scholarly journals Qualitative-characterizing complicators in the semantic-syntaxic structure positive copyrinting texts

2021 ◽  
Vol 273 ◽  
pp. 11028
Author(s):  
Irina Zubkova ◽  
Lidia Alahverdieva ◽  
Irina Zhivotkova ◽  
Svetlana Kruglova
Keyword(s):  
Syntactic Structure ◽  
Main Idea ◽  
Special Analysis ◽  
Integral Component ◽  
New Material ◽  
The Subject ◽  
Characteristic Features ◽  
Advertising Content ◽  
Linguistic Means

The article concerns with the characteristic features of functioning of qualitatively defining "positive" adverbs-compilers in copywriting texts, which lead to a complication of semantic-syntactic structure and pragmatic content of advertising content and are expressed as the form of free distributors of sentences - determinants that serve as expressive-emotional means of author's intention. It has been determined that "attractive" qualitatively characterizing adverbs are generally considered integral component of the advertising text, which largely forms its stylistic originality. The use of original expressive techniques and various linguistic means by copywriters helps to create a "positive", figurative text, build content according to a certain structure and to form the main idea. Reference to new material, which was not the subject of special analysis, in our opinion, will allow us to obtain additional arguments in favour of qualifying qualitatively-characterizing compilators in the semantic-syntactic structure of positive copywriting texts as determinant members of a sentence.

scholarly journals Lingual Means of Imperative in the Lecture and Sermon Discourses

2020 ◽  
pp. 171-183
Author(s):  
Nina Oleksandrivna Kravchenko ◽  
Kateryna Andriivna Bondarenko
Keyword(s):  
Learning Process ◽  
English Language ◽  
Syntactic Structure ◽  
Text Structure ◽  
Institutional Discourse ◽  
Linguistic Research ◽  
General Scientific ◽  
The Subject ◽  
Characteristic Features ◽  
Linguistic Means

The research aims to reveal the peculiarities of the linguistic means of imperative utterances which function in the lecture and sermon discourses. They encourage students/parishioners to engage in the learning process fully. The following tasks were formulated: to categorize imperative utterances in the view of characteristic features of the mentioned discourses; to characterize the lexical-syntactic peculiarities of each type of imperative phrases. The object of the research is an oral English-language institutional discourse of two kinds – academic (lecture) and religious (sermon). The subject of the study is the lexical and syntactic arrangement of imperative utterances in the lecture and sermon discourses. To achieve the aim, both general scientific and unique linguistic research methods found application. Conclusions of the study are as follows: the functioning of imperative utterances in the sermon and lecture discourse is determined by such linguistic and extralinguistic factors as the expressiveness/implicitness of the imperative constructions, the syntactic structure of the imperative constructions, the communicative-pragmatic orientation, and the targeted nature of the order/ localization of the imperative construction in the compositional text structure. In our work, direct and indirect explicit constructions, aimed at an immediate action, are viewed as operational imperative statements. According to the communicative-pragmatic orientation and considering the temporal signs, we distinguish two main types of motivation: simultaneous and post-communicative. The communicative-pragmatic orientation criterion also makes it possible to single out constructions intended to induce physical/mental impact (in lectures) and spiritual/mental impact (in sermons). The prospect of further investigation is studying non-verbal features of lecture and sermon discourses.

scholarly journals Lingual Means of Imperative in the Lecture and Sermon Discourses

2020 ◽  
Author(s):  
Nina Oleksandrivna Kravchenko ◽  
Kateryna Andriivna Bondarenko
Keyword(s):  
Learning Process ◽  
English Language ◽  
Syntactic Structure ◽  
Text Structure ◽  
Institutional Discourse ◽  
Linguistic Research ◽  
General Scientific ◽  
The Subject ◽  
Characteristic Features ◽  
Linguistic Means

