scholarly journals Can Heritage Bots Thrive? Toward Future Engagement in Cultural Heritage

2018 ◽  
Vol 6 (4) ◽  
pp. 377-383 ◽  
Author(s):  
Angeliki Tzouganatou
Keyword(s):  
Social Media ◽  
Cultural Heritage ◽  
Future Development ◽  
The Internet ◽  
Audience Engagement ◽  
Novel Technologies ◽  
Cultural Organizations ◽  
Conversational Interfaces ◽  
Cultural Sector ◽  
Heavy Application

In the digital age, cultural organizations strive to retain audience engagement especially via experimentation with novel technologies and social media. The latter are increasingly influencing the way cultural heritage is perceived, providing options for grappling with crucial issues in the sector, including sustainability, openness, and public participation. One tool that has been deployed to explore these issues is the chatbot, a computer program designed to simulate conversation with human users, especially over the internet. Chatbots run through different conversational interfaces, but they have a particularly heavy application in Facebook Messenger. Within the museums and cultural sector specifically, these robotic media are regularly proclaimed to offer novel engagement mechanisms that can empower participants to actively participate in the heritage process. However, most heritage Messenger bots are purely informative and object- or exhibit-centered, providing little opportunity for meaningful interactivity, creative expression, or critical engagement. This article explores and critically reviews three Messenger chatbots related to heritage organizations, concluding with suggestions for their future development.

scholarly journals Mental health information online: what we have learned from social media metrics in BuzzFeed’s Mental Health Week

2018 ◽  
Vol 40 (4) ◽  
pp. 326-336 ◽  
Author(s):  
Thais Martini ◽  
Leticia S. Czepielewski ◽  
Daniel Prates Baldez ◽  
Emma Gliddon ◽  
Christian Kieling ◽  
...  
Keyword(s):  
Mental Health ◽  
Social Media ◽  
Mental Health Treatment ◽  
The Internet ◽  
Accurate Information ◽  
Information Channel ◽  
Audience Engagement ◽  
Mental Health Information ◽  
Personal Experiences ◽  
Social Media Platforms

Abstract Introduction The Internet has seen rapid growth in the number of websites focusing on mental health content. Considering the increased need for access to accurate information about mental health treatment, it is important to understand the promotion of this information online. Objective To analyze BuzzFeed’s Mental Health Week (BFMHW) interactions on its own website and in related social media platforms (Facebook, Twitter and YouTube) using metrics of information delivery in mental health topics. Methods We extracted social media metrics from the 20 posts with the highest number of BuzzFeed interactions on the BFMHW website and from 41 videos available on the BFMHW playlist created by the BuzzFeed Video profile on YouTube. We analyzed the format and content used in BuzzFeed’s publishing methods as well as the following social media metrics: exposure (presence online, views and time online), influence (likes) and engagement (comments, shares, replies and BuzzFeed interactions). Results Analysis of the variables revealed that audience engagement is associated with the number of medias in which the content is published: views on YouTube and shares on Facebook (0.71, p<0.001), total interactions on Facebook (0.66, p<0.001) and BuzzFeed number of total interactions (0.56, p<0.001). Conclusions Our results suggest that videos on YouTube may be an important information channel, including activity and engagement on other medias such as Facebook. Information may be more effective in reaching the audience if it is delivered in more than one media and includes personal experiences, some humor in content and detailed information about treatment.

Creating Value through Social Media: Fresh Evidence from Cultural Organizations

2018 ◽  
Vol 4 (2) ◽  
pp. 243-254 ◽  
Author(s):  
Cristina Caterina Amitrano ◽  
Roberta Gargiulo ◽  
Francesco Bifulco
Keyword(s):  
Social Media ◽  
Cultural Heritage ◽  
Digital Technologies ◽  
Service Marketing ◽  
Customer Engagement ◽  
Communication Tools ◽  
Cultural Organizations ◽  
Potential Customers

The impacts of digital technologies are gaining increasing attention in the service literature, and a growing number of cultural organizations are using online websites and social media to interact with their actual and potential customers. However, the contributions developed by service marketing scholars show little interest in examining the role of underlying technologies in a particular service experience context, namely, the cultural heritage context and the corresponding visiting experience. Therefore, the purpose of this research is to analyse how digital technologies, especially social media, can help cultural organizations stimulate customer engagement. To reach this aim, we conducted a single exploratory case study of a communication project developed by the National Archaeological Museum of Naples (MANN) to attract their actual and potential Italian and foreign visitors. The achieved results allow for us to show how digital communication tools can stimulate customer engagement in a cultural heritage context.

scholarly journals ANTI-CORRUPTION MECHANISM OF SOCIAL MEDIA

2021 ◽  
Author(s):  
CAN ZHANG
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Future Development ◽  
Direct Contact ◽  
Political Life ◽  
The Internet ◽  
Online Media ◽  
Analysis Method ◽  
Development Direction ◽  
The Government

The advent of the Internet era has increased the ways for people to participate in political life and online media has become a force that cannot be ignored in fight against corruption. How to use social media for effective online anti-corruption constitutes a major problem. Based on the Multi-value set analysis method, this article analyzes the anti-corruption cases that have occurred on social networks from 2008 to the present. A total of three invalid paths and seven effective paths for Internet anti-corruption are obtained. The path is more effective that whistleblower has direct contact with the officials and the officials at the bureau rank. The whistleblower has no contact with the officials and the official’s rank is at low level, which is more likely to fail. The future development direction is to use technology to empower anti-corruption and to carry out anti-corruption through emerging social media. The government should take an institutionalized path to promote the sound operation of online anti-corruption.

