scholarly journals How Does Green Marketing Claim Affect Brand Image, Perceived Value, and Purchase Decision?

2021 ◽  
Vol 316 ◽  
pp. 01020
Author(s):  
Indah Fatmawati ◽  
Muhammad Athar Alikhwan
Keyword(s):  
Structural Equation ◽  
Sampling Method ◽  
Brand Image ◽  
Perceived Value ◽  
Green Marketing ◽  
Purchase Decision ◽  
Green Product ◽  
Purchase Decisions ◽  
Sustainable Society ◽  
Equation Modelling

The rise of pro-environmental awareness has promoted a new innovative local brand that considers sustainable society life. This study analyses how the green marketing claim of new local cleaner products influences the brand image, perceived value, and consumer purchase decisions. The respondents of this study are consumers of local shoe cleaner products claimed as green ones. The setting is a new brand of shoe cleaner introduced in Yogyakarta, Indonesia. This brand is a green product developed with a green marketing program. Using the purposive sampling method, we chose one hundred fifty respondents. The data analysis is using Structural Equation Modelling (SEM) of AMOS 21. Our result shows that green marketing significantly impacts brand image, perceived value, and purchase decisions. Brand image and perceived value affect purchase decisions substantially.

scholarly journals GREEN MARKETING: STRENGTHEN THE BRAND IMAGE AND INCREASE THE CONSUMERS’ PURCHASE DECISION

2020 ◽  
Vol 10 (3) ◽  
pp. 367
Author(s):  
Genoveva Genoveva ◽  
Dian Ridho Samukti
Keyword(s):  
Significant Influence ◽  
Structural Equation ◽  
Mineral Water ◽  
Sampling Method ◽  
Brand Image ◽  
Green Marketing ◽  
Equation Modeling ◽  
Purchase Decision ◽  
Modeling Analysis ◽  
Analyze Data

This study aims to determine how much influence green marketing toward consumers’ purchase decision mediated by brand image of Ades mineral water in Jabodetabek. The type of research used in this study is descriptive with a quantitative approach. The variables in this study are green marketing, brand image and purchase decision. The population in this study is consumers who have bought and consumed Ades mineral water. This study uses 268 people as samples selected by non-probability sampling method. This study uses Descriptive and Structural Equation Modeling analysis to analyze data with the help of SPSS and AMOS software. The results of this study indicate that 1) green marketing directly has a significant influence toward brand image of Ades mineral water, 2) green marketing directly has a significant influence toward purchase decision of Ades mineral water, 3) brand image directly has a significant influence toward purchase decision of Ades mineral water, and 4) green marketing indirectly has a significant influence toward purchase decision of Ades mineral water through brand image as a mediating variable.

scholarly journals The Impact of the No-Plastic-Bag Campaign on Customer Repurchase Intentions and its mechanism in the Modern Trade Business in Bangkok

2021 ◽  
Vol 15 (2) ◽  
pp. 251631
Author(s):  
Akaraphun Ratasuk
Keyword(s):  
Structural Equation ◽  
Sampling Method ◽  
Brand Image ◽  
Perceived Value ◽  
Sustainable Business ◽  
Repurchase Intentions ◽  
Perceived Values ◽  
Plastic Bag ◽  
The Impact ◽  
The Relationship

This research investigated the impact of the no-plastic-bag campaign on customer repurchase intentions in the modern trade business in Bangkok. Six hundred customers of modern trade stores in Bangkok were initially approached using a stratified random sampling method, but only 418 of them participated in this survey. The partial least squares structural equation results indicated that the no-plastic-bag campaign promotes customer repurchase intentions (β=0.098; p=0.038). Also, the no-plastic-bag campaign could indirectly foster customer repurchase intentions via both enhancing brand image (t=7.379; p<0.001) and increasing customers’ perceived value (t=2.806; p<0.001). Therefore, it can be concluded that the no-plastic-bag campaign benefits modern trade businesses, promoting customer repurchase intentions by enhancing their brand image and customer perceived values. This research also explored the mediating roles of brand image and perceived value on the relationship. These findings provide new knowledge of the no plastic bag campaign’s contribution to customer repurchase intentions which has not yet been investigated, and the mechanism linking them together. The results can be applied as a guideline to other modern-trade businesses or other businesses to enhance their brand image and promote customer repurchase intentions, which is crucial to sustainable business accomplishment. This research investigated the impact of the no-plastic-bag campaign on customer repurchase intentions in the modern trade business in Bangkok. Six hundred customers of modern trade stores in Bangkok were initially approached using a stratified random sampling method, but only 418 of them participated in this survey. The partial least squares structural equation results indicated that the no-plastic-bag campaign promotes customer repurchase intentions (β=0.098; p=0.038). Also, the no-plastic-bag campaign could indirectly foster customer repurchase intentions via both enhancing brand image (t=7.379; p<0.001) and increasing customers’ perceived value (t=2.806; p<0.001). Therefore, it can be concluded that the no-plastic-bag campaign benefits modern trade businesses, promoting customer repurchase intentions by enhancing their brand image and customer perceived values. This research also explored the mediating roles of brand image and perceived value on the relationship. These findings provide new knowledge of the no plastic bag campaign’s contribution to customer repurchase intentions which has not yet been investigated, and the mechanism linking them together. The results can be applied as a guideline to other modern-trade businesses or other businesses to enhance their brand image and promote customer repurchase intentions, which is crucial to sustainable business accomplishment.

