Framing the revolution: the role of social media in Ukraine's Euromaidan movement

2017 ◽  
Vol 45 (5) ◽  
pp. 758-779 ◽  
Author(s):  
Lena Surzhko-Harned ◽  
Andrew J. Zahuranec
Keyword(s):  
Social Media ◽  
Public Information ◽  
Issue Framing ◽  
Protest Movements ◽  
Original Dataset ◽  
The Social ◽  
Foreign Media ◽  
Ukrainian Crisis ◽  
The Arab Spring

The role of social media as a tool of mobilization, communication, and organization of social movements has been well documented since the Arab Spring. The public information posted on social media sites also presents researchers with a unique tool to study protests movements from within. The proposed study utilizes the theoretical foundation of issue framing literature and examines the social media framing of the Ukrainian Euromaidan protest movement. The original dataset traces the activities of the users on the social media site Facebook from 21 November 2013 to February 2014. While foreign media sources portrayed the Ukrainian crisis as a geopolitical struggle, the results of our analysis show that the participants of the protest conceptualized their movement in terms of domestic issues and an anti-regime revolution rather than a geopolitical crossroad between the EU and Russia. This study contributes to our understanding of the role social media sites play in the activities of protest movements, such as Euromaidan. Furthermore, it highlights the importance of social media as a tool of issue framing on par with the traditional sources of framing such as mass media and political elites.

scholarly journals Social Media Sellout - The Increasing Role of Product Promotion on YouTube

2018 ◽  
Author(s):  
Carsten Schwemmer ◽  
Sandra Ziewiecki
Keyword(s):  
Social Media ◽  
Past Research ◽  
Target Groups ◽  
Video Sharing ◽  
Automated Content Analysis ◽  
Original Dataset ◽  
The Social ◽  
Marketing Tool ◽  
Product Promotion

Since its foundation in 2005, YouTube, which is considered to be the largest video sharing site, has undergone substantial changes. Over the last decade, the platform developed into a leading marketing tool used for product promotion by social media influencers. Past research indicates that these influencers are regarded as opinion leaders and cooperate with brands to market products on YouTube through electronic-word-of-mouth mechanisms. However, surprisingly little is known about the magnitude of this phenomenon. In our article, we make a first attempt to quantify product promotion and use an original dataset of 139,475 videos created by German YouTube channels between 2009 and 2017. Applying methods for automated content analysis, we find that YouTube users indeed are confronted with an ever-growing share of product promotion, particularly in the beauty and fashion sector. Our findings fuel concerns regarding the social and economic impact of influencers, especially on younger target groups.

scholarly journals Social Media Sellout: The Increasing Role of Product Promotion on YouTube

2018 ◽  
Vol 4 (3) ◽  
pp. 205630511878672 ◽  
Author(s):  
Carsten Schwemmer ◽  
Sandra Ziewiecki
Keyword(s):  
Social Media ◽  
Past Research ◽  
Target Groups ◽  
Video Sharing ◽  
Automated Content Analysis ◽  
Original Dataset ◽  
The Social ◽  
Marketing Tool ◽  
Product Promotion

Since its foundation in 2005, YouTube, which is considered to be the largest video sharing site, has undergone substantial changes. Over the last decade, the platform developed into a leading marketing tool used for product promotion by social media influencers. Past research indicates that these influencers are regarded as opinion leaders and cooperate with brands to market products on YouTube through electronic-word-of-mouth mechanisms. However, surprisingly little is known about the magnitude of this phenomenon. In our article, we make a first attempt to quantify product promotion and use an original dataset of 139,475 videos created by German YouTube channels between 2009 and 2017. Applying methods for automated content analysis, we find that YouTube users indeed are confronted with an ever-growing share of product promotion, particularly in the beauty and fashion sector. Our findings fuel concerns regarding the social and economic impact of influencers, especially on younger target groups.

scholarly journals Social media as the platform for political mobilization: case study of Kazakhstan

2020 ◽  
Vol 338 ◽  
pp. 431-442
Author(s):  
Assem Kalkamanova
Keyword(s):  
Social Media ◽  
Political Mobilization ◽  
Political Elite ◽  
Protest Movements ◽  
Announcement Date ◽  
The Social ◽  
Social Media Platforms ◽  
The Government

This paper focuses on the role of social media in the rise of the protest movements and political mobilization in Kazakhstan. The country has been seeing an increase in the social networks based civil activists since recently. I argue that the emergence of the Democratic Choice of Kazakhstan that operates only within the realm of social media platforms promoted political activism and civil protests in the country. Most importantly, I argue that in contrast to the conclusions of the Kazakhstani court’s decision in March 2018, the movement leader’s Facebook blog reveals no violence either towards the government or some specific political elite. Using text mining methods, I analyzed the texts of his Facebook posts from the announcement date in 2017 till the end of 2019: the rhetoric of the position of the Democratic Choice is informational, first, and protest calling, second. Also, the analysis of seven most popular political Youtube bloggers shows that the people’s discontent with injustices and undemocratic polity manifested in the poignant interest towards the creator of this system, Mr. Nazarbayev and his closest circle. The SMM software allowed to find out the areas of Kazakhstani politics that are of most interest to the audience of Kazakhstani political activists.

