to improve understanding of the relationship between the university and students in the process of co-creating value and its outcomes.

scholarly journals Pengaruh Kualitas Layanan dan Kepuasan Terhadap Loyalitas Mahasiswa (Studi Kasus Program Pascasarjana Fakultas Ekonomi dan Bisnis Universitas Airlangga)

2021 ◽  
Vol 8 (1) ◽  
pp. 103-109
Author(s):  
Windasari Windasari ◽  
Soedjarwo Soedjarwo ◽  
Toho Cholik Mutohir
Keyword(s):  
Higher Education ◽  
Service Quality ◽  
Student Satisfaction ◽  
Structural Equation ◽  
Analysis Data ◽  
Organization Culture ◽  
University Education ◽  
Equation Modeling ◽  
Academic Quality ◽  
Student Loyalty

Higher education institutions need to reform the organization culture of a bureucratic university become a corporate university. Education will be oriented towards high academic quality, service quality, and as well as student satisfaction. The purposes of this study are to measure and determine the effect of service quality and satisfaction on student loyalty in higher education sector. Data collection technique is done by distributing questionnaires with 5-point likert scale. There are 151 students chosen using cluster random sampling. The validity test used factor analysis. Data analysis technique was done using Structural Equation Modeling (SEM) with the help of the AMOS version 21.0 program. The result of the research shows that service quality and satisfaction simultaneously affect student loyalty.

scholarly journals Structure of Relationships Between the University Organizational Image and Student Loyalty

2021 ◽  
Vol 12 ◽  
Author(s):  
José Álvarez-García ◽  
María de la Cruz del Río-Rama ◽  
Cristiana Oliveira ◽  
Amador Durán-Sánchez
Keyword(s):  
Structural Equation ◽  
Equation Modeling ◽  
Positive Perception ◽  
Measurement Scales ◽  
Organizational Image ◽  
Relevant Variable ◽  
University Center ◽  
Student Loyalty ◽  
Confirmatory Factor ◽  
The University

The aim of this research is to contrast an explanatory model of how the perceived organizational image of a university center (faculty) influences its students' loyalty. The data is obtained from a structured survey of students in Spain, obtaining a sample of 224 valid questionnaires. The methodology used is exploratory and confirmatory factor analysis to validate the measurement scales and the estimation of the model is carried out by applying Structural Equation Modeling (SEM). The results show that organizational image is the key variable to influence students' decision to continue taking new courses at the center, as well as to recommend it to other people. It is observed that the greater students' positive perception of the organizational image is, the greater their satisfaction with the center will be, which results in a higher level of loyalty to the center in which they study. However, their identification levels with the center is not a relevant variable in the process of increasing loyalty.

scholarly journals STUDENT SATISFACTION, LOYALTY, AND MOTIVATION AS OBSERVED FROM THE SERVICE QUALITY

2021 ◽  
Vol 1 (1) ◽  
pp. 136-153
Author(s):  
Subandi Subandi ◽  
Muda Setia Hamid
Keyword(s):  
Service Quality ◽  
Student Satisfaction ◽  
Student Motivation ◽  
Structural Equation ◽  
Quantitative Research ◽  
Sampling Technique ◽  
Equation Modeling ◽  
Administrative Management ◽  
Student Loyalty ◽  
Scale Data

This study seeks to analyze the effect of service quality on satisfaction, the effect of service quality on loyalty, the effect of service quality on motivation, the effect of satisfaction on loyalty, the effect of satisfaction on motivation, and to analyze the mediation of student satisfaction on the effect of service quality on student motivation and loyalty. In this quantitative research, a questionnaire was distributed to 100 fifth-semester students of Administrative Management Academy Yogyakarta. The samples were selected using a purposive sampling technique. The variable measurement used a Likert scale. Data analysis was carried out using Structural Equation Modeling (SEM) with SmartPLS 3 software. The results of the analysis show that service quality affects student satisfaction, student loyalty, and student motivation. Student satisfaction affects student loyalty and student motivation. Service quality affects student loyalty and student motivation mediated by student satisfaction. 

