scholarly journals PERAN KOMUNIKASI DALAM DIFUSI INOVASI USAHA BARANG BEKAS DI DESA PENGADANG

MEDIAKITA ◽  
2021 ◽  
Vol 5 (2) ◽  
Author(s):  
Haerozi Haerozi
Keyword(s):  
Diffusion Of Innovation ◽  
Local Community ◽  
Community Empowerment ◽  
Communication Strategy ◽  
Literature Study ◽  
The People ◽  
New Ideas ◽  
The Media ◽  
Used Goods

Ideas that have an impact on social change must be communicated to the community. As objects, they not only know about the changes that have occurred, but they must also support and be involved so that they become part of the changes. People have always assumed that innovation always ends with the adoption of an innovation that is conveyed to them. So according to this assumption, it is as if the diffusion of innovation only focuses on spreading innovation programs or ideas to the community and only sees innovation as new ideas, ideas, methods, or products in the perspective of development communication.This study aims to find out how the innovation and development of used goods business occurred in Pengadang Village and to find out how the role of communication in the diffusion of secondhand goods business innovation occurred in Pengadang Village. This study also seeks to find out the communication of secondhand innovation in order to develop community empowerment programs. And also its influence on the community's strategy for the development of the used goods business. This study uses a qualitative approach. Data was collected by means of observation and interview techniques, also supported by literature study. The results show that through the process of diffusion of innovation, this business has now become popular and is widely practiced by the people in Pengadang Village and with communication, the secondhand goods business in Pengadang Village is now a large growing business and is widely cultivated by the local community. The implementation of the communication strategy in the innovation of used goods processing is going well. Such as outreach activities, making pamphlets, brochures, exhibitions, and using the media to encourage the process of rapid diffusion of innovation in Pengadang Village.

scholarly journals The Role of the Jogo Tonggo Program in the Empowerment of the New Normal Era Community in Central Java Province

2020 ◽  
Vol 1 (1) ◽  
pp. 15-20
Author(s):  
Alif Octaviawan Yudiansyah
Keyword(s):  
Positive Impact ◽  
Community Empowerment ◽  
Provincial Government ◽  
Literature Study ◽  
New Normal ◽  
Central Java ◽  
Surrounding Environment ◽  
The People ◽  
The Government

Community empowerment is very important for the community, especially the government itself because these activities have a positive impact on the surrounding environment. Community empowerment is also one way for people to work together to make the program that has been issued a success. This study provides an overview of the implementation of community empowerment in the ‘Jogo Tonggo’ program initiated by the Central Java Provincial Government to fight the Covid-19 pandemic and looks at the impacts and strategies of the Central Java Provincial Government in reducing the number of people exposed to Covid-19. This study used a qualitative approach with a literature study method in the form of a review of the Jogo Tonggo new normal era program based on references and data in the field. The results showed that this program was also responded positively by the people of Central Java so that even in the new normal, the government did not hesitate to implement the program to reduce the level of people exposed to Covid-19.

scholarly journals Tastafi Communication Strategy in the Development of Madani Community

2019 ◽  
Vol 2 (2) ◽  
pp. 271-283
Author(s):  
T. Faizin ◽  
Mohd. Hatta ◽  
Abdullah Abdullah
Keyword(s):  
Civil Society ◽  
Islamic Law ◽  
Communication Strategy ◽  
Knowledge Development ◽  
Online Media ◽  
Natural Setting ◽  
The People ◽  
The Media ◽  
Communication Planning

This research is titled Tastafi communication strategy in the development of Madani community. The focus of the problem in this study is, how to plan, and implement Tastafi communication strategies in the development of civil society. The approach uses in this study is a qualitative approach, with reasons to understand the problem in its natural setting, and interpret this phenomenon based on the meaning given by the informant, also because this research is multidimensional in nature resulting from the complexity of various situations, so the context surrounding it needs to be analyzed . The informants of this study are determined by purposive technique which was explored based on the purpose of this study, with 8 (eight) informants. Based on the data obtained, the results of this study are: first, Tastafi communication planning in the overall development of civil society through six stages, namely; (a) Identifying the vision and mission of Tastafi; (b) Seeing the condition of the people who need knowledge, especially monotheism, Sufism, Jurisprudence to help people from heresies, to do charity and morals; (c) Formulating objectives; (d) Determining sustainable programs and activities; (e) Designing pesandan material that will be delivered to the communicant to keep the message understood and interpreted according to the value of the substance of the implementation of ahlussunnah wal jama'ah; and (f) Selecting media in channeling their messages through recitations in mosques, prayer rooms, recitation centers, pulpits, mass media, print and online media. Second, Tastafi plays a role in several forms of implementation, namely the role of knowledge development through recitation, good discussion directly or through the media. Roles in the development of da'wah through taklim assemblies. Role in the development of community good deeds. The role of empowering Islamic scholars in a missionary organization. Role in leadership empowerment through activities for the sake of upholding Islamic law. Role in amar ma`ruf nahi munkar and role in developing ukhwah with dayah-dayah to cooperate in developing civil society through the Tastafi organization.

