scholarly journals Phenomenon of computer game in translation discourse

2018 ◽  
pp. 82-86
Author(s):  
A. T. Anisimova
Keyword(s):  
Computer Game ◽  
International Market ◽  
Translation Strategies ◽  
Translation Strategy ◽  
Genre Classification ◽  
Software Product ◽  
Localization Strategy ◽  
World Industry ◽  
Target Culture

The article introduces a phenomenon of computer game as an emerging field in translation studies. The development and expanding of the world industry of interactive entertainment demands a proficient video games translation of high quality as the international market of video products is dominated by American and Japanese producers. The author discusses the issues of videogames translation in the concept field of localization as a videogames is not only an audiovisual product but a software product. The concept of translation and translator’s competence is about to leave the traditional equivalency paradigm and needs the application of other dimensions. The article discusses the genre classification of videogames, characteristics and difficulties of RPG translation, various simulators translation. The author analyses the most popular translation strategies used by the modern translators of multimedia products: foreignization – keeping a “foreign flavor” of the text; domestication – texts adaptation to the particular features and standards of the target culture; no translation strategy – leaving the original titles, names, culture references without translation. The dominant translation strategy influences the localization strategy and others.

scholarly journals Audiovisual translation of puns in animated films: strategies and procedures

2020 ◽  
Vol 7 (4) ◽  
Author(s):  
Elena Aleksandrova
Keyword(s):  
Language Game ◽  
Theory And Practice ◽  
General Strategy ◽  
Translation Theory ◽  
Translation Strategies ◽  
University Teachers ◽  
Translation Strategy ◽  
Animated Films ◽  
The Common ◽  
Target Culture

The translation of the pun is one of the most challenging issues for translators and interpreters. Sometimes puns, especially those containing realia, are considered to be untranslatable. Most translation strategies and procedures offered in previous findings for the translation of realia-based puns are not appropriate for audiovisual translations of animated films, for either dubbing or subtitling. It is caused by the specificity of the target audience, and the genre. The problem of choosing the most relevant strategy and procedures for realia-based puns is underexplored. To narrow the gap, the metamodern and semiotic approaches are applied to the translation of puns. In accordance with the semiotic approach, a pun is considered as a type of language game, based on the use of the asymmetry of the form, and the content of the sign. The “Quasi-translation” strategy offered in this paper reflects the attitude to the game in metamodernism, where the “game change” is one of the basic postulates. “Quasi-translation” involves three types of translation procedures: quasi-localisation, quasi-globalisation, and quasi-glocalisation. The term, “quasi-glocalisation”, is also used to denote the general strategy for the translation of audiovisual works containing realia-based puns, which involves: 1) oscillation between the need to adapt the translation to the target culture, and the need to preserve the culturally-marked components of the original; and 2) the reproduction of “atmosphere” (the common reality of the perceiver and the perceived). This insight can be used by audiovisual translator-practitioners, and university teachers in the course of translation theory and practice.

On the translatability of Qur’anic pun

FORUM ◽  
2019 ◽  
Vol 17 (2) ◽  
pp. 127-148
Author(s):  
Aladdin Al-Kharabsheh ◽  
Khalid Houji
Keyword(s):  
Translation Strategies ◽  
Rhetorical Device ◽  
Translation Strategy

Abstract This paper explores the translatability of Qur’anic pun. With reference to a phalanx of authoritative Qur’anic exegetes and three leading Qur’anic translations, and by drawing on ʿAtīq’s (1985) taxonomy of Arabic pun, and Delabastita’s (2004) model of pun translation, the study examines a four-fold classification of pun: (1) abstract pun, (2) immediate-meaning-oriented pun, (3) far-meaning-oriented pun, and (4) aided pun. Given the semantic indirectness and sophistication immanent in punning, it is argued that Qur’anic pun, as a rhetorical device, is quite thorny from a translational standpoint. The study reveals that three out of nine translation strategies have been used: the literal strategy, the manipulative strategy, and the situational strategy. The literal strategy capitalizes on the immediate meaning, and ‘auctions off’ or ‘pulverizes’ the punning meaning, which, subsequently, may result in incommensurate translation damage. The situational strategy involves adding, for the entire translation, a descriptive word or phrase between brackets, and the manipulative strategy advocates text-in-context perspective. The study wraps up with a proposal for the interpretive strategy, which hinges upon exegesis-driven paraphrasing. This particular translation strategy has a greater emancipatory potential.

