The translation of extralinguistic cultural references in subtitling

Target ◽  
2021 ◽  
Author(s):  
Wei Chen ◽  
Takeshi Nakamoto ◽  
Juan Zhang
Keyword(s):  
Chinese Language ◽  
Film Production ◽  
Translation Strategies ◽  
Translation Strategy ◽  
Audiovisual Translation ◽  
The Difference ◽  
Gangster Films ◽  
Chinese Films

Abstract There has been substantial scholarly interest in extralinguistic cultural references (ECRs) in translation, especially in audiovisual translation (AVT). However, most scholars have investigated subtitling from English into other languages. Although China has a long tradition of film production, few studies have investigated the subtitling of ECRs from Chinese into English. This article attempts to remedy this by investigating the translation strategies, translation strategy distribution, and fidelity indexes of six subtitled versions of Chinese-language films. We compare our results with Gottlieb’s (2009) results on Danish subtitles, and find that both Chinese and Danish subtitlers hold a target-oriented attitude. We then investigate the share of the strategies in the subtitling of ECRs across different Chinese films and determine that this varies by genre and that the difference in the fidelity index among films of different genres is substantial. The translation of epic films appears to be highly faithful, whereas that of crime and gangster films is much less faithful.

The translation of wordplay in interlingual subtitling

Babel ◽  
2014 ◽  
Vol 60 (2) ◽  
pp. 164-192 ◽  
Author(s):  
Lee Williamson ◽  
Raquel De Pedro Ricoy
Keyword(s):  
General Theory ◽  
Analytical Tool ◽  
Source Text ◽  
Translation Strategies ◽  
Language And Culture ◽  
Source Language ◽  
French Film ◽  
Translation Strategy ◽  
Narrow View ◽  
Audiovisual Translation

It is frequently said that humor does not travel well, and wordplay, which is inseparably connected to humor, poses particular problems for the translator as it is intrinsically linked to the source language and culture, and consequently is often described as untranslatable. The translator’s task is further complicated when instances of wordplay are encountered in audiovisual texts due to the constrained and semiotic nature of the medium. The aim of this paper is to examine the translation strategies applied to wordplay in the English subtitles of the French film Bienvenue chez les Ch’tis [Boon 2008]. To do this, instances of wordplay in the source text and the target text were classified according to the typology of wordplay as proposed by Delabastita (1996), and subsequently analyzed using the General Theory of Verbal Humor (GTVH) (Attardo and Raskin 1991) in order to contrast the differences between source text and target text instances of wordplay. The findings show the trends in the application of translation strategies and demonstrate that GTVH, albeit with some modifications, is a useful analytical tool in the context of audiovisual translation in that it could show how the puns evolved in translation and therefore give a better understanding of wordplay to aid the choice of translation strategy. As long as a narrow view of equivalence is avoided, this study demonstrates that the translation of wordplay is possible even within the polysemiotic structures of audiovisual texts.

Subtitle Translation Strategies of Dish Name in the Chinese Documentary-A Bite of China 1

2020 ◽  
Author(s):  
Zhang Qi ◽  
◽  
Ang Lay Hoon ◽  
Keyword(s):  
Chinese Culture ◽  
Comparative Approach ◽  
Dietary Habit ◽  
Special Focus ◽  
Factors Affecting ◽  
Translation Strategies ◽  
Cultural Ideology ◽  
Object Of Study ◽  
Chinese Films

With the implementation of “go globally” strategy of Chinese culture, a large number of Chinese films and TV programs have been produced to go abroad. As a medium and carrier of cultural communication, the quality of documentary subtitle translation determines whether Chinese culture can be appropriately disseminated or not. This paper aims to investigate the translation strategies of culture-specific items with special focus on name of dishes. The object of study in this paper is A Bite of China 1 produced by CCTV in 2012, which is not only about Chinese foods but also geography, local customs and dietary habit. Firstly, by using comparative approach, the linguistic characteristics are discussed to identify the similarities and differences between source and translated dish names. Then the translation strategies for dish name are examined. Next, such factors affecting translation strategies as cultural ideology is analyzed. The objective of this paper is to study what translation strategies are possibly adopted when translating Chinese dish name into English in the documentary. The findings show that in the process of dish name translation of Chinese documentaries, domestication and foreignization are two frequently used strategies which is complementary to each other.

scholarly journals FOREIGNIZATION AND DOMESTICATION IN THE MINISTERIAL WEBSITE LOCALIZATION

