scholarly journals Kěài ‘cute’ in Mandarin

2021 ◽  
Vol 47 (1) ◽  
Author(s):  
Yu-Chieh Chen ◽  
Jen-i Li
Keyword(s):  
Social Media ◽  
Abstract Entity ◽  
Internet Communication ◽  
Human Beings ◽  
Age And Gender ◽  
Abstract Entities ◽  
The Social ◽  
Before And After ◽  
Social Media Platforms ◽  
And Gender

Abstract The word kěài in Mandarin is semantically rich. However, little research has been devoted to examining its meanings and uses, let alone possible innovative usage following the popularity of social media platforms. Hence, this study aims to examine in detail (a) the descriptive range, meanings and functions of kěài, and (b) possible changes of its usage in Internet communication. To achieve these goals, a total of 800 tokens of kěài were collected and analyzed–400 from the Sinica Corpus and 400 from two widely used social media platforms, representing the data before and after social media platforms became popular. Our major findings are as follows: First, although human beings and non-human objects are what kěài mostly describes, its descriptive range is shifting to more abstract entities for much higher percentages of Abstract Entity and Event are found on the social media platforms. Second, the influence of age and gender factors has weakened. Third, although most of the non-human cases are described as kěài due to their external features, most of the human cases in the Sinica Corpus are called kěài for their external features while on the social media platforms, for their non-external features. Fourth, kěài conveys positive meanings most of the time, and the three most frequently found meanings of kěài in the Sinica Corpus are different from those on the social media platforms. Fifth, kěài is found to serve as hedges in both sets of data, but it is also used to show surprise on the social media platforms.

Social Media Usage among University Students in Malaysia

2013 ◽  
pp. 244-255 ◽  
Author(s):  
Norsiah Abdul Hamid ◽  
Mohd Sobhi Ishak ◽  
Syamsul Anuar Ismail ◽  
Siti Syamsul Nurin Mohmad Yazam
Keyword(s):  
Social Media ◽  
Personality Traits ◽  
Human Beings ◽  
Self Disclosure ◽  
Self Presentation ◽  
Media Usage ◽  
Virtual Self ◽  
Frequency Of Use ◽  
The Social ◽  
Social Media Platforms

Social media are playing an increasing role in today’s living. The social media platforms allow users to search, create, share, collaborate, and organise contents among them, and at the same time provide virtual self-presentation and self-disclosure of oneself. Social media were also claimed to give implications to human beings with regards to personality, yet these variables have not much been emphasised in previous studies. Thus, it is important to highlight the implications of social media on users’ personality. Given the issues and challenges faced by the country in profiling the adoption of social media and its implications in view of the perspective of personality, it is timely and significantly important to undertake this research in Malaysia. The objective of this chapter is to discuss a research conducted recently to determine the relationships between social media and personality traits. The specific objectives of this study are to identify the profile of social media adoption among students in Malaysia, including duration, frequency of use, purpose, and person/s that introduced the social media, and to determine the relationships between social media and personality traits.

scholarly journals Gender-sensitive approach to adolescent women’s overcoming of bullying violence in social media

2021 ◽  
Vol 5 (S3) ◽  
Author(s):  
Rosramadhana Rosramadhana ◽  
Sudirman Sudirman ◽  
Muhammad Iqbal
Keyword(s):  
Social Media ◽  
Cultural Values ◽  
Adolescent Girls ◽  
Research Method ◽  
Online Community ◽  
Human Beings ◽  
Ethnographic Approach ◽  
The Social ◽  
Violent Acts ◽  
And Gender

This research reveals and develops a theoretical study of cultural values, which are needed ??to understand the distinct differences between humans and gender-sensitive approaches. It examines issues that lead to a new system of understanding the importance of respecting different human beings and avoiding violent acts of bullying through the social media. This research finds a new model in gender-sensitive approach to adolescent girls’ ability to overcome bullying violence in social media. The research method used was qualitative research method with a virtual ethnographic approach. Research data was collected by searching for techniques on the internet in a bid to gather virtual-based data, since data analysis was practically needed to compile, review and submit questions to the online community, so that a gender-sensitive approach model to introduce the nature of women, especially for adolescents, can be implemented. The application of a gender-sensitive approach model was carried out on young girls, especially students, and activities were oriented towards forming multicultural-based groups of young women. The introduction of ethnic characteristics becomes the base for strengthening gender identity and in applying a gender-sensitive approach model.

scholarly journals Citizen Perceptions of Fake News in Spain: Socioeconomic, Demographic, and Ideological Differences

