scholarly journals How Entrepreneurs make sense of Lean Startup Approaches: Business Models as cognitive lenses to generate fast and frugal Heuristics

2020 ◽  
Vol 161 ◽  
pp. 120324 ◽  
Author(s):  
Antonio Ghezzi
Keyword(s):  
Business Models ◽  
Fast And Frugal Heuristics ◽  
Lean Startup

Neue Geschäftsmodelle in der Life Science Industrie durch einen ganzheitlichen Innovationsprozess

2021 ◽  
Vol 62 (1) ◽  
pp. 17-29
Author(s):  
Ouelid Ouyeder ◽  
Julia Hitzbleck ◽  
Henning Trill
Keyword(s):  
Business Models ◽  
Design Thinking ◽  
Life Science ◽  
Real Life ◽  
Idea Generation ◽  
Innovation Process ◽  
Innovation Activities ◽  
New Business ◽  
End To End ◽  
Lean Startup

Abstract The aim of this paper is to introduce an end-to-end development process for non-biomedical innovation and new business models of a Life Science company that integrates different methods such as Design Thinking, Lean Startup, Agility and others within one framework. Since 2016 this innovation process is an essential part of the internal Employee Innovation program and proves its applicability in a real-life setting. Projects teams develop and implement their new digital business models successfully by taking the introduced innovation process as guideline. This process enables the Life Science organization to run two global entrepreneurship programs (Catalyst Fund and Catalyst Box) that foster customer focus with fast and evidence-based experimentation. The article encompasses a real-life case study out of the Catalyst Fund program about the Farm Advisory Team from India. By using this example each phase of the innovation process is described schematically. Idea generation is easy-to-apply, but the implementation of ideas is one of the biggest challenges in larger corporations. The proposed end-to-end innovation process connects the dots of different innovation methods and provides guidance to company decision makers and project teams in order to structure their business model innovation activities/strategy and discussions. Zusammenfassung Das Ziel dieses Beitrags ist es, einen durchgängigen Innovationsprozess für nicht-biomedizinische Lösungen und Geschäftsmodelle eines Life-Science-Unternehmens vorzustellen, der verschiedene Methoden wie Design Thinking, Lean Startup, Agilität und andere innerhalb eines Gestaltungsrahmens integriert. Seit 2016 ist der Innovationsprozess ist ein wesentlicher Bestandteil des internen Employee Innovation Programms und beweist seine Anwendbarkeit in einem realen Umfeld. Projektteams entwickeln und implementieren ihre neuen digitalen Geschäftsmodelle erfolgreich, indem sie den vorgestellten Innovationsprozess als Leitfaden nutzen. Dieser Prozess ermöglicht es dem Life-Science-Unternehmen, zwei globale Entrepreneurship-Programme (Catalyst Fund und Catalyst Box) durchzuführen, die den Kundenfokus mit schnellen und evidenzbasierten Experimenten fördern. Der Artikel umfasst eine reale Fallstudie aus dem Catalyst Fund Programm über das Farm Advisory Team aus Indien. Anhand dieses Beispiels wird jede Phase des Innovationsprozesses schematisch beschrieben. Die Ideengenerierung ist leicht anwendbar, aber die Umsetzung von Ideen ist eine der größten Herausforderungen in größeren Unternehmen. Der vorgeschlagene End-to-End-Innovationsprozess integriert die verschiedenen Innovationsmethoden und bietet Entscheidungsträgern und Projektteams in Unternehmen eine Anleitung, um ihre Aktivitäten bzw. Strategie und Diskussionen zur Geschäftsmodellinnovation zu strukturieren.

scholarly journals Business Model Development and Validation in Digital Entrepreneurship

2020 ◽  
pp. 71-85
Author(s):  
Lutz Göcke ◽  
Robin Weninger
Keyword(s):  
Business Models ◽  
Model Development ◽  
Scarce Resources ◽  
Digital Business Models ◽  
The Face ◽  
Definition Of ◽  
Development And Validation ◽  
Structured Approach ◽  
High Uncertainty ◽  
Lean Startup

AbstractEvery venture is developed under high uncertainty and causal ambiguity. A large majority of digital startups leverage the lean startup approach to validate the attractiveness of their venture, to reduce avoidable investments of scarce resources, and to structure the venturing process. Digital entrepreneurs highlight that prioritization and the definition of MVPs are two challenges that entrepreneurs face when applying the lean startup approach. We provide support on these particular challenges through a structured approach—the venture pyramid—to (in)validate digital business models in the face of high uncertainty. Furthermore, we map different types of digital business models with patterns of minimum viable products to inspire digital entrepreneurs and scientists alike. To illustrate our thoughts, we have developed two case studies of German startups that applied a process of rigorous iteration and learning to their venturing processes.

