scholarly journals THE USE OF BRAND IMAGE CELEBRITY ENDORSER OF LUWAK WHITE COFFEE TO INCREASE THE PROFIT

2018 ◽  
Vol 1 (2) ◽  
pp. 195-203
Author(s):  
Putra Chairy ◽  
Adriansyah Adriansyah
Keyword(s):  
Brand Image ◽  
Hypothesis Test ◽  
Positive Influence ◽  
T Test ◽  
Purchase Decision ◽  
Decision Variable ◽  
Coffee Shop ◽  
Purchasing Decision ◽  
Celebrity Endorser ◽  
The Impact

This study aims to analyze the influence of celebrity endorser, and brand image of purchase decisions on Luwak White Coffee customers. Purchasing decision is an important thing to do a company to find out how much consumer buying interest in Luwak White Coffee products with the added celebrity endorser. One way to gain competitive advantage in improving purchasing decisions is to form a good brand image in the eyes of consumers and easy to remember always. Data used in this study obtained from a questionnaire conducted in primary and some observation and direct interview with loyal customers Luwak White Coffee in Coffee shop Aceh Medan 2018. The analysis technique used is multiple regression using hypothesis test, that is F test and t test. This research can be concluded based on statistic test that variable celebrity endorser , and brand image together have a positive influence on the purchase decision variable. Based on the t test, celebrity endorser, and brand image positively and significantly affects the purchasing decision. From this research obtained Adila R square (R2) value of 0,75,8 (75,5%) which means that the combination of celebrity endorser and brand image can explain the impact on the purchase decision which increase and the rest is influenced by other variable equal to 24,5 %.

scholarly journals THE INFLUENCE OF BRAND IMAGE AND PRODUCT QUALITY CONCERNING AUTOMOBILE BUYING DECISION OF ISUZU PANTHER AT PT. ASTRA ISUZU SEMARANG

2018 ◽  
Vol 6 (2) ◽  
pp. 102
Author(s):  
Ardhi Wahyu Saputra ◽  
Dinalestari P.
Keyword(s):  
Product Quality ◽  
Brand Image ◽  
Sampling Technique ◽  
Positive Influence ◽  
T Test ◽  
Measurement Scale ◽  
F Test ◽  
Purchasing Decision ◽  
Data Collection Technique ◽  
Research Type

Tranport equipment is badly needed in this era of fast-paced as it is, particularly cars. Competition in the automotive world is so tight. Therefore, businesses are required to be able to increase sales in order to survive in the business worlds. Specifically, this research was discuss about automobile buying of Isuzu Panther brand at PT Astra Isuzu Semarang during 2012-2015 keep have sale descending. If that case wasn’t improve and solve, probably will presense problem for PT. Astra Isuzu Semarang next.Aim of this research was to found brand image and product quality concerning automobile buying decision of Isuzu Panther Semarang. This research type was explanatory, with data collection technique by questionaire. The population in this research is consemers who use and bought Isuzu Panther automobile on PT Astra Isuzu Semarang with the number of samples taken was 72 respondents. Sampling using purposive sampling technique. Measurement scale using Likert scale. The analytical method used is the determination, simple linear regression, multiple liniear regression, t-test, and F-test using SPSS program version 16.Based on the results of the research, revealed that the partially, brand image and product quality has positive influence on the purchasing decision which is indicated by result of the value of t test bigger than t table. Significantly, variable brand image and product quality has positive influence towards purchasing decision indicated by value of F test larger than F table.And the advice that can be given is keeping a good image with a way keep it always communicate with consumers and customers. Besides continuing and improving product quality as well as improving its shortcomings, adding interior and exterior facilities and applying innovation to its products so as not to have the impression of monotonous and outdat

scholarly journals The Revival of Indonesian Skin Care Brands

2020 ◽  
Vol 76 ◽  
pp. 01036
Author(s):  
Priscilla Evelyn Budiono ◽  
Dhyah Harjanti ◽  
Karina Stankevica
Keyword(s):  
Customer Satisfaction ◽  
Brand Image ◽  
Country Of Origin ◽  
Positive Influence ◽  
Skin Care ◽  
Quantitative Approach ◽  
Purchase Decision ◽  
The Impact ◽  
Skin Care Products

