scholarly journals Digital Marketing for Private Practice: How to Attract New Patients

2019 ◽  
Vol 40 (03) ◽  
pp. 260-269
Author(s):  
Kevin D. StClergy
Keyword(s):  
Hearing Aids ◽  
Web Sites ◽  
Private Practice ◽  
Healthcare Services ◽  
Digital Marketing ◽  
Marketing Plan ◽  
Hearing Tests ◽  
Hearing Test ◽  
Or Manager ◽  
Fitting Hearing Aids

AbstractDigital marketing in the hearing profession can be confusing, difficult, and make any private practice owner or manager frustrated with the results they are or are not getting. This article provides a digital marketing plan for getting new patients to contact your office for hearing healthcare services. Patients are confused when researching hearing aids, audiologists, and hearing tests. Some Web sites advertise bypassing licensed professionals, recommending only an online hearing test or an audiogram faxed into their office for the purpose of fitting hearing aids or other technology. We know this system does not take the place of a licensed professional but, Web sites that provide this information are very believable. Practitioners and managers are frustrated and confused by what they should be doing online. Patients continue to find other sources of misinformation before locating an established practice that can help them hear better and get much more out of their hearing healthcare. This article will give each reader a plan for getting results online and attracting new patients to their practice for less money than any other marketing medium available today.

Meeting the Best Practice for Hearing Aid Verification in Children: Challenges and Future Directions

2019 ◽  
Vol 28 (4) ◽  
pp. 877-894
Author(s):  
Nur Azyani Amri ◽  
Tian Kar Quar ◽  
Foong Yen Chong
Keyword(s):  
Clinical Practice ◽  
Hearing Aids ◽  
Best Practice ◽  
Hearing Aid ◽  
Evidence Based ◽  
Future Directions ◽  
Major Barrier ◽  
Klang Valley ◽  
Age Range ◽  
Fitting Hearing Aids

Purpose This study examined the current pediatric amplification practice with an emphasis on hearing aid verification using probe microphone measurement (PMM), among audiologists in Klang Valley, Malaysia. Frequency of practice, access to PMM system, practiced protocols, barriers, and perception toward the benefits of PMM were identified through a survey. Method A questionnaire was distributed to and filled in by the audiologists who provided pediatric amplification service in Klang Valley, Malaysia. One hundred eight ( N = 108) audiologists, composed of 90.3% women and 9.7% men (age range: 23–48 years), participated in the survey. Results PMM was not a clinical routine practiced by a majority of the audiologists, despite its recognition as the best clinical practice that should be incorporated into protocols for fitting hearing aids in children. Variations in practice existed warranting further steps to improve the current practice for children with hearing impairment. The lack of access to PMM equipment was 1 major barrier for the audiologists to practice real-ear verification. Practitioners' characteristics such as time constraints, low confidence, and knowledge levels were also identified as barriers that impede the uptake of the evidence-based practice. Conclusions The implementation of PMM in clinical practice remains a challenge to the audiology profession. A knowledge-transfer approach that takes into consideration the barriers and involves effective collaboration or engagement between the knowledge providers and potential stakeholders is required to promote the clinical application of evidence-based best practice.

Factors Ensuring Consistent Audibility in Pediatric Hearing Aid Fitting

2002 ◽  
Vol 13 (09) ◽  
pp. 503-520
Author(s):  
Francis Kuk ◽  
Andre Marcoux
Keyword(s):  
Hearing Loss ◽  
Hearing Aids ◽  
Hearing Aid ◽  
Precise Determination ◽  
Feedback Cancellation ◽  
Directional Microphones ◽  
Multichannel Processing ◽  
Important Objective ◽  
Fitting Hearing Aids

Ensuring consistent audibility is an important objective when fitting hearing aids to children. This article reviews the factors that could affect the audibility of the speech signals to children. These factors range from a precise determination of the child's hearing loss to an accurate specification of gain in the chosen hearing aids. In addition, hearing aid technology and features such as multichannel processing, directional microphones, and feedback cancellation that could affect the achievement of consistent audibility are reviewed.

scholarly journals Hearing tests of infants using the non-pharmacological sedation method

2020 ◽  
Vol 4 (4) ◽  
pp. 233-237
Author(s):  
E.P. Merkulova ◽  
◽  
K.N. Ustinovich ◽  
Keyword(s):  
Glucose Solution ◽  
Otoacoustic Emission ◽  
Hearing Tests ◽  
Endogenous Opiates ◽  
The Third ◽  
Group 4 ◽  
Randomized Clinical Study ◽  
Patient Groups ◽  
Hearing Test ◽  
Post Hoc

Aim: to evaluate the efficacy of non-pharmacological sedation method with concentrate glucose solution during the hearing test in infants of the first 3 months of life. Patients and Methods: a non-randomized clinical study on the efficacy of non-pharmacological sedation method with 25% glucose solution was performed during the hearing tests (tympanometry and otoacoustic emission) in infants from birth to 3 months of life versus breastfeeding in three parallel groups. The first group included infants examined with the proposed sedation method with 25% glucose solution. The second group consisted of patients who underwent the hearing test within an hour after feeding (n=30). The third group included infants examined an hour or more after feeding who didn’t underwent the sedation (n=24). To evaluate the efficacy of the proposed method, we used the Newborn Acute Pain (DAN) scale. Results: in the infant group receiving 25% glucose solution during the test, the DAN score was 1 (Q25; Q75 (0; 2)) point; in infants examined after feeding — 2 (2; 4) points, and in the third infant group — 4 (4; 5) points. The Kruskal-Wallis test showed statistically significant differences between patient groups (p<0.0001). Subsequent post hoc analysis established the significance of differences in infant behavior between groups where sedation with glucose was and wasn’t performed (p<0.0001), as well as between infants examined after feeding and after sedation with glucose (p<0.0001). Conclusions: the use of 25% glucose solution reduces the discomfort reaction in infants of the first 3 months of life when conducting the hearing test and is more effective than breastfeeding. The hearing test of infants in this age group should be performed within the first hour after feeding. KEYWORDS: hearing test, hearing loss, infants, glucose, non-pharmacological sedation, endogenous opiates. FOR CITATION: Merkulova E.P., Ustinovich K.N. Hearing tests of infants using the non-pharmacological sedation method. Russian Medical Inquiry. 2020;4(4):233–237. DOI: 10.32364/2587-6821-2020-4-4-233-237.

