scholarly journals General image understanding in visual metaphor identification

2018 ◽  
pp. 113
Author(s):  
Isabel Negro ◽  
Ester Šorm ◽  
Gerard Steen
Keyword(s):  
Image Understanding ◽  
Visual Metaphor ◽  
Image Description ◽  
Visual Metaphors ◽  
Palabras Clave ◽  
Verbal Metaphor ◽  
Reliable Procedure

AbstractResearch on visual metaphor has rapidly developed in the wake of verbal metaphor research, focusing on the development of taxonomies for visual metaphors and the analysis of the use of visual metaphor in specialized genres. In these studies visual metaphor identification seems to be quite straightforward. However, a reliable procedure for identifying visual metaphor in all sorts of contexts still needs to be developed. The first step of such procedure is concerned with the acquisition of a general understanding of an image. In this article we explore the issues that analysts face when they look at the image and establish its general meaning.Key words: visual metaphor, metaphor identification, image description, image meaning, image understanding.Resumen  Los estudios sobre metáfora visual se han sucedido a partir de la investigación en metáfora verbal, y se han centrado en el desarrollo de taxonomías de metáforas visuales y el análisis del uso de la metáfora visual en géneros concretos. En estos estudios la identificación de metáforas visuales parece una tarea sencilla. Sin embargo, estimamos necesario diseñar un método  fiable que permita identificar  metáforas visuales en todo tipo de contextos. El primer paso consiste en adquirir una comprensión global de la imagen. En este artículo abordamos las cuestiones que se plantean los analistas al observar una imagen y determinar su significado general.   Palabras clave: metáfora visual, identificación de metáforas, descripción de la imagen, significado de la imagen, comprensión de la imagen.

Understanding visual metaphor

2013 ◽  
Vol 23 (2) ◽  
pp. 249-257
Author(s):  
Mohd. Nor Shahizan Ali ◽  
Mat Pauzi Abd. Rahman ◽  
Ali Salman ◽  
Mohd. Azul Mohammad Salleh ◽  
Hasrul Hashim
Keyword(s):  
Visual Representations ◽  
Visual Metaphor ◽  
Visual Metaphors ◽  
The World ◽  
Verbal Metaphor ◽  
Definition Of

Using a history documentary ‘The Kinta Story (1949)’, this article explores the ‘grammar’ of visual metaphor. Numerous images can be found in history documentary, while many more are being planned, which can be accessed by people all around the world. These images technically represent producers’ ideas. They construct connotation and meaning for audiences to read as what the readers want. The visuals are highly posed and set in descript locations to make them usable across the globe. They represent actual places or tragedies and they document witness, which symbolically represents moods such as ‘contentment’ and ‘freedom’. It is argued that visual metaphors cannot be described adequately in formal terms only. Rather, they must be considered as visual representations of metaphorical thoughts or concepts and the changing of time and mass. A cognitive definition of metaphor must not, however, distract from potential variations in meaning and impact which arise from the mode of communication through which metaphors are expressed. This study suggests that many of the dissimilarities between verbal metaphor and its visual counterpart are results from the differences regarding what the two modes are able to express easily and efficiently.

scholarly journals Metaphors Instrumental in Achieving the Pragmatic Effect in Animal Rights Advertisements

2020 ◽  
Vol 18 (4) ◽  
pp. 441-451
Author(s):  
Ilze Oļehnoviča ◽  
Jeļena Tretjakova ◽  
Solveiga Liepa
Keyword(s):  
Animal Rights ◽  
Conceptual Metaphor ◽  
Visual Representation ◽  
Visual Metaphor ◽  
Rights Protection ◽  
Visual Metaphors ◽  
Linguistic Research ◽  
Source Field ◽  
Research Programmes ◽  
Metaphor Use

Metaphor can manifest itself in a variety of form including the visual one, which can be an extremely expressive means of communication. That is why visual metaphors are widely used by marketers and advertisers thus becoming a topical object of linguistic research programmes. The study of visual metaphor is tightly related to the study of conceptual metaphor as the target message delivered by a picture is derived from a certain source field that is employed for metaphorical representation. Another type of metaphor commonly used in visual representation is a multimodal metaphor. The present research dwells upon the study of metaphor use in animal rights protection advertisements. The hypothesis of the study is that visual metaphors present strong content that can activate emotions and contribute to the marketers’ desire to influence the audience.

scholarly journals Visual Metaphors in Posters during the Coronavirus Pandemic in China

2021 ◽  
pp. 15-23
Author(s):  
М.Н. Дубинина
Keyword(s):  
Social Networks ◽  
Chinese Character ◽  
Large Degree ◽  
Emotional Impact ◽  
Visual Metaphor ◽  
Visual Metaphors ◽  
The Media

