scholarly journals Determinants of Farmer-to-Consumer Direct Market Visits by Type of Facility: A Logit Analysis

1997 ◽  
Vol 26 (1) ◽  
pp. 31-38 ◽  
Author(s):  
Ramu Govindasamy ◽  
Rodolfo M. Nayga
Keyword(s):  
New Jersey ◽  
Sex Education ◽  
Fruits And Vegetables ◽  
Direct Marketing ◽  
Demographic Characteristics ◽  
Home Garden ◽  
Farmers Markets ◽  
Logit Analysis ◽  
Price Expectation ◽  
Direct Market

This study identifies several socioeconomic and demographic characteristics of individuals who visited farmer-to-consumer direct markets in New Jersey. The analysis was performed for each type of direct marketing facility: pick-your-own farms, roadside stands, farmers’ markets, and direct farm markets. Logit analysis results indicate that various factors affect visitation to each type of facility. Factors examined include consumer's consumption and variety of fruits and vegetables, price expectation, purpose of buying, age, sex, education, race, income, urbanization, and presence of home garden.

scholarly journals Lockdown farmers markets in Bengaluru: Direct marketing activities and potentials for rural-urban linkages in the food system

2021 ◽  
pp. 1-17
Author(s):  
Neda Yousefian ◽  
M. Soubadra Devy ◽  
K. Geetha ◽  
Christoph Dittrich
Keyword(s):  
Fruits And Vegetables ◽  
Food System ◽  
Supply And Demand ◽  
Direct Marketing ◽  
Farmers Markets ◽  
City Region ◽  
Promising Alternative ◽  
Telephone Surveys ◽  
Marketing Activities ◽  
Media Reports

Rural-urban linkages are vital elements in a sustain­able food system. As the COVID-19 pandemic unfolded, supply chains were disrupted and fear of infection impacted food shopping decisions, push­ing consumers to seek local and safer options for procuring fresh produce. Direct marketing arose as a promising alternative for both consumers and producers. We undertook a study in Bengaluru, India, in order to understand what direct marketing activities have unfolded with the COVID-19 pan­demic. Media reports highlighted the plight of farmers struggling to market their harvest during lockdown as well as the farm to fork initiatives and lockdown farmers markets that have been created as a response. We see this moment as an opportu­nity to develop Bengaluru’s food system to be more sustainable, specifically through the City Region Food System framework. This study conducted online and telephone surveys with both consumers and producers in Bengaluru to explore the elements of supply and demand that have fos­tered and hindered direct marketing schemes. We found that consumers are interested in sourcing fruits and vegetables directly from farmers, but communi­cation and logistics between consumers and pro­ducers are major hindrances. Although producers are diversifying their marketing strate­gies, they need to be implemented at economically viable scales to ensure long-term success. We find that the role of technology, specifically messaging apps, can streamline direct marketing activities and remove the barriers that currently hamper rural-urban linkages. Further­more, existing community and farmer organiza­tions have the size and scale to make direct marketing schemes a worthy endeavor for both consumers and producers.

Evaluating consumer knowledge of alternative agricultural commodities: The case of IPM produce

1999 ◽  
Vol 14 (4) ◽  
pp. 180-187
Author(s):  
Ramu Govindasamy ◽  
John Italia
Keyword(s):  
New Jersey ◽  
Food Safety ◽  
Integrated Pest Management ◽  
Pest Management ◽  
Fruits And Vegetables ◽  
Consumer Knowledge ◽  
Farmers Market ◽  
Socioeconomic Characteristics ◽  
Media Reports ◽  
Direct Market

AbstractNearly 32% of consumers surveyed at four supermarkets and one private direct market in New Jersey reported having prior awareness of integrated pest management (IPM). However, knowledge of IPM does not appear homogeneous across all demographic segments. This study empirically evaluates which socioeconomic characteristics suggest that a consumer will be more likely to have existing knowledge of IPM. Results indicate that those who had higher levels of education, had visited a farmers' market within the previous five years, had no children, grew fruits and vegetables at home, were female, or had regularly used media reports about food safety were more likely to claim awareness of IPM.

scholarly journals Agriculture Supported Communities: Connecting Low-income Communities with Small-scale Vegetable and Fruit Producing Farms (P04-128-19)