scholarly journals THE ROLE OF MARKETING COMMUNICATIONS OF THE BANJAR DISTRICT GOVERNMENT IN IMPROVING THE ECOTOURISM IMAGE OF THE RIAM KANAN RESERVOIR SOUTH KALIMANTAN, INDONESIA

2021 ◽  
Vol 6 (2) ◽  
Author(s):  
Siswanto Rawali ◽  
Muhammad Muthahhari Ramadhani
Keyword(s):  
Case Study Research ◽  
Field Research ◽  
Communication Strategy ◽  
Target Market ◽  
Literature Study ◽  
Communication Management ◽  
Wide Audience ◽  
The People ◽  
The Media ◽  
Media Channels

One of the water attractions that is very interesting and has the potential to be developed into a mainstay tourist destination in Banjar Regency and even in Kalimantan is the Riam Kanan Reservoir in Aranio District. The center of its attraction is the Riam Kanan dam building, the natural scenery around the reservoir and the social, economic and cultural activities of the people above and around the reservoir, which is one of the largest reservoirs in Indonesia. However, the potential of the water tourism object in Riam Kanan reservoir is not well known by both domestic and foreign tourists because the communication strategy program has not been maximized by the local government. An important factor in raising the image of ecotourism is the communication strategy policy in order to promote it to a wide audience. Communication strategy and Marketing Communication are the combination of communication planning and communication management to achieve a goal. The method used in this research is a qualitative approach with the type of case study research. Data collection techniques that researchers use are field research and literature study. The results showed that the communication strategy carried out by the Department of Tourism and Culture of Banjar Regency in enhancing the ecotourism image of the Riam Kanan reservoir has followed the procedure as in communication theories, namely Establishing Communicators. Setting Targets, Compiling communication messages and, selecting media, channels communication and also target market. The media used include outdoor media, small format media, print media, electronic media, internet and social media as well as other public communication channels. <p> </p><p><strong> Article visualizations:</strong></p><p><img src="/-counters-/edu_01/0765/a.php" alt="Hit counter" /></p>

The Role of Religious Force in the Wukan Incident

2013 ◽  
Vol 5 (1) ◽  
pp. 155-175 ◽  
Author(s):  
Hou Yuxin
Keyword(s):  
Human Rights ◽  
Religious Beliefs ◽  
The Political ◽  
The People ◽  
The World ◽  
History Of ◽  
The Media ◽  
Social Management ◽  
The Village

Abstract The Wukan Incident attracted extensive attention both in China and around the world, and has been interpreted from many different perspectives. In both the media and academia, the focus has very much been on the temporal level of the Incident. The political and legal dimensions, as well as the implications of the Incident in terms of human rights have all been pored over. However, what all of these discussions have overlooked is the role played by religious force during the Incident. The village of Wukan has a history of over four hundred years, and is deeply influenced by the religious beliefs of its people. Within both the system of religious beliefs and in everyday life in the village, the divine immortal Zhenxiu Xianweng and the religious rite of casting shengbei have a powerful influence. In times of peace, Xianweng and casting shengbei work to bestow good fortune, wealth and longevity on both the village itself, and the individuals who live there. During the Wukan Incident, they had a harmonizing influence, and helped to unify and protect the people. Looking at the specific roles played by religion throughout the Wukan Incident will not only enable us to develop a more meaningful understanding of the cultural nature and the complexity of the Incident itself, it will also enrich our understanding, on a divine level, of innovations in social management.