he research aims to reveal the peculiarities of the linguistic means of imperative utterances which function in the lecture and sermon discourses. They encourage students/parishioners to engage in the learning process fully. The following tasks were formulated: to categorize imperative utterances in the view of characteristic features of the mentioned discourses; to characterize the lexical-syntactic peculiarities of each type of imperative phrases. The object of the research is an oral English-language institutional discourse of two kinds – academic (lecture) and religious (sermon). The subject of the study is the lexical and syntactic arrangement of imperative utterances in the lecture and sermon discourses. To achieve the aim, both general scientific and unique linguistic research methods found application. Conclusions of the study are as follows: the functioning of imperative utterances in the sermon and lecture discourse is determined by such linguistic and extralinguistic factors as the expressiveness/implicitness of the imperative constructions, the syntactic structure of the imperative constructions, the communicative-pragmatic orientation, and the targeted nature of the order/ localization of the imperative construction in the compositional text structure. In our work, direct and indirect explicit constructions, aimed at an immediate action, are viewed as operational imperative statements. According to the communicative-pragmatic orientation and considering the temporal signs, we distinguish two main types of motivation: simultaneous and post-communicative. The communicative-pragmatic orientation criterion also makes it possible to single out constructions intended to induce physical/mental impact (in lectures) and spiritual/mental impact (in sermons). The prospect of further investigation is studying non-verbal features of lecture and sermon discourses.

Students’ Experience in Learning Accounting via Open and Distance Learning (ODL)

2020 ◽  
Vol 7 (1) ◽  
pp. 29-40
Author(s):  
Nur Syafiqah Hussin ◽  
Naqiah Awang ◽  
Farah Husna Mohd Fatzel
Keyword(s):  
Distance Learning ◽  
Traditional Classroom ◽  
Financial Accounting ◽  
Way Of Life ◽  
Internet Connection ◽  
New Material ◽  
The Subject ◽  
Open And Distance Learning ◽  
Catch Up ◽  
Almost All

Covid-19 is an unprecedented crisis that has affected almost all industry players including education. It has transformed our way of life and introduced a new normal to how things are done. As an effort to contain the outbreak of pandemic Covid-19, universities have shifted to online learning. In line with this, Universiti Teknologi MARA (UiTM) has decided to execute open and distance learning (ODL) for the current semester until 31 December 2020. ODL introduces a different learning environment as compared to the traditional classroom that requires students to be self-reliant in learning new things. Hence, the purpose of the study is to explore students’ experiences in the process of knowledge transfer through ODL specifically for accounting subjects. A questionnaire was distributed to students who were taking the subject of Introduction to Financial Accounting and Introduction to Cost Accounting in UiTM Pahang Kampus Raub and a total of 206 responses were received. The study found over half of the students enjoy learning through ODL but only one-third were looking forward to having ODL for the next semester. Poor internet connection is the main reason found in the study that makes ODL not preferred by the students. At the same time, few features were highlighted by the students about ODL such as the advantage of pre-recorded video to catch up the new material and flexibility for them to learn at their own pace.

Solo Singing Etiquette for Women in Ancient and Modern Egypt

2020 ◽  
Vol 7 (1) ◽  
pp. 41-70
Author(s):  
Enas Fares Yehia ◽  
Walaa Mohamed Abdelhakim
Keyword(s):  
Ancient Egypt ◽  
Comparative Methodology ◽  
The Subject ◽  
Similarities And Differences ◽  
Characteristic Features ◽  
Modern Egypt

Throughout the ages, people have shown great interest in music and singing of all kinds, giving these expressive forms great importance in different eras. This article aims to comprehensively overview the etiquette, customs, and characteristic rules of polite performance in the profession of female solo singing in ancient and modern Egypt from a comparative view. This is achieved by reviewing the distinctive themes of female solo singers and their contexts in both ancient and modern Egypt. The article employs a descriptive-comparative methodology to provide a detailed sequential investigation and analysis of all the data collected on the subject and the themes of female solo singers; to discern the characteristic features of female solo singing etiquette in ancient Egypt; and to identify the similarities and differences of these features in the masters and famous models of modern Egypt. One of the main findings is that the distinctive characteristics of female solo singing in ancient Egypt have been inherited in the style of oriental but not western singing, and the greatest and most widely known model of the former style is “the Oriental singing lady Umm Kulthum”.