scholarly journals RELIGION, TECHNOLOGY AND SOCIAL CHANGE: REPRESENTATIONS OF MUSLIM WORLD IN ACADEMIC ANALYSES OF THE ROLE OF SOCIAL MEDIA IN THE ARAB SPRING

2014 ◽  
Vol 1 (2) ◽  
pp. 131-148 ◽  
Author(s):  
Adeela Arshad Ayaz
Keyword(s):  
Social Media ◽  
Civic Engagement ◽  
Arab Spring ◽  
Muslim World ◽  
Neoliberal Globalization ◽  
The Social ◽  
History Of ◽  
Nuanced Understanding ◽  
The Arab Spring

This article deconstructs the dominant constructions and portrayals of the Muslim world in literature on social media and civic engagement in relation to the Arab Spring. A critical reading of literature on social media and ‘Arab Spring’ shows that analyses by Western scholars and commentators are still grounded in ‘modernist dualism’ and orientalist understandings. The article starts by tracing the history of technology to argue that analyses of social media’s educational and civic potential within the Western context in general, is continuation of arguments about earlier technologies in relation to societal development. However, when it comes to analyzing social media and civic engagement particularly in the Muslim world this tendency gets muddled with another well-established trend, that of Orientalism. The overall impact of this tendency results in restricting majority of arguments within the essentialists/determinists paradigm. Such analyses essentialize the technological aspects of social media as universal and constitute the West as civilized, democratic, multicultural, and progressive. On the other hand Muslim world is represented as uncivilized, undemocratic, uncultured, and chained in past traditions. Thus, there is a need for a nuanced understanding of the relationship between the social media and civic engagement in the Muslim world, which can be conceptualized by framing the issues within a postcolonial critique of neoliberal globalization. DOI: 10.15408/tjems.v1i2.1264

scholarly journals Social Media as a Tool for Political Resistance: Lessons from the Arab Spring and the Nigerian Protests

2017 ◽  
Vol 6 (1) ◽  
pp. 61-66
Author(s):  
Emmanuel Ufuophu-Biri ◽  
Lucky Ojoboh
Keyword(s):  
Social Media ◽  
Mass Media ◽  
North Africa ◽  
Arab Spring ◽  
The Self ◽  
Political Resistance ◽  
The Social ◽  
Self Immolation ◽  
The Arab Spring

Abstract The popular revolutions that swept across North Africa and the Middle East (NAME) countries, popularly called the “Arab Spring”, removed several sit-tight regimes and threatened to remove some others. Until those revolutions, nobody in the region had the audacity to question the actions of the governments. The mass media in the region had no freedom of operation and could not be used to express opinions or ideas that contradicted government wish or stand. However, the self-immolation of Tarek al-Tayeb Mohamed Bouazizi on 17 December, 2010 in Tunisia and his subsequent death led to an unstoppable torrent of protests across the region. The social media became the tool of communication, organization and coordination during the protests. The social media thus provided the protesters with an alternative voice of expression, which they used to mobilize and organize the protests. This study therefore, examined the role of the social media in the the Arab Spring. The study which is theoretical concludes that the use of the social media was very effective in success of the revolution.The study showed that without the social media, the revolution might not have been successful or might not have taken place at all. The study thus recommends that people should continue to use the social media to protest against oppressive regimes and all forms of oppression.

New Democracy in Digital Era through Social Media and News Online

Humaniora ◽  
2020 ◽  
Vol 11 (1) ◽  
pp. 13
Author(s):  
Abitassha Az Zahra ◽  
Eko Priyo Purnomo ◽  
Aulia Nur Kasiwi
Keyword(s):  
Social Media ◽  
Social Network ◽  
Communication Networks ◽  
Social Communication ◽  
Development Policy ◽  
Online News ◽  
Digital Era ◽  
The Social ◽  
New Democracy

The research aimed to explain the pattern of social communication on the issue of rejection of the PLTU Batang development policy. It used data on Twitter accounts involved in the rejection of the PLTU Batang development policy. In analyzing existing data, qualitative methods and social analysis networks were used. To see social networks in the rejection of the PLTU Batang development policy, the research used the NodeXL application to find out the patterns of social communication networks in #TolakPLTUBatang. From the results, it can be seen that in the dissemination of social networking information, the @praditya_wibby account is the most central account in the social network and has a strong influence on the social network. The @praditya_wibby account has a role in moving the community through Twitter to make a critical social movement. This means that in the current digital era, democracy enters a new form through the movement of public opinion delivery through social media. Besides, by encouraging the role of online news, the distribution of information becomes faster to form new perceptions of an issue. This is evident from the correlation network where the @praditya_wibby account has correlations with several compass online media accounts, tirto.id, okezonenews, vice, antaranews, BBCIndonesia, and CNN Indonesia.