Sensitivity Mining in Social Pulses to Address Cultural Heritage Competitive Intelligence

2016 ◽  
Vol 7 (2) ◽  
pp. 40-56 ◽  
Author(s):  
Angelo Chianese ◽  
Fiammeta Marulli ◽  
Francesco Piccialli
Keyword(s):  
Social Media ◽  
Big Data ◽  
Cultural Heritage ◽  
Diffusion Processes ◽  
Competitive Intelligence ◽  
Cultural Organizations ◽  
Multiple Dimensions ◽  
The Social ◽  
Social Data Mining ◽  
And Diffusion

The remarkable opportunities of discovering interesting knowledge from Big Data can be exploited in the Cultural Heritage (CH) domain, where Social Data Mining could advantage cultural organizations and operators with strategical elements for enjoying and attracting and enjoy visitors, as well as to support knowledge sharing and diffusion processes. A challenging and profitable direction may be combining Social Media Pulses Mining with Business Intelligence, to reveal the underlying key performance indicators, so leading to a ‘competitive intelligence' whose application well fits with CH. The main contribution of the proposed research is the application of a Multidimensional Text Mining over multiple dimensions for social media pulses analysis. A set of exploratory studies were performed on textual messages (Twitter) to explore multiple kind of relations between terms, their compliance with CH, and finally estimating the Social Sensitivity Indicator to this domain and its polarity. Advanced technologies for Big Data processing were exploited.

scholarly journals The influence of social networks on the transformation of the image of archives in the socio-cultural and information space

2021 ◽  
Author(s):  
Maryna Paliienko
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Cultural Heritage ◽  
Social Activity ◽  
Information Resources ◽  
Information Environment ◽  
The Internet ◽  
Factors Influencing ◽  
National Values ◽  
Informational Environment

The newest tendencies in the development of social networks content related to the popularization and promotion of information about the activities of archival institutions are considered. The level of social activity of Ukrainian archival institutions in the information environment was also analyzed. Information and communicative, presentation, and educational functions of pages created by Ukrainian archives in social networks are characterized. The factors influencing the interaction with the Internet audience are pointed out. The influence of social networks on the dissemination of information about the activity and mission of archives, the perception and evolution of the image of archives in the socio-cultural and informational environment was also determined. The importance of archival information resources presentation on social media for promoting historical and cultural heritage as well as national values and state interests is underlined

scholarly journals Semantic Analysis of Cultural Heritage News Propagation in Social Media: Assessing the Role of Media and Journalists in the Era of Big Data

2021 ◽  
Vol 13 (1) ◽  
pp. 341
Author(s):  
Theodora A. Maniou
Keyword(s):  
Social Media ◽  
Big Data ◽  
Cultural Heritage ◽  
Semantic Analysis ◽  
Audience Engagement ◽  
Media Environment ◽  
The Social ◽  
Social Media Platforms ◽  
Conflicting Role

In the era of big data, within the intense environment of social media, the effective communication of cultural heritage initiatives is considered of equal or—in some cases—even greater importance than heritage data themselves. Media and journalists play a critical and in some cases conflicting role in audience engagement and the sustainable promotion of cultural heritage narratives within the social media environment. The aim of this study was to assess the role of media and journalists in propagating cultural heritage news through social media platforms, and the narratives they tend to create in the digital public sphere. A qualitative approach is employed as a means of examining in-depth specific narratives, their meaning(s) and connotation(s), using semantic analysis.

Technologies Disability and Inclusion

2018 ◽  
Author(s):  
Tomas Brusell
Keyword(s):  
Social Media ◽  
Augmented Reality ◽  
Information And Communication Technologies ◽  
Future Development ◽  
Smart Cities ◽  
Communication Technologies ◽  
Modern Technology ◽  
The Social ◽  
The Disabled ◽  
Information And Communication

When modern technology permeates every corner of life, there are ignited more and more hopes among the disabled to be compensated for the loss of mobility and participation in normal life, and with Information and Communication Technologies (ICT), Exoskeleton Technologies and truly hands free technologies (HMI), it's possible for the disabled to be included in the social and pedagogic spheres, especially via computers and smartphones with social media apps and digital instruments for Augmented Reality (AR) .In this paper a nouvel HMI technology is presented with relevance for the inclusion of disabled in every day life with specific focus on the future development of &quot;smart cities&quot; and &quot;smart homes&quot;.

