scholarly journals The role of consumer networks in firms’ multi-characteristics competition and market share inequality

2017 ◽  
Vol 43 ◽  
pp. 76-86 ◽  
Author(s):  
Antonios Garas ◽  
Athanasios Lapatinas
Keyword(s):  
Market Share ◽  
Consumer Networks

scholarly journals THE ROLE OF SOCIAL MEDIA IN INCREASING MARKET SHARE OF MSME PRODUCTS IN PEMATANGSIANTAR CITY

2020 ◽  
Vol 9 (2) ◽  
pp. 1-12
Author(s):  
Sherly Sherly ◽  
Fitria Halim ◽  
Acai Sudirman
Keyword(s):  
Social Media ◽  
Data Analysis ◽  
Market Share ◽  
Sampling Technique ◽  
Total Sample ◽  
Literature Study ◽  
Analysis Technique ◽  
Short And Long Term ◽  
Use Of Social Media

The increase in product market share cannot be separated from the connectivity of the marketing system and media used. Marketing channels play an important role in increasing sales both in the short and long term. This study aimed to determine the role of social media in increasing the market share of MSME products in Pematangsiantar City. The research design used a literature study and field study models using a qualitative approach with a one-shot model. The research location was in 8 districts in Pematangsiantar City. The population in this study were MSME players scattered in 8 districts in Pematangsiantar City. The samples were collected using a non-probability sampling technique with purposive sampling technique, so that a total sample size of 240 respondents were obtained. Moreover, the data analysis technique used in this study was data analysis with a data reduction model that was obtained from data collection and data display. The results of this study concluded that the use of social media was very dominant in MSME players in the micro sector and Instagram was one type of social media that was often used. Furthermore, the results of the study also suggested that the time factor was the basis for MSME players using social media as a medium for promoting their products.

The Role of B2B E-Commerce in Market Share

2018 ◽  
pp. 1281-1294
Author(s):  
Juliette Milgram-Baleix ◽  
Melanie Parravano ◽  
Luis Enrique Pedauga
Keyword(s):  
Market Share ◽  
Manufacturing Firms ◽  
Skilled Workers ◽  
Market Shares ◽  
The Impact ◽  
Business To Business ◽  
Linear Manner ◽  
Panel Threshold Regression ◽  
Positive Effect

This chapter explores the impact of the Internet and Business to Business (B2B) e-commerce on Spanish manufacturing firms' market share while most studies focus on innovation and productivity. Using standard panel estimations, the authors find that firms with their own Web domain and that also carry out B2B e-commerce increase their market share, though this effect is not homogeneous among industries. B2B e-purchases have a more significant (and positive effect) on firms' market share than B2B e-sales have. Unlike other studies, the authors also use a panel threshold regression specification that shows that e-commerce affects market share in a non-linear manner depending on firm's characteristics. Larger firms and firms with higher share of skilled workers are better at increasing their market shares through Internet-based commerce strategies than other firms.

scholarly journals Estimating the price range and the effect of price bundling strategies

2019 ◽  
Vol 29 (2) ◽  
pp. 166-181 ◽  
Author(s):  
Sérgio Dominique-Ferreira ◽  
Cristina Antunes
Keyword(s):  
Market Share ◽  
Design Methodology ◽  
Price Sensitivity ◽  
Content Type ◽  
Price Range ◽  
Price Bundling ◽  
Hotel Managers ◽  
The Impact ◽  
Practical Implications

Purpose The purpose of this paper is to investigate and identify the price sensitivity of consumers of three- and five-star hotels and to determine the impact of bundling strategies on consumers’ price sensitivity. Design/methodology/approach To calculate price sensitivity, authors apply the van Westendorp’s price sensitivity meter (PSM). To understand the impact of bundling strategies, univariate and bivariate techniques are applied. Findings PSM results reveal the optimal prices and the range of acceptable prices for three- and five-star hotel. The bundling strategy results reveal that five-star customers are less sensitive to mixed-leader bundling. Regarding mixed-joint bundling, managers could improve sales through bundling strategies if they selected an attractive service (e.g. restaurants). Practical implications Findings assist hotel managers to understand the different price sensitivities, according to the hotel typology. Managers can manage prices without the risk of losing market share or revenue. The results help managers in deciding which bundling strategies they can create, as well as the services to be included to achieve highest profitability. Originality/value No research to date to the best of the authors’ knowledge has attempted to understand and compare the role of bundling strategies in three- and five-stars hotels. Moreover, no research has attempted to measure and compare customers’ price sensitivity of three- and five-stars hotels.

Industry Specialization by Global Audit Firm Networks

2009 ◽  
Vol 84 (2) ◽  
pp. 355-382 ◽  
Author(s):  
Elizabeth Carson
Keyword(s):  
Market Share ◽  
Industry Specialization ◽  
Audit Firm ◽  
Global Industry ◽  
Audit Market ◽  
Audit Firms ◽  
Audit Fee ◽  
Firm Networks ◽  
National Industry

ABSTRACT: This study investigates the role of global audit firm networks in the market for audit services. Underlying theory suggests that there are benefits from the use of network structures, which enable these firms to expand efficiently into the global audit market and to develop global industry specializations. I identify global and national industry specialist auditors via market share metrics based on client assets audited, and use a large sample of 15,583 clients from 62 countries in 2000 and 14,628 clients from 60 countries in 2004. I find in both periods that audit fee premiums are consistently associated with global specialist auditors, irrespective of whether those audit firms are or are not national specialists.

