Understanding visual metaphor

2013 ◽  
Vol 23 (2) ◽  
pp. 249-257
Author(s):  
Mohd. Nor Shahizan Ali ◽  
Mat Pauzi Abd. Rahman ◽  
Ali Salman ◽  
Mohd. Azul Mohammad Salleh ◽  
Hasrul Hashim
Keyword(s):  
Visual Representations ◽  
Visual Metaphor ◽  
Visual Metaphors ◽  
The World ◽  
Verbal Metaphor ◽  
Definition Of

Using a history documentary ‘The Kinta Story (1949)’, this article explores the ‘grammar’ of visual metaphor. Numerous images can be found in history documentary, while many more are being planned, which can be accessed by people all around the world. These images technically represent producers’ ideas. They construct connotation and meaning for audiences to read as what the readers want. The visuals are highly posed and set in descript locations to make them usable across the globe. They represent actual places or tragedies and they document witness, which symbolically represents moods such as ‘contentment’ and ‘freedom’. It is argued that visual metaphors cannot be described adequately in formal terms only. Rather, they must be considered as visual representations of metaphorical thoughts or concepts and the changing of time and mass. A cognitive definition of metaphor must not, however, distract from potential variations in meaning and impact which arise from the mode of communication through which metaphors are expressed. This study suggests that many of the dissimilarities between verbal metaphor and its visual counterpart are results from the differences regarding what the two modes are able to express easily and efficiently.

scholarly journals To, co pomiędzy słowem a obrazem – znaki, symbole i metafory wizualne w autorskich książkach Iwony Chmielewskiej

2018 ◽  
Vol 6 ◽  
pp. 112-135
Author(s):  
Marta Kotkowska
Keyword(s):  
Real Time ◽  
Artistic Expression ◽  
Visual Metaphor ◽  
The Real ◽  
Visual Metaphors ◽  
The World ◽  
Words And Images

Between the World and the Image – Signs, Symbols and Visual Metaphors in Iwona Chmielewska’s Picturebooks In this article, Marta Kotkowska appeals to the category of the iconic turn and appoints insignias of picturebooks of Iwona Chmielewska. The researcher also analyses meanings of the artistic expression which author uses in her books. Relying on this characterization, Marta Kotkowska presents how this “in between” words and images works, and how, almost in the real time, it generates and transform meanings. In the description of the almost indiscernible and elusive relation between the word and the image which constitutes picturebook, the semiotic categories, such as the sign, the symbol and the visual metaphor are used. The editorial deliberations concerning the congeniality of analyzing projects are summing the whole article. They emphasize that Chmielewska creates every book even in the smallest detail and with full consciousness and that both format, cover and paper, and words and images, are significant.

scholarly journals Multimodal transcription as a tool of understanding visual metaphors

2021 ◽  
Vol 273 ◽  
pp. 11042
Author(s):  
Natalia Kryukova ◽  
Elena Aleksandrova ◽  
Elena Isakova
Keyword(s):  
Ongoing Study ◽  
Visual Metaphor ◽  
Cognitive Tool ◽  
Cognitive Approach ◽  
Visual Metaphors ◽  
The World

The articles presents an ongoing study of visual metaphors in terms of cognitive approach. Visual metaphor is viewed by the authors as a cognitive tool that structures the perception of the world. The perception of visual metaphors is analysed by means of multimodal transcription that allows to decipher the semiotic codes that produce the meaning. Multimodal transcript is made applying the system of 14 semiotic codes represented by verbal and non-verbal elements of the visual metaphor. The metaphors are divided into motionless and motion ones depending on the type of channel that is engaged for perceiving and processing the information. Depending on the type of the visual metaphor different semiotic codes are transcribed in the structure of the metaphor.

Poetic and visual metaphors in Hungarian folklore

2020 ◽  
Vol 7 (1) ◽  
pp. 111-140
Author(s):  
Veronika Szelid
Keyword(s):  
Visual Representations ◽  
Folk Art ◽  
Folk Songs ◽  
Conceptual Metaphor Theory ◽  
Visual Metaphors ◽  
Functional Value ◽  
Metaphor Theory ◽  
The World ◽  
Folk Poetry ◽  
Structure And Functions