2019 ◽  
Vol 4 (2) ◽  
pp. 136-145
Author(s):  
Ely Hayati Nasution ◽  
Roswita Silalahi ◽  
Vivi Adryani Nasution
Keyword(s):  
Reliable Information ◽  
Source Text ◽  
Ministry Of Health ◽  
Translation Strategies ◽  
Literal Translation ◽  
Translation Strategy ◽  
Website Localization

The translation is a representation of the effect of developing technology on language. Translated website or website localization with the easiness of accessibility is considered as the most efficient space for transferring the information nowadays. It certainly involves the appropriate translation strategies in order to provide reliable information required. This research aims to identify the translation strategy involved under foreignization and domestication reference in the official website localization of Ministry of Health of Republic of Indonesia, to find out the most dominant translation strategy used, and to analyze the reasons to what extent foreignization and domestication applied, by referring the classifications proposed by Venuti (2008). The source of data was taken from five (5) popular news along 2018 which were broken down into 191 data analyzed, consisting of 5 headlines in the form of phrases and sentences, contents totally written in 161 sentences, and 25 sub-contents in the form of words, phrases, clauses, and sentences. The research found that the translator used all eight (8) translation strategies under domestication and foreignization reference including literal translation, transliteration, borrowing, transference, transposition, omission, addition, and adaptation, simultaneously or separately. Literal translation becomes the most dominant translation strategy used and it can indicate that the website localization is translated into source text-oriented.

scholarly journals Translation Strategies of Similes in “Game of Thrones” Novel

2021 ◽  
Vol 4 (4) ◽  
pp. 172-177
Author(s):  
Dellia Erdita
Keyword(s):  
Type A ◽  
The Novel ◽  
Source Text ◽  
Change Strategy ◽  
Original Source ◽  
Translation Strategies ◽  
Change Type ◽  
Translation Strategy ◽  
Type C ◽  
Game Of Thrones

This research aims to find out the similes found in the novel “Game of Thrones” and its Indonesian translation “Perebutan Tahta”, and to investigate what translation strategies are used in translating the similes from the source text to the target text. The method applied in this research is descriptive qualitative which is used to describe the phenomena occuring in the translation of similes from English into Indonesian. The data were collected from the first three chapters of the novel Game of Thrones by George R. R. Martin and its Indonesian version entitled Perebutan Tahta. The similes are identified by using the theories of similes proposed by Israel (2014), Harding (2017), Knowles and Moon (2006), and Kridalaksana (2013). In analyzing the data, the translation strategies proposed by Chesterman (2016) are used. The result shows that there are 32 data found, 28 of them are similes translated into similes, while 4 of them are similes translated into non-similes. The translation strategy used to translate similes into similes is trope change type A, while the translation strategy used to translate similes into non-similes are trope change type C. The findings show that the translation of similes into similes are dominant in the first three chapter of the novel with the percentage 87,5% from out of 32 data found, while the translation from similes to non-similes is only 12,5%. The findings also show that there is secondary strategy found while analyzing the data, namely compression. Nevertheless, regardless of the fact that the similes in the source text are translated into similes and non-similes in the target text, the main translation strategy used is still trope change, although the types are different. For the reason that the trope change strategy is specifically stated by Chesterman to translate figurative expressions, which includes simile. Furthermore, the secondary strategy, compression, occurred because due to the structure of Indonesian language, the translation in the target text tends to be shorter than the original source text in English.

scholarly journals Perbedaan Makna Novel dan Film Ayat-Ayat Cinta: Kajian Ekranisasi

ATAVISME ◽  
2009 ◽  
Vol 12 (2) ◽  
pp. 167-180
Author(s):  
Karkono Karkono
Keyword(s):  
College Student ◽  
Technical Problem ◽  
Film Production ◽  
Adaptation Process ◽  
The Novel ◽  
Film System ◽  
Production Team ◽  
Love Story ◽  
The Difference