scholarly journals Peran Mediasi Brand Image Pada Green Promotion, Environmental Consciousness, Information Credibility Terhadap Purchase Decision

2021 ◽  
Vol 5 (1) ◽  
pp. 61-68
Author(s):  
Qisthi Larasati ◽  
Wisnalmawati Wisnalmawati ◽  
Dyah Sugandini
Keyword(s):  
Structural Equation ◽  
Brand Image ◽  
The Body ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Environmental Consciousness ◽  
Body Shop ◽  
Diverse Range ◽  
Information Credibility ◽  
The Body Shop

ABSTRACTThis study aims to analyze the effect of green promotion, environmental consciousness, information credibility on purchase decisions mediated by brand image on environmentally-friendly cosmetic products The Body Shop in Yogyakarta. The variables used in this study are green promotion (X1), environmental consciousness (X2), information credibility (X3) purchase decision (Y), and brand image (Z). The population in this study are consumers who use The Body Shop products in Yogyakarta. The total sample in this study was 100 respondents using the convenience sampling technique or also known as accidental sampling and the data collection method using a questionnaire. The data analysis used was SEM (Structural Equation Model) analysis with the SMART PLS 3.2.7 program. By testing the hypothesis, the results of the analysis show that green promotion, environmental consciousness, information credibility has a positive effect on purchase decisions on The Body Shop products in Yogyakarta, and brand image can mediate the variables of green promotion, environmental consciousness, information credibility on purchase decisions. The suggestions for further researchers are because in this study there are still limitations so that further researchers are expected to be able to research with other variables and need to use a wider and more diverse range of respondents to obtain more varied results that can affect purchasing decisions. Keywords: Brand Image, Environmental Consciousness, Green Promotion, , Information Credibility, Purchase Decision.

scholarly journals The Influence of Price, Brand Image, and Time Pressure against Purchase Decision and Customer Satisfaction (Case Study on Terminal 3 Departure's Passenger at Soekarno-Hatta International Airport)

2020 ◽  
Vol 5 (8) ◽  
pp. 1269-1275
Author(s):  
Muhamad Septian Rangga Putra ◽  
Sri Hartono
Keyword(s):  
Customer Satisfaction ◽  
Structural Equation ◽  
Time Pressure ◽  
Brand Image ◽  
Endogenous Variable ◽  
Equation Modeling ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
International Airport ◽  
Research Population

These research aims to discovered the influence from price, brand image, time pressure towards purchase decisions and its impact on customer satisfaction to passengers at Terminal 3 Departure Soekarno-Hatta International Airport . This research typed used explanative research which aims to analyze the relationships between one variable to another. The exogenous variables in this research were price, brand image, and time pressure, the endogenous variable as mediated in this research was purchase decision, while the endogenous variable was customer satisfaction. Research population were passengers who passed through terminal 3 departure at Soekarno-Hatta International Airport with sample size of 120 respondents. Data analysis technique in this research used Structural Equation Modeling (SEM) with assist from Linear Structural Relations (Lisrel) program version 9.2. The results had showed that 1) price had positive and significant impact towards purchase decisions, 2) Brand image had positive and significant influence on purchase decisions, 3) time pressure had positive and significant impact to purchase decisions, 4) purchase decisions had positive and significant affect to Customer Satisfaction.

scholarly journals The Influence Of Price, Product Quality And Brand Image On Purchase Decisions (Study At Nahdlatul Ulama University Students Of Surabaya UsingInk Brand Helmet)