2019 ◽  
Vol 3 (Supplement_1) ◽  
Author(s):  
Renate Winkels ◽  
Susan Veldheer ◽  
Andrew Smith
Keyword(s):  
Low Income ◽  
Environmental Sustainability ◽  
Fruits And Vegetables ◽  
Direct Marketing ◽  
Health Indicators ◽  
Farmers Markets ◽  
Community Supported Agriculture ◽  
Small Scale ◽  
Increased Risk ◽  
Fresh Vegetables

Abstract Objectives Barriers regarding affordability of and access to fresh vegetables and fruit pose low-income families at increased risk of diet-related diseases. Small farms can play a key role in providing local communities with fresh produce, through farmers’ markets, Community Supported Agriculture (CSA), and other direct marketing strategies. Nevertheless, these farms face specific challenges related to payment terms and conditions and delivery when aiming to connect with low-income communities. Rodale Institute's Agriculture Supported Communities (ASC) program aims to connect small-scale fruit and vegetable farms with low-income communities. This farm-share program sells weekly food boxes with organic fruits and vegetables in cities with major food insecurity problems in Pennsylvania (Allentown and Reading). ASC allows members to pay week-to-week, rather than upfront as in a traditional CSA. ASC shareholders can use federal SNAP dollars to pay for discounted shares or apply for subsidized shares. ASC pick-up sites are located in the targeted communities. Our objective is to evaluate the ASC program and its ability to reach the intended low-income communities. Methods In 2016 and 2017, surveys were distributed among ASC shareholders to collect socio-economic data and program satisfaction. In addition, we evaluated how many participants used SNAP to pay for the shares. Results ASC had 150 shareholders in 2016 and 151 in 2017. In 2016, 89 shareholders (59%) were living in low-income areas in Allentown or Reading, in 2017 this was 76 (50%). In 2016, 43% of the shareholders reported an income < 50k$, in 2017 this was 25%. In 2016, 11 members (7%) paid with SNAP, in 2017 15 members (10%). Conclusions ASC reached low-income community members; however, the program also reached a population at the other end of the economic spectrum. This poses challenges for the farmer regarding production and distribution. The farmers within ASC are using these data to optimize production and methods of delivery to meet the needs of low-income communities. In a future project, we hope to evaluate the effect of ASC membership on dietary intake and other health indicators, and measure the social, economic and environmental sustainability of the model. Funding Sources For a list of funders see rodaleinstitute.org/asc.

scholarly journals Fresh Apple And Tomato Prices At Direct Marketing Outlets Versus Competing Retailers In The U.S. Mid-Atlantic Region

2015 ◽  
Vol 13 (4) ◽  
pp. 241 ◽  
Author(s):  
Steve W. Martinez
Keyword(s):  
New Jersey ◽  
Panel Data ◽  
Direct Marketing ◽  
Farmers Markets ◽  
Grocery Stores ◽  
Atlantic Region ◽  
Direct Sales ◽  
Direct To Consumer ◽  
The U.S ◽  
Nielsen Homescan

<p>This study uses Nielsen Homescan panel data to compare average prices of fresh apples and tomatoes purchased at direct-to-consumer outlets (e.g., farmers’ markets) with prices at grocery stores and supercenters in the Mid-Atlantic region. Compared to grocery stores, prices at direct sales outlets are estimated to be lower, on average, for both tomatoes and apples. Tomato prices at direct sales outlets were also less than supercenter prices in all seasons and subregions. Apple prices paid by consumers at direct sales outlets were comparable to prices paid at supercenters, except for the Maryland/Delaware/New Jersey subregion, where direct sales outlet prices were markedly lower. <em></em></p>

scholarly journals EARLY SEASON PRODUCTION OF TOMATOES AND STRAWBERRIES IN HIGH TUNNELS IN ALABAMA

HortScience ◽  
2006 ◽  
Vol 41 (3) ◽  
pp. 507B-507
Author(s):  
J.M. Kemble ◽  
P. Sanders ◽  
W. Foshee ◽  
D. Fields
Keyword(s):  
Crop Production ◽  
Fruits And Vegetables ◽  
Growing Season ◽  
Market Potential ◽  
Farmers Markets ◽  
Grocery Stores ◽  
Fresh Market ◽  
High Tunnels ◽  
Locally Grown ◽  
Direct Market