Proses adaptasi dari novel ke bentuk film disebut ekranisasi. Perbedaan yang sering muncul dalam proses ekranisasi selama ini lebih sering disebabkan oleh perbedaan sistem sastra (dalam hal ini novel) dan sistem film. Hal-hal teknis seperti media novel yang berupa kata- kata dan bahasa sementara media utama film adalah audio visual (suara dan gambar) memang menjadi kewajaran jika antara novel dan film menjadi berbeda. Dalam kasus novel dan film Ayat-Ayat Cinta (AAC), perbedaan yang ada bukan sebatas karena masalah teknis tersebut, tetapi adalah perbedaan yang disengaja. Hasil dari penelitian ini adalah menguraikan perbedaan-perbedaan antara novel dan film AAC yang kemudian bisa terdeskripsikan sebab- sebab perbedaan itu terjadi dan juga makna perbedaan tersebut. Dari penelitian ini dapat disimpulkan bahwa perbedaan yang ada antara novel dan film AAC bukan sebatas karena perbedaan sistem sastra dan sistem film, tetapi perbedaan yang disengaja oleh tim produksi film dengan maksud tertentu. Dari pengayaan dan berdasar pada fakta yang diungkap, peneliti menyimpulkan bahwa film AAC lebih menekankan pada persoalan poligami, ini terlihat dengan banyaknya penambahan adegan di dalam film yang menampilkan kehidupan poligami yang tidak ada di novel, sementara novel AAC lebih berisi. penggambaran perjuangan seorang mahasiswa Indonesia yang kuliah di Mesir beserta perjalanan kisah asmaranya. Abstract Adaptation process from novel to film is called ecranization. The differences often show up in the process of ecranization all this time is more regularly because of the difference of art system (in this case novel) and the film system. Technical things as media or novel which consist of words and language, meanwhile film main media is audio visual (sow1d and picture) becomes a common thing if between novel and film become different. In the case of AAC's novel and film, the difference is not only because of that technical problem, but this is an intentional difference. From this research can be concluded that difference among AAC's novel and film is not one bounds because an system difference and film system, but intentional difference by film production team for the specific purposes. From enrichment and based on fact that revealing, researcher concludes that AAC's film more emphasizes on polygamy problem, this appears on many added scenes in film that feature polygamy life that is not tell in the novel, while AAC'S novel more consist of the struggle of an Indonesian college student that study at Egypt there with his love story. Keywords: ecranization, novel and film, struggle of an Indonesian college student, polygamy

scholarly journals Phenomenon of computer game in translation discourse

2018 ◽  
pp. 82-86
Author(s):  
A. T. Anisimova
Keyword(s):  
Computer Game ◽  
International Market ◽  
Translation Strategies ◽  
Translation Strategy ◽  
Genre Classification ◽  
Software Product ◽  
Localization Strategy ◽  
World Industry ◽  
Target Culture

The article introduces a phenomenon of computer game as an emerging field in translation studies. The development and expanding of the world industry of interactive entertainment demands a proficient video games translation of high quality as the international market of video products is dominated by American and Japanese producers. The author discusses the issues of videogames translation in the concept field of localization as a videogames is not only an audiovisual product but a software product. The concept of translation and translator’s competence is about to leave the traditional equivalency paradigm and needs the application of other dimensions. The article discusses the genre classification of videogames, characteristics and difficulties of RPG translation, various simulators translation. The author analyses the most popular translation strategies used by the modern translators of multimedia products: foreignization – keeping a “foreign flavor” of the text; domestication – texts adaptation to the particular features and standards of the target culture; no translation strategy – leaving the original titles, names, culture references without translation. The dominant translation strategy influences the localization strategy and others.

scholarly journals Analysis of Translation Strategy in Transferring meaning of English Idiom into Bahasa Indonesia in the subtitle of Pitch Perfect 3 Movie

2019 ◽  
Vol 12 (1) ◽  
pp. 34-48
Author(s):  
Monicha Destaria ◽  
Yulan Puspita Rini
Keyword(s):  
Research Method ◽  
Qualitative Method ◽  
The Other ◽  
Source Text ◽  
Translation Strategies ◽  
Translation Strategy ◽  
Other Hand ◽  
Bahasa Indonesia ◽  
Descriptive Qualitative

Transferring meaning embedded by English idiom is not an easy way to do. The meaning contained by English Idiom cannot be comprehended by merely knowing the meaning from each word arranging the idiom. Dealing with English idiom in translation is quite hard because the translator has to transfer the meaning of English idiom into Bahasa Indonesia rightly. On the other hand, it is quite difficult to find the equivalence term in Bahasa Indonesia reflecting the same meaning as it is reflected in the source text. To manage this problem, the translation strategies need to be applied. This research focuses on analyzing the translation strategies used by the translator in transferring the meaning of English idioms into Bahasa Indonesia in the subtitle of  Pitch Perfect 3 Movie. The research method is descriptive qualitative method.. Baker’s translation strategies is used as guideline in classifying the translation strategies used. After finding the type of translation strategies employed, further identifying whether the meaning of English idiom is transferred rightly in Bahasa Indonesia. According to the finding, translation by using idiom in similar meaning and disimilar form was not used by the translator to translate the idioms. The frequency of  translation by using idiom in similar meaning but disimilar form strategy is 4 idioms. 46 idioms were translated by using paraphrased strategy. It is only 1 idiom was translated by using omission strategy. that the meaning of 36 idioms are transferred accurately. The meaning of four idioms were transferred Less-accurately. The meaning of 11 idioms were classified as inaccurate translation

scholarly journals Inaccuracy in the Translation of Dentistry Terms from English into Arabic

