Localizing Chinese games for Southeast Asian markets

2020 ◽  
Vol 7 (1-2) ◽  
pp. 49-68
Author(s):  
Zhiwei Wu ◽  
Zhuojia Chen
Keyword(s):  
Southeast Asia ◽  
Analytical Framework ◽  
Southeast Asian ◽  
Language Diversity ◽  
Multiple Perspectives ◽  
Lingua Franca ◽  
Game Mechanics ◽  
Nuanced Understanding

Abstract This article explores how Chinese games are localized for Southeast Asia (SEA) markets. Based on the synthesized insights from practitioners and gamers, we identify gaps between localization in theory and in practice. The post-gold model is popular with Chinese game companies that usually do not consider localizing a game until it has attained domestic success. They tend to opt for full localization rather than “deep localization” (Bernal-Merino 2011) because adapting visuals and game mechanics is considered “icing on the cake”. Additionally, in our data, gamers seem to prefer foreignization over domestication, while practitioners combine both strategies to create a defamiliarizing gaming experience. Finally, the language diversity in SEA and the lingua franca status of English call for a nuanced understanding of locale. Hence, we suggest to differentiate three types of locales (presumed, practiced, and preferred) as a possible analytical framework to further theorize game localization from multiple perspectives of stakeholders.

scholarly journals THE CONTRIBUTION OF ELT IN ASEAN’S COMMUNITY: Spreading the Language of Trade, Finance, Science and Technology

ELT-Lectura ◽  
2014 ◽  
Vol 1 (2) ◽  
Author(s):  
Nursyamsi. H Nursyamsi. H
Keyword(s):  
Second Language ◽  
Foreign Language ◽  
Southeast Asia ◽  
Regional Cooperation ◽  
International Communication ◽  
Southeast Asian ◽  
Asian Countries ◽  
Lingua Franca ◽  
Trade Finance ◽  
Southeast Asian Countries

The aims of this paper is to share a “thought” of English as a multicultural language in Asia based on thefact that English stays as an indispensable language for intranational and/or international communication especially in Southeast Asia. The papers also discussed the contributions of ELT in promoting English as the language of trade, finance and technology in ASEAN region. The significant status of English in Southeast Asian countries since few decades recognized as the second language, or the chief foreign language. This paper also discussed the prediction of the future of English in ASEAN. As well as discussing English as an indisputable lingua franca for regional cooperation in the ASEAN (Association of Southeast Asian Nations) organization comprising ten states.

scholarly journals An Economist’s Proposal for the Study of the Translation Profession in Southeast Asia

MANUSYA ◽  
2017 ◽  
Vol 20 (3) ◽  
pp. 85-97
Author(s):  
Andy Lung Jan Chan
Keyword(s):  
Southeast Asia ◽  
Conceptual Framework ◽  
Research Work ◽  
Translation Studies ◽  
Analytical Framework ◽  
Southeast Asian ◽  
Economic Science ◽  
End Products ◽  
Canonical Literature ◽  
Asian Context

The translation profession in the Southeast Asia context has not been adequately investigated in a methodologically rigorous manner. One reason is the focus of Translation Studies scholars on textual end products, mostly of canonical literature. Another reason, perhaps more importantly, is the absence of an appropriate theoretical and conceptual framework (or the inadequacy of current paradigms) to look into the translation agents. This paper begins by reviewing the existing research work on the translation profession in the Southeast Asian context. Perhaps not surprisingly, there is not much, and some of the material found is casual and cursory discussion on personal weblogs and websites of translation companies. In view of this, I would suggest how economic science can be used as an analytical framework for studying the translators and various other stakeholders in the region and particularly how the translation profession can be investigated from macro, micro and meso levels. The last section of this paper points out some epistemological strengths and weaknesses of any such approach.