Examining the transference of humorous expressions based on extralinguistic cultural references (ECRs) in comedy animations from English into Persian dubbed and subtitled versions

Babel ◽  
2021 ◽  
Author(s):  
Hamid Reza Sadeghpour
Keyword(s):  
Translation Strategies ◽  
Target Culture ◽  
Oriented Approach ◽  
Effective Translation

Abstract This study examines the degree of the adequate transference of humorous ECRs expressions in comedy animations from English into Persian dubbed and subtitled versions. It also identifies the most effective translation strategies for transferring humorous ECRs expressions in the Persian dubbed and subtitled versions. First, ECR-related humorous expressions were identified in the source texts, and later they were classified based on the classification of Nedergaard Larsen (1993, 211) for ECRs. Subsequently, the identified humorous ECRs expressions were compared with their equivalent Persian dubbed and subtitled versions to determine whether they were transferred adequately. To examine the employed translation strategies in transferring humorous ECRs expressions, the study opted for Pedersen’s (2011, 77–97) translation strategies for ECRs. The results showed that translators employed a target-oriented approach in the dubbed versions and a source-oriented approach in subtitled versions. However, both techniques could not retain the humorous criteria of the source texts. At the same time, the findings revealed that humorous ECRs expressions were transferred more adequately in the dubbed versions than the subtitled versions. Situational substitution and cultural substitution (by target culture ECR) strategies were the most effective translation strategies for dubbed versions. Similarly, situational substitution and generalization strategies were the most effective translation strategies for subtitled versions.

Translation and the Authorial Image: the Case of Federico García Lorca’s Romancero gitano

2004 ◽  
Vol 16 (1) ◽  
pp. 55-91 ◽  
Author(s):  
Stella Linn
Keyword(s):  
Literary Criticism ◽  
Social System ◽  
The Other ◽  
Literary Translation ◽  
Federico Garcia Lorca ◽  
Translation Strategies ◽  
Translation Strategy ◽  
Other Hand ◽  
The One ◽  
Target Culture

Abstract Despite Barthes’s claim that the author is dead, leaving the scene for his work, freed from its all too personal origin, I would like to argue that the author image is far from absent in the practice of literary translation. On the one hand, the author’s image within a particular literary and social system may determine which work is translated, and even how it is translated. On the other hand, it seems likely that some characteristics of a persona will be highlighted more than others, depending on which source texts are selected for translation and on how the author and his or her works are presented in prefaces and commentaries accompanying the translations. Moreover, the translation strategy may enhance the prevailing tendencies within reception and thus contribute to a certain perception of the author in the target culture. In this paper I will investigate these hypothetical connections, taking as an example the Spanish author Federico García Lorca and a number of translations of his Romancero gitano (1928) into French, English, and Dutch. I will examine a possible correlation between the prevailing “folkloristic” image of Lorca in the early literary criticism, and the emphasis on romantic, naïve and mythological aspects in translations of his work, and conversely, the later, more complex and gloomy image presented of the author, and translation strategies which highlight elements that correspond to that view.

scholarly journals Translation Strategies of Figurative Language in the Novel The Fault in Our Stars

K ta Kita ◽  
2020 ◽  
Vol 8 (1) ◽  
pp. 101-115
Author(s):  
Deby Angelia
Keyword(s):  
Figurative Language ◽  
Target Language ◽  
Original Text ◽  
The Novel ◽  
Translation Strategies ◽  
Source Language ◽  
Translation Strategy

