scholarly journals Which Matters More in Higher Education: Social Environment or Teaching Excellence? A Comparison Between Private and Public Universities

2021 ◽  
Vol 11 (1) ◽  
pp. 51-62
Author(s):  
Önder Kethüda
Keyword(s):  
Higher Education ◽  
Student Satisfaction ◽  
Social Environment ◽  
Undergraduate Students ◽  
Structural Equation ◽  
Higher Education Institutions ◽  
Equation Modeling ◽  
Teaching Excellence ◽  
Student Loyalty ◽  
University Image

The competition among higher education institutions to attract and retain prospective students is constantly getting fiercer. Therefore, it is important to investigate the factors that affect student satisfaction, student loyalty, and perceived image of a university. This study aims to identify and compare the influence of social environment and teaching excellence provided to students on institutions' university image, student satisfaction, and student loyalty. The data were collected from 829 undergraduate students who were studying at 15 universities, five public and ten private, in Istanbul. The data were analyzed by Structural Equation Modeling. The hypotheses were tested by using path analysis in AMOS and Independent Sample t-Test in SPSS. The results provide evidence that both social environment and teaching excellence have a direct significant influence on the image of a university and student satisfaction, together with an indirect influence on student loyalty through university image and student satisfaction. Some suggestions for higher education institutions are made based on the differences between coefficients among variables.

scholarly journals Which Matters More in Higher Education: Social Environment or Teaching Excellence? A Comparison Between Private and Public Universities

2021 ◽  
Vol 11 ◽  
Author(s):  
Önder Kethüda
Keyword(s):  
Higher Education ◽  
Student Satisfaction ◽  
Social Environment ◽  
Undergraduate Students ◽  
Structural Equation ◽  
Higher Education Institutions ◽  
Equation Modeling ◽  
Teaching Excellence ◽  
Student Loyalty ◽  
University Image

The competition among higher education institutions to attract and retain prospective students is constantly getting fiercer. Therefore, it is important to investigate the factors that affect student satisfaction, student loyalty, and perceived image of a university. This study aims to identify and compare the influence of social environment and teaching excellence provided to students on institutions' university image, student satisfaction, and student loyalty. The data were collected from 829 undergraduate students who were studying at 15 universities, 5 public and 10 private, in Istanbul. The data were analyzed by Structural Equation Modeling. The hypotheses were tested by using path analysis in AMOS and Independent Sample t-Test in SPSS. The results provide evidence that both social environment and teaching excellence have a direct significant influence on the image of a university and student satisfaction, together with an indirect influence on student loyalty through university image and student satisfaction. Some suggestions for higher education institutions are made based on the differences between coefficients among variables.

scholarly journals The Role of Co-Creating Value and Its Outcomes in Higher Education Marketing

2021 ◽  
Vol 13 (12) ◽  
pp. 6724
Author(s):  
Lien Thi Kim Nguyen ◽  
Tom Meng-Yen Lin ◽  
Hoang Phuong Lam
Keyword(s):  
Higher Education ◽  
Student Satisfaction ◽  
Structural Equation ◽  
Equation Modeling ◽  
University Image ◽  
Education Marketing ◽  
University Experience ◽  
The University ◽  
Positive Word Of Mouth

This study examines the role of student co-creation behavior in contributing to student satisfaction, perceived university image, and student positive word of mouth (WOM). Using a sample of 513 students from a Taiwanese university and conducting partial least squares structural equation modeling, the findings indicate that co-creating value is critical to student satisfaction, university image, and positive WOM. The results also show the effect of student satisfaction and university image on student positive WOM. This study confirms the pivotal role of student participation in co-creating value in enhancing satisfaction with the university experience, creating and sustaining a positive image, and building the credibility of the university. This research is particularly important to higher education institutions because it has practical implications for decision-makers, brand managers, and HE marketers who wish to improve understanding of the relationship between the university and students in the process of co-creating value and its outcomes.

scholarly journals Pengaruh Kualitas Layanan dan Kepuasan Terhadap Loyalitas Mahasiswa (Studi Kasus Program Pascasarjana Fakultas Ekonomi dan Bisnis Universitas Airlangga)

2021 ◽  
Vol 8 (1) ◽  
pp. 103-109
Author(s):  
Windasari Windasari ◽  
Soedjarwo Soedjarwo ◽  
Toho Cholik Mutohir
Keyword(s):  
Higher Education ◽  
Service Quality ◽  
Student Satisfaction ◽  
Structural Equation ◽  
Analysis Data ◽  
Organization Culture ◽  
University Education ◽  
Equation Modeling ◽  
Academic Quality ◽  
Student Loyalty