CLIMATE IMPACT AND CULTURAL SHIFTS IN NATURAL STRUCTURES AND HUMAN LIFE: A RIVER AREAS UTILIZATION AS COMMUNITY-BASED ECOTOURISM

2020 ◽  
Vol 14 (02) ◽  
pp. 62-83
Author(s):  
Isdarmanto Isdarmanto ◽  
Christantius Dwiatmaja ◽  
Hari Sunarto ◽  
Antonius Suryo Abdi
Keyword(s):  
Urban Areas ◽  
Local Community ◽  
Human Life ◽  
Climate Impact ◽  
Community Empowerment ◽  
Tourist Destinations ◽  
City Community ◽  
Nature Preservation ◽  
Tourism Climate

The Climate change in world tourism can change the system of human life and its influence on nature. The development of the global digital tourism climate, selfi tourism is able to change the attitude of individual behavior in response to the demands of competitive life. The development of tourist destinations in the world, primarily from natural factors, the demands of a sharp competitive climate require tourism managers to create artificial innovations that are developed from natural potentials that are more attractive in design so that they become alternative ecotourism idols capable of boosting tourism growth that is more conducive and attractive. This research develops river ecotourism areas which are oriented to aspects of environmental development, nature preservation and local community development. This study uses qualitative research so that it can explore various aspects of the natural and humanity of the region in depth through the empirical phenomena that exist in the field. The real condition of river area which is not well managed is not in accordance with the development of Smart city, community awareness and tourism activists who are less focused. Hence, it needs community empowerment and encouraging the role of tourism activists to play more in the development of urban areas, and the use of river as ecotourism.   Keywords: Ecotourism, Waterfront, Natural Resources

scholarly journals SEJARAH DESA TALAGA BESAR KECAMATAN TALAGA RAYA KABUPATEN BUTON TENGAH (1977-2017)

2020 ◽  
Vol 3 (4) ◽  
Author(s):  
Dade Prat Untarti
Keyword(s):  
Social Relations ◽  
Local Community ◽  
Regional Government ◽  
Historical Criticism ◽  
The People ◽  
The Social ◽  
Historical Methods ◽  
The Village ◽  
Selection Of

ABSTRAK: Permasalahan pokok dalam penelitian ini adalah: (1) Apa latar belakang terbentuknya Desa Talaga Besar Kecamatan Talaga Raya Kabupaten Buton Tengah? (2) Bagaimana berkembangan Desa Talaga Besar Kecamatan Talaga Raya Kabupaten Buton Tengah Tahun 1977-2017? Metode sejarah tersebut adalah: (a) Pemilihan topik (b) Heuristik (Pengumpulan Data) (c) Verifikasi (Kritik Sejarah) (d) Interpretasi (e) Historiografi (kritik sejarah). Hasil penelitian ini menunjukan bahwa: (1) Desa Talaga Besar awalnya hanya dijadikan tempat untuk berkebun atau bercocok tanam, misalnya menanam jagung dan ubi kayu sebagai makanan pokok masyarakat setempat dan pada umumnya masyarakat Buton. Karena seiring berjalannya waktu dan peradaban serta jumlah penduduk semakin bertambah banyak. Pemerintah daerah berinisiatif memekarkan desa Talaga Besar menjadi desa definitif. Faktor-faktor yang mendukung terbentuknya Desa Talaga Besar ini ialah: (a) Adanya peranan pemimpin yang selalu memberikan motivasi kepada warga untuk aktif dalam setiap kegiatan yang sifatnya membangun. (b) Faktor pendukung diantaranya faktor geografis (wilayah), faktor demografi (penduduk), dan faktor ekonomi. (2) Perkembangan Desa Talaga Besar dalam bidang ekonomi, sebagian besar masyarakat Talaga Besar menggantungkan hidupnya di bidang pertanian dan perdagangan yang telah dilakukan dan dikembangkan secara turun temurun. Di bidang sosial, hubungan sosial kemasyarakatan antara warga Desa Talaga Besar cukup harmonis. Di bidang pendidikan, perkembangan pendidikan di Desa Talaga Besar pada khususnya dan Kecamatan Talaga Raya pada umumnya mengalami perkembangan pendidikan yang boleh dikatakan sudah cukup baik dan infrastruktur lebih baik bila dibandingkan dengan keadaan sebelumnya. Kata Kunci: Sejarah, Desa, Talaga BesarABSTRACT: The main problems in this study are: (1) What is the background of the formation of Talaga Besar Village, Talaga Raya District, Buton Tengah Regency? (2) How did the development of Talaga Besar Village, Talaga Raya District, Buton Tengah Regecy Year 1977-2017? The historical methods are: (a) Selection of topics (b) Heuristics (Data Collection) (c) Verification (Historical Criticism) (d) Interpretation (e) Historiography (historical criticism). The results of this study indicate that: (1) Talaga Besar Village was originally only used as a place for gardening or farming, for example planting corn and cassava as a staple food for the local community and in general the Buton people. Because over time and civilization as well as the population increases. The regional government took the initiative to split the village of Talaga Besar into a definitive village. The factors that support the formation of the Talaga Besar Village are: (a) There is a role of leaders who always motivate citizens to be active in any constructive activity. (b) Supporting factors include geographical factors (region), demographic factors (population), and economic factors. (2) The development of Talaga Besar Village in the economic field, most of the Talaga Besar people depend their lives on agriculture and trade which have been carried out and developed for generations. In the social field, social relations between the people of Talaga Besar Village are quite harmonious. In the field of education, the development of education in the village of Talaga Besar in particular and the Talaga Raya sub-district in general experienced a development of education which was arguably quite good and the infrastructure was better when compared to the previous situation. Keywords: History, Village, Great Talaga

