scholarly journals Service Quality and Brand Image Influence on the Purchase Decision of Coffee Shop Products in Yogyakarta

2021 ◽  
Vol 828 (1) ◽  
pp. 012060
Author(s):  
N Kusumaradya ◽  
Wagiman ◽  
D Purwadi
Keyword(s):  
Service Quality ◽  
Brand Image ◽  
Purchase Decision ◽  
Coffee Shop

scholarly journals THE USE OF BRAND IMAGE CELEBRITY ENDORSER OF LUWAK WHITE COFFEE TO INCREASE THE PROFIT

2018 ◽  
Vol 1 (2) ◽  
pp. 195-203
Author(s):  
Putra Chairy ◽  
Adriansyah Adriansyah
Keyword(s):  
Brand Image ◽  
Hypothesis Test ◽  
Positive Influence ◽  
T Test ◽  
Purchase Decision ◽  
Decision Variable ◽  
Coffee Shop ◽  
Purchasing Decision ◽  
Celebrity Endorser ◽  
The Impact

This study aims to analyze the influence of celebrity endorser, and brand image of purchase decisions on Luwak White Coffee customers. Purchasing decision is an important thing to do a company to find out how much consumer buying interest in Luwak White Coffee products with the added celebrity endorser. One way to gain competitive advantage in improving purchasing decisions is to form a good brand image in the eyes of consumers and easy to remember always. Data used in this study obtained from a questionnaire conducted in primary and some observation and direct interview with loyal customers Luwak White Coffee in Coffee shop Aceh Medan 2018. The analysis technique used is multiple regression using hypothesis test, that is F test and t test. This research can be concluded based on statistic test that variable celebrity endorser , and brand image together have a positive influence on the purchase decision variable. Based on the t test, celebrity endorser, and brand image positively and significantly affects the purchasing decision. From this research obtained Adila R square (R2) value of 0,75,8 (75,5%) which means that the combination of celebrity endorser and brand image can explain the impact on the purchase decision which increase and the rest is influenced by other variable equal to 24,5 %.

scholarly journals Pengaruh Brand Image dan Service Quality terhadap Purcahse Intention

2021 ◽  
Vol 5 (1) ◽  
pp. 82
Author(s):  
Ilman Prasetyo
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Data Collection ◽  
Service Quality ◽  
Multiple Regression Analysis ◽  
Purchase Intention ◽  
Brand Image ◽  
Positive Impact ◽  
Coffee Shop ◽  
Convenience Sampling

The aim of this study are: First, to explore the effect of brand image on purchase intntion. Second, to explore the effect of service quality on purchase intention. The method of data collection is convenience sampling. The samples of this research are collected from 150 respondens, who are the customers of Coffee shop in Jakarta. The technique of data analysis used in this study was multiple regression analysis and classic assumption test. Testing the result of Hypoteses used the F-test, t-test, and R2. The results are: (a) the effect between brand image have a significant and positive impact toward purchase intention; (b) the effect between service quality have a significant and positive impact toward purchase intention. Tujuan dari penelitian ini adalah : pertama, untuk menguji efek dari brand image terhadap minat beli. Kedua, untuk menguji efek dari kualitas pelayanan terhadap minat beli. Metode dari pengambilan data adalah convenience sampling. Sampel merupakan pelanggan kedai kopi di Jakarta. Sampel dari penelitian ini adalah 150 responden. Teknik dari data analisis penelitian ini adalah analisis regresi berganda dan Uji asumsi klasik. Pengujian hasil hipotesis menggunakan Uji-F, Uji-t, dan R2.. Hasilnya adalah : Hasilnya adalah (a) brand image mempunyai pengaruh positif terhadap purchase intention. (b) service quality mempunyai pengaruh positif terhadap purchase intention.

scholarly journals The Influence of Brand Image, Service Quality, Price Perception and Trust on the Purchase Decision of Welding Workshop Welding Www.Kanopirumah.Com

