The Effectiveness of Social Marketing in Reduction of Teenage Pregnancies: A Review of Studies in Developed Countries

2011 ◽  
Vol 17 (1) ◽  
pp. 56-90 ◽  
Author(s):  
Anthony Simiyu Wakhisi ◽  
Pascale Allotey ◽  
Namrata Dhillon ◽  
Daniel D. Reidpath
Keyword(s):  
Sexual Behavior ◽  
Social Marketing ◽  
Contraceptive Use ◽  
Developed Countries ◽  
Unwanted Sex ◽  
Minimal Impact ◽  
Unintended Pregnancies ◽  
Sexual Behavior Change ◽  
Marketing Principles ◽  
The Impact

The aim of this study was to determine the effectiveness of a social marketing approach in reduction of unintended teenage pregnancies. We identified studies undertaken between 1990 and 2008 through electronic searches of databases, manual searches of bibliographies, and consultations with experts. Twelve studies that met the inclusion criteria were selected for further analysis. Results showed variation in intervention effects across specified outcomes (reduction in unintended pregnancies, delayed sexual initiation, contraceptive use at last intercourse, knowledge of contraception and reproductive health, and self-efficacy to refuse unwanted sex). Of the 12 studies, 9 reported significant effects on at least one of the outcomes. Long-term interventions were generally more effective than short-term ones for most outcomes. The impact on male participants' sexual behavior was minimal in most studies. Overall, social marketing appears to be an effective approach in reducing teenage pregnancies and influencing sexual behavior change, but the evidence is limited to particular outcomes and context. There is, therefore, need for more primary studies specifically designed around social marketing principles for more robust evaluations. The minimal impact on male participants' behavior also warrants further investigation.

scholarly journals Estimation of Fertility due to Contraception in Nepal

2018 ◽  
Vol 3 (2) ◽  
pp. 137-150
Author(s):  
Bijaya Mani Devkota
Keyword(s):  
Total Fertility Rate ◽  
Contraceptive Use ◽  
Population Policy ◽  
Unmet Need ◽  
Fertility Rate ◽  
Regression Equations ◽  
Background Characteristics ◽  
Unintended Pregnancies ◽  
The Impact ◽  
The Relationship

  Fertility has an important role for demographic transition and total fertility rate (TFR) which is one component measurements of fertility. Absences of complete and reliable data, a large number of indirect techniques have been developed to estimate demographic parameters. Some of these techniques are based on stable population theory and others are regression equations between the dependent variables, the TFR and the independent variables, the socio economic as well as demographic variables. The unwanted or unintended pregnancies can be avoided through the use of contraceptives; it becomes very important to estimate the births averted or pregnancies stopped by use of contraception. Though there is increase in the use of contraception, still many couples do not use contraception in spite of the fact that they require to use contraception. To satisfy this unmet need of contraception is one of the policy targets of national population policy for population stabilization. In this study, 12862 married females between 15-49 years of age, whose marital duration is more than 5 years, have been taken to study the distribution on different background characteristics and their behavior. Firstly, a regression study was done to know the impact on contraceptive use and further multivariate study has been carried out to know the effect of background characteristics and behavior on absence of birth five years jointly at different sub division. This method is based on the relationship between the Total fertility rate (TFR) and contraceptive prevalence rate (CPR).By using this modified estimate of TFR, birth averted for different area. The variables are CPR that about 71.4 percent variation in TFR can be explained by the first regression approach. The second is based on the relationship between total fertility rate (TFR) and Additive combination of CPR and proportion of currently married females having open birth interval (NPV) explained about 82percent of the variation in TFR. The findings revealed that the TFR calculated by the present method are quite close to the observed values of the TFR. Estimates of births averted and the percent change in births in the absence of contraception, based on the two methods are fairly consistent.