Higher education institutions need to reform the organization culture of a bureucratic university become a corporate university. Education will be oriented towards high academic quality, service quality, and as well as student satisfaction. The purposes of this study are to measure and determine the effect of service quality and satisfaction on student loyalty in higher education sector. Data collection technique is done by distributing questionnaires with 5-point likert scale. There are 151 students chosen using cluster random sampling. The validity test used factor analysis. Data analysis technique was done using Structural Equation Modeling (SEM) with the help of the AMOS version 21.0 program. The result of the research shows that service quality and satisfaction simultaneously affect student loyalty.

scholarly journals ENTREPRENEURIAL BEHAVIOUR AMONG UNDERGRADUATE BUSINESS, SOCIAL AND ENGINEERING STUDENTS: A CASE STUDY OF A PRIVATE INDONESIAN UNIVERSITY

2018 ◽  
Vol 18 (2) ◽  
pp. 94 ◽  
Author(s):  
Anggraeni Permatasari ◽  
Arisda Agustina
Keyword(s):  
Higher Education ◽  
Personality Traits ◽  
Undergraduate Students ◽  
Personality Trait ◽  
Structural Equation ◽  
Higher Education Institutions ◽  
Entrepreneurship Education ◽  
Design Stage ◽  
Equation Modeling ◽  
Entrepreneurial Behaviour

Most universities or higher education institutions in Indonesia are developing an effective program supporting their students to become entrepreneurs. They believe that entrepreneurial behaviour can be developed through entrepreneurship education. Therefore, these universities continually improve their entrepreneurship curriculum by integrating theoretical entrepreneurship concepts and practical contexts within such education. The purpose of the research reported here is to compare the effects of personality trait dimensions on student's entrepreneurial ambitions and their behavior. The study used personality trait dimensions such as internal locus of control, need for achievement, risk tolerance and entrepreneurial awareness as independent variables. Quantitative methods, including Structural Equation Modelling (SEM), were applied for the purposes of data analysis. The research populations consisted of final year undergraduate students who had already undergone an entrepreneurship learning program in Indonesia. Data collection employed questionnaires distributed to undergraduate students drawn from three different faculties: Business Studies, Social Studies and Engineering, within private universities. The measurement instrument consisted of a Likert scale 1-7. The results demonstrated that private university-sector entrepreneurial education, by enhancing certain personality traits, has significant effects on the entrepreneurial behavior of students. The research findings can be used to monitor and evaluate the entrepreneurial learning process within higher education. The implications can be used for policy makers and educators to add value at the design stage of entrepreneurship course syllabi within higher education institutions. Keywords—Entrepreneurship Education, Higher Entrepreneurial Institution, Students Entrepreneurial Behaviour, Entrepreneurial Intention, Personality Traits, Indonesia Education Abstrak Sebagian besar perguruan tinggi di Indonesia sedang mengembangkan program kewirausahaan yang efektif untuk menciptakan pengusaha. Perguruan tinggi percaya bahwa perilaku kewirausahaan dapat dikembangkan melalui program pendidikan kewirausahaan Oleh karena itu, perguruan tinggi mengintegrasikan konsep teoritis dan konteks praktis ke dalam pengembangan kurikulum kewirausahaannya. Penelitian ini bertujuan untuk mengetahui pengaruh dimensi kepribadian terhadap minat dan perilaku kewirausahaan mahasiswa pada salah satu perguruan tinggi swasta di Indonesia. Populasi dalam penelitian ini adalah mahasiswa tingkat akhir yang telah mengikuti program kewirausahaan. Pengumpulan data menggunakan kuesioner yang disebarkan kepada mahasiswa program sarjana dari tiga fakultas yang berbeda, yaitu studi bisnis, ilmu Sosial dan teknik, setelah itu data dianalisa menggunakan Structural Equation Modeling (SEM). Hasil penelitian menunjukkan bahwa pendidikan wirausaha yang menekankan pada sifat kepribadian wirausaha terbukti memiliki pengaruh signifikan terhadap perilaku kewirausahaan siswa. Temuan penelitian ini dapat digunakan untuk memonitor dan mengevaluasi proses belajar mengajar kewirausahaan pada perguruan tinggi di Indonesia. Kata kunci—Pendidikan Kewirausahaan, Perguruan Tinggi Wirausaha, Perilaku Wirausaha, Minat Wirausaha Mahasiswa, Sifat Kepribadian

scholarly journals Internal Corporate Responsibility as a Legitimacy Strategy for Branding and Employee Retention: A Perspective of Higher Education Institutions

