Detection of potential customers’ empathy behavior towards customers' reviews

2022 ◽  
Vol 65 ◽  
pp. 102881
Author(s):  
Md Shamim Hossain ◽  
Mst Farjana Rahman
Keyword(s):  
Potential Customers

Influence of social media marketing towards purchase of residential property

2019 ◽  
Vol 118 (6) ◽  
pp. 145-149
Author(s):  
A. Ekanthalingam ◽  
Dr. A. Gopinath
Keyword(s):  
Social Media ◽  
High Speed ◽  
Word Of Mouth ◽  
Marketing Strategies ◽  
Social Media Marketing ◽  
Purchase Decision ◽  
Residential Property ◽  
Customer Delight ◽  
The Right ◽  
Potential Customers

‘Marketing’ is not just an activity. It is a process, a philosophy and a phenomenon. The evolution of marketing has produced tremendous benefits to business and end consumers. The innovation in this field has been steady and yet at high speed. From ‘word of mouth advertising’ which was the only option earlier we are now at the mercy of what consumers are sharing about their experience on the internet. Social Media has become more powerful than what we think and this article shows how we can leverage this to benefit the top-line and customer delight. We dive deep to understand the influence Social Media can create towards purchase of residential property. As much complex it is to make the purchase decision of a property, it is equally difficult for marketers to send the right message to their target audience. Through this article, we are trying to see how marketers have transformed their traditional marketing strategies to address the needs of the millennial population, who are the most potential customers for property purchase.

Transformation from Traditional to Digital Marketing: A Case on Facebook Marketing for Micro Foodservice Brands

2020 ◽  
Vol 2 (2) ◽  
pp. 166-187
Keyword(s):  
Marketing Strategies ◽  
Restaurant Industry ◽  
Digital Marketing ◽  
Customer Engagement ◽  
Per Se ◽  
Potential Customers ◽  
Inexpensive Technique ◽  
Facebook Marketing

This study analyses the transformation of marketing strategies from traditional to 'digital' and finds out the efficacy of 'Facebook' marketing for small or micro-enterprise brands; in the case of the restaurant industry. The study looks for the answers to questions such as How ‘Facebook' has changed the means of marketing in the case of small restaurant brands. Two restaurant brands were considered for the study. A qualitative case approach was adopted for the study. Major findings of the study have revealed that Facebook marketing is the direct, easiest and economical mode of communication with current and potential customers through 'Facebook page', to disseminate information regarding brand and services through 'Facebook posts', 'Comments' and 'chats'; besides, to maintain rapid feedback service to customers' queries. In addition, through 'Facebook' activities i.e., an instance of 'Likes', 'Reviews', 'Check-ins', and' Share' customers, themselves ensue as a source for promoting the brands. Nevertheless, for these small or microbrands' Facebook Marketing' per se, it is an inexpensive technique for effective marketing; additionally, it fosters mutual relationships and increases the level of customer engagement.

scholarly journals The probabilistic p -center problem: Planning service for potential customers

2017 ◽  
Vol 262 (2) ◽  
pp. 509-520 ◽  
Author(s):  
Luisa I. Martínez-Merino ◽  
Maria Albareda-Sambola ◽  
Antonio M. Rodríguez-Chía
Keyword(s):  
Center Problem ◽  
Planning Service ◽  
Potential Customers

scholarly journals Dynamic Plan Control: An Effective Tool to Manage Demand Considering Mobile Internet Network Congestion

2020 ◽  
Vol 11 (1) ◽  
pp. 91
Author(s):  
Xiaoyu Ma ◽  
Jihong Zhang ◽  
Yuan Cao ◽  
Zhou He ◽  
Jonas Nebel
Keyword(s):  
Programming Problem ◽  
Service Provider ◽  
Service Providers ◽  
Control Method ◽  
Network Capacity ◽  
Mobile Internet ◽  
Mixed Integer ◽  
Mobile Service ◽  
Data Traffic ◽  
Potential Customers

Rapidly increasing mobile data traffic have placed a significant burden on mobile Internet networks. Due to limited network capacity, a mobile network is congested when it handles too much data traffic simultaneously. In turn, some customers leave the network, which induces a revenue loss for the mobile service provider. To manage demand and maximize revenue, we propose a dynamic plan control method for the mobile service providers under connection-speed-restriction pricing. This method allows the mobile service provider to dynamically set the data plans’ availability for potential customers’ new subscriptions. With dynamic plan control, the service provider can adjust data network utilization and achieve high customer satisfaction and a low churn rate, which reflect high service supply chain performance. To find the optimal control policy, we transform the high-dimensional dynamic programming problem into an equivalent mixed integer linear programming problem. We find that dynamic plan control is an effective tool for managing demand and increasing revenue in the long term. Numerical evaluation with a large European mobile service provider further supports our conclusion. Furthermore, when network capacity or potential customers’ willingness to join the network changes, the dynamic plan control method generates robust revenue for the service provider.