Use of Health Communication and Social Marketing Principles in Planning Occupational Safety and Health Interventions

2008 ◽  
Vol 14 (4) ◽  
pp. 45-70 ◽  
Author(s):  
Virginia H. Sublet ◽  
Max R. Lum
Keyword(s):  
Health Communication ◽  
Social Marketing ◽  
Occupational Safety ◽  
The United States ◽  
Occupational Safety And Health ◽  
Health Interventions ◽  
Extensive Literature ◽  
Safety And Health ◽  
Marketing Principles ◽  
The Impact

This study reviewed health communication and social marketing designs used in occupational safety and health interventions over the last 15 years in the United States. After an extensive literature review, 50 studies were identified that self-reported use of health communication and/or social marketing principles and practices to design occupational safety interventions. Nineteen of these studies were selected for analysis based on the following factors: the inclusion of a behavioral theory, strong study design, an intervention was conducted, and an evaluation was completed. Results indicated that all of the interventions met the criteria to be classified as a health communication intervention, but none met the complete criteria to be considered a true social marketing intervention. Limitations in the evaluation designs made it difficult to assess the impact of these interventions; however, results suggest that health communication principles have been applied widely, while social marketing techniques are poorly understood and underutilized in planning occupational safety programs.

scholarly journals Predicting the impact of sexual behavior change on adolescent STI in the US and New York State: a case study of the teen-SPARC tool

2020 ◽  
Vol 47 ◽  
pp. 13-18
Author(s):  
Steven M. Goodreau ◽  
Emily D. Pollock ◽  
Li Yan Wang ◽  
Lisa C. Barrios ◽  
Richard L. Dunville ◽  
...  
Keyword(s):  
New York ◽  
Sexual Behavior ◽  
Behavior Change ◽  
New York State ◽  
York State ◽  
The Us ◽  
Sexual Behavior Change ◽  
The Impact

The Potential for Social Marketing a Knowledge-Based Family Planning Method

2012 ◽  
Vol 18 (2) ◽  
pp. 152-166 ◽  
Author(s):  
Justine Kavle ◽  
Maxine Eber ◽  
Rebecka Lundgren
Keyword(s):  
Family Planning ◽  
Social Marketing ◽  
Contraceptive Use ◽  
Sub Saharan Africa ◽  
African Countries ◽  
Developed Country ◽  
Health Related ◽  
Sub Saharan ◽  
Marketing Information ◽  
The Impact

Social marketing is a proven private sector strategy to provide health-related products, including contraceptives. Pharmacies offer affordable, convenient, and rapid delivery of over-the-counter contraceptives directly to the consumer, providing wider availability and accessibility to family planning (FP) in sub-Saharan Africa. Pilot projects tested the feasibility of including CycleBeads®, the visual tool that supports the use of the Standard Days Method®, into Population Services International (PSI) social marketing programs. The purpose of this article is to review evidence to provide guidance for social marketing CycleBeads in pharmacies in sub-Saharan Africa. Literature on contraceptive provision through pharmacies in comparison to clinics was summarized from developing and developed country contexts, highlighting salient and relevant lessons for the African context in regard to pharmacists’ knowledge and perceptions of FP, clients’ perceptions of pharmacists’ FP knowledge and FP service delivery in pharmacies, and the impact of pharmacy access on contraceptive use. Descriptive data from PSI social marketing initiatives in several African countries, and commercial marketing information were reviewed. Evidence from CycleBeads sales suggests that there is demand for the product and it is affordable in comparison to oral contraceptives. In addition, there were high levels of correct use by women who purchased CycleBeads in pharmacies, suggesting that CycleBeads are an appropriate product for social marketing. Until awareness of and demand for the method increases, social marketing of CycleBeads requires continued subsidy to maintain viability. Training to update pharmacists’ knowledge and increase capacity to provide basic information, positioning of the method, and low profit margins for pharmacies present challenges.

scholarly journals The COVID-19 Pandemic and Sexual Behavior among Gay and Bisexual Men in the United States

2020 ◽  
Author(s):  
Tara McKay ◽  
Jeff Henne ◽  
Gilbert Gonzales ◽  
Rebecca Quarles ◽  
Kyle A. Gavulic ◽  
...  
Keyword(s):  
Sexual Behavior ◽  
Sexually Transmitted Infections ◽  
Sexual Partner ◽  
Gay And Bisexual Men ◽  
The United States ◽  
Bisexual Men ◽  
Sexually Transmitted ◽  
Sexual Behavior Change ◽  
And Bisexual ◽  
The Impact