2021 ◽  
Vol 7 (1) ◽  
pp. 52
Author(s):  
Amir Ikram ◽  
Muhammad Fiaz ◽  
Asif Mahmood ◽  
Ayyaz Ahmad ◽  
Rafiya Ashfaq
Keyword(s):  
Higher Education ◽  
Structural Equation ◽  
Employee Retention ◽  
Higher Education Institutions ◽  
Equation Modeling ◽  
Organizational System ◽  
Internal Branding ◽  
Private And Public ◽  
Corporate Social ◽  
The City

Branding activities provide space to create internal culture, processes and a kind of organizational system which allows employees to use their abilities to their maximum. Internal corporate social responsibility (CSR) activities of an organization increase employee commitment, which ultimately enhances employee retention. There is a need to explore internal branding in relation to internal CSR for the sake of managing employee retention. Therefore, the study empirically examines the underlying associations among internal branding, employee retention and internal CSR. The data are collected from higher education institutions operating in the city of Lahore, Pakistan. The sample size was 377 faculties belonging to both private and public sector higher education institutions. The analysis is based on variance-based structural equation modeling (PLS-SEM). The findings reveal that the internal branding practices have a significant impact on employee’s intention to stay within the organization, and intrasample analysis suggests few comprehensible variations with respect to private and public academic institutions. The research article also provides insights to faculty, academic entrepreneurs and marketers, especially those belonging to developing countries and facing issues of branding and employee retention.

Predicting sustainable consumption of package-free bath products among students in higher education institutions

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Alvin Patrick M. Valentin
Keyword(s):  
Higher Education ◽  
Structural Equation ◽  
Environmental Behavior ◽  
Higher Education Institutions ◽  
The Philippines ◽  
Integrative Model ◽  
Purchase Behavior ◽  
Equation Modeling ◽  
Content Type ◽  
Intention To Purchase

Purpose This study aims to examine the applicability of an extended version of the theory of planned behavior (TPB) in predicting pro-environmental behavior, specifically the purchase behavior (PB) of package-free bath products, among students in higher education institutions (HEIs). Design/methodology/approach Using a non-experimental survey research design, this study empirically tested an extended TPB model through structural equation modeling. The dataset was obtained through a survey of undergraduate students in three HEIs in the Philippines. Findings Environmental knowledge (EK) predicted attitudes toward purchasing package-free bath products. Attitudes, subjective norms and pro-environmental self-identity (PSI) predicted intention to purchase package-free bath products. Furthermore, the intention to purchase package-free bath products and perceived behavioral control predicted PB of the said item. Research limitations/implications The results imply that the addition of EK and PSI to the TPB is applicable in predicting pro-environmental behavior, specifically the purchase of package-free bath products. Practical implications The results showed how HEIs can encourage their students to purchase package-free bath products. Social implications The results highlight how social and economic factors play a role in promoting or inhibiting pro-environmental behavior among HEI students. Originality/value The findings support the inclusion of EK and PSI to the TPB for an integrative model that aims to improve the prediction of the purchase of package-free bath products.

scholarly journals CREATING EXPERIENCE VALUE TO BUILD STUDENT SATISFACTION IN HIGHER EDUCATION

2020 ◽  
Vol 1 (3) ◽  
pp. 349-359
Author(s):  
Muji Gunarto ◽  
Ratih Hurriyati
Keyword(s):  
Higher Education ◽  
Student Satisfaction ◽  
Structural Equation ◽  
Student Experience ◽  
Sampling Technique ◽  
Total Sample ◽  
Sem Analysis ◽  
Equation Modeling ◽  
Strong Ties ◽  
Campus Activities

Higher education products or services received by students are experiential values. The purpose of this study is how to create the values of student experience so that student satisfaction arises. Higher education should now focus on students by creating strong ties with students and alumni. This research was conducted with a survey confirmatory approach. The survey was conducted at 32 universities in South Sumatra Province, Indonesia with a total sample of 357 students. The sampling technique used was stratified random sampling and data analysis using structural equation modeling (SEM) analysis. The results showed that the values of experience in HE were formed through increased co-creation in HE, where students were directly involved in various campus activities. High co-creation shows that there is a stronger attachment of students to HE and higher value of student experience. Co-creation does not directly affect student satisfaction, but it does indirectly affect experience value. If the value of experience is higher, student satisfaction will also be higher.