This research wanted to help the reader to understand about the classification of translation strategies in the novel The Fault in Our Stars. The writer used Larson’s (1998), proposes three strategies to translate figurative language. The writer was interested in analyzing the figurative language because there are many kinds of implicit meaning in figurative language; she felt that it was interesting to be analyzed. Besides, the writer chose a novel because it explains the story more detail than others such as movie. She chose The Fault in Our Stars novel because the story is quite touched and there are a lot of figurative languages on its novel. The writer hope that the translated meaning of figurative language can be the same as the original text.  Keywords: Translation, Translation Strategy, Figurative Language, Source Language, Target Language.

scholarly journals Strategie tłumaczy wobec zjawiska obcości kulturowej w przekładach dwudziestowiecznej prozy nowogreckiej na język polski

2015 ◽  
Vol 15 ◽  
pp. 274-287
Author(s):  
Natalia Jędraszak
Keyword(s):  
20Th Century ◽  
Translation Strategies ◽  
Social Facts ◽  
Modern Greek ◽  
Translation Strategy ◽  
Cultural Specificity ◽  
The Face ◽  
Target Culture

Translation strategies in the face of cultural specificity of the 20th century Modern Greek prose translated into PolishAccording to Werner Koller, there are two main types of translations of texts which are connected to literature and culture. These types are adaptation and transfer. Adaptation is a result of using a translation strategy called domestication which consists in removing from the text all the elements which may seem odd or strange to the target reader and replacing them by some well-known units of the target culture. Transfer is a result of using a strategy called foreignization, that is of introducing to the target text some units characteristic of the source culture which may raise connotations of strangeness and foreignness. The choice of the strategy lies with the translator and depends on his vision of the target reader. The aim of this paper is to analyze translations of three Modern Greek novels into Polish with special attention paid to solutions chosen by the translators in the face of two main translation problems which are results of cultural specificity of the text: lexical problems and allusions to some historical, cultural and social facts as well as to the information these solutions provide on the translators’ vision of the target reader. Strategie tłumaczy wobec zjawiska obcości kulturowej w przekładach dwudziestowiecznej prozy nowogreckiej na język polskiWerner Koller wyróżnia dwa główne rodzaje przekładu tekstów związanych z literaturą i kulturą: adaptację oraz transfer. Adaptacja jest wynikiem użycia strategii tłumaczeniowej zwanej udomowieniem, która polega na usunięciu z tekstu elementów, które czytelnikowi docelowemu mogłyby wydać się obce i zastąpieniu ich dobrze znanymi mu elementami kultury docelowej. Transfer natomiast polega na zastosowaniu strategii zwanej egzotyzacją, tj. wprowadzeniu do tekstu docelowego elementów charakterystycznych dla kultury źródłowej, które mogą u odbiorcy tłumaczenia wywoływać poczucie obcości. Wybór pomiędzy tymi strategiami zależy od tłumacza oraz jego wizji czytelnika docelowego. Przedmiotem tego artykułu jest analiza przekładów trzech wybranych powieści nowogreckich na język polski, ze szczególnym uwzględnieniem rozwiązań zastosowanych przez tłumaczy w obliczu dwóch głównych problemów tłumaczeniowych, które wynikają z kulturowej specyfiki tekstu: problemów leksykalnych oraz odniesień do wydarzeń historycznych i faktów społecznych, jak również wiedzy, którą te rozwiązania dostarczają nam na temat wyobrażeń tłumaczy o czytelnikach docelowych przekładanych tekstów.

scholarly journals Audiovisual translation of puns in animated films: strategies and procedures

2020 ◽  
Vol 7 (4) ◽  
pp. 86
Author(s):  
Elena Aleksandrova
Keyword(s):  
Language Game ◽  
Theory And Practice ◽  
General Strategy ◽  
Translation Theory ◽  
Translation Strategies ◽  
University Teachers ◽  
Translation Strategy ◽  
Animated Films ◽  
The Common ◽  
Target Culture