Again on relative clause and subordination in Latin

2014 ◽  
Vol 13 (1) ◽  
Author(s):  
Gualtiero Calboli
Keyword(s):  
Relative Clause ◽  
Syntactic Structure ◽  
Central Point ◽  
Relative Pronoun ◽  
Case Theory ◽  
Nominative Case ◽  
Subordinate Clauses ◽  
Long Time ◽  
The Subject ◽  
The Law

AbstractI started from the relative clause which occurs in Hittite, and in particular with the enclitic position of the relative pronoun. This is connected with the OV position and this position seems to have been prevailing in Hittite and PIE. The syntactic structure usually employed in Hittite between different clauses is the parataxis. Nevertheless, also the hypotaxis begins to be employed and the best occasion to use it was the diptych as suggested by Haudry, though he didn't consider the most natural and usual diptych: the law, where the crime and the sanction build a natural diptych already in old Hittite. Then I used Justus' and Boley's discussion on the structure of Hittite sentence and found a similarity with Latin, namely the use of an animate subject as central point of a sentence. With verbs of action in ancient languages the subject was normally an animate being, whereas also inanimate subject is employed in modern languages. This seems to be the major difference between ancient and modern structure of a sentence, or, better to say, in Hittite and PIE the subject was an animate being and this persisted a long time, and remained as a tendency in Latin, while in following languages and in classical grammar the subject became a simple nominal “entity” to be predicated and precised with verb and other linguistic instruments. A glance has been cast also to pronouns and particles (sometimes linked together) as instruments of linking nominal variants of coordinate or subordinate clauses and to the development of demonstrative/deictic pronouns. Also in ancient case theory a prevailing position was assured to the nominative case, the case of the subject.

THE MAIN DIRECTIONS IN STUDYING OF THE MODERN RUSSIAN-LANGUAGE PR-DISCOURSE

Yazykoznaniye ◽  
2021 ◽  
pp. 82-91
Author(s):  
A.Yu. KHAKHALEVA
Keyword(s):  
English Language ◽  
Russian Language ◽  
Approaches To Studying ◽  
Linguistic Pragmatics ◽  
Positive Image ◽  
The Subject ◽  
Lexical Composition ◽  
The Russian Language ◽  
Linguistic Means ◽  
Modern Russian

The article discusses the main approaches to studying the modern Russian-language PR-discourse that represents a relatively new and actively developing sphere of communication. First of all, the researchers of the Russian-language PR-discourse analyze its lexical composition. In particular, they consider the ways of adapting the English-language PR-terms that play an important role in reflecting new objects of extralinguistic reality. Moreover, the linguistic means of this type of discourse are studied from the perspective of linguistic pragmatics. The works in this area emphasize the importance of such way of speech impact as suggestion and the corresponding pragmatic methods that is determined by the manipulative character of the Russian-language PR-discourse. In the light of this peculiarity, the linguists are also interested in the process of mythologization that consists in distorting the connections between the objects of reality and is aimed at creating the positive image of the subject of PR-communication.

scholarly journals Opportunities and Challenges in Realizing Universal Access to Obstetric Ultrasound in Sub-Saharan Africa

2017 ◽  
Vol 03 (02) ◽  
pp. E52-E59 ◽  
Author(s):  
Sikolia Wanyonyi ◽  
Charles Mariara ◽  
Sudhir Vinayak ◽  
William Stones
Keyword(s):  
Universal Access ◽  
Perinatal Outcomes ◽  
Sub Saharan Africa ◽  
Future Research ◽  
Obstetric Ultrasound ◽  
Integral Component ◽  
Challenges And Opportunities ◽  
Potential Benefits ◽  
The Subject ◽  
Sub Saharan

AbstractThe potential benefits of obstetric ultrasound have yet to be fully realized in sub-Saharan Africa (SSA), despite the region bearing the greatest burden of poor perinatal outcomes. We reviewed the literature for challenges and opportunities of universal access to obstetric ultrasound and explored what is needed to make such access an integral component of maternity care in order to address the massive burden of perinatal morbidity and mortality in SSA. Original peer-reviewed literature was searched in various electronic databases using a ‘realist’ approach. While the available data were inconclusive, they identify many opportunities for potential future research on the subject within the region that can help build a strong case to justify the provision of universal access to ultrasound as an integral component of comprehensive antenatal care.

scholarly journals Phraseological synonyms in Russian and Moksha subdialects of Mordovia

2021 ◽  
Vol 13 (3) ◽  
pp. 224-232
Author(s):  
Valentina P. Grishunina ◽  
Natalia I. Yershova
Keyword(s):  
Practical Importance ◽  
Field Observations ◽  
Analysis Method ◽  
Comprehensive Description ◽  
Continuous Sampling ◽  
Arts And Humanities ◽  
Analytical Review ◽  
The Subject ◽  
The Republic ◽  
Linguistic Means