Deliberation, Southeast Asian Local Wisdom in Resolving Disputes

2020 ◽  
Vol 3 (2) ◽  
pp. 50-58
Author(s):  
Rahdiansyah Rahdiansyah ◽  
Yulia Nizwana
Keyword(s):  
Southeast Asia ◽  
Southeast Asian ◽  
Important Thing ◽  
Cultural Approach ◽  
The People ◽  
Differences Of Opinion ◽  
Cultural Origins ◽  
Asian People

Cultural disputes, and others, often occur between neighboring countries in Southeast Asia and can be the seeds of disharmony, of course, this is not desirable. Southeast Asia as a cultural scope that is interrelated in history, has local wisdom in resolving disputes, resolving this dispute is known as deliberation. Deliberation is an identity that must be prioritized as a wise cultural approach for the ASEAN community. The purpose of this study is to explore the local wisdom of Southeast Asian people in resolving disputes in their communities and implementing them as a solution for the ASEAN community. Recognizing each other as cultural origins often occur between Malaysian and Indonesian communities. As a nation of the same family, this is commonplace, but the most important thing is how to solve it. Interviewing the people of both countries is the first thing to do in looking at this problem, how they understand and see culture in their culture. Questionnaires are distributed as much as possible, each data obtained will be processed and classified according to nationality, education, age, and others. The findings will be a study to see the perspectives of the two countries in understanding history, culture, and cultural results in addressing the differences of opinion that occur. At least the description of the root of the problem is obtained, why this problem occurs, what are the main causes, how to understand it, how to react to it, and lead to the resolution of the dispute over ownership of culture itself

The Contributions of the political economy approach: An analysis of Socio-economic development in Indonesia

2020 ◽  
Author(s):  
Falih Suaedi ◽  
Muhmmad Saud
Keyword(s):  
Political Economy ◽  
Economic Development ◽  
Southeast Asia ◽  
Comparative Politics ◽  
Analytical Framework ◽  
The Political ◽  
Developmental Studies ◽  
Socio Economic Development ◽  
Relationship Of ◽  
Political Economy Approach

This article explores in what ways political economy as an analytical framework for developmental studies has contributed to scholarships on Indonesian’s contemporary discourse of development. In doing so, it reviews important scholarly works on Indonesian political and economic development since the 1980s. The argument is that given sharp critiques directed at its conceptual and empirical utility for understanding changes taking place in modern Indonesian polity and society, the political economy approach continues to be a significant tool of research specifically in broader context of comparative politics applied to Indonesia and other countries in Southeast Asia. The focus of this exploration, however, has shifted from the formation of Indonesian bourgeoisie to the reconstitution of bourgeois oligarchy consisting of the alliance between the politico-bureaucratic elite and business families. With this in mind, the parallel relationship of capitalist establishment and the development of the state power in Indonesia is explainable.<br>

Premises, Policies and Multilateral Whitewashing of Broad Security Doctrines: A Southeast Asia-Based Critique of “Non-traditional” Security

2019 ◽  
Vol 6 (1-2019) ◽  
pp. 5-26
Author(s):  
Delphine Allès
Keyword(s):  
Southeast Asia ◽  
Human Security ◽  
Armed Forces ◽  
Southeast Asian ◽  
Political Elites ◽  
Multilateral Cooperation ◽  
The Core ◽  
Political Roles ◽  
Policy Transformation ◽  
Semantic Evolution

This article highlights the formulation of comprehensive conceptions of security in Indonesia, Malaysia and within the framework of the Association of Southeast Asian Nations (ASEAN), well before their academic conceptualisation. These security doctrines have been the basis of the consolidation of state and military apparatuses in the region. They tend to be overlooked by analyses praising the recent conversion of Southeast Asian political elites to the “non-traditional security”? agenda. This latter development is perceived as a source of multilateral cooperation and a substitute for the hardly operationalisable concept of human security. However, in the region, non-traditional security proves to be a semantic evolution rather than a policy transformation. At the core of ASEAN’s security narrative, it has provided a multilateral anointing of “broad” but not deepened conceptions of security, thus legitimising wide-ranging socio-political roles for the armed forces.