Skincare business in Indonesia has been growing enormously in the last decade, with the coming of international brands and the struggling of local brands, to win the Indonesian customers. The aim of this research is to analyze the influence of country of origin to purchase decision through the brand image, and the impact of country of origin on customer satisfaction for local Indonesian skin care brands. As this research is using the quantitative approach, the data are collected by using questionnaires which are distributed to selected samples of 179 respondents. The respondents are chosen from the consumers of Indonesian brands of skin care products. The data are analyzed with SmartPLS software. The results show that the country of origin has a positive influence to purchase decision, the country of origin has a positive influence on brand image, brand image has a positive influence on purchase decision, and, finally, brand image has a positive influence on customer satisfaction on local Indonesian brands of skin care products.

scholarly journals The Influence of Brand Image, Service Quality, Price Perception and Trust on the Purchase Decision of Welding Workshop Welding Www.Kanopirumah.Com

2020 ◽  
Vol 2 (1) ◽  
pp. 17
Author(s):  
Juhaeri Juhaeri
Keyword(s):  
Service Quality ◽  
Quantitative Research ◽  
Brand Image ◽  
Hypothesis Test ◽  
T Test ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Literature Study ◽  
Price Perception ◽  
Price Perceptions

Www.kanopirumah.com is a business that is engaged in the welding workshop business. To determine the effect of brand image on purchasing decisions, service quality on purchasing decisions, price perceptions of purchasing decisions, trust in purchasing decisions, and to know together with the influence of a brand image, service quality, price perceptions and trust in purchase decisions for welding shop services www.kanopirumah.com. This research is quantitative research. The population in this study are consumers who conduct transactions at the welding workshop www.Kanopirumah.Com. in this study as many as 100 consumers. Data collection methods in this research are observation, documentation study, and literature study. The method of data analysis is a simple linear regression test, product-moment correlation test, determination test, and hypothesis test (t-test). Data processing using Statistical Social Science Program (SPSS) version 22.00. The results showed that (1) Brand image influenced purchasing decisions with a t-test value of 2.329, sig. 0.022 <α = 0.05, thus proving the hypothesis that the brand image influences the purchase decision. (2) Quality of service influences purchasing decisions with a t-test value of 2.277, sig. 0.025 <α = 0.05, thus proving the hypothesis that service quality affects the purchasing decision. (3) Price perception influences purchasing decisions with a t-test value of 3.093, sig. 0.003 <α = 0.05, thus proving the hypothesis that price perception influences the purchase decision. (4) trust influences purchasing decisions with a t-test value of 3.215, sig. 0.002 <α = 0.05, thus proving the hypothesis that states' trust has an effect on purchasing decisions. (5) Brand image, service quality, price perception, and trust affect purchasing decisions.

scholarly journals PENGARUH PROMOSI DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN ROKOK A MILD YANG DITAWARKAN OLEH PT DUTA MEDIA INDONESIA AREA PEMATANGSIANTAR (Studi Kasus Pada Konsumen Warung Kopi H Pematangsiantar)

2019 ◽  
Vol 4 (2) ◽  
pp. 20-29
Author(s):  
Dwita Suhari Yati Tarigan ◽  
Darwin Lie ◽  
Efendi Efendi ◽  
Erbin Chandra
Keyword(s):  
Regression Analysis ◽  
Brand Image ◽  
Research Result ◽  
Positive Influence ◽  
Coefficient Of Determination ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Positive Correlation ◽  
Purchasing Decision ◽  
Cigarette Brand