2021 ◽  
Vol 1 ◽  
Author(s):  
Rachma Rizqina Mardhotillah ◽  
Denis Fidita Karya ◽  
Muhammad Ainur Rosyad
Keyword(s):  
Product Quality ◽  
Quantitative Research ◽  
Sampling Method ◽  
Brand Image ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Nahdlatul Ulama ◽  
Positive Effect ◽  
Sampling Approach

Business competition in today's globalization era is very tight, where every company is required to be able to meet consumer needs and strive to create a product that has advantages and creates different products from competitors. Data recorded according to the Central Bureau of Statistics (BPS) in 2014 - 2018. That the number of motorbikes has increased each year. With the increasing number of motorcycle users, there are also more helmet users and other accessories. This study aims to examine the effect of price, product quality, and brand image on purchasing decisions (a study on students of the Nahdlatul Ulama University Surabaya who used the INK brand helmet). In this study using quantitative research, which uses a research sample of 120 respondents. Using non-probability sampling method with purposive sampling approach and the method used in analyzing the data in this study using SmartPLS 3.0. Based on the results of the analysis and hypothesis testing on the data carried out, all variables obtained the result that the price had a positive effect on the purchase decision, while the product quality had a positive effect on the purchase decision, and the brand image did not have a positive effect on the purchase decision

scholarly journals ANALISIS PENGARUH PROMOSI, INOVASI PRODUK DAN CITRA PERUSAHAAN TERHADAP KEPUTUSAN PEMBELIAN MELALUI PERCEIVED VALUE (STUDI KASUS PADA MILENIAL YANG MENGGUNAKAN MASKAPAI GARUDA INDONESIA)

2020 ◽  
Vol 7 (3) ◽  
Author(s):  
Pricilia Melisa ◽  
Silvya L. Mandey ◽  
Arrazi Hasan Jan
Keyword(s):  
Data Collection ◽  
Indirect Effect ◽  
Product Innovation ◽  
Sampling Method ◽  
Perceived Value ◽  
Corporate Image ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Data Collection Technique

This research aims to determine the effect of Promotion, Product Innovation and Corporate Image on Purchase Decision through Perceived Value in a case study on millennials using the Garuda Indonesia airline. The sampling method used was probability sampling with certain criteria. The data collection technique used was by distributing questionnaires to 216 respondents aged 19-39 years who had used Garuda Indonesia at least 1-2 times. The data collected was then analyzed using path analysis using the SPSS 20 program. The results of this study indicate that Promotion, Product Innovation and Corporate Image have a significant effect on Perceived Value. Promotion has a significant direct and indirect effect on Purchase Decisions, while product Innovation and Corporate Image have a direct but insignificant effect on Purchase Decisions and indirectly have a significant effect on Purchase Decisions through Perceived Value. Perceived Value has a significant effect on Purchase Decisions for millennials using the Garuda Indonesia airline

scholarly journals Pengaruh Customer Value terhadap Purchase Decision melalui Beauty Blogger di Youtube (Studi Pada Pelanggan Kosmetik Local Brand di Sumatera Selatan)

2018 ◽  
Vol 15 (4) ◽  
pp. 183-196
Author(s):  
Dian Eka ◽  
Yulia Hamdaini
Keyword(s):  
Structural Equation Modelling ◽  
Customer Value ◽  
Structural Equation ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Purchasing Decision ◽  
Equation Modelling ◽  
Modelling Analysis

Tujuan penelitian – This study is aimed to; First, to understand the significant effect of customer value on purchase decision through beauty blogger on Youtube. Second, to understand the influence of beauty blogger on Youtube significantly to purchase decisionDesain/Metodologi/Pendekatan – This study uses 200 respondents as sample. Structural Equation Modelling analysis is used to test the hypotheses.Temuan – The results are based on the regression assessment there is influence of customer value on purchasing decision through beauty blogger. Customer value also directly affects purchasing decision. Only beauty blogger has a significant directly effect on purchasing decision.Keterbatasan penelitian – The limitations of this study focus on viewers of beauty bloggers on youtube with customer value variables and cosmetic purchase decisions as the main variables.Originality/value – The originality of this article examines the effect of customer value, purchasing decisions after watching certain cosmetic brand reviews of beauty bloggers on youtube.

scholarly journals FMCG Product Endorser Advertising Variable Affect the Purchase Decisions and Brand Loyalty in the Community in the Korwil Jember