scholarly journals A Pro-Environmental Method of Sample Size Determination to Predict the Quality Level of Products Considering Current Customers’ Expectations

2021 ◽  
Vol 13 (10) ◽  
pp. 5542
Author(s):  
Dominika Siwiec ◽  
Andrzej Pacana
Keyword(s):  
Sample Size ◽  
Population Based ◽  
Mean Value ◽  
Sample Size Determination ◽  
Quality Level ◽  
High Quality ◽  
Test Power ◽  
The Mean ◽  
Potential Customers ◽  
Main Factor

The main factor that conditions the success of organizations is the development of products oriented toward customer satisfaction. An additional attribute of organizations is the use of sustainable development rules. The use of these rules and the simultaneous desire to create high-quality products encourage organizations to apply different methods to, for example, eliminate waste. This study aimed to develop a method to determine the research sample size required to predict a product’s quality level, taking into account current customers’ expectations. This method was developed by modifying a procedure to determine the research sample size as part of the calculated estimator of the mean value in the general population. Based on the concept of product sustainability development, the goal of the developed method was to determine the number of potential customers (respondents) needed to provide product requirements, which were then processed and used to predict the quality level of the product. This method was applied to simultaneously test a number of hypotheses, determine the test power, and detect statistically significant differences for several relationships of the sample sizes and the test power. This was achieved using universal hypotheses and the popular alternative-punctual (MAP) method. Testing of the proposed method showed that it was able to predict the quality level of products based on current expectations of customers.

Effectiveness of the consumer protection system upon purchasing goods in online stores

2021 ◽  
Vol 28 (1) ◽  
pp. 137-146
Author(s):  
Iryna Y. Puchkovska ◽  
Oleksandr O. Biliaiev ◽  
Victor P. Yanyshen ◽  
Hanna O. Urazova
Keyword(s):  
Consumer Protection ◽  
Protection System ◽  
Scientific Methods ◽  
Customer Reviews ◽  
Existing Problems ◽  
Current State ◽  
Foreign Countries ◽  
General Scientific ◽  
Online Stores ◽  
Potential Customers

Every year, the vast majority of countries switch to an online environment. This is especially true for online stores. The subject of this study is the system of consumer protection upon buying goods in online stores and its effectiveness. The purpose is to analyse the state of development of e-commerce in Ukraine and the system of consumer protection upon purchasing goods in online stores. The following general scientific methods were used: classification and theoretical generalisation – to study the theoretical foundations of e-commerce; statistical analysis – to analyse the current state of e-commerce in Ukraine and the consumer protection system. The following results were obtained: based on the analysis of the provisions of current legislation and the experience of foreign countries describing the development of the e-commerce market in Ukraine and the world, the main trends that have developed have been identified, the positive and negative aspects of e-commerce have been identified, as well as the effectiveness of the consumer protection system upon purchasing goods in online stores. It was concluded that the “e-commerce” industry is developing very dynamically. Consumer protection upon purchasing goods through online stores is carried out as with a regular purchase and sale, but it has a number of specific features. To attract potential customers and build their trust, online stores try to post as much information about their products and services as possible on their official websites, including customer reviews. This indicates that the sellers themselves are interested in resolving disputes as soon as possible and preserving their reputation. Taking this into account, it is the improvement of the consumer literacy of citizens, the ability to fully exercise their rights, and to protect their interests in case of certain contradictions that is one of the ways to solve the existing problems

On the feasibility and possibility of labor relations in the framework of commercial representation

2021 ◽  
pp. 182-188
Author(s):  
A.A. Maksurov
Keyword(s):  
Labor Relations ◽  
Common Type ◽  
Direct Sales ◽  
Representative Office ◽  
Potential Customers

Today, a fairly common type of work is the so-called commercial or trade representative office. The labor functions of employees — commercial representatives usually include the search for potential customers, presentation of goods, direct sales of goods, etc. In some ways, such activities resemble the work of salesmen and specialists in the field of marketing. However, the question arises as to whether this kind of work can be referred to as commercial representation in principle?

Die kognitive Legitimität aus Kundensicht im Kontext neuer Unternehmen

2021 ◽  
Author(s):  
Miriam Lohrmann
Keyword(s):  
Literature Review ◽  
Three Dimensional ◽  
Dimensional Structure ◽  
Extensive Literature ◽  
Extensive Literature Review ◽  
New Business ◽  
Potential Customers ◽  
Cognitive Legitimacy

Customer cognitive legitimacy is an important factor in a new business venture’s survival. Based on an extensive literature review of customer cognitive legitimacy, this book examines the consistent conceptualisation of the concept and its dimensional structure. This consistent conceptualisation facilitates the development of the reliable and valid three-dimensional customer cognitive legitimacy scale in 10 studies. The scale is based on potential customers’ interest in acquiring knowledge about a product and the company responsible for it, their perception of the company’s and the product’s future, and their perception of how competent the company’s managers are.

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