Problem setting. The concepts of economic development at the beginning of the third millennium have largely exhausted themselves and require immediate revision and updating. The modern economic development of our civilization at certain intervals has more, so to speak, “side effects” which are a kind of price to increase the welfare of people. Among them there are two main vectors: first, the depletion of limited planetary resources, and secondly – an increase in waste. These two vectors are the most important in the development of Ukraine and the world as a whole, the implementation of the state policy of “green” economy will save our land and live in harmony with our nature.Recent research and publications analysis. Theoretical aspects of the concept of “green economy” are studied by the following scientists: Bublyk, Galushkina, Ivanyuta, Chmir, Yakovenko, Yarmolenko and others. Today, many countries, given the experience of the shortcomings of globalization processes, are actively looking for new models of further development.Highlighting previously unsettled parts of the general problem. The concept of “green” economy today is actively discussed at the level of international organizations, national governments, and among scientists. Despite this, there are few such studies at the scientific level in Ukraine. It should be noted that most of the research in the field of public policy of the “green” economy is carried out by foreign scientists. Therefore, there is a need to systematize scientific and practical knowledge about the new course of formation and implementation of state policy of “green” economy and the definition of basic concepts of “green” economy for Ukraine.Paper main body To generalize the basic concepts of “green” economy development as an object of state policy, to reveal the essence, goals and principles of “green” economy.The concept of “green” economy adopted by the world community is designed to ensure the harmonization of the three components of sustainable development – economic, social and environmental. “Green” Economy is not just a possibility but a compulsory way of development for all countries and nations if they want to ensure a secure future for their citizens. The transition to a green economy has a long and difficult path, but today a number of advanced economies and developing countries demonstrate leadership by adopting “green” economic strategies.Comparative characteristic of concepts of “green economy” is made, its purposes and principles are defined. It is emphasized that the model of “green” economy normalizes the interaction of human activity and nature. Summarizing all the concepts of “green economy”, which were considered in the paper, we can say that it embodied three areas – it is ecology, economics, social development.In this paper actualized problems in the transition of society to priority innovation areas “green” economy.The priority public policy based on the introduction of innovative environmentally sound technologies that will ensure the sustainable development of society in a strategic perspective. The author analyzes the concept as an important component of socio-economic development of the state, shows its importance to the national economy. Strategic priorities involvement of the Ukrainian regions’ “green” economics potential as the basis for the formation of “growth points” and “economic development areas” at the local and regional level has been reasonable. In paper it is proved that the development of “green” economics contributes to solute several system problems of the regions in Ukraine: reduces energy production, stimulates the transition to alternative energy, which creates jobs and improves the quality of life in the regions.Conclusions of the research and prospects for further studies Thus, the state policy of development of “green” economy is a new direction of strategy of many countries of the world which was formed during the last twenty years. It is believed that the development of public policy of “green” economy will ensure the development of most countries and save from the financial and environmental crisis.In view of the above, it is necessary to promote the ideology of public policy “green” economy as the main paradigm for the transformation of social change. Even with very conservative assumptions, the “green” investment scenario allows for decisive measures to achieve higher annual growth rates over 5 – 10 years and increases the reserves of renewable resources needed for the development of the world economy.