2020 ◽  
Vol 5 (1) ◽  
pp. p10
Author(s):  
Ayman R. Nazzal ◽  
Mohammad F. Khmous
Keyword(s):  
Pilot Study ◽  
West Bank ◽  
The Other ◽  
The West ◽  
American University ◽  
Translation Strategies ◽  
Profound Impact ◽  
Technical Translation ◽  
The Difference ◽  
The City

This study investigates the inaccuracies manifested in the translation of dental terms from English into Arabic by Palestinian dentists. It underscores the fact that the translation of dental terms is part and parcel of technical translation; and accounts for the major causes and provides an adequate solution for such inaccuracies.The findings of the study point out the shortcomings of using different dental translation strategies simultaneously for the same term and point out that the experience and the institutional background of the dentists have a profound impact on the accuracy of translating dental terms. The findings have also underlined the difference between technical and conventional translation rules. While the study points out that dentists have used Arabicisation, transliteration, and descriptive translation strategies for the accomplishment of adequate equivalences in the translation of dental terms, it has shown also that Arabicisation is highly neglected and rarely used by dentists in comparison with the other two translation strategies. Transliteration is the most common especially among specialists and descriptive is mainly used by dentists with non-specialists.The methodology used in this study relied heavily on the data taken from a pilot study, carried out through the distribution of a questionnaire to a hundred dentists at the American University in the city of Jenin and in the city of Nablus on the West Bank, followed with a number of personal interviews with a number of dentists.

scholarly journals TRANSLATION STRATEGY IN TOBA DREAM MOVIE SUBTITLE

2020 ◽  
Vol 28 (2) ◽  
pp. 299
Author(s):  
Elisa Betty Manullang ◽  
Gabe Hartina Marpaung
Keyword(s):  
Data Analysis ◽  
Qualitative Method ◽  
Dominant Strategy ◽  
Dominant Type ◽  
Translation Strategies ◽  
Translation Strategy ◽  
Descriptive Qualitative

The article deals with the translation strategies used in Toba Dream Movie. The objectives of this study were to find out types and most dominant type of translation strategies used in the subtitles of Toba Dream movie. The study was conducting by using descriptive qualitative method. The data of the study were words, phrases, and clauses in the subtitle of  Toba  Dream movie, there  were 425 dialogues in the movie. The data analysis were taken by listing and tabulating the data. The data were analyzed based on the theory that proposed by Henrik Gottlieb. The findings inducted that there  were ten types of translation strategies used in the movie, they were there were (319 times)used transfer strategy,  (37 times) used paraphrase, (27 times) used dislocation, (20 times)used resignation, (10times) used expansion, (5 times)used decimation, (4 times) utterances which used condesation, (1time) used imitation, (1time) used transcription and (1time) used deletion. The dominant strategy used in the subtitles of Toba Dream movie was transfer strategy where the translator  translated the dialogues completely and correctly.

scholarly journals The Translation of English Figures of Speech Found in the Novel Temperatures Rising into Indonesian

HUMANIS ◽  
2018 ◽  
pp. 598
Author(s):  
I Putu Pebri Pranata ◽  
Sang Ayu Isnu Maharani ◽  
I Made Netra
Keyword(s):  
Qualitative Method ◽  
The Novel ◽  
Note Taking ◽  
Translation Strategies ◽  
Figures Of Speech ◽  
Translation Strategy ◽  
Romantic Novel

This study is entitled The Translation of English Figures of Speech Found in the novel Temperatures Rising into Indonesian. It was formulated two problems; types of figures of speech found in the novel entitled Temperatures Rising and the translation strategies implemented by translator to translate English figures of speech. It is aimed to find the types of figures speech in the novel and analyze the translation strategies implemented by the translator in the translation of the English figures of speech. The data which were used for this study were taken from an English romantic novel entitled Temperatures Rising in 1989 and its translation Hasrat Membara published by PT Gramedia Pustaka Utama in 2104. Documentation method was used in this study by reading attentivelt and doing note-taking. Qualitative method was used to analyze the data. Besides, the result of analysis is explained descriptively. Two theories proposed by Larson were applied in this study. The first theory that mentions the type of figures of speech was used to discuss the first problem. The second theory that explains the translation strategy was used to discuss the second problem. The study showed that there were six types of English figures of speech found in the novel. Based on the second formulated problem in this study, it showed that there were only two strategies  implememted by the translator to translate the English figures of speech.

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