Abstract In this paper I have a twofold aim: (1) to reveal the complexity of the concept of love in Hungarian folklore by analyzing a number of its linguistic (oral-verbal) and visual representations side by side; and (2) to decipher these two modes of expression in light of each other, with the help of Conceptual Metaphor Theory. The reason for doing so is that folkloric artefacts and folk poetry are two different self-expressional modes of a community; therefore, if their symbolism represents certain aspects of the same concept, it enables us to get a more complex view on the concept itself, as well as to explore and compare the different modes the messages are conveyed by. Texts of folk songs and the patterns, structure and functions of the hope chest, an artefact that played an essential role in a woman’s life in Hungarian folklore, are analyzed in line with each other. I propose that the model of love revealed by folk poetry and folk art is thoroughly intertwined with the concepts of morality, marriage and life, reflecting an optimistic view of the world that extends the bounderies of this earthly life. Furthermore, I argue that both the linguistic and visual representations under scrutiny are manifestations of a coordinating view of the world, which is present in the form of both coordinated source and coordinated target representations. The conceptual disparity between the two modes lies mainly in the static nature of folk art and the dynamicity of language, but the creativity of the studied community seems to surmount this issue by imparting ornaments with a functional value.

scholarly journals General image understanding in visual metaphor identification

2018 ◽  
pp. 113
Author(s):  
Isabel Negro ◽  
Ester Šorm ◽  
Gerard Steen
Keyword(s):  
Image Understanding ◽  
Visual Metaphor ◽  
Image Description ◽  
Visual Metaphors ◽  
Palabras Clave ◽  
Verbal Metaphor ◽  
Reliable Procedure

AbstractResearch on visual metaphor has rapidly developed in the wake of verbal metaphor research, focusing on the development of taxonomies for visual metaphors and the analysis of the use of visual metaphor in specialized genres. In these studies visual metaphor identification seems to be quite straightforward. However, a reliable procedure for identifying visual metaphor in all sorts of contexts still needs to be developed. The first step of such procedure is concerned with the acquisition of a general understanding of an image. In this article we explore the issues that analysts face when they look at the image and establish its general meaning.Key words: visual metaphor, metaphor identification, image description, image meaning, image understanding.Resumen  Los estudios sobre metáfora visual se han sucedido a partir de la investigación en metáfora verbal, y se han centrado en el desarrollo de taxonomías de metáforas visuales y el análisis del uso de la metáfora visual en géneros concretos. En estos estudios la identificación de metáforas visuales parece una tarea sencilla. Sin embargo, estimamos necesario diseñar un método  fiable que permita identificar  metáforas visuales en todo tipo de contextos. El primer paso consiste en adquirir una comprensión global de la imagen. En este artículo abordamos las cuestiones que se plantean los analistas al observar una imagen y determinar su significado general.   Palabras clave: metáfora visual, identificación de metáforas, descripción de la imagen, significado de la imagen, comprensión de la imagen.

The Role of Moral Education on the Dress Code in the Higher Learning Institution

Sains Insani ◽  
2016 ◽  
Vol 1 (1) ◽  
pp. 10-14
Author(s):  
Ira Meilita Ibrahim ◽  
Taufik A. Latif ◽  
Afi Roshezry Abu Bakar ◽  
Muthualagan Thangavelu
Keyword(s):  
Moral Education ◽  
Private University ◽  
Public University ◽  
Higher Learning ◽  
Private Institutions ◽  
Dress Code ◽  
Institutions Of Higher Learning ◽  
The World ◽  
Definition Of

The advancement of European dress to the rest of the world was linked to the definition of civilization as “a stage of social development considered to be more advanced” and “polite and good-mannered”. The widespread of their fashion style in the 19th and 20th centuries influenced the way the rest of the world attire. The fashion trend and dressing style thus change the purpose of dressing through time. The dressing style in campuses especially in private institutions of higher learning is under particular scrutiny, as it is often said to be inappropriate for a learning environment. This study looked at the importance of moral education, and its role in implementing the dress code for students among university students especially between two types of university i.e. public university and private university. It looked on the dressing style of students, both male and female, and the factors that lead to their dressing pattern which is common among students. This study also advocated the students’ understanding of the content of dress codes in their learning institution and the role played by moral education in regard to dress code. The overall study highlighted students’ perception towards the implementation of the dress code and punishment in their learning institution. The methodologies used to carry out this study are questionnaires and interviews. This study will therefore ascertain the important of dress code among students at higher learning institution and the role of moral education in cultivating values in order to dress properly or decently. Key Words: moral education, dress code, higher learning institution, civilization.