scholarly journals ANALISIS PENGARUH KUALITAS PELAYANAN JASA KEPENDIDIKAN TERHADAP KEPUASAN DAN LOYALITAS MAHASISWA MENGGUNAKAN STRUCTURAL EQUATION MODELING (STUDI KASUS DI JURUSAN MIPA UNSOED)

2014 ◽  
Vol 6 (1) ◽  
pp. 23
Author(s):  
Supriyanto Supriyanto ◽  
Mutia Nur Estri ◽  
Agustini Tripena Br.Sb.
Keyword(s):  
Service Quality ◽  
Student Satisfaction ◽  
Structural Equation ◽  
Natural Sciences ◽  
Equation Modeling ◽  
New Employees ◽  
Five Dimensions ◽  
Perceived Service Quality ◽  
Student Loyalty

Increasingly strong competition in intercollegiate and students who increasingly selective and knowledgeable require universities to continue to improve his ministry. Matter requires a knowledge of the conditions for this service, that has adapted to student expectations or not . This study aimed to determine the extent to which level the match between the expected service quality and perceived student at Department of Mathematics and Natural Sciences Unsoed and explain the influence of the five dimensions of service quality that is tangibles, reliability, responsiviness, assurance and empathy for student satisfaction and loyalty. Results of the study was assessment of the quality of student services at the Department of Mathematics and Natural Sciences Unsoed is perceived service quality is still below the expected service quality , perceived still not satisfactory. Five dimensions of service quality consisting of tangibles, reliability, responsiveness, assurance, and empathy, positive effect on student satisfaction. Satisfaction indirect influence on student loyalty and there is a direct influence of the five dimensions of service quality on loyalty through student satisfaction. Student loyalty translated in expressing positive things about the Department of Mathematics and Natural Sciences to others , recommending courses at the Department of Mathematics and Natural Sciences to the others, recruiting new employees from alumni, and ready to provide assistance if needed.

scholarly journals Analysis Effect of Service Quality, Educational Facilities, and Method of Learning, Student Satisfaction and Loyalty to Students - Studies in the University of Widyatama Bandung

2017 ◽  
Vol 10 (1) ◽  
pp. 16
Author(s):  
Yenny Maya Dora
Keyword(s):  
Service Quality ◽  
Student Satisfaction ◽  
Structural Equation ◽  
Equation Modeling ◽  
Survey Method ◽  
Educational Facilities ◽  
Study Population ◽  
The University ◽  
Business And Management

This study aimed to analyze the effect of service quality, education facilities, and teaching methods in conjunction with student satisfaction and loyalty Widyatama University students. The research was conducted by survey method, the data obtained by distributing questionnaires to students. The study population was a student Of the Faculty of Business and Management, University of Widyatama. Data were analyzed using Structural Equation Modeling (SEM) with AMOS. From these results it can be concluded that the loyalty of the students affected by the quality of the service through student satisfaction. Loyalty affected by the Educational Facilities through student satisfaction. And loyalty is also influenced by learning through student satisfaction.

scholarly journals Mediating Effect of Trust and Commitment on Student Loyalty

2016 ◽  
Vol 14 (1) ◽  
pp. 57
Author(s):  
Herry Mulyono
Keyword(s):  
Student Satisfaction ◽  
Structural Equation ◽  
Secondary Data ◽  
Private University ◽  
Mediating Effect ◽  
Primary Data ◽  
Equation Modeling ◽  
National Education ◽  
Student Loyalty ◽  
Positive Effect

In facing the competitive market structure, Private University is forced to compete in order to attract students and to preserve them until graduation, continue their study to the higher level<br />and to distribute positive information by word of mouth amongst the community as a form of persuasion to others. The purpose of this research is to analyze : The effect of image, perceived<br />quality, and perceived value on student satisfaction, The effect of Student Satisfaction on Student loyalty mediated by trust and commitment. The source of the data is secondary data taken from The Ministry of National Education (Kemdiknas), Kopertis region III and the primary data is taken from a survey of Private University students in Jakarta, with the number of samples being<br />= 500, analyzed by using Structural Equation Modeling (SEM) Lisrel 8.80.The findings of this research are: six hypothesis take positive effect and significant. Student loyalty is not influenced by student satisfaction mediated by trust (No mediating), Student loyalty is influenced by student satisfaction mediated by commitment (full mediating).