В период борьбы с коронавирусом в Китае, благодаря большой степени информационного и эмоционального воздействия, распространение получили плакаты. В рамках данного исследования было проанализировано более 70 плакатов и постеров, опубликованных в СМИ и социальных сетях. Целью данного исследования является рассмотрение особенностей визуальной метафоры китайских плакатов, в частности анализ возможности корреляции иероглифа с семиотическим пространством плаката. In the period of fighting the coronavirus in China, posters became widespread due to a large degree of informational and emotional impact. As part of this study, more than 70 posters published in the media and social networks were analyzed. The purpose of this study is to examine the features of the visual metaphor of Chinese posters, in particular, to analyze the possibility of correlating a Chinese character with the semiotic space of a poster.

scholarly journals To, co pomiędzy słowem a obrazem – znaki, symbole i metafory wizualne w autorskich książkach Iwony Chmielewskiej

2018 ◽  
Vol 6 ◽  
pp. 112-135
Author(s):  
Marta Kotkowska
Keyword(s):  
Real Time ◽  
Artistic Expression ◽  
Visual Metaphor ◽  
The Real ◽  
Visual Metaphors ◽  
The World ◽  
Words And Images

Between the World and the Image – Signs, Symbols and Visual Metaphors in Iwona Chmielewska’s Picturebooks In this article, Marta Kotkowska appeals to the category of the iconic turn and appoints insignias of picturebooks of Iwona Chmielewska. The researcher also analyses meanings of the artistic expression which author uses in her books. Relying on this characterization, Marta Kotkowska presents how this “in between” words and images works, and how, almost in the real time, it generates and transform meanings. In the description of the almost indiscernible and elusive relation between the word and the image which constitutes picturebook, the semiotic categories, such as the sign, the symbol and the visual metaphor are used. The editorial deliberations concerning the congeniality of analyzing projects are summing the whole article. They emphasize that Chmielewska creates every book even in the smallest detail and with full consciousness and that both format, cover and paper, and words and images, are significant.

Visual metaphor in extended conceptual metaphor theory

2020 ◽  
Vol 7 (1) ◽  
pp. 13-30
Author(s):  
Zoltán Kövecses
Keyword(s):  
Visual Experience ◽  
Conceptual Metaphor ◽  
Natural Scenes ◽  
Visual Metaphor ◽  
Conceptual Metaphor Theory ◽  
Visual Metaphors ◽  
Metaphor Theory ◽  
New Challenges ◽  
Processing Mechanisms ◽  
The Way

Abstract My goal in the paper is to examine a variety of visual experiences that appear to evoke visual metaphors. This is a range of experience types that extends from “sign-like” visual experiences to “non-sign-like” visual experiences. I propose that visual metaphors are evoked by paintings through winner’s podiums all the way to cityscapes and scenes in nature. The latter two (non-sign-like) cases, cityscapes and natural scenes, are not commonly subjected to serious examination from a CMT perspective. However, they provide us with new challenges in the study of visual metaphors, since they greatly extend the range of visual experience that might give rise to visual metaphors. I suggest, further, that the comprehension or interpretation of all of these visual experiences, including sign-like and non-sign-like alike, makes use of the same metaphorical processing mechanisms. The visual metaphors that are evoked by visual experiences can be based either on correlations or resemblance.

Metaphoric moral framing and image-text relations in the op-ed genre

2018 ◽  
Vol 24 (1) ◽  
pp. 42-66
Author(s):  
Ahmed Abdel-Raheem
Keyword(s):  
General System ◽  
Visual Metaphor ◽  
Text And Image ◽  
Visual Metaphors ◽  
Moral Framing ◽  
Process Work ◽  
The Relationship ◽  
Large Corpus ◽  
Political Cognition

This article examines the role of visual metaphor for moral-political cognition. It makes use of a large corpus of 250 multimodal op-eds about the Euro crisis and lays the foundation for establishing a general system of image-text relations in the op-ed genre. Specifically, the paper addresses the following questions: Is there a difference between a cartoon and an illustration? Why do not op-ed illustrations have captions? What role does layout play in conveying meaning? How do ‘op-ed’ and ‘illustration’ relate to each other in terms of the metaphors and moral values employed in both of them? What is the nature of the relationship between the two? How does the illustrating process work? Should the text and image be considered as a single unit or as two separate (though related) units? Moreover, the results of this research will show that visual metaphors can exert a strong effect on individuals’ moral-political cognition.

scholarly journals Bangla language textual image description by hybrid neural network model

2021 ◽  
Vol 21 (2) ◽  
pp. 757
Author(s):  
Md. Asifuzzaman Jishan ◽  
Khan Raqib Mahmud ◽  
Abul Kalam Al Azad ◽  
Mohammad Rifat Ahmmad Rashid ◽  
Bijan Paul ◽  
...  
Keyword(s):  
Natural Language ◽  
Short Term Memory ◽  
Model Performance ◽  
Image Understanding ◽  
Target Language ◽  
Semantic Interpretation ◽  
Semantic Retrieval ◽  
Image Description ◽  
Image Descriptor ◽  
Effective Models