A market-based rationale for the privacy paradox

2021 ◽  
pp. 016344372110158
Author(s):  
Opeyemi Akanbi
Keyword(s):  
Social Media ◽  
Market Structures ◽  
Media Companies ◽  
The Social ◽  
Social Media Platforms ◽  
Privacy Paradox ◽  
The Individual ◽  
Privacy Risks ◽  
Social Collective

Moving beyond the current focus on the individual as the unit of analysis in the privacy paradox, this article examines the misalignment between privacy attitudes and online behaviors at the level of society as a collective. I draw on Facebook’s market performance to show how despite concerns about privacy, market structures drive user, advertiser and investor behaviors to continue to reward corporate owners of social media platforms. In this market-oriented analysis, I introduce the metaphor of elasticity to capture the responsiveness of demand for social media to the data (price) charged by social media companies. Overall, this article positions social media as inelastic, relative to privacy costs; highlights the role of the social collective in the privacy crises; and ultimately underscores the need for structural interventions in addressing privacy risks.

scholarly journals Using Social Media in Tourist Sentiment Analysis: A Case Study of Andalusia during the Covid-19 Pandemic

2021 ◽  
Vol 13 (7) ◽  
pp. 3836
Author(s):  
David Flores-Ruiz ◽  
Adolfo Elizondo-Salto ◽  
María de la O. Barroso-González
Keyword(s):  
Social Media ◽  
Sentiment Analysis ◽  
Cost Savings ◽  
Mass Scale ◽  
Tourism Sector ◽  
The Social ◽  
Analytical Tools ◽  
Media Data

This paper explores the role of social media in tourist sentiment analysis. To do this, it describes previous studies that have carried out tourist sentiment analysis using social media data, before analyzing changes in tourists’ sentiments and behaviors during the COVID-19 pandemic. In the case study, which focuses on Andalusia, the changes experienced by the tourism sector in the southern Spanish region as a result of the COVID-19 pandemic are assessed using the Andalusian Tourism Situation Survey (ECTA). This information is then compared with data obtained from a sentiment analysis based on the social network Twitter. On the basis of this comparative analysis, the paper concludes that it is possible to identify and classify tourists’ perceptions using sentiment analysis on a mass scale with the help of statistical software (RStudio and Knime). The sentiment analysis using Twitter data correlates with and is supplemented by information from the ECTA survey, with both analyses showing that tourists placed greater value on safety and preferred to travel individually to nearby, less crowded destinations since the pandemic began. Of the two analytical tools, sentiment analysis can be carried out on social media on a continuous basis and offers cost savings.

Communication in social networks of St. Petersburg as a means of adaptation of ethnocultural communities

Litera ◽  
2021 ◽  
pp. 38-55
Author(s):  
Rivaa Mukhammad Salem Alsalibi
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Ethnic Communities ◽  
Sense Of Security ◽  
The Social ◽  
The Subject ◽  
Development Prospects

The subject of this research is the specifics, forms and functions of interaction in social media groups between the representatives of ethnic communities. The goal consists in determination of the role of social networks in adaptation of ethnocultural communities of St. Petersburg. The research is based on the polling technique for acquisition of information on the cognitive, emotional, and behavioral state of a person. The survey was conducted via distribution of questionnaires among the representatives of ethnic groups. The article also employs the method of systematic scientific observation over the social media groups, topic raised therein, as well as reading and analysis of the comments. The scientific novelty of this work consists in outlining of the nature, trends and development prospects of cross-cultural communications as the channel for ethnocultural interaction.  The main conclusions, which touch upon users from various ethnic communities who do not have enough experience in organization of activity of social media groups, demonstrate that it causes the loss of the sense of security, accumulation of prejudices and escalation of interethnic conflicts, as well as preference of the with restricted access, which contributes to lock down of the group and impedes adaptation in the accepting society. Stabilization of situation can be achieved by improvement of the quality of content posted in the social media, as well as level of their administration.

Study of Consumer Brand Following Intention on Instagram

2021 ◽  
Vol 11 (2) ◽  
pp. 32-51
Author(s):  
Simran Kaur Madan ◽  
Payal S. Kapoor
Keyword(s):  
Social Media ◽  
Consumer Motivation ◽  
Media Usage ◽  
Consumer Skepticism ◽  
Consumption Decisions ◽  
The Social ◽  
Media Platform ◽  
Relationship Of ◽  
The Relationship

The research, based on uses and gratifications theory, identifies consumer motivation and factors that influence consumers' intention to follow brands on the social media platform of Instagram. Accordingly, this study empirically examines the role of need for self-enhancement, the need for entertainment, and deal-seeking behaviour on the intention to follow brands on Instagram. Further, the study investigates the mediation of social media usage behaviour for consumption decisions on eliciting brand following behaviour. Moderation of consumer skepticism on the relationship of deal-seeking behaviour, and intention to follow brands is also investigated. Findings reveal a significant direct effect of need for self-enhancement, need for entertainment, and deal-seeking behaviour on intention to follow brands. Indirect effect of social media usage behaviour for consumption decisions was also significant; however, moderation of consumer skepticism was not found to be significant. The study will help marketers create engaging content that enables consumer-brand interactions.

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