Introduction. The article describes phraseological synonyms in Russian and Moksha subdialects on the territory of Mordovia. The subject of the analysis is the specific features of dialect phraseological units. The purpose of the study is to present a comprehensive description of the phenomenon of synonymy of phraseological turns in the considered subdialects. Materials and Methods. To achieve this goal, it employs various research methods, the main of which is descriptive one. In addition, it uses the elements of distributive and component analysis method. The language material was made up of phraseological units extracted by continuous sampling from the “Dictionary of Russian subdialects on the territory of the Republic of Mordovia”, Moksha-Russian dictionaries and field observations of the authors. Results and Discussion. As a result of the analytical review of the material, it is identified that in the phraseological units of both the Russian and Moksha languages develop synonymous series covered by the phenomenon of variance. The emergence of synonymous series is primarily associated with the renewal of the figurative basis of phraseological units belonging to the same topic. In the process of synonymous development of phraseological units, there is a search for a better image and linguistic means of constructing it while maintaining the unity of the logical side of the concept underlying it. Conclusion. The article is of practical importance, its results can be used in writing teaching handbooks on Russian dialectology, in teaching the course “Russian dialectology”, “Dialectology of the Moksha language” and corresponding courses for students majoring in Arts and Humanities.

scholarly journals Land dispute as an object of arbitration process

2021 ◽  
Vol 39 (3) ◽  
pp. 118-122
Author(s):  
M. A. Magomedova ◽  
Keyword(s):  
Russian Federation ◽  
Structural Elements ◽  
Legal Concept ◽  
Land Dispute ◽  
Correct Definition ◽  
Arbitration Process ◽  
The Subject ◽  
The Russian Federation ◽  
Characteristic Features ◽  
Definition Of

In the current legislation of the Russian Federation, there is no concept of a land dispute, which causes difficulties in determining the competence of an arbitration court in cases in which the object of the dispute is land. The article analyzes the general legal concept of a dispute and the sectoral concept of a land dispute developed by scientists. The author identified the characteristic features of a land dispute and its structural elements. The work reveals the influence of the structural elements of the land dispute on the type of production in which the dispute will be considered. In addition, the author concludes that the correct definition of the structural elements of the land dispute enables the arbitration court to determine the appropriate persons participating in the case, the subject of proof, the relevance and admissibility of evidence, and ultimately make a lawful and wellgrounded court decision.

scholarly journals ACCOUNTING IN TAXATION OF ENTERPRISES

2021 ◽  
pp. 115-128
Author(s):  
Olena PODOLIANCHUK
Keyword(s):  
Accounting Information ◽  
Tax Base ◽  
Planning And Control ◽  
Indirect Taxes ◽  
The Subject ◽  
Characteristic Features ◽  
Business Entities ◽  
Definition Of ◽  
Tax Reporting ◽  
And Control

The article analyzes the revenues of the consolidated budget of Ukraine and determines that budget revenues are growing, mainly due to taxes and fees. The normative definition of the terms «tax» and «collection» is revealed and the main characteristic features are outlined. A critical assessment of the essence of the characterized definitions was made and the inconsistency of the terminological apparatus was determined. It was found that the definitions take into account the principle of mandatory payment of tax or fee paid by a particular payer to a specific account of the allocation budget. The main criteria for distinguishing between direct and indirect taxes are highlighted: method of translation: direct – one participant in the calculation and payment, indirect – several participants; object of taxation: direct – from income, profit, property and resources, indirect – from the value of consumption or use of goods; subject of payment: direct is paid by the taxpayer – the manufacturer or seller, the owner of the goods, indirect – by the subject of the tax burden (the buyer who incurs costs). Taking into account the research of scientists and their own opinion, it is proposed to substantiate at the legislative level the terminology of definitions of direct and indirect taxes, as well as to outline a clear classification list. It is proved that accounting influences management decisions, as the received accounting information certifies the data on the activity of the enterprise and gives the chance to carry out further planning and control. It is determined that the purpose of accounting in taxation is to form a reliable and legally justified size of the tax base and determine the amounts of tax liabilities from taxes and fees for generalization in tax reporting for individual taxes. The accounting process of calculations for taxes and fees of business entities is outlined. It is proposed to separate the objects of taxation in the accounting policy of enterprises.

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