High tunnels (HT) can reduce negative environmental strains on crop production and have been shown to extend the growing season for many small fruits and vegetables. Because HTs require relatively low initial investment compared with standard greenhouse structures, they are well suited for the small to mid-size grower. HTs provide a practical means of entry into intensive crop production for farmers who direct market their produce. By using HTs, direct market farmers may create a special marketing niche which set's them apart by offering locally grown vegetables, cut flowers, small fruits, and herbs earlier in the growing season and into the fall after frost. This project examined 1) the potential use of HTs for the production of fresh-market tomatoes (Lycopersicon esculentum Mill.) and strawberries (Fragaria spp.) and 2) the seasonal market potential for these crops in Alabama. Viable markets were determined by conducting surveys at regional locations throughout Alabama, such as farmers markets, grocery stores, shopping centers, etc. Upscale restaurants were also surveyed to determine the demand for locally grown herbs. These surveys were used to determine target markets by asking demographic questions and determining spending habits. Justification for establishing a direct farmer-to-consumer market or a direct farmer to restaurant market for HT products was determined.

Consumer interactions and influences on farmers' market vendors

2007 ◽  
Vol 22 (1) ◽  
pp. 54-66 ◽  
Author(s):  
Alan R. Hunt
Keyword(s):  
Social Interactions ◽  
Environmental Sustainability ◽  
Farmers Markets ◽  
Local Identity ◽  
Farmers Market ◽  
Local Agriculture ◽  
Customer Interaction ◽  
Chemical Inputs ◽  
Consumer Interactions ◽  
Direct Market

AbstractConsumers interact with each other and vendors on a social level at farmers' markets. Some consumer social interactions, such as enjoying the market, talking with farmers about seasonal products and making a trip to the market a family event, are significant and positive influences on spending at farmers' markets as identified through a survey of 216 shoppers at eight farmers' markets in Maine. Vendors at these markets were also surveyed, with 65 of the 81 vendors being farmers. Through direct farmer/consumer relations, farmers indicated a willingness to reduce chemical inputs to meet customer demands, suggesting that customer interaction has the potential to affect environmental quality. By examining the linkages between producers and consumers at a direct market—often embedded with a sense of local identity—there is the potential to better understand social interactions that can support the economic and environmental sustainability of local agriculture.

scholarly journals West Virginia Farm Direct Marketing: A County Level Analysis

2006 ◽  
Vol 38 (3) ◽  
pp. 575-584 ◽  
Author(s):  
Cheryl Brown ◽  
Jesse E. Gandee ◽  
Gerard D'Souza
Keyword(s):  
West Virginia ◽  
Agricultural Production ◽  
Direct Marketing ◽  
Vegetable Production ◽  
County Level ◽  
Housing Value ◽  
Close Proximity ◽  
Part Time ◽  
Direct Market ◽  
Level Analysis

To understand the factors that influence farm direct marketing, a linear regression model is estimated to test the relationships between county-level direct market sales and socioeconomic, agricultural production, and location characteristics for West Virginia. The results show that higher median housing value, increased population density, a younger population, a greater number of direct market farms, more diversity of fruit and vegetable production and closer proximity to Washington, D.C., increase direct market sales. The results have implications for other states with a large proportion of small and part-time farmers, many of whom are located in close proximity to metropolitan areas.

scholarly journals Patterns of fruit and vegetable availability and price competitiveness across four seasons are different in local food outlets and supermarkets

2015 ◽  
Vol 18 (15) ◽  
pp. 2846-2854 ◽  
Author(s):  
Natalie Valpiani ◽  
Parke Wilde ◽  
Beatrice Rogers ◽  
Hayden Stewart
Keyword(s):  
North Carolina ◽  
Statistical Power ◽  
Fruits And Vegetables ◽  
Farmers Markets ◽  
Fruit And Vegetable ◽  
Cross Sectional Survey ◽  
Cross Sectional ◽  
Price Competitiveness ◽  
Retail Outlets ◽  
Eastern North Carolina