Digital Economy: New Opportunities and Threats for the Development of the World Economy

2018 ◽  
Vol 11 (2) ◽  
pp. 18-26 ◽  
Author(s):  
I. A. Strelkova
Keyword(s):  
World Economy ◽  
Practical Experience ◽  
Business Environment ◽  
Digital Economy ◽  
The State ◽  
Market Exchange ◽  
Country Level ◽  
The World ◽  
Business Structures ◽  
Definition Of

The paper examines various approaches to the definition of the term «digital economy» in the scientific and business environment along with factors and forms of its development in different countries taking into account the specifics of the current stage of the Russian economy, which is a matter of particular importance in seeking new sources of the world economy growth. The subject of the research is opportunities and threats inherent in the process of digitalization of economies and their impact on the operation of international and national markets as well as the development of the world economy as a whole. The purpose of the paper was to analyze the practical experience in the formation and development of the digital economy in foreign countries and Russia and identify the changes it brings to the activities of state institutions and business structures, established rules of market exchange, the process of promotion and use of innovations. All the above made it possible to determine the country-level specifics of the digital economy evolution reveal the contradictory nature of its manifestations and justify the necessity for active participation of the state in stimulation and support of potentially promising digital innovations in various sectors of the economy. It is concluded that the level of the digital economy development depends on the real-sector performance, the maturity of markets, the state of the national economy. It is highlighted that the criteria for a comprehensive assessment of the results of the economy digitalization must be developed.

L'anglicisme dans la langue française

2019 ◽  
Vol 3 ◽  
pp. 00013
Author(s):  
Danny Susanto
Keyword(s):  
English Language ◽  
Oil Industry ◽  
English Word ◽  
Public Institutions ◽  
Font Size ◽  
The World ◽  
French Speaking ◽  
The Difference ◽  
Definition Of ◽  
Bibliographic Study

<p class="Abstract">The purpose of this study is to analyze the phenomenon known as&nbsp;<span style="font-size: 1rem;">“anglicism”: a loan made to the English language by another language.&nbsp;</span><span style="font-size: 1rem;">Anglicism arose either from the adoption of an English word as a&nbsp;</span><span style="font-size: 1rem;">result of a translation defect despite the existence of an equivalent&nbsp;</span><span style="font-size: 1rem;">term in the language of the speaker, or from a wrong translation, as a&nbsp;</span><span style="font-size: 1rem;">word-by-word translation. Said phenomenon is very common&nbsp;</span><span style="font-size: 1rem;">nowadays and most languages of the world including making use of&nbsp;</span><span style="font-size: 1rem;">some linguistic concepts such as anglicism, neologism, syntax,&nbsp;</span><span style="font-size: 1rem;">morphology etc, this article addresses various aspects related to&nbsp;</span><span style="font-size: 1rem;">Anglicisms in French through a bibliographic study: the definition of&nbsp;</span><span style="font-size: 1rem;">Anglicism, the origin of Anglicisms in French and the current situation,&nbsp;</span><span style="font-size: 1rem;">the areas most affected by Anglicism, the different categories of&nbsp;</span><span style="font-size: 1rem;">Anglicism, the difference between French Anglicism in France and&nbsp;</span><span style="font-size: 1rem;">French-speaking Canada, the attitude of French-speaking society&nbsp;</span><span style="font-size: 1rem;">towards to the Anglicisms and their efforts to stop this phenomenon.&nbsp;</span><span style="font-size: 1rem;">The study shows that the areas affected are, among others, trade,&nbsp;</span><span style="font-size: 1rem;">travel, parliamentary and judicial institutions, sports, rail, industrial&nbsp;</span><span style="font-size: 1rem;">production and most recently film, industrial production, sport, oil industry, information technology,&nbsp;</span><span style="font-size: 1rem;">science and technology. Various initiatives have been implemented either by public institutions or by&nbsp;</span><span style="font-size: 1rem;">individuals who share concerns about the increasingly felt threat of the omnipresence of Anglicism in&nbsp;</span><span style="font-size: 1rem;">everyday life.</span></p>

SIMILARITIES AND DIFFERENT FEATURES OF HAND GESTURES IN AMERICAN AND KYRGYZ CULTURES

2019 ◽  
pp. 19-22
Author(s):  
Avtandil kyzy Ya
Keyword(s):  
Everyday Life ◽  
Facial Expressions ◽  
Main Part ◽  
Body Language ◽  
Hand Gestures ◽  
Common Definition ◽  
The World ◽  
The Common ◽  
Definition Of ◽  
Different Cultures