The results of this study can be summarized as follows: 1) Consumers declare that promotion, brand image and purchase decisions A Mild cigarettes are categorized well. 2) Regression analysis result Ŷ = 15,181 + 0,297X1 + 0,765X2, meaning there is positive influence between promotion (X1) and brand image (X2) to decision of purchase (Y) A Mild cigarettes offered by PT Duta Media Indonesia Pematangsiantar Area. 3) Correlation value r = 0,653 which means there is moderately high and positive correlation between promotion, brand image and purchase decision of A Mild cigarettes offered by PT Duta Media Indonesia Pematangsiantar Area. The coefficient of determination is 0,427, meaning that the strongness of purchasing decision is explained by 42,7% by promotion and brand image. 4) Hypothesis Ho rejected, meaning promotion and brand image has a positive and significant effect on the decision of A Mild cigarette purchase offered by PT Duta Media Indonesia Pematangsiantar Area. The suggestion from the research result concludes that A Mild cigarettes offered by PT Duta Media Indonesia Pematangsiantar Area in the influence of purchasing decision, hence company must improve and improve promotion and image of A Mild cigarette brand. The better promotion and brand image of A Mild cigarettes, it will improve the purchase decision of A Mild cigarettes. Keywords: Promotion, Brand Image and Purchase Decision.

scholarly journals The Influence of Celebrity Endorser, Brand Image, and Brand Trust on Consumer Purchasing Decisions of Nike Brand Sport Shoes In Surabaya

2019 ◽  
Vol 1 (1) ◽  
pp. 208-218
Author(s):  
Prananda Yudhistira Putra ◽  
Soebandhi Ningrum
Keyword(s):  
Quantitative Research ◽  
Brand Image ◽  
Hypothesis Test ◽  
Test Reliability ◽  
Purchase Decision ◽  
Brand Trust ◽  
Purchasing Decisions ◽  
Research Population ◽  
Celebrity Endorser ◽  
Sports Shoes

This study aims to analyze the influence of celebrity endorser, brand image, and brand trust on consumer purchasing decisions for Nike Brand Sports Shoes in Surabaya. This research is quantitative research. Population and sample based on questionnaire distribution to consumers who have already bought and used Nike brand sports shoes in Surabaya were taken as many as 180 respondents. Data collection techniques using interviews, observation and questionnaires. The data analysis used is validity test, reliability test, classic assumption test, multiple linear analysis test and hypothesis test. Research results of variable celebrity endorser, brand image and brand trust have a significant simultaneous effect partially on the purchase decision of Nike brand sports shoes in Surabaya where a significant value is smaller than 0.05.

scholarly journals PENGARUH KUALITAS PRODUK, DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN PRODUK KOSMETIK WARDAH DI VARIA STORE - TANGERANG

2019 ◽  
Vol 24 (1) ◽  
pp. 14-33
Author(s):  
AHMAD .
Keyword(s):  
Regression Analysis ◽  
Brand Image ◽  
Sampling Technique ◽  
Analysis Data ◽  
Positive Influence ◽  
Survey Method ◽  
Decision Variable ◽  
Variable Effect ◽  
Purchasing Decision

This research was done in order to analyze the variable effect (X1) namely Quality of Product to variable (Y) namely Purchasing Decision, variable effect (X2) namely Brand Image to variable (Y) namely Purchasing Decision, and variable effect (X1) namely Quality of Product and variable (X2) namely Brand Image to variable (Y) namely Purchasing Decision. This research was done by using a Survey Method. The population in this research were the use cosmetic produc Wardah in Varia Store Tangerang, taking of sample was done by Incidental Sampling technique, and the amount is 100 respondents. Whereas the data analysis was done by associative analysis, Validity test, Reability test,Hypotesist test, simple regression analysis, multiple regression analysis, simple correlation analysis, multiple correlation analysisand coefficient determination (R²). Based on the analysis data which was done in this research, can be concluded that variable (X1) which is Quality of Product give an positive influence and significant impact on variable (Y)which is Purchasing Decision for Variable 89,0% effect (X2) which is Brand Image give an positive influence and significant impact on variable (Y)which is Purchasing Decision 90,0%. And Variable effect(X1) which is Quality of Product and variable (X2) which is Brand Image found positive and significant impact on variable (Y)which is Purchasing Decision for 89,0%. Value of F-count which is 9,179 is more than value of F-table which is 3,090. The result is Ho refused and Ha accepted. Whereas the residual is influenced by the other variable which didn’t researched in this research.