Abrechnungsbetrug im Krankenhaus

2021 ◽  
Author(s):  
Johannes Wölfel
Keyword(s):  
Private Practice ◽  
Criminal Liability ◽  
Healthcare Services ◽  
Criminal Code ◽  
Medical Services ◽  
Reimbursement System ◽  
Executive Management ◽  
Management Level ◽  
Liability Risks

The billing of healthcare services is multilayered and complex. This is particularly true for medical services in hospitals. The historically developed reimbursement system offers room for billing errors and even fraud. This study examines the issue of billing fraud in hospitals, which has not yet been addressed by the highest courts. Based on the discussion in the private practice sector, case groups are elaborated, categorized and classified with regard to § 263 StGB (German Criminal Code). In this context, not only the criminal liability of directly acting persons is examined, but also possible criminal liability risks for the management level. The focus is on the executive management and the chief physicians.

Developing a Business Plan

2017 ◽  
pp. 117-132
Author(s):  
Jesse Fairchild
Keyword(s):  
Real World ◽  
Private Practice ◽  
Mission Statement ◽  
Business Plan ◽  
Building Blocks ◽  
Marketing Plan ◽  
Private Practitioners ◽  
Financial Plan ◽  
Operational Plan ◽  
Valuable Role

To be successful, private practitioners must take a thoughtful approach to establishing and running their business. This chapter explains the valuable role that a well-thought-out business plan can play in a private practice. It outlines the elements of a business plan for a private practice and explains how thoughtful consideration of each can affect the viability and success of the business. The author discusses the importance of setting goals and using one’s guiding principles, vision statement, and mission statement when preparing all aspects of the business plan. This chapter reviews the basics of a business plan, including a marketing plan, an operational plan, and a financial plan, and provides real-world examples for developing each of these organizational building blocks.

scholarly journals Providing Hearing Education and Resources for Underserved Populations (HEAR-UP) in our Local Neighborhoods

2020 ◽  
Vol 41 (02) ◽  
pp. 124-132
Author(s):  
Kathleen Costigan Coyan ◽  
Elaine Mormer
Keyword(s):  
United States ◽  
Community Service ◽  
Hearing Aids ◽  
Underserved Populations ◽  
Healthcare Services ◽  
The United States ◽  
Local Communities ◽  
Local Form ◽  
Educational Organizations ◽  
The Past

AbstractHealthcare services in the United States are difficult to access for at least 10% of our population. Moreover, hearing healthcare services, including hearing aids, are largely inaccessible even for those individuals who may have health insurance and access to healthcare. Humanitarian audiology has been recognized as a means of supplying hearing services and devices to underserved populations around the globe. However, little has been publicized about humanitarian audiology projects taking place in local communities within the United States. This article describes one such project that has been in place in Pittsburgh, PA, for the past 4 years. This service results from collaboration across a collection of healthcare, community service, charitable, and educational organizations. The resources necessary to create similarly sourced services in other U.S. locations are described. Challenges and solutions for this local form of humanitarian audiology are discussed.

Review of Recent Research on the Selection of Frequency-Gain Characteristics for Hearing Aids

1980 ◽  
Vol 89 (5_suppl) ◽  
pp. 79-83
Author(s):  
Richard Lippmann
Keyword(s):  
Hearing Aids ◽  
Speech Intelligibility ◽  
Signal To Noise Ratio ◽  
Hearing Aid ◽  
Linear Amplification ◽  
Percentage Points ◽  
Gain Characteristic ◽  
The Relationship ◽  
Fitting Hearing Aids ◽  
Selection Of

Following the Harvard master hearing aid study in 1947 there was little research on linear amplification. Recently, however, there have been a number of studies designed to determine the relationship between the frequency-gain characteristic of a hearing aid and speech intelligibility for persons with sensorineural hearing loss. These studies have demonstrated that a frequency-gain characteristic that rises at a rate of 6 dB/octave, as suggested by the Harvard study, is not optimal. They have also demonstrated that high-frequency emphasis of 10–40 dB above 500–1000 Hz is beneficial. Most importantly, they have demonstrated that hearing aids as they are presently being fit do not provide maximum speech intelligibility. Percent word correct scores obtained with the best frequency-gain characteristics tested in various studies have been found to be 9 to 19 percentage points higher than scores obtained with commercial aids owned by subjects. This increase in scores is equivalent to an increase in signal-to-noise ratio of 10 to 20 dB. This is a significant increase which could allow impaired listeners to communicate in many situations where they presently cannot. These results demonstrate the need for further research on linear amplification aimed at developing practical suggestions for fitting hearing aids.

scholarly journals Evidence on Self-Fitting Hearing Aids

2011 ◽  
Vol 15 (4) ◽  
pp. 215-225 ◽  
Author(s):  
Lena L. N. Wong
Keyword(s):  
Hearing Aids ◽  
Fitting Hearing Aids
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