Abstract: This paper highlights similarities and different features of the category of kinesics “hand gestures”, its frequency usage and acceptance by different individuals in two different cultures. This study shows its similarities, differences and importance of the gestures, for people in both cultures. Consequently, kinesics study was mentioned as a main part of body language. As indicated in the article, the study kinesics was not presented in the Kyrgyz culture well enough, though Kyrgyz people use hand gestures a lot in their everyday life. The research paper begins with the common definition of hand gestures as a part of body language, several handshake categories like: the finger squeeze, the limp fish, the two-handed handshake were explained by several statements in the English and Kyrgyz languages. Furthermore, this article includes definitions and some idioms containing hand, shake, squeeze according to the Oxford and Academic Dictionary to show readers the figurative meanings of these common words. The current study was based on the books of writers Allan and Barbara Pease “The definite book of body language” 2004, Romana Lefevre “Rude hand gestures of the world”2011 etc. Key words: kinesics, body language, gestures, acoustics, applause, paralanguage, non-verbal communication, finger squeeze, perceptions, facial expressions. Аннотация. Бул макалада вербалдык эмес сүйлѳшүүнүн бѳлүгү болуп эсептелген “колдордун жандоо кыймылы”, алардын эки башка маданиятта колдонулушу, айырмачылыгы жана окшош жактары каралган. Макаланын максаты болуп “колдордун жандоо кыймылынын” мааниси, айырмасы жана эки маданиятта колдонулушу эсептелет. Ошону менен бирге, вербалдык эмес сүйлѳшүүнүн бѳлүгү болуп эсептелген “кинесика” илими каралган. Берилген макалада кѳрсѳтүлгѳндѳй, “кинесика” илими кыргыз маданиятында толугу менен изилденген эмес, ошого карабастан “кинесика” илиминин бѳлүгү болуп эсептелген “колдордун жандоо кыймылы” кыргыз элинин маданиятында кѳп колдонулат. Андан тышкары, “колдордун жандоо кыймылынын” бир нече түрү, англис жана кыргыз тилдеринде ма- селен аркылуу берилген.Тѳмѳнкү изилдѳѳ ишин жазууда чет элдик жазуучулардын эмгектери колдонулду. Түйүндүү сѳздѳр: кинесика, жандоо кыймылы, акустика,кол чабуулар, паралингвистика, вербалдык эмес баарлашуу,кол кысуу,кабыл алуу сезими. Аннотация. В данной статье рассматриваются сходства и различия “жестикуляции” и частота ее использования, в американской и кыргызской культурах. Следовательно, здесь было упомянуто понятие “кинесика” как основная часть языка тела. Как указано в статье, “кинесика” не была представлена в кыргызской культуре достаточно хорошо, хотя кыргызский народ часто использует жестикуляцию в повседневной жизни. Исследовательская работа начинается с общего определения “жестикуляции” как части языка тела и несколько категорий жестикуляции, таких как: сжатие пальца, слабое рукопожатие, рукопожатие двумя руками, были объяснены несколькими примерами на английском и кыргызском языках. Кроме того, эта статья включает определения слов “рука”, “рукопожатие”, “сжатие” и некоторые идиомы, содержащие данных слов согласно Оксфордскому и Академическому словарю, чтобы показать читателям их образное значение. Данное исследование было основано на книгах писателей Аллана и Барбары Пиз «Определенная книга языка тела» 2004 года, Романа Лефевра «Грубые жестикуляции мира» 2011 года и т.д. Ключевые слова: кинесика, язык жестов, жесты, акустика, аплодисменты, паралингвистика, невербальная коммуникация, сжатие пальца, чувство восприятия, выражение лиц.

GREEN ECONOMIC MODEL: PREREQUISITES FOR THE FORMATION AND DEVELOPMENT

2020 ◽  
Author(s):  
Елена Александровна Тарханова
Keyword(s):  
International Organizations ◽  
Economic Model ◽  
Green Economy ◽  
The Past ◽  
The World ◽  
Definition Of

За последние двадцать лет в мире сформировалась концепция «зеленой» экономики, которая соединила в себе комплексную увязку двух ключевых компонентов: экономического и экологического. Такая модель экономики должна способствовать более гармоничному согласованию между этими компонентами, которое было бы уместно для всех государств. В статье изучены предпосылки становления и развития «зеленой» экономической модели. Проведено исследование подходов международных организаций к определению понятия «зеленая» экономика. Over the past twenty years, the concept of a "green" economy has emerged in the world, which combines a complex alignment of two key components: economic and environmental. Such an economic model should contribute to a more harmonious harmonization between these components, which would be appropriate for all groups of countries. The article studies the prerequisites for the formation and development of a "green" economic model. A study of the approaches of national and international organizations to the definition of the concept of "green" economy.

Actual issues of valuation of businesses of the economic entity

2017 ◽  
Vol 31 (2) ◽  
pp. 156-162 ◽  
Author(s):  
O. V. Schneider
Keyword(s):  
Discount Rate ◽  
Accurate Prediction ◽  
Economic Activities ◽  
Business Valuation ◽  
Economic Entity ◽  
The World ◽  
Definition Of

The article summarizes the main approaches in the definition of business valuation the economic entity. In the process of business valuation, taking into account the risks of financial and economic activities necessary to obtain information on what stage the owner implements the business will receive income. The most difficult task is the impossibility of accurate prediction in determining the level of income and the determination of a discount rate capitalization of future incomes due to the instability of the economy, both in the country and around the world.

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