The translation of the pun is one of the most challenging issues for translators and interpreters. Sometimes puns, especially those containing realia, are considered to be untranslatable. Most translation strategies and procedures offered in previous findings for the translation of realia-based puns are not appropriate for audiovisual translations of animated films, for either dubbing or subtitling. It is caused by the specificity of the target audience, and the genre. The problem of choosing the most relevant strategy and procedures for realia-based puns is underexplored. To narrow the gap, the metamodern and semiotic approaches are applied to the translation of puns. In accordance with the semiotic approach, a pun is considered as a type of language game, based on the use of the asymmetry of the form, and the content of the sign. The “Quasi-translation” strategy offered in this paper reflects the attitude to the game in metamodernism, where the “game change” is one of the basic postulates. “Quasi-translation” involves three types of translation procedures: quasi-localisation, quasi-globalisation, and quasi-glocalisation. The term, “quasi-glocalisation”, is also used to denote the general strategy for the translation of audiovisual works containing realia-based puns, which involves: 1) oscillation between the need to adapt the translation to the target culture, and the need to preserve the culturally-marked components of the original; and 2) the reproduction of “atmosphere” (the common reality of the perceiver and the perceived). This insight can be used by audiovisual translator-practitioners, and university teachers in the course of translation theory and practice.

Simple and complex cognitive modelling in oblique translation strategies in a corpus of English

Target ◽  
2021 ◽  
Author(s):  
María Sandra Peña-Cervel ◽  
Carla Ovejas-Ramírez
Keyword(s):  
Cognitive Linguistics ◽  
Cognitive Modelling ◽  
English Drama ◽  
Translation Process ◽  
Translation Strategies ◽  
Clear Cut ◽  
Cognitive Operations ◽  
Translation Techniques ◽  
Peninsular Spanish

Abstract This article provides a quantitative and qualitative analysis of the translation of English drama film titles into Peninsular Spanish, drawing on cognitive modelling and following preliminary findings in Peña-Cervel (2016). Our study is consistent with the epistemological and ontological grounding of Cognitive Linguistics (Samaniego-Fernández 2007) and contributes to satisfying one of the major challenges Rojo-López and Ibarretxe-Antuñano (2013a, 10) identify for present-day Translation Studies: To reveal the conceptual substratum that guides the translation process. Our approach does not rely on an exhaustive classification of clear-cut and well-defined translation techniques, but rather on a broad distinction between direct and oblique strategies. We demonstrate how the notion of cognitive operation, as proposed by Ruiz de Mendoza-Ibáñez and Galera-Masegosa (2014), can help elucidate the sometimes seemingly arbitrary relationship between original English titles and their counterparts in Spanish, especially in cases of traditionally so-called free translations. Stands-for relations, such as expansion and reduction, are shown to play a fundamental role in the translation process and the fruitful combination of cognitive operations into conceptual complexes is explored. Our study attempts to go beyond descriptive adequacy in order to achieve explanatory adequacy.

scholarly journals FOREIGNIZATION AND DOMESTICATION IN THE MINISTERIAL WEBSITE LOCALIZATION

2019 ◽  
Vol 4 (2) ◽  
pp. 136-145
Author(s):  
Ely Hayati Nasution ◽  
Roswita Silalahi ◽  
Vivi Adryani Nasution
Keyword(s):  
Reliable Information ◽  
Source Text ◽  
Ministry Of Health ◽  
Translation Strategies ◽  
Literal Translation ◽  
Translation Strategy ◽  
Website Localization

The translation is a representation of the effect of developing technology on language. Translated website or website localization with the easiness of accessibility is considered as the most efficient space for transferring the information nowadays. It certainly involves the appropriate translation strategies in order to provide reliable information required. This research aims to identify the translation strategy involved under foreignization and domestication reference in the official website localization of Ministry of Health of Republic of Indonesia, to find out the most dominant translation strategy used, and to analyze the reasons to what extent foreignization and domestication applied, by referring the classifications proposed by Venuti (2008). The source of data was taken from five (5) popular news along 2018 which were broken down into 191 data analyzed, consisting of 5 headlines in the form of phrases and sentences, contents totally written in 161 sentences, and 25 sub-contents in the form of words, phrases, clauses, and sentences. The research found that the translator used all eight (8) translation strategies under domestication and foreignization reference including literal translation, transliteration, borrowing, transference, transposition, omission, addition, and adaptation, simultaneously or separately. Literal translation becomes the most dominant translation strategy used and it can indicate that the website localization is translated into source text-oriented.

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