Dynamic brand evolution mechanism of professional sports teams: empirical analysis using comprehensive major league baseball data
2019 ◽
Vol 27
(3)
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pp. 237-265
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Keyword(s):
2019 ◽
Vol 20
(7)
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pp. 875-902
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Keyword(s):
2014 ◽
Vol 28
(4)
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pp. 433-446
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2007 ◽
Vol 14
(13)
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pp. 951-955
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Keyword(s):
2018 ◽
Vol 6
(3)
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pp. 71
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2017 ◽
Vol 20
(1)
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pp. 72-90
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Keyword(s):
2016 ◽
Vol 18
(1)
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pp. 19-33
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Keyword(s):
Keyword(s):