Lean Startup for social impact

2018 ◽  
Vol 14 (3) ◽  
pp. 248-267 ◽  
Author(s):  
Kathryn Semcow ◽  
Jenny Knowles Morrison
Keyword(s):  
Research Team ◽  
Social Impact ◽  
Business Models ◽  
Social Innovation ◽  
Model Development ◽  
Evidence Based ◽  
Content Type ◽  
Non Profit ◽  
For Profit ◽  
Lean Startup

Purpose This paper aims to explore an adaptation of the National Science Foundation Innovation Corps (I-CorpsTM) program, which uses the Lean Startup methodology to help STEM scientists commercialize their research. The adaptation, known as I-Corps for Social Impact (I-Corps SI), extends the for-profit canonical model to include mixed revenue and non-profit business models, to help researchers generate social impact. Design/methodology/approach A research team of policy and non-profit experts observed and adapted a canonical I-Corps process, then interviewed academics who are scaling and sustaining socially impactful solutions from their research, including past I-Corps participants, to validate research team learning. Findings The paper describes limitations of the I-Corps model and modifications required to enhance social impact. Practical implications While the field of social entrepreneurship has grown rapidly over the past few decades, social scientists have lagged behind in translating evidence-based research into solutions that can be scaled and sustained to achieve social impact. The paper presents an evidence-based case for a pedagogical tool to close this gap. Originality/value A focus on validated learning and business model development supports a paradigm shift within the social sciences, which can help spur greater social innovation from evidence-based research.

Lean Startup and Open Innovation

2019 ◽  
pp. 86-102
Author(s):  
Henry Chesbrough
Keyword(s):  
Open Innovation ◽  
Business Models ◽  
Senior Management ◽  
Large Company ◽  
Business Opportunities ◽  
New Business ◽  
Reduced Costs ◽  
Speed To Market ◽  
New Business Models ◽  
Lean Startup

Lean Startup is a new and exciting process to discover new business opportunities and new business models. However, the concept must be adapted before it can work effectively inside established companies. Just as startups are not tiny versions of large companies, so too are large companies not simply large versions of startups. Lean Startup inside large companies requires careful internal negotiations with senior management, as well as getting out of the building to find customers. Open Innovation can complement and extend Lean Startup processes. Both use resources efficiently, while Open Innovation also leverages other people’s resources and shares risk. Telefonica provides a good example of Lean Startup inside a large company. It has reduced costs by 48 percent per project, increased its speed to market by 260 percent, and pursued 45 percent more chances to innovate within the same budget.

scholarly journals Lean Startup: a comprehensive historical review

2018 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Rafael Fazzi Bortolini ◽  
Marcelo Nogueira Cortimiglia ◽  
Angela de Moura Ferreira Danilevicz ◽  
Antonio Ghezzi
Keyword(s):  
Literature Review ◽  
Business Model ◽  
Business Models ◽  
Historical Review ◽  
Extensive Literature ◽  
Snowball Sampling ◽  
Previous Theory ◽  
Professional Literature ◽  
Content Type ◽  
Lean Startup

Purpose The primary goal of a startup is to find a viable business model that can generate value for its customers while being effectively captured by the startup itself. This business model, however, is not easily defined, being a consequence of the application of tools involving trials, data analyses and testing. The Lean Startup (LS) methodology proposes a process for agile and iterative validation of business models. Given the popularity and importance of such methodology in professional circles, the purpose of this paper is to conduct a historical literature review of existing academic and professional literature, correlating LS concepts and activities to previous theory and alternative business model validation methods. Design/methodology/approach A historically oriented systematic literature review employing snowball sampling was conducted in order to identify academic and professional literature and references for iterative validation of business models. A total of 12 scholarly journals and professional magazines dealing with strategy, innovation, entrepreneurship, startups and management were used as data sources. The extensive literature review resulted in 963 exploratory readings and 118 papers fully analyzed. Findings The results position the LS as a practical-oriented and up-to-date implementation of strategies based on the Learning School of strategy making and the effectuation approach to entrepreneurship; the authors also identify a number of methods and tools that can complement the LS principles. Originality/value This paper identified and synthesized the scientific, academic and professional foundations that precede, support and complement the main concepts, processes and methods advocated by the LS methodology.

scholarly journals Concepturealize™: A New Contribution to Generate Real-needs-focussed, User-centred, Lean Business Models

2020 ◽  
Author(s):  
Graeme Allen
Keyword(s):  
Iterative Process ◽  
Business Models ◽  
Design Thinking ◽  
Lean Startup

Abstract It is widely accepted that somewhere in the region of 90% to 95% of startups fail. It is often suggested that the majority of unsuccessful startups either failed to identify a viable idea, or they failed to execute the idea effectively enough to get to market before running out of cash. Two approaches stand out as being particularly well-suited to addressing these problems: Design Thinking and Lean Startup, respectively. This paper presents the Concepturealize™ methodology that crossapplies Design Thinking and Lean Startup as a single iterative process and that enables the entrepreneur to generate real-needs-focussed, user-centred, lean business models.