Publications ◽  
2021 ◽  
Vol 9 (3) ◽  
pp. 35
Author(s):  
David Blanco-Herrero ◽  
Javier J. Amores ◽  
Patricia Sánchez-Holgado
Keyword(s):  
Social Media ◽  
Young People ◽  
Adult Population ◽  
Fake News ◽  
Age And Gender ◽  
Ideological Differences ◽  
Relevant Role ◽  
Social Media Platforms ◽  
Citizen Perceptions ◽  
And Gender

Although the phenomenon of disinformation and, specifically, fake news has become especially serious and problematic, this phenomenon has not been widely addressed in academia from the perspective of consumers, who play a relevant role in the spread of this content. For that reason, the present study focuses on determining how this phenomenon is perceived by citizens, as the strategies to counteract fake news are affected by such opinions. Thus, the main objective of this study was to identify in which media the perception and experience of fake news is greatest and thus determine what platforms should be focused on to counteract this phenomenon. A survey was conducted in October 2020, among the Spanish adult population and was completed by a total of 423 people (with 421 valid answers). Among its main findings, this study determined that social media platforms are the type of media in which the greatest amount of fake news is perceived, which confirms the suggestions of previous studies. Furthermore, the experienced presence of fake news seems to be primarily affected by age and gender, as there was a higher level of skepticism observed among young people and women. Additionally, the use of media seems to be positively correlated with the perceived and experienced presence of fake news.

scholarly journals Compliance With FDA Nicotine Warning Statement Provisions in E-liquid Promotion Posts on Instagram

2020 ◽  
Vol 22 (10) ◽  
pp. 1823-1830
Author(s):  
Linnea I Laestadius ◽  
Megan M Wahl ◽  
Julia Vassey ◽  
Young Ik Cho
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Marketing Strategies ◽  
Media Environment ◽  
The Social ◽  
Before And After ◽  
Social Media Platforms ◽  
Promotional Strategies ◽  
The Impact ◽  
The U.S

Abstract Introduction Effective August 2018, the U.S. Food and Drug Administration (FDA) required that nicotine addiction warnings be placed on ads for nicotine containing e-liquids. As per FDA comments, this provision pertains to visual ads communicated via social media, raising questions about compliance within the large e-liquid promotion community on Instagram. Aims and Methods This study examines use of warnings on promotional Instagram posts before and after provisions took effect on August 10, 2018. Netlytic was used to gather a sample of 500 promotional #eliquid and #ejuice posts from: May 2017, October 2017, March 2018, August 2018, and September 2018. The 1500 prewarning and 1000 postwarning posts were coded using content analysis. Changes in products and marketing strategies were also considered. Post volume was tracked monthly between May 2017 and February 2020. Results In the prewarning period, nicotine warning statements were absent on all posts. Following August 10, 2018, FDA compliant warnings were present on 13.6% of posts. Among US-based posts, 36.4% used the warnings, with warnings more common on posts made by e-liquid brands (52.3%) and posts promoting e-liquids with nicotine (40.0%). Promotional strategies and products did not significantly change. The share of posts made by US Instagram users decreased by 11%, although total post volume continued to grow. Conclusions Many e-liquid promotion posts on Instagram remained noncompliant with nicotine warnings after FDA provisions took effect. The large volume of international users also limited the impact of FDA-mandated warnings on the social media environment. Implications Further guidance and enforcement are needed to ensure that US e-liquid marketers on visual social media platforms adhere to current provisions, particularly for individual social media users who are sponsored by industry. The inherently global span of social media also indicates the importance of a shared approach to marketing regulations. Further work is needed to assess enforcement strategies viable for the social media environment.

How We Watch TV Tomorrow?

2018 ◽  
Vol 9 (4) ◽  
pp. 48-63
Author(s):  
Bu Zhong ◽  
Fan Yang
Keyword(s):  
Social Media ◽  
Tv Viewing ◽  
Age And Gender ◽  
The Social ◽  
Smart Tv ◽  
Media Habits ◽  
And Gender ◽  
Practical Implications ◽  
Significant Moderator ◽  
Better Than

Smart TV is so called largely due to its interactivity. Without the interactivity functions, smart TV can hardly provide new services beyond traditional TV. This research studies 283 viewers' perceptions toward four key interactivity functions of smart TV: the interaction between viewers and TV, between viewers and friends, between viewers and programming, and viewers' interaction with products. The findings show that the viewer's residence was a significant moderator in the preference for the interactivity functions. Viewers from developed regions liked the four functions better than those in underdeveloped regions. Social media habits and ICT power usage are positively associated with the preference, while need for cognition, age and gender had little effect. The findings can help understand the evolving viewing habits in the social media era, whose theoretical and practical implications should benefit TV makers and content producers to provide an interactive TV viewing experience.