Marketing Audit and Auditing: Diagnosis through Intervention

2016 ◽  
Vol 8 (1) ◽  
pp. 54
Author(s):  
Tanushree Roy
Keyword(s):  
Market Share ◽  
Limited Resources ◽  
Business World ◽  
Optimum Utilization ◽  
A Company

Today's world is a dynamic world where everything changes very rapidly. Among all the walks of life, business world is especially changing very fast. To keep pace with this ever changing dynamic business world, every company or firm must make optimum utilization of its limited resources. Therefore, it is necessary that they closely observe the changes occurring in market regularly and makes appropriate changes in their marketing policies in accordance with these new trends in market to enhance its market share. One of these techniques helps to improve the performance of marketing division and enhancing the market share of the company is Marketing Audit. In the present study, an attempt has been made to find out the role of marketing audit in the success of a company. It has also been tried to check out that how far the recommendations made by the marketing auditor have been adopted by the company.

Firm Size, Innovation, and Market Share Instability: the Role of Negative Feedback and Idiosyncratic Events

2000 ◽  
Vol 03 (01n04) ◽  
pp. 417-431 ◽  
Author(s):  
Mariana Mazzucato
Keyword(s):  
Market Share ◽  
Negative Feedback ◽  
Firm Size ◽  
Returns To Scale ◽  
Evolutionary Model ◽  
Structural Factors ◽  
Technological Opportunity ◽  
Specific Level ◽  
The Relationship

An evolutionary model is built which uses structural and random factors to account for the emergence of market share instability and industry concentration. The structural factors are studied through the relationship between firm size and innovation (dynamic returns to scale) while the random factors are studied through the effect of shocks on this feedback relationship. We find that market share instability is the highest under the negative feedback regime, when the industry specific level of technological opportunity is intermediate, and when shocks are neither very large nor very small.

scholarly journals A New Approach for Assessing Dealership Performance: An Application for the Automotive Industry

10.5772/56662 ◽  
2013 ◽  
Vol 5 ◽  
pp. 18 ◽  
Author(s):  
Stefano Biondi ◽  
Armando Calabrese ◽  
Guendalina Capece ◽  
Roberta Costa ◽  
Francesca Di Pillo
Keyword(s):  
Market Share ◽  
Automotive Industry ◽  
Input Output ◽  
New Approach ◽  
Effective Evaluation ◽  
Automotive Company ◽  
Traditional Performance ◽  
Competitive Nature ◽  
Economic And Financial Crisis

The competitive nature of the contemporary business scenario requires productivity-driven organizations to be aware of the efficiency level of their dealers. The recent economic and financial crisis has highlighted the need for effective evaluation methods going beyond the limits of traditional performance assessment methodologies in the retail industry. The automotive industry is no exception to this logic. In this sector, traditional methods are often based only on market share performances, ignoring the key role of input-output ratios on the overall productivity of the parent company. Following this lead, in this paper we propose a method to evaluate the performance of dealerships taking into account both their market share performances and their efficiency. In order to assess dealership efficiency we use the DEA technique, and apply the proposed methodology to a multinational automotive company considering its Italian dealer network.

scholarly journals Some Sources of Misunderstandings in Intercultural Business Communication

2017 ◽  
Vol 2 (3) ◽  
pp. 91-101 ◽  
Author(s):  
Tímea Lázár
Keyword(s):  
Intercultural Communication ◽  
Market Share ◽  
Business Communication ◽  
Primary Objective ◽  
Minimum Level ◽  
Intercultural Skills ◽  
Intercultural Competencies ◽  
The World ◽  
High Level

It is always a big challenge for all types of companies anywhere in the world to survive in the globalised and accelerated world. Their primary objective is to stay competitive, keep or even enlarge their market share while keeping their costs at a minimum level. These corporations often cross borders and operate on a multinational level. In order to do that successfully they need flexible workforce: people who have a high level of intercultural competencies and can help their corporations to achieve their aim of profit maximising. It is widely accepted that culture and languages are among the most significant impacts on intercultural communication. In this paper first I am going to interpret intercultural communication and the role of culture and then look at different intercultural skills and the role of languages in intercultural communication. Some areas that might cause problems in intercultural business communication will also be described.

scholarly journals Potensi Kontribusi Institusi Pendidikan Islam Terhadap Perkembangan Bank Syari'ah di Indonesia

2020 ◽  
Vol 6 (1) ◽  
pp. 51
Author(s):  
Amimah Oktarina ◽  
Asnaini Asnaini
Keyword(s):  
Market Share ◽  
Islamic Education ◽  
Islamic Banking ◽  
Muslim Countries ◽  
The People ◽  
Banking Market ◽  
Great Support ◽  
Depth Study ◽  
The Government

Banking is a functioning institution in gathering and channeling public funds effectively and efficiently in order to improve equity, economic growth and national stability towards improving the standard of living of the people. Market share (market share) of Islamic banking in Indonesia is considered still small when compared to other majority Muslim countries. Currently the Indonesian sharia banking market share is only around 5.7 percent. But so far, the form of support from the Government to strengthen the role of Islamic education institutions in the utilization of Islamic banking in Indonesia is still very minimal. Therefore, this paper will reveal the potential of Islamic education institutions in developing Islamic banking in Indonesia. With the library method, an in-depth study of the topics discussed is conducted. The results of his discussion that the number of PTKIN in Indonesia as many as 58 PTKIN spread throughout Indonesia both UIN, IAIN, and STAIN. To increase the rate of development of Islamic banking, namely the Political Will Government to provide great support in the field of cooperation in Islamic Education Institutions with Islamic banking as a service used for payment traffic and community Break Up Trust towards Islamic banking by directing students especially to become sharia banking customers.

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