scholarly journals A Lean Framework for Starting a New Venture

2021 ◽  
pp. 51-71
Author(s):  
Dean A. Shepherd ◽  
Holger Patzelt
Keyword(s):  
Business Models ◽  
New Ventures ◽  
Building Blocks ◽  
Theory And Practice ◽  
New Venture ◽  
Course Of Action ◽  
Market Opportunities ◽  
Entrepreneurship Theory ◽  
Contextual Characteristics ◽  
Lean Startup

AbstractThe lean startup framework is one of the most popular contributions in the practitioner-oriented entrepreneurship literature. This chapter builds on a recent paper (Shepherd & Gruber in Entrepreneurship Theory and Practice. 10.1177/1042258719899415, 2020) to highlight new insights into how new ventures are started based on the lean startup framework. Specifically, we describe the origin of the lean startup framework and its five main building blocks—(1) identifying and evaluating market opportunities in startups, (2) designing business models, (3) engaging in validated learning (including customer development), (4) building minimum viable products, and (5) learning whether to persevere with or pivot from the current course of action. We organize these building blocks into a framework suggesting how considering the contextual characteristics of and the interdependencies between the building blocks can enrich our understanding of using the lean startup framework to start a new venture.

An old friend is better than two new ones? Approaches to market research in the context of digital transformation for the antitrust laws enforcement

2020 ◽  
pp. 37-55 ◽  
Author(s):  
A. E. Shastitko ◽  
O. A. Markova
Keyword(s):  
Business Models ◽  
Rapid Development ◽  
Digital Transformation ◽  
Market Definition ◽  
Type I ◽  
Type Ii ◽  
Digital Platforms ◽  
Advantages And Disadvantages ◽  
Pass Through ◽  
Type Ii Errors

Digital transformation has led to changes in business models of traditional players in the existing markets. What is more, new entrants and new markets appeared, in particular platforms and multisided markets. The emergence and rapid development of platforms are caused primarily by the existence of so called indirect network externalities. Regarding to this, a question arises of whether the existing instruments of competition law enforcement and market analysis are still relevant when analyzing markets with digital platforms? This paper aims at discussing advantages and disadvantages of using various tools to define markets with platforms. In particular, we define the features of the SSNIP test when being applyed to markets with platforms. Furthermore, we analyze adjustment in tests for platform market definition in terms of possible type I and type II errors. All in all, it turns out that to reduce the likelihood of type I and type II errors while applying market definition technique to markets with platforms one should consider the type of platform analyzed: transaction platforms without pass-through and non-transaction matching platforms should be tackled as players in a multisided market, whereas non-transaction platforms should be analyzed as players in several interrelated markets. However, if the platform is allowed to adjust prices, there emerges additional challenge that the regulator and companies may manipulate the results of SSNIP test by applying different models of competition.

Pelatihan Business Plan pada UMKM di Desa Koto Rendah Kecamatan Siulak Kabupaten Kerinci

2020 ◽  
Vol 2 (3) ◽  
pp. 129-132
Author(s):  
Musnaini Musnaini ◽  
Besse Wediawati ◽  
Zulfina Adriani ◽  
Rts Ratnawati ◽  
Dessy Elliyana
Keyword(s):  
Business Models ◽  
Joint Venture ◽  
Business Plan ◽  
Agricultural Products ◽  
Knowledge And Skills ◽  
Business Plans ◽  
Medium Enterprises

Usaha Mikro Kecil Menengah (UMKM) yang berada di Desa Koto rendah, Kecamatan Siulak, Kabupaten Kerinci adalah bentuk Kelompok Usaha Bersama (KUBE) dari ibu-ibu rumah tangga yang mempunyai usaha bisnis dalam kuliner, pembibitan, pengolahan hasil pertanian dan perkebunan sekitar yang mereka miliki maupun penduduk setempat. Kegiatan pengabdian ini adalah untuk meningkatkan pengetahuan dan keterampilan mengenai kemampuan untuk melakukan perencanaan bisnis (Business Plan). Selain itu, untuk memberikan peningkatan keterampilan dalam merencanakan bisnis menggunakan bisnis model. Metode yang akan digunakan untuk mencapai tujuan tersebut adalah dengan pelatihan dan pendampingan membuat rencana bisnis dalam lembar kerja bisnis model canvas.Kata Kunci : UMKM, KUBE Business PlanABSTRACTSmall and Medium Enterprises (MSMEs) located in Koto low Village, Siulak Sub-District, Kerinci Regency is a form of Joint Venture Group (KUBE) of housewives who have business ventures in culinary, nursery, processing of agricultural products and plantations. This devotional activity is to improve knowledge and skills regarding the ability to making a Business Plan. In addition, to provide improved skills in businesses plan using business models. The method that will be used to achieve that goal is by training and mentoring business plans in canvas model business worksheets.Kata Kunci : UMKM, KUBE Business Plan

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