Automatic image captioning task in different language is a challenging task which has not been well investigated yet due to the lack of dataset and effective models. It also requires good understanding of scene and contextual embedding for robust semantic interpretation of images for natural language image descriptor. To generate image descriptor in Bangla, we created a new Bangla dataset of images paired with target language label, named as Bangla Natural Language Image to Text (BNLIT) dataset. To deal with the image understanding, we propose a hybrid encoder-decoder model based on encoder-decoder architecture and the model is evaluated on our newly created dataset. This proposed approach achieves significance performance improvement on task of semantic retrieval of images. Our hybrid model uses the Convolutional Neural<br />Network as an encoder whereas the Bidirectional Long Short Term Memory is used for the sentence representation that decreases the computational complexities without trading off the exactness of the descriptor. The model yielded benchmark accuracy in recovering Bangla natural language and we also conducted a thorough numerical analysis of the model performance on the BNLIT dataset.

scholarly journals Multimodal transcription as a tool of understanding visual metaphors

2021 ◽  
Vol 273 ◽  
pp. 11042
Author(s):  
Natalia Kryukova ◽  
Elena Aleksandrova ◽  
Elena Isakova
Keyword(s):  
Ongoing Study ◽  
Visual Metaphor ◽  
Cognitive Tool ◽  
Cognitive Approach ◽  
Visual Metaphors ◽  
The World

The articles presents an ongoing study of visual metaphors in terms of cognitive approach. Visual metaphor is viewed by the authors as a cognitive tool that structures the perception of the world. The perception of visual metaphors is analysed by means of multimodal transcription that allows to decipher the semiotic codes that produce the meaning. Multimodal transcript is made applying the system of 14 semiotic codes represented by verbal and non-verbal elements of the visual metaphor. The metaphors are divided into motionless and motion ones depending on the type of channel that is engaged for perceiving and processing the information. Depending on the type of the visual metaphor different semiotic codes are transcribed in the structure of the metaphor.

scholarly journals The Role of Visual Metaphor in Visual Genres

10.29007/ncq2 ◽  
2018 ◽  
Author(s):  
Isabel Negro
Keyword(s):  
Present Article ◽  
Research Topic ◽  
Visual Metaphor ◽  
Research Focus ◽  
Cognitive Metaphor ◽  
Metaphor Theory ◽  
Verbal Metaphor ◽  
Political Cartooning ◽  
News Event

In the last decades metaphor has been a paramount research topic within the Cognitive Metaphor Theory. Although initially linguistic metaphor received most attention, in recent years the research focus has shifted from verbal metaphor to other types of monomodal and multimodal metaphor (Forceville 2009). One research line has been the study of visual metaphor, i.e. metaphor instantiated through image, in specialised language, including political cartooning (e.g. El Refaie 2003), winespeak (e.g. Caballero 2009) and advertising (Forceville 2008). In the present article I examine the evaluative role of visual metaphor in two visual genres – advertising and political cartooning – through a corpus of English, French and Spanish ads and cartoons. It will be argued that while in advertising metaphor enhances the product qualities or presents it as a necessity, thus working as a persuasive tool, in cartooning metaphor shows the author’s critical stance towards a news event.

scholarly journals Visual Metaphors in Set and Properties Design for ‘Setengah Nada Bergeming’ Film Trailer

2022 ◽  
Vol 6 (2) ◽  
pp. 1-12
Author(s):  
Gabriella Sethio ◽  
Salima Hakim
Keyword(s):  
Qualitative Approach ◽  
Character Theory ◽  
Short Film ◽  
Film Production ◽  
Visual Metaphor ◽  
3 Dimensional ◽  
Visual Metaphors ◽  
Different Characteristics

In a film production, production design is an important aspect that supports the narrative or story.  In production design visual metaphors are often used as concepts for sets and props which have the ability to transform a long text into a shorter visual. Visual metaphor itself is a representation of a place, person, nature, and object that can be a tool to build a narrative as well as describe the nature of a character in a film. The use of visual metaphors can be done by understanding the characters in the film, because each have different characteristics and its own uniqueness. By understanding and using the 3-dimensional aspect of the character as the basis for the design of sets and props, production designers can apply visual metaphors in the design of sets and properties that are suitable for the needs of characters and narratives in films. This paper uses a qualitative approach which elaborates the process of applying visual metaphors into the set and properties design, by using the 3-dimensional character theory as the base for producing the short film trailer entitled Setengah Nada Bergeming. This research finds that by dissecting each element of the 3-dimensional character, production designer can intensify not only how a character is represented and how its contributes in building the entire narrative of the story. Keyword: visual metaphors, 3-D characters, sets, properties, short film, trailer.

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