Quality in higher education institutions: insights from the literature

2018 ◽  
Vol 30 (6) ◽  
pp. 732-748 ◽  
Author(s):  
Gyan Prakash
Keyword(s):  
Higher Education ◽  
Student Satisfaction ◽  
Value Chain ◽  
Single Case ◽  
Higher Education Institutions ◽  
The Body ◽  
Total Quality ◽  
Teaching Excellence ◽  
Content Type ◽  
Quality In Higher Education

Purpose The purpose of this paper is to understand the meaning and operationalisation of quality in the context of higher education institutions (HEIs). Design/methodology/approach A systematic literature review is performed of 308 articles published in various peer-reviewed journals between 1999 and 2017. Findings The findings reveal that the quality constructs of student learning, engagement, service quality and satisfaction have received the greatest attention, followed by total quality management, quality assurance, benchmarking and accountability. The most popular approach is empirical, and surveys and single case studies are the most popular methods. Europe leads research on quality in HEIs, followed by North America and Asia. Research limitations/implications This paper contributes to the body of knowledge by presenting a comprehensive synthesis of articles addressing quality in HEIs. Practical implications Policymakers and academic administrators can use the findings of this study to conceptualise student satisfaction along the educational value chain. The operationalisation of quality constructs will help policymakers create teaching excellence. Originality/value This paper highlights the importance of quality in HEIs.

QoS in higher education institutions: the concept, a literature review and future directions

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Gyan Prakash
Keyword(s):  
Higher Education ◽  
Literature Review ◽  
Student Satisfaction ◽  
Value Chain ◽  
Higher Education Institutions ◽  
The United States ◽  
The Body ◽  
Teaching Excellence ◽  
Content Type ◽  
Body Of Knowledge

PurposeThe purpose of this paper is to understand the meaning and operationalisation of quality of service (QoS) in the context of higher education institutions (HEIs).Design/methodology/approachA systematic literature review of 167 articles published in various peer-reviewed journals between 1990 and 2019 is performed.FindingsThe findings reveal that around 40 dimensions have been used to conceptualise QoS in HEIs. Reliability followed by responsiveness, tangibility, empathy, assurance, programme design, academic and non-academic processes, reputation and facilities have received the highest attention. The most popular approach is empirical, and surveys and single-context studies are the most popular methods. The United Kingdom (UK) leads research on quality in HEIs, followed by the United States of America (USA) and India.Research limitations/implicationsThis paper contributes to the body of knowledge by presenting a comprehensive synthesis of articles addressing QoS in HEIs.Practical implicationsPolicymakers and academic administrators can use the findings of this study to conceptualise student satisfaction along the educational value chain. The discussion on HEIs’ and students’ perspectives will help policymakers create teaching excellence.Originality/valueThis paper contributes to the body of knowledge by presenting a unified synthesis of various strands of the literature on QoS in HEIs.

scholarly journals A Multi-Analytical Approach to Predict the Determinants of Cloud Computing Adoption in Higher Education Institutions

2020 ◽  
Vol 10 (14) ◽  
pp. 4905 ◽  
Author(s):  
Yousef A. M. Qasem ◽  
Shahla Asadi ◽  
Rusli Abdullah ◽  
Yusmadi Yah ◽  
Rodziah Atan ◽  
...  
Keyword(s):  
Higher Education ◽  
Cloud Computing ◽  
Structural Equation ◽  
Higher Education Institutions ◽  
Sem Analysis ◽  
Decision Makers ◽  
Equation Modeling ◽  
Managerial Decision ◽  
Cloud Computing Adoption ◽  
Analytical Approaches

Cloud computing (CC) delivers services for organizations, particularly for higher education institutions (HEIs) anywhere and anytime, based on scalability and pay-per-use approach. Examining the factors influencing the decision-makers’ intention towards adopting CC plays an essential role in HEIs. Therefore, this study aimed to understand and predict the key determinants that drive managerial decision-makers’ perspectives for adopting this technology. The data were gathered from 134 institutional managers, involved in the decision making of the institutions. This study applied two analytical approaches, namely variance-based structural equation modeling (i.e., PLS-SEM) and artificial neural network (ANN). First, the PLS-SEM approach has been used for analyzing the proposed model and extracting the significant relationships among the identified factors. The obtained result from PLS-SEM analysis revealed that seven factors were identified as significant in influencing decision-makers’ intention towards adopting CC. Second, the normalized importance among those seven significant predictors was ranked utilizing the ANN. The results of the ANN approach showed that technology readiness is the most important predictor for CC adoption, followed by security and competitive pressure. Finally, this study presented a new and innovative approach for comprehending CC adoption, and the results can be used by decision-makers to develop strategies for adopting CC services in their institutions.

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