Developing a Hierarchy Model for Selection of Social Media Manager

2015 ◽  
Vol 7 (1) ◽  
pp. 17-31
Author(s):  
Pi-Fang Hsu ◽  
Yi-Wen Su ◽  
Chia-Wen Tsai
Keyword(s):  
Social Media ◽  
Evaluation Criteria ◽  
Personal Characteristics ◽  
Internet Communication ◽  
Analytic Hierarchy ◽  
Modified Delphi ◽  
The Social ◽  
Fast Development ◽  
Social Media Platforms ◽  
Important Field

With the fast development of the Internet, communication tools are no longer limited to traditional media. Enterprises have become aware of the rapid emergence of social media in recent years. Social media marketing has become an important field that demands attention, especially its changing marketing strategies. It is necessary to designate a professional to manage the social media platforms of an enterprise to attract consumers. Hence this study develops a two-part model to assist employers in choosing the ideal social media manager. The first part derives criteria for choosing a social media manager by conducting a thorough literature review and employing the modified Delphi method. The second part applies the analytic hierarchy process to calculate and identify the best suited social media manager by ranking candidates according to the relative weights of the evaluation criteria. In addition, a renowned Taiwanese restaurant chain is used as an example, to demonstrate how a social media manager is selected by applying this model. The results show that enterprises emphasize social media capabilities, professional skills, innovation, personal characteristics, and social skills.

scholarly journals ASSESSING THE WAY GENDER NORMS AFFECT TEENAGERS’ BEHAVIOUR IN THE CONTEXT OF SOCIAL MEDIA

2021 ◽  
Vol 13 (1) ◽  
pp. 38-48
Author(s):  
Corina-Maricica SESERMAN
Keyword(s):  
Social Media ◽  
Gender Stereotypes ◽  
Gender Norms ◽  
The Internet ◽  
Digital Identity ◽  
The Social ◽  
Social Media Platforms ◽  
And Gender ◽  
Smart Technologies ◽  
The Way

The internet, together with its associated smart technologies, has a central, and since the SARS-CoV-2 pandemic one might even add, essential position in the fluid functionality of social apparatus. This is apparent on multiple facets, but it has especially impacted the way individuals socialise and present themselves in the online space. Although it has been in use for several decades the way the Internet is perceived has changed significantly as now it has presently become an extension of the social front stage. Through the tools offered by social media platforms, such as Facebook and Instagram, users can carefully construct their own digital versions. These characteristics have proven to be highly attractive to teenagers, as social media platforms offer them the possibility of engaging with their peers, uncover various aspects about the environment outside their familiar space and to create a digital identity. All of these aspects prove to be attractive to them as it caters to their need to seek and to have a sense of empowerment and belonging. Gender plays an important role in the process of developing one’s identity and the type of behaviour an individual chooses to present in a social environment, be it digital or otherwise. Previous studies have also pointed out the fact that gender stereotypes and gender norms affect and influence the way individuals perceive others and the type of behaviour they act out. This paper aims to pinpoint a theoretical examination of the way teenagers’ behaviour and digital identity on social media platforms is affected by the way people around them look at and perceive gender.

Developing a Hierarchy Model for Selection of Social Media Manager

2018 ◽  
pp. 163-175
Author(s):  
Pi-Fang Hsu ◽  
Yi-Wen Su ◽  
Chia-Wen Tsai
Keyword(s):  
Social Media ◽  
Evaluation Criteria ◽  
Personal Characteristics ◽  
Internet Communication ◽  
Analytic Hierarchy ◽  
Modified Delphi ◽  
The Social ◽  
Fast Development ◽  
Social Media Platforms ◽  
Important Field

With the fast development of the Internet, communication tools are no longer limited to traditional media. Enterprises have become aware of the rapid emergence of social media in recent years. Social media marketing has become an important field that demands attention, especially its changing marketing strategies. It is necessary to designate a professional to manage the social media platforms of an enterprise to attract consumers. Hence this study develops a two-part model to assist employers in choosing the ideal social media manager. The first part derives criteria for choosing a social media manager by conducting a thorough literature review and employing the modified Delphi method. The second part applies the analytic hierarchy process to calculate and identify the best suited social media manager by ranking candidates according to the relative weights of the evaluation criteria. In addition, a renowned Taiwanese restaurant chain is used as an example, to demonstrate how a social media manager is selected by applying this model. The results show that enterprises emphasize social media capabilities, professional skills, innovation, personal characteristics, and social skills.