AbstractObjectiveTo explore the effect of seasonality on fruit and vegetable availability and prices across three outlet types (farmers’ markets, roadside stands and conventional supermarkets).DesignCross-sectional survey of geographically clustered supermarkets, farmers’ markets and roadside stands. Enumerators recorded the availability and lowest price for eleven fruits and eighteen vegetables in each season of 2011.SettingPrice data were collected at retail outlets located in central and eastern North Carolina.SubjectsThe sample consisted of thirty-three supermarkets, thirty-four farmers’ markets and twenty-three roadside stands.ResultsOutside the local harvest season, the availability of many fruits and vegetables was substantially lower at farmers’ markets and roadside stands compared with supermarkets. Given sufficient availability, some items were significantly cheaper (P<0·05) at direct retail outlets in the peak season (e.g. cantaloupe cost 36·0 % less at roadside stands than supermarkets), while others were significantly more expensive (e.g. carrots cost 137·9 % more at farmers’ markets than supermarkets). Although small samples limited statistical power in many non-peak comparisons, these results also showed some differences by item: two-thirds of fruits were cheaper at one or both direct outlets in the spring and autumn, whereas five of eighteen vegetables cost more at direct retail year-round.ConclusionsCommonly consumed fruits and vegetables were more widely available at supermarkets in central and eastern North Carolina than at direct retail outlets, in each season. Contingent on item availability, price competitiveness of the direct retail outlets varied by fruit and vegetable. For many items, the outlets compete on price in more than one season.

scholarly journals Potrošnja egzotičnog voća i povrća na području grada Zadra

2017 ◽  
Vol 5 (1) ◽  
Author(s):  
Antonijo Galić ◽  
Bruno Gauta ◽  
Lidija Halilović ◽  
Ivana Jadreško ◽  
Suzana Kardum
Keyword(s):  
Western Europe ◽  
Fruits And Vegetables ◽  
Demographic Characteristics ◽  
Sweet Potatoes ◽  
Independent Variables ◽  
Definition Of ◽  
Exotic Fruits ◽  
The City ◽  
Exact Definition ◽  
Marketing Approach

Consumers in Croatia only recently got the opportunity to buy exotic fruits and vegetables. Until now offer was limited to the already known species which could be found on the shelves for decades, and this types can generally be cultivated in Croatia (except bananas, pineapples and several types of citrus). The demand for exotic fruits and vegetables and its cultivation in Western Europe is growing, and this trend is coming to Croatia. In the study conducted for the city of Zadar the correlation of the interest in buying exotic fruit/vegetables and familiarity with the product, the exact definition of the product and the most significant characteristics of kiwano/sweet potatoes was explored. Regression analysis results showed that all three independent variables significantly predict purchase of both kiwano and sweet potatoes. Three segments of consumers with respect to their demographic characteristics were identified using cluster analysis. A more detailed analysis of these groups could serve future researchers in order to segment the market and determine the marketing approach to each of the segments.

scholarly journals Supermarket Supply Chains Marketing Models in India: The Novel Market Models

2013 ◽  
Vol 8 (4) ◽  
pp. 345-360
Author(s):  
Madiga Bala Dastagiri ◽  
T.K. Immanuelraj
Keyword(s):  
Supply Chain ◽  
Fruits And Vegetables ◽  
Direct Marketing ◽  
Supply Chain System ◽  
Market Models ◽  
Economic Agents ◽  
Public Markets ◽  
Marketing Models ◽  
Main Motive ◽  
Backward Linkages

The super market revolution has been underway in developing countries. Market research says that larger the numbers of economic agents involved in marketing and lesser their incomes’ share in consumer price’. The prospective solution to this problem may be consolidation of supply chain. The main motive of this paper is to explore the ways or super markets models that will integrate the small and marginal farmers with supply chain system in India. Information on marketing models and marketing institutions which deal fruits and vegetables in the country were analyzed. The fruits and vegetable commodities reach the final consumer through various channels. Among all the channels the direct market models are the best because the producer share in consumer rupee is 100 per cent and will eliminate middlemen completely. India opened up post – 1990, a number of new liberalized public markets operating direct marketing model with forward linkages for fruits and vegetables. The economic reforms also lead to the emergence a number of new private retail markets for fruits and vegetable with direct marketing models with backward linkages. The results reveal that private super markets will save farmers from transport, marketing cost and other charges and complete eliminate middlemen. Farmers who supply to private super markets have many advantages it includes technical guidance, market information on prices, perfect weights and spot payments etc. The opportunities include development of high value commodities market supply chain. The farmers are suggested for effective and efficient marketing of fruits and vegetables, the super markets have to purchase entire quantity brought by the farmer irrespective of grading, Export linkage is suggested, Government has to regulate prices, Government has to open and operate retail outlets, Government should assess the production and consumption level and announce the MSP accordingly. Even the farmers of the most of the states are adopting traditional marketing channels. The study suggests that modern direct marketing models to adopt.

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