After decades of navigating HIV and other sexually transmitted infections, gay and bisexual men are again responding to new and uncertain risks presented by the coronavirus (COVID-19) pandemic by adapting aspects of their sexual behavior. We fielded a survey of LGBTQ Americans’ responses to the COVID-19 pandemic collected from April 10 to May 10, 2020, an important time period during which most states issued stay-at-home orders (April 10 to April 30) and also began implementing phased reopening (May 1 to May 10). In this paper, we limit analyses to a subsample of 728 gay and bisexual men and focus on changes to sexual behavior in response to the pandemic. We find that many gay and bisexual men made significant changes to their sexual behavior and partner selection. Nine out of 10 men in our sample reported having either one sexual partner or no sexual partner in the last 30 days, which, for many, was a substantial decrease compared to just before the pandemic. Men also made changes to the kinds of partners they had and their sexual activities with partners (e.g., more virtual sex), engaged in new strategies to reduce their risks of infection from partners, and expressed high levels of concern about how HIV may affect COVID-19 risk, treatment, and recovery. We expect these changes to be important not only for reducing the impact of the coronavirus pandemic, but also for reducing new sexually transmitted infections. Despite substantial changes in sexual behavior for most men in our sample, we note concerns around the sustainability of sexual behavior change over time and nondisclosure of COVID-19 symptoms to partners.

scholarly journals Modern contraceptives discontinuation, method switching and associated factors among clients at the family planning clinic of a tertiary hospital in Port-Harcourt, Nigeria

2020 ◽  
Vol 10 (1) ◽  
pp. 5
Author(s):  
Peter A. Awoyesuku ◽  
Basil O. Altraide ◽  
Simeon C. Amadi
Keyword(s):  
Family Planning ◽  
Associated Factors ◽  
Contraceptive Use ◽  
Modern Method ◽  
Tertiary Hospital ◽  
Discontinuation Rate ◽  
Significance Level ◽  
Unintended Pregnancies ◽  
Use Behavior ◽  
The Impact

Background: Contraceptive discontinuation and switching to less effective methods, often leads to unintended pregnancies and reduces the impact of family planning programs. To understand what drives contraceptive use behavior, it is important to identify factors that influence discontinuation and switching. This study sought to determine the discontinuation rates, reasons for discontinuation or switching, and assess associated factors among women in Port Harcourt.Methods: A retrospective descriptive study, of women 15-48 years who accepted a modern method, over a five-year period from 1st January 2014 to 31st December 2018 was carried out. Information on age, parity, education, contraceptive use intention, method and duration of use, reason for discontinuation, and method switching, were extracted from their hospital records. Coded data were entered into Excel spreadsheet and exported to SPSS version 20 for statistical analysis at significance level of P<0.05.Results: There were 349 women with complete data. Their mean age was 32±56 years and median parity was 3. The all-method discontinuation rate was 29.0% at 12 months and 31.5% by 24 months. Method specific discontinuation at 12 months were injectables 53.3%, IUCD 38.2% and implants 23.8%, the difference was significant P=0.018. Reasons for discontinuation were reduced need-64.5%, method problems-26.8% and expiration-7.2%. Majority 79.7% abandoned further use, 6.5% renewed their method and 13.8% switched to other methods.Conclusions: The discontinuation rate was high, with associated poor switching behaviour. Proper counseling on contraceptive options and reinforcing switching are critical to reduce unwanted pregnancies that might result from poor method use and discontinuation.