Representasi Feminisme dalam Video Klip ‘Nightmare’ oleh Halsey

Koneksi ◽  
2020 ◽  
Vol 4 (2) ◽  
pp. 338
Author(s):  
Faiz Zulia Maharany ◽  
Ahmad Junaidi
Keyword(s):  
Qualitative Research ◽  
Social Media ◽  
Data Collection ◽  
Mass Communication ◽  
Video Clip ◽  
Charles Sanders Peirce ◽  
Patriarchal Culture ◽  
The Social ◽  
Social Media Platforms ◽  
Barrier Wall

'Nightmare' is the title of a video clip belonging to a singer and singer called Halsey, in which the video clip is explained about the figure of women who struggle against patriarchal culture which has been a barrier wall for women to get their rights, welfare and the equality needed they get. This research uses descriptive qualitative research methods. Data collection techniques are done through documentation, observation and study of literature. Then, analyzed using Charles Sanders Peirce's semiotics technique. The results of this study show the fact that signs, symbols or messages representing feminism in the video, 'Nightmare' clips are presented through scenes that present women's actions in opposing domination over men and sarcastic sentences contained in the lyrics of the song to discuss with patriarchy. Youtube as one of the social media platforms where the 'Nightmare' video clip is uploaded is very effective for mass communication and for conveying the message contained in the video clip to the viewing public.‘Nightmare’ adalah judul video klip milik musisi sekaligus penyanyi yang bernama Halsey, dimana pada Video klipnya tersebut menceritakan tentang figur perempuan-perempuan yang berusaha melawan budaya patriarki yang selama ini telah menjadi dinding penghalang bagi perempuan untuk mendapatkan hak-haknya, keadilan dan kesetaraan yang seharusnya mereka dapatkan. Penelitian ini menggunakan metode penelitian kualitatif deskriptif. Teknik pengumpulan data dilakukan melalui dokumentasi, observasi dan studi kepustakaan. Kemudian, dianalisis menggunakan teknik semiotika milik Charles Sanders Peirce. Hasil penelitian ini menunjukan bahwa terdapat tanda-tanda, simbol atau pesan yang merepresentasikan feminisme di dalam video klip ‘Nightmare’ yang dihadirkan melalui adegan-adegan yang menyajikan aksi perempuan dalam menolak dominasi atas laki-laki dan kalimat-kalimat sarkas yang terkandung dalam lirik lagunya untuk ditujukan kepada patriarki. Youtube sebagai salah satu platform media sosial dimana video klip ‘Nightmare’ diunggah sangat efektif untuk melakukan komunikasi massa dan untuk menyampaikan pesan yang terkandung di dalam video klip tersebut kepada masyarakat yang menonton.

New Wars and Their Visual Representation: Dead Bodies without Graves/Mourne

2020 ◽  
Vol 2 ◽  
pp. 1-18
Author(s):  
Tuncay Şur ◽  
Betül Yarar
Keyword(s):  
Social Media ◽  
Visual Representation ◽  
Human Beings ◽  
The Public ◽  
Photographic Images ◽  
War Photography ◽  
New Wars ◽  
The Social ◽  
History Of ◽  
The Impact

This paper seeks to understand why there has been an increase in photographic images exposing military violence or displaying bodies killed by military forces and how they can freely circulate in the public without being censored or kept hidden. In other words, it aims to analyze this particular issue as a symptom of the emergence of new wars and a new regime of their visual representation. Within this framework, it attempts to relate two kinds of literature that are namely the history of war and war photography with the bridge of theoretical discussions on the real, its photographic representation, power, and violence.  Rather than systematic empirical analysis, the paper is based on a theoretical attempt which is reflected on some socio-political observations in the Middle East where there has been ongoing wars or new wars. The core discussion of the paper is supported by a brief analysis of some illustrative photographic images that are served through the social media under the circumstances of war for instance in Turkey between Turkish military troops and the Kurdish militants. The paper concludes that in line with the process of dissolution/transformation of the old nation-state formations and globalization, the mechanism and mode of power have also transformed to the extent that it resulted in the emergence of new wars. This is one dynamic that we need to recognize in relation to the above-mentioned question, the other is the impact of social media in not only delivering but also receiving war photographies. Today these changes have led the emergence of new machinery of power in which the old modern visual/photographic techniques of representing wars without human beings, torture, and violence through censorship began to be employed alongside medieval power techniques of a visual exhibition of tortures and violence.

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