Review of the Current State and Future Development in Standardising Artificial Lighting

2019 ◽  
pp. 4-44 ◽  
Author(s):  
Peter Thorns
Keyword(s):  
Internet Of Things ◽  
Future Development ◽  
Best Practice ◽  
The Internet ◽  
Artificial Lighting ◽  
Current State ◽  
Internal Structures ◽  
European Regulations ◽  
The Internet Of Things

This paper discusses the organisations involved in the development of application standards, European regulations and best practice guides, their scope of work and internal structures. It considers their respective visions for the requirements for future standardisation work and considers in more detail those areas where these overlap, namely human centric or integrative lighting, connectivity and the Internet of Things, inclusivity and sustainability.

MEDIA LITERASI BAGI DIGITAL NATIVES: PERSPEKTIF GENERASI Z DI JAKARTA

2018 ◽  
Vol 6 (1) ◽  
pp. 60
Author(s):  
Ranny Rastati
Keyword(s):  
Social Media ◽  
Media Literacy ◽  
Generation Y ◽  
Role Model ◽  
Digital Natives ◽  
The Internet ◽  
Positive Image ◽  
Generation Z ◽  
Internet Users ◽  
Depth Interview

In 2017 the majority of internet users are 19-34 years old or 49.52% (APJI, 2017). Almost half of the internet users in Indonesia are digital natives who were born after 1980: Generation Y (1980-1995) and Generation Z (1996-2009). This research will be focused on Generation Z as the true generation of the internet. Generation Z was born when the internet is available, a contrast to Generation Y who is still experiencing the transition of the internet. The purpose of this research is to find an effective way of providing information about media literacy to Generation Z. Through descriptive qualitative, the study was conducted with in-depth interview and observation toward 12 university students in Jakarta. The results showed that there are four effective ways of providing information about media literacy which is i) videos distributed to social media such as Youtube and Instagram, ii) interesting memes in communicative style, iii) through selebgram or micro-celebrity in Instagram who is consider as a role model and have a positive image, and iv) roadside billboards. Another interesting finding is that male informants tend to like media literacy information through videos and memes, while female informants prefer campaigns conducted by positive image selebgram and billboard. AbstrakPada tahun 2017 pengguna internet di Indonesia mayoritas berusia 19-34 tahun yaitu sebanyak 49,52% (APJI, 2017). Dari data tersebut terlihat bahwa hampir sebagian pengguna internet di Indonesia adalah digital natives atau penutur asli teknologi digital yaitu orang-orang yang lahir setelah tahun 1980: Generasi Y (1980-1995) dan Generasi Z (1996-2009). Penelitian ini akan difokuskan kepada Generasi Z karena mereka dianggap sebagai sebenar-benarnya generasi internet. Generasi Z lahir saat teknologi tersebut sudah tersedia, berbeda dengan Generasi Y yang masih mengalami transisi teknologi hingga menuju internet. Tujuan penelitian ini adalah mencari tahu cara yang efektif dalam memberikan informasi mengenai media literasi kepada generasi Z. Metode yang digunakan adalah deskriptif kualitatif dengan observasi dan wawancara mendalam. Informan berjumlah 12 orang mahasiswa di Jakarta. Hasil penelitian menunjukkan bahwa ada empat cara yang efektif dalam memberikan informasi mengenai media literasi yaitu i) video yang disebarkan ke media sosial seperti Youtube dan Instagram, ii) meme menarik dengan bahasa yang mudah dimengerti, iii) melalui selebgram yang menjadi panutan dan berimage positif, dan iv) papan iklan di pinggir jalan. Temuan menarik lainnya adalah informan laki-laki cenderung menyukai informasi media literasi melalui video dan meme yang disebarkan ke media sosial, sementara perempuan lebih menyukai kampanye yang dilakukan oleh selebgram berimage positif dan papan iklan.

Utilizing Blockchain Technology in Social Media Bot Identification

2020 ◽  
Author(s):  
Shreya Reddy ◽  
Lisa Ewen ◽  
Pankti Patel ◽  
Prerak Patel ◽  
Ankit Kundal ◽  
...  
Keyword(s):  
Machine Learning ◽  
Social Media ◽  
Gold Standard ◽  
The Internet ◽  
Learning Models ◽  
Current Time ◽  
Machine Learning Methods ◽  
Blockchain Technology ◽  
Modern Age ◽  
Machine Learning Models

<p>As bots become more prevalent and smarter in the modern age of the internet, it becomes ever more important that they be identified and removed. Recent research has dictated that machine learning methods are accurate and the gold standard of bot identification on social media. Unfortunately, machine learning models do not come without their negative aspects such as lengthy training times, difficult feature selection, and overwhelming pre-processing tasks. To overcome these difficulties, we are proposing a blockchain framework for bot identification. At the current time, it is unknown how this method will perform, but it serves to prove the existence of an overwhelming gap of research under this area.<i></i></p>

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