2020 ◽  
Vol 2 (1) ◽  
pp. 17
Author(s):  
Juhaeri Juhaeri
Keyword(s):  
Service Quality ◽  
Quantitative Research ◽  
Brand Image ◽  
Hypothesis Test ◽  
T Test ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Literature Study ◽  
Price Perception ◽  
Price Perceptions

Www.kanopirumah.com is a business that is engaged in the welding workshop business. To determine the effect of brand image on purchasing decisions, service quality on purchasing decisions, price perceptions of purchasing decisions, trust in purchasing decisions, and to know together with the influence of a brand image, service quality, price perceptions and trust in purchase decisions for welding shop services www.kanopirumah.com. This research is quantitative research. The population in this study are consumers who conduct transactions at the welding workshop www.Kanopirumah.Com. in this study as many as 100 consumers. Data collection methods in this research are observation, documentation study, and literature study. The method of data analysis is a simple linear regression test, product-moment correlation test, determination test, and hypothesis test (t-test). Data processing using Statistical Social Science Program (SPSS) version 22.00. The results showed that (1) Brand image influenced purchasing decisions with a t-test value of 2.329, sig. 0.022 <α = 0.05, thus proving the hypothesis that the brand image influences the purchase decision. (2) Quality of service influences purchasing decisions with a t-test value of 2.277, sig. 0.025 <α = 0.05, thus proving the hypothesis that service quality affects the purchasing decision. (3) Price perception influences purchasing decisions with a t-test value of 3.093, sig. 0.003 <α = 0.05, thus proving the hypothesis that price perception influences the purchase decision. (4) trust influences purchasing decisions with a t-test value of 3.215, sig. 0.002 <α = 0.05, thus proving the hypothesis that states' trust has an effect on purchasing decisions. (5) Brand image, service quality, price perception, and trust affect purchasing decisions.

scholarly journals Brand image among the purchase decision determinants

2020 ◽  
Vol 4 (3) ◽  
pp. 700
Author(s):  
Novan Andrianto ◽  
Achmad Yanu Alif Fianto
Keyword(s):  
Service Quality ◽  
Word Of Mouth ◽  
Brand Image ◽  
Partial Least Square ◽  
Least Square ◽  
Mediating Effect ◽  
Purchase Decision ◽  
Perceived Price ◽  
Relationship Of ◽  
The Relationship

The purpose of this research was to measure the effect of word of mouth, perceived price, and service quality toward brand image and purchase decision. This research also aimed to measure the mediating effect of Brand Image toward the relationship between word of mouth, perceive price, and service quality with the purchase decision. This study used a survey technique that utilised questionnaires as research instruments for 200 respondents who have visited Surabaya hotels as well as Partial Least Square (PLS) data analysis techniques. The findings in this research proved that Word of Mouth, Perceived Price, and Service Quality have a significant positive effect on Brand Image and Purchase Decision. This research also revealed that brand image also has an intervening effect in the relationship of Word of Mouth, Perceived Price, and Service Quality with Purchase Decision.

scholarly journals PENGARUH BRAND IMAGE, KUALITAS PRODUK, HARGA DAN KUALITAS LAYANAN TERHADAP KEPUTUSAN PEMBELIAN SEMEN DI PT SEMEN INDONESIA LOGISTIK CABANG GULOMANTUNG GRESIK

2019 ◽  
Vol 2 (2) ◽  
pp. 68
Author(s):  
Annisatun Nur Fitriani
Keyword(s):  
Service Quality ◽  
Product Quality ◽  
Brand Image ◽  
Sampling Technique ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Image Variables

This study aims to analyze the influence of Brand Image variables, Product Quality, Price and Service Quality on Purchasing Decisions at PT. Semen Indonesia Logistics Branch of Gulomantung Gresik. This type of research uses quantitative with a sample of 154 consumers. The sampling technique used Incidetal Sampling. The results of the study proved to show that the Brand Image variable, Product Quality, Price had a positive and significant effect and the service quality variable had a negative and significant effect on the Purchase Decision.

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