scholarly journals The mediating effect of academic experience on the relationship between personal resilience and satisfaction of students registered in student assistance

2020 ◽  
Vol 9 (11) ◽  
pp. e1079119721
Author(s):  
Manuella Costa ◽  
Marison Luiz Soares ◽  
Murilo Zamboni Alvarenga ◽  
Daniel Nascimento-e-Silva
Keyword(s):  
Student Satisfaction ◽  
Structural Equation ◽  
Mediating Effect ◽  
Equation Modeling ◽  
Academic Experience ◽  
Online Questionnaire ◽  
Student Assistance ◽  
Personal Resilience ◽  
The University ◽  
The Impact

Bearing in mind that each student has distinct resilience characteristics that help him to face the difficulties that interfere with his academic satisfaction, the general objective of this work was to verify the impact of personal resilience and academic experience on the satisfaction of students registered in student assistance for a Federal University. As for the methods and procedures, a quantitative approach was used, in which an online questionnaire was applied to students registered in the student assistance of this university for data collection, with a return of 493 complete answers. Data analysis was performed using the Structural Equation Modeling technique, using the Smart-PLS software. The results showed that personal resilience positively impacts the student's academic experience and that this in turn positively impacts student satisfaction with the University. On the other hand, it was found that personal resilience does not directly impact satisfaction, only indirectly, through academic experience. Thus, the academic experience is presented as a mediating factor in this relationship. Furthermore, the proposed model was able to explain 65.20% of the students' satisfaction with the University.

scholarly journals Assessing the Causal Relationship of Service Quality and Corporate Image on Student Satisfaction and Loyalty among the Technical Universities Students

2020 ◽  
Vol 9 (3) ◽  
pp. 2417-2421
Keyword(s):  
Service Quality ◽  
Student Satisfaction ◽  
Causal Relationship ◽  
Structural Equation ◽  
Corporate Image ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Student Loyalty ◽  
Relationship Of

Past studies in various areas indicated that customer loyalty is very critical. For technical universities, student loyalty is crucial in this intense competitiveness market. The main purpose of this research is to investigate the causal relationship of service quality, corporate image and student’s satisfaction towards student loyalty. Scope of this research is technical universities in Malaysia. This research involved quantitative approach whereby survey questionnaires were used as instrument for data collection. 398 of returned questionnaires has been analyzed by using Partial Least Square (PLS)-Structural Equation Modeling (SEM). All exogenous constructs empirically found to have causal relationships with student loyalty. This study proved that student loyalty is influenced by service quality, corporate image of universities and student satisfaction.

scholarly journals Which Matters More in Higher Education: Social Environment or Teaching Excellence? A Comparison Between Private and Public Universities

2021 ◽  
Vol 11 (1) ◽  
pp. 51-62
Author(s):  
Önder Kethüda
Keyword(s):  
Higher Education ◽  
Student Satisfaction ◽  
Social Environment ◽  
Undergraduate Students ◽  
Structural Equation ◽  
Higher Education Institutions ◽  
Equation Modeling ◽  
Teaching Excellence ◽  
Student Loyalty ◽  
University Image

The competition among higher education institutions to attract and retain prospective students is constantly getting fiercer. Therefore, it is important to investigate the factors that affect student satisfaction, student loyalty, and perceived image of a university. This study aims to identify and compare the influence of social environment and teaching excellence provided to students on institutions' university image, student satisfaction, and student loyalty. The data were collected from 829 undergraduate students who were studying at 15 universities, five public and ten private, in Istanbul. The data were analyzed by Structural Equation Modeling. The hypotheses were tested by using path analysis in AMOS and Independent Sample t-Test in SPSS. The results provide evidence that both social environment and teaching excellence have a direct significant influence on the image of a university and student satisfaction, together with an indirect influence on student loyalty through university image and student satisfaction. Some suggestions for higher education institutions are made based on the differences between coefficients among variables.

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