STUDI KOMPARASI KEPUTUSAN PEMBELIAN ANTARA AYAM GEPREK ABANG IRENG UMS DAN AYAM GEPREK KUMLOT UMS

2020 ◽  
Vol 4 (02) ◽  
Author(s):  
Metdi Permadi ◽  
Siti Maryam ◽  
Ratna Damayanti
Keyword(s):  
Quantitative Methods ◽  
Brand Image ◽  
Comparative Method ◽  
T Test ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Homogeneity Analysis ◽  
Significant Difference

The purpose of this study was to determine differences in purchasing decisions between Abang Ireng UMS geprek chicken and UMS Geprek Kumlot chicken in terms of Brand Image, Price and Variation of the menu. This method is called the comparative and quantitative methods with the aim of the comparative method with the aim of finding out the differences in purchasing decisions between variables. The sample of this study was 100 respondents consisting of 50 consumers of Abang Ireng Geprek chickens and 50 Kumlot geprek consumers. This study uses validity, reliability, to test the instrument using homogeneity analysis and independent sample t-test to test differences between variables. Data obtained from questionnaires for respondents. This study was tested using SPSS 20 software. The results of this study indicate that the Brand Image variable has no difference in purchasing decisions. Namely with the t value of the Brand Image variable of 0.753 with the criteria of t table> 0.05, this shows that there is no significant difference, while for the price variables and menu variations there is each difference to the purchase decision, namely the value of t count in the variable price of 0.018 with the criteria of t table

PENGARUH CITRA MEREK DAN KUALITAS BENIH TERHADAP KEPUTUSAN PEMBELIAN PADA PT.PRABU ARGO MANDIRI (Studi Kasus Penjualan Benih Tomat Merk Maya di Purwkarta)

2017 ◽  
Vol 6 (2) ◽  
Author(s):  
Ahmad Iskandar
Keyword(s):  
Product Quality ◽  
Brand Image ◽  
Hypothesis Test ◽  
Descriptive Analysis ◽  
Linear Regression Analysis ◽  
Coefficient Of Determination ◽  
Decision Variable ◽  
Purchasing Decisions ◽  
Business World

In the era of globalization, the competition in the business world becomes very tight. Companies vying to be able to continue to compete and survive in the business world. Each consumer must have had the expectation that the products they buy are able to provide satisfaction for them to be making purchasing decisions. Consumer purchasing decisions of companies to seeds virtual brand still low due to the brand image and quality of seeds that are still unsatisfactory.This study aims to determine the responses of respondents regarding brand image, product quality, purchasing decisions and how big an impact on the brand image itself against purchase decisions on the PT. Prabu Argo Mandiri Bandung and how much influence the quality of products on the purchase decision.The method by which the samples is Simple Random Sampling consists of 80 respondents. The method of analysis in this research using descriptive analysis and verification which is composed of multiple linear regression analysis. Product moment correlation analysis, and the coefficient of determination used to measure the level of influence of brand image and product quality on purchasing decisions.The results based on descriptive analysis of brand image variable is in good enough category, variable quality of the product is in the unfavorable category, and the purchase decision variable is in the unfavorable category. The results based on correlation test showed that the brand image is partially significant effect on purchasing decisions by 68% and the product quality is partially significant effect on purchasing decisions by 13%. Hypothesis test results suggested that the increased purchasing decisions partially and simultaneously influence through brand image and product quality.

scholarly journals Physically Active Breaks in the Teaching Process

2021 ◽  
Vol 45 (3) ◽  
pp. 235-242
Author(s):  
Ivan Holik ◽  
Vesna Štemberger ◽  
Petra Pejić Papak ◽  
Vilko Petrić ◽  
Matea Kitak
Keyword(s):  
Physical Activity ◽  
Educational Achievement ◽  
Positive Influence ◽  
Educational Process ◽  
T Test ◽  
Control Group ◽  
Teaching Process ◽  
Physically Active ◽  
Active Breaks ◽  
The Impact