The Costs of Regularization in Southeast Asia

Contexts ◽  
2021 ◽  
Vol 20 (1) ◽  
pp. 21-25
Author(s):  
Maryann Bylander
Keyword(s):  
Southeast Asia ◽  
Legal Status ◽  
Well Being ◽  
Global South ◽  
Southeast Asian ◽  
The State ◽  
Asian Context

In the Southeast Asian context, legal status is ambiguous; it enlarges some risks while lessening others. As is true in many contexts across the Global South, while documentation clearly serves the interest of the state by offering them greater control over migrant bodies, it is less clear that it serves the goals, needs, and well-being of migrants.

scholarly journals Postcolonial International Law Discourses on Regional Developments in South and Southeast Asia

2008 ◽  
Vol 36 (3) ◽  
pp. 387-431 ◽  
Author(s):  
Diane A. Desierto
Keyword(s):  
Southeast Asia ◽  
International Law ◽  
International Economic Order ◽  
Southeast Asian ◽  
Self Determination ◽  
International Humanitarian Law ◽  
Humanitarian Law ◽  
South And Southeast Asia ◽  
International Legal Order ◽  
International Legal System

The development of international law in South and Southeast Asia exemplifies myriad ideological strands, historical origins, and significant contributions to contemporary international law doctrines’ formative and codification processes. From the beginnings of South and Southeast Asian participation in the international legal order, international law discourse from these regions has been thematicallypostcolonialand substantivelydevelopment-oriented.Postcolonialism in South and Southeast Asian conceptions of international law is an ongoing dialectical project of revisioning international legal thought and its normative directions — towards identifying, collocating, and applying South and Southeast Asian values and philosophical traditions alongside the Euro-American ideologies that, since the classical Post-Westphalian era, have largely infused the content of positivist international law. Of increasing necessity to the intricacies of the postmodern international legal system and its institutions is how the postcolonial project of South and Southeast Asian international legal discourse focuses on areas of international law that create the most urgent development consequences: trade, investment, and the international economic order; the law of the sea and the environment; international humanitarian law, self-determination, socio-economic and cultural human rights.

‘Strangers’ and ‘stranger-kings’: The sayyid in eighteenth-century maritime Southeast Asia

2009 ◽  
Vol 40 (3) ◽  
pp. 567-591 ◽  
Author(s):  
Jeyamalar Kathirithamby-Wells
Keyword(s):  
Eighteenth Century ◽  
Southeast Asia ◽  
Case Studies ◽  
Charismatic Leadership ◽  
Southeast Asian ◽  
The West ◽  
New Era ◽  
Asian State ◽  
Political Challenge ◽  
Western Expansion

Sayyidi ‘strangers’ and ‘stranger-kings’, borne on the eighteenth-century wave of Hadhrami migration to the Malay-Indonesian region, boosted indigenous traditions of charismatic leadership at a time of intense political challenge posed by Western expansion. The extemporary credentials and personal talents which made for sāda exceptionalism and lent continuity to Southeast Asian state-making traditions are discussed with particular reference to Perak, Siak and Pontianak. These case studies, representative of discrete sāda responses to specific circumstances, mark them out as lead actors in guiding the transition from ‘the last stand of autonomies’ to a new era of pragmatic collaboration with the West.

The dating of the Island Southeast Asian Neolithic: an attempt at chronometric hygiene and linguistic correlation

Antiquity ◽  
1989 ◽  
Vol 63 (240) ◽  
pp. 587-613 ◽  
Author(s):  
Matthew Spriggs
Keyword(s):  
Southeast Asia ◽  
Full Range ◽  
Southeast Asian ◽  
Agricultural Crops ◽  
Agricultural Economy ◽  
Island Southeast Asia

As with conventional definitions of the Neolithic anywhere, the concept in this region relies on there being an agricultural economy, the traces of which are largely indirect. These traces are artefacts interpreted as being linked to agriculture, rather than direct finds of agricultural crops, which are rare in Island Southeast Asia. This definition by artefacts is inevitably polythetic, particularly because many of the sites which have been investigated are hardly comparable. We can expect quite different assemblages from open village sites as opposed to special use sites such as burial caves, or frequentation caves that are used occasionally either by agriculturalists while hunting or by gatherer-hunter groups in some form of interaction with near-by agricultural populations. And rarely is a full range of these different classes of sites available in any one area.

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