How to frame our behaviour in order to limit climate change?
Abstract The climate is changing and speedy changes in society are needed to keep the damage within survival ranges. The aim is to keep the average raise of global temperature below 2 degrees Celsius. Changes in behavior of the overall population are needed to realize this aim. How can we get people to change? The research field of environmental psychology looks at framing issues to promote changes of behavior. More information helps to make people make decisions. Motivation is more important. Motivation is driven by our values and self-image. Four values are important for environmental behavior: hedonic, egoistic, altruistic and environmental values. Besides that culture, personal and timing issues play a role. The workshop explores the values in persons according to different examples. Can we influence the values to which we adhere? Socio-economic traits in people only explore a few percent in differences. Discussion: different strategies can be used with people with different dominant values. Public health is a major domain to support the local authorities to endorse the behavioral changes in the general population in order to limit the temperature increase.