2017 ◽  
Vol 2 (3) ◽  
pp. 89-95
Author(s):  
Nanik Hariyana ◽  
Raden Andi Sularso ◽  
Diana Sulianti K Tobing
Keyword(s):  
Brand Loyalty ◽  
Structural Equation Modelling ◽  
Structural Equation ◽  
Original Data ◽  
Jel Classification ◽  
Data Type ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Equation Modelling

Objective - The purpose of this study to determine Endorsers of FMCG effect on Buying Decision and Brand Loyalty in Society in Korwil Jember. Phenomena of this study is the purchasing power of people in the district of Korwil Jember decisions. The purchase and brand loyalty FMCG products with their advertising endorser in television. Methodology/Technique - This study used purposive sampling to gather information in the district of Situbondo, with a sample of 126 respondents and data measured with SEM (Structural Equation Modelling). Findings – By knowing the quality of the product, usually bring an attitude like the product so that brand loyalty will be achieved. If a customer has made a purchase decision, and loyal to a brand, it is likely that consumers would recommend the product to others. Novelty - The study tests the Endorser effect in the context of Indonesia with original data. Type of Paper - Empirical Keywords: Advertising Endorser; FMCG Products; Purchase Decisions and Brand Loyalty JEL Classification: M31, M37.

scholarly journals Why Not Green Marketing? Determinates of Consumers’ Intention to Green Purchase Decision in a New Developing Nation

2020 ◽  
Vol 12 (19) ◽  
pp. 7880 ◽  
Author(s):  
Md. Nekmahmud ◽  
Maria Fekete-Farkas
Keyword(s):  
Structural Equation ◽  
Environmental Concern ◽  
Perceived Quality ◽  
Negative Influence ◽  
Positive Influence ◽  
Green Marketing ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Green Products ◽  
Willingness To Purchase

Consumers are paying close attention to green products to reduce the environmental impact on health issues. As the scope of this research, this current study focuses on determining consumers’ purchase decisions regarding green products using a survey conducted in a fast-growing developing country. This research was descriptive and considered a conceptual framework for extending the Theory of Planned Behavior (TPB), which was selected as the primary theoretical model. The significant contributions and main objectives of this study are as follows—to explore the present scenario of green marketing in Bangladesh with previous studies, and to fill a research gap regarding green purchase decisions by applying the TPB model with adding additional constructs, such as environmental concerns, green perceived quality, and future green estimates. A range of qualitative and quantitative techniques were adopted to collect data from the target groups, where a sample of young educated Bangladeshi consumers (n = 638) was used to consider the measurement and structural models by applying a partial least squares-structural equation modelling (PLS-SEM) method. The empirical findings show that consumers’ environmental concern (EC), green perceived benefits (GPB), green awareness of price (GAP), green willingness to purchase (GWP), and future estimation of green marketing (GFE) have a strong positive influence on consumer’ green purchase decision (GPD). Still, the green perceived quality (GPQ) has a negative influence on green purchase decisions (GPD). To inform consumers about green or eco-friendly products, this study provides valuable suggestions to companies, marketers, and policymakers for designing green marketing tools such as green advertising, green branding, and eco-labels. Based on these findings, it gives some managerial insights for the promotion of green products and green marketing.

scholarly journals Pengaruh Product Involvement, Milk Knowledge Dan Perceived Value Terhadap Purchase Intention ( Kasus : Produk Susu Ultramilk)

2019 ◽  
Vol 3 (1) ◽  
Author(s):  
Ricky Dan Chairy
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Sampling Method ◽  
Perceived Value ◽  
Product Knowledge ◽  
Analysis Method ◽  
Product Involvement ◽  
Milk Products ◽  
Equation Modelling ◽  
Data Collection Technique

This study aimed to know the effect of the product involvement, product knowledge and perceived value that consumer’s have towards purchase intention on Ultramilk products with product knowledge and perceived value towards purchase intention as the mediating variable. The variables used were product involvement, produk knowledge, perceived value and purchase intention. This study uses quantitative method. The data collection technique use online questionnaires distributed to 100 respondents namely consumers that have drink Ultramilk milk products before with non probability sampling method. The analysis method that used in this study was pls-sem (structural equation modelling). The result showed that product involvement positively and significantly affect to product knowledge,perceived value and purchase intention directly and perceived value have positively and significantly affect to purchase intention but for produk knowledge no have significantly affect to purchase intention but product knowledge have significantly affect to perceived value which perceived value have positive affect to purchase intention.

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