Reducing the Risks of the Financial Sector to Ensure Sustainable Growth of the Russian Еconomy

2019 ◽  
Vol 12 (3) ◽  
pp. 86-92
Author(s):  
T. I. Minina ◽  
V. V. Skalkin
Keyword(s):  
Economic Growth ◽  
Monetary Policy ◽  
Financial Sector ◽  
Developed Countries ◽  
Sustainable Growth ◽  
Necessary Condition ◽  
Real Sector ◽  
Financial Instruments ◽  
The Real ◽  
The Impact

Russia’s entry into the top five economies of the world depends, among other things, on the development of the financial sector, being a necessary condition for the economic growth of a developed macroeconomic and macro-financial system. The financial sector represents a system of relationships for the effective collection and distribution of economic resources, their deployment according to public demand, reducing the risk of overproduction and overheating of the economy.Therefore, the subject of the research is the financial sector of the Russian economy.The purpose of the research was to formulate an approach to alleviating the risks of increasing financial costs in the real sector of the economy by reducing the impact of endogenous risks expressed as financial asset “bubbles” using the experience of developed countries in the monetary policy.The paper analyzes a macroeconomic model applied to the financial sector. It is established that the economic growth is determined by the growth and, more important, the qualitative development of the financial sector, which leads to two phenomena: overproduction in the real sector and an increase in asset prices in the financial sector, with a debt load in both the real and financial sectors. This results in decreasing the interest rate of the mega-regulator to near-zero values. In this case, since the mechanisms of the conventional monetary policy do not work, the unconventional monetary policy is used when the mega-regulator buys out derivative financial instruments from systemically important institutions. As a conclusion, given deflationally low rates, it is proposed that the megaregulator should issue its own derivative financial instruments and place them in the financial market.

Surveying adherence of dental clinic patients to preventive measures in oral cavity

2019 ◽  
Vol 24 (2) ◽  
pp. 167-172 ◽  
Author(s):  
T. V. Kudryavtseva ◽  
V. V. Tachalov ◽  
E. S. Loboda ◽  
L. Yu. Orekhova ◽  
E. Yu. Nechai ◽  
...  
Keyword(s):  
Oral Cavity ◽  
Working Conditions ◽  
Oral Hygiene ◽  
Preventive Measures ◽  
Periodontal Diseases ◽  
Dental Health ◽  
Developed Countries ◽  
Dental Clinic ◽  
The Many ◽  
The Impact

Relevance. Periodontal diseases are a medical and social problem due to the wide spread among the population of developed countries and the impact on the quality of life. Among the many factors that are important in the development of inflammatory periodontal diseases, an important role is played by adherence to the recommendations of the dentist in respecting oral hygiene. Aim of the work was to study the adherence of patients of the dental clinic to compliance with preventive measures in the oral cavity.Materials and methods. A total of 98 patients of dental clinic, 62 female (medial age 38,6 ± 14,0 years) and 36 male (medial age 37,2±13,1 years) participated in survey. The study participants flled in the profle and answered questions about age, gender, harmful working conditions and bad habits, frequency of visits to the dental clinic, attitudes to the prevention of dental diseases, knowledge about the means and methods of oral hygiene.Results. As a result of the study, it was found that in the vast majority of cases, respondents are employed in production that does not adversely affect their health (91%), only 8% of patients indicated harmful working conditions.Conclusions. The study revealed that, despite the recommendations of the dentist, patients are not always committed to the implementation of preventive measures in the oral cavity. Dentists need to motivate patients to use not only the usual methods and means of hygiene, but also additional ones necessary for maintaining dental health.

Marketing For Sustainability: A Conceptual Framework

2018 ◽  
Vol 8 (1) ◽  
Author(s):  
Dr.Pankaj Jain
Keyword(s):  
Social Marketing ◽  
Business Processes ◽  
Green Marketing ◽  
Marketing Social ◽  
Marketing Systems ◽  
Sustainable Marketing ◽  
Marketing Activities ◽  
The Mind ◽  
Marketing Principles

This paper is an attempt to put forward a roadmap to attain sustainable marketing through social marketing, green marketing and critical marketing. Social Marketing is an approach to decide the marketing strategies and activities keeping society’s long term welfare in the mind. Social and ethical concerns are at the centre of social marketing. Green Marketing is an approach to develop and market environmentally safer products and services in and introducing sustainability efforts in various marketing and business processes. At last, Critical Marketing is an approach that calls for analyzing marketing principles, techniques and theory using a critical theory based approach. This approach helps in regulating and controlling marketing activities with a focus on sustainability as it challenges and questions the existing capitalist and marketing systems so as to achieve a more sustainable marketing system.

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