scholarly journals The role of forest in the knowledge production of traditional medication in Tejang Village Sebesi Island, South Lampung

2021 ◽  
Vol 917 (1) ◽  
pp. 012023
Author(s):  
V B L Sihotang ◽  
P Semedi ◽  
A Triratnawati
Keyword(s):  
Knowledge Production ◽  
Traditional Healer ◽  
Traditional Healers ◽  
Musical Instruments ◽  
Public Welfare ◽  
Production Data ◽  
Literature Study ◽  
Medication Knowledge ◽  
The People

Abstract Forest has a crucial role in elevating public welfare. It provides various products such as food, beverages, clothes, residence, musical instruments, and medicines. The medicines originated from the forest could act as the supplier for livelihood particularly for a traditional healer. The traditional healer is one of the health treatments sources for the people of Sebesi Island. For traditional healers, the forest is also beneficial in the knowledge production of traditional medication. This study purposes to examine the role of the forest in knowledge production carried out by traditional healers and identify the patterns of knowledge production. Data collection was done through interviewing, involving four traditional healers in Tejang Village, Sebesi Island, South Lampung. Another method was literature study related to the roles of forests in traditional medication and knowledge production. The knowledge production process can occur through giving agents, both human and non-human ones, namely teachers, family members, books, and dreams. The interaction between those healers with the forest also resulted in the medication knowledge. The role of the forest in the knowledge production of traditional medication is that it transforms into a place for semedi or meditation when doing ngelmu, knowledge sources about medication, and the place for the existence of medicinal plants.

scholarly journals Konvergensi Media dalam Pemasaran Produk Kerajinan Masyarakat desa Wisata Pariangan

2021 ◽  
Vol 4 (1) ◽  
pp. 59-64
Author(s):  
Rahmatul Husna Arsyah ◽  
Astri Indah Juwita
Keyword(s):  
Digital Media ◽  
Local Community ◽  
Research Approach ◽  
It Industry ◽  
Local Revenue ◽  
The People ◽  
The World ◽  
The Media ◽  
Tourist Village ◽  
Tourism Potential