The aim of this research is to study the impact of physically active breaks, accompanied by video materials, on the level of pupils’ educational achievement and their attitudes toward physically active breaks during the teaching process in the classroom. The research lasted for two months, and the apposite sample consisted of a total of 38 pupils aged 10 to 11. The influence of physically active breaks on the educational achievement was estimated by the percentage of correct answers in the tasks of mathematics, while the Croatian version of the questionnaire Attitudes towards the Physical Activity Scale (APAS) was used for evaluating the attitudes toward physically active breaks with video materials. Differ ences between the initial and final measuring inside the same group were tested by the Student’s dependent sample t-test, while for differences between the experimental and control group the Student’s independent sample t-test was used. The obtained results showed that the ability to solve mathematical tasks in the experimental group has significantly improved when compared to the control one and that physically active breaks have a positive influence on the pupils’ attitudes toward physical activity. The implementation of physically active breaks into teaching has an impact on pupils’ productivity in the educational process, while at the same time their need for movement is fulfilled.

scholarly journals PENGARUH PENGGUNAAN MEDIA MOOD BOARD TERHADAP PENGETAHUAN DESAIN BUSANA PADA MAHASISWA PENDIDIKAN TEKNIK BUSANA

2016 ◽  
Vol 3 (2) ◽  
pp. 121
Author(s):  
Afif Ghurub Bestari ◽  
Ishartiwi Ishartiwi
Keyword(s):  
Learning Outcomes ◽  
Positive Influence ◽  
T Test ◽  
Fashion Design ◽  
Control Group ◽  
Control Group Design ◽  
Group Design ◽  
And Control ◽  
The Impact ◽  
Learning By Using

Penelitian ini bertujuan untuk menguji (1) perbedaan pengaruh pembelajaran Desain Busana menggunakan media mood board dan media contoh gambar desain busana terhadap kreativitas dan hasil belajar Desain Busana mahasiswa;  (2) pengaruh positif pembelajaran Desain Busana dengan menggunakan media mood board dibandingkan menggunakan media contoh gambar desain busana terhadap kreativitas desain busana mahasiswa; (3) pengaruh positif pembelajaran Desain Busana dengan menggunakan media mood board dibandingkan dengan menggunakan media contoh gambar desain busana terhadap hasil belajar desain busana mahasiswa. Penelitian ini merupakan penelitian kuasi eksperimen dengan desain Pretest-Posttest, Nonequivalent Control Group Design. Penelitian ini menggunakan kelas eksperimen dan kelas kontrol. Populasi penelitian adalah mahasiswa kelas A dan D semester 2 di Pendidikan Teknik Busana FT UNY. Hasil t-test menunjukkan pretest mahasiswa kelas kontrol dan kelas eksperimen hampir sama. Data hasil belajar posttestmenunjukkan selisih skor rata-rata antara kelas eksperimen dan kelas kontrol berkategori sangat tinggi. Berdasarkan hasil nilai rata-rata diperoleh bahwa terjadi peningkatan hasil kreativitas mahasiswa yang signifikan.Kata kunci: media mood board, hasil belajar, desain busana THE IMPACT OF USING MOOD BOARD MEDIA TO  FASHION DESIGN KNOWLEDGE ON FASHION  DESIGN ENGINEERING STUDENTSAbstractThis research aimed to examine (1) the effect of differences in learning to use media Fashion Design mood board and fashion design drawings media examples in creativity and Fashion Design student learning outcomes; (2) the positive influence of learning by using media Fashion Design mood board than using media examples fashion design drawings for the creativity of fashion design students; (3) a positive influence of learning by using media Fashion Design mood board compared to using the media sample images for learning outcomes of Fashion Design student. This research is a quasi-experimental research with pretest-posttest design, Nonequivalent Control Group Design. This research uses experimental class and control class. The research population was a student of class A and D in the 2nd half of Technical Fashion Education Faculty of Engineering, Yogyakarta State of University. t-test results indicate student pretest control class and experimental class is almost the same. Data posttest study results show the difference in average scores between the experimental class and control class category is very high. Based on the results of the average value obtained that an increase in the creativity of the students are significant.Keywords: fashion mood boards, learning outcomes, fashion design

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