Abstract: Nagari Pariangan as the most beautiful tourist village in the world has a place to help the community's economy, increase local revenue (PAD). Local industrial products that have been owned by the community can become souvenirs for visiting tourists. However, in fact Nagari Pariangan does not have the media to promote it. This study aims to analyze the convergence of media in marketing the local industrial handicraft products of the community. This research approach is descriptive qualitative, with data collection methods, namely by means of observation and interviews and literature review. The results of this study reveal that Nagari Pariangan is an area with tourism potential that has become the spotlight of the world, there is a need for a media that helps the community in introducing local Nagari products in order to increase local community income. The main key to convergence is digitization, Nagari Pariangan does not yet have digital media as a forum for supporting community industrial output. Based on the 3C technology dimension (Communication, Compute and Contents), which consists of the IT Industry, Telcom Infrastructure Provides, and the Content Industry. Nagari Pariangan is considered capable of building a digitalized medium, in order to be able to make the economy of the people in areas that have tourism potential much better.     Keywords: convergence; craft produk; media  Abstrak: Nagari Pariangan sebagai desa wisata terindah dunia memiliki wadah untuk membantu perekonomian masyarakat, menambah pendapatan asli daerah (PAD). Hasil Industri lokal yang selama ini dimiliki oleh masyarakat bisa menjadi oleh-oleh bagi wisatawan yang berkunjung. Namun, pada kenyataanya Nagari pariangan belum memiliki media dalam mempromosikannya. Penelitian ini bertujuan untuk melakukan analisis konvergensi media dalam memasarkan produk kerajinan industri lokal masyarakat. Metode penelitian ini adalah kualitatif deskriptif, dengan metode pengumpulan data yaitu dengan cara observasi dan wawancara serta kajian literatur. Hasil dari penelitian ini mengungkapkan bahwa Nagari Pariangan merupakan daerah dengan potensi wisata yang sudah menjadi sorotan dunia, dan perlu adanya sebuah media yang membantu masyarakat dalam memperkenal produk lokal nagari agar bisa menambah pendapatan masyarakat setempat. Kunci utama konvergensi adalah digitalisasi, Nagari Pariangan belum memiliki media digital sebagai wadah dalam mendukung hasil industri masyarakat. Berdasarkan dimensi teknologi 3C (Communication, Compute and Contents), yang terdiri dari IT Industry, Telcom Infrastructure Provides, serta Content Industry. Nagari Pariangan dirasa mampu untuk membangun sebuah media yang digitalisasi, agar mampu menjadikan ekonomi masyarakat di daerah yang memiliki potensi wisata jauh lebih baik.Kata kunci: konvergensi; media; produk kerajinan

Městské marketingové strategie: Příklady českých měst

2021 ◽  
Author(s):  
Lucie Herbočková ◽  
Vladimír Žítek
Keyword(s):  
Theoretical Background ◽  
Communication Strategy ◽  
Marketing Plan ◽  
Depth Of Processing ◽  
Target Groups ◽  
Modern Cities ◽  
Comprehensive Development ◽  
The Media

Marketing plans are one of the key strategic documents for the management of modern cities. If cities want to effectively use marketing tools to support the comprehensive development of their territory, it is necessary to design and implement their unique marketing strategy. A lot of European cities have been doing this for several decades, and their steps have already become an inspiration for many Czech cities. The quality of the document is determined not only by the sufficient depth of processing of individual parts but also by a detailed analysis of the target groups on which attention is to be focused. Only in this way is it possible to propose measures and activities that will fulfill the city's visions and goals. The aim of the paper is to evaluate the marketing strategies of selected Czech cities in the light of theoretical background and concepts. The paper focuses on three Czech towns that have a marketing plan, namely Hodonín, Břeclav and Trutnov. Hodonín's marketing plan is too general and has an analytical rather than a developmental character. On the other hand, Bruntál has a clear plan based on a precisely performed analysis stemming from the results of a questionnaire survey. All objectives and measures are clearly and comprehensibly defined, and measurable indicators enhance their achievement. The plan looks realistic and ambitious at the same time. Trutnov's marketing plan significantly focuses on the role of the media in the implementation of the communication strategy. Considerable emphasis is also placed on the specification of target groups.

Internal Branding as Innovation Tenet

2019 ◽  
pp. 156-182
Author(s):  
Maria Matiatou
Keyword(s):  
Diffusion Of Innovation ◽  
Business Strategy ◽  
New Technology ◽  
Vital Role ◽  
Employee Perceptions ◽  
Internal Branding ◽  
New Ideas ◽  
Communication Practices ◽  
Culture Positive

Innovation as a core value for most organizations is not simply the application of new technology to achieve a business goal: it must be directly expressed through brand experience. Brand driven innovation is human centric. New ideas require a welcoming organizational culture, positive mindsets and internal advocacy to grow. Businesses can really innovate when employees become their brand evangelists. In this chapter, we initially explore internal branding values and tactics. We assess its role as critical bridge over vision, culture and image gaps in case studies to bring awareness on success and risk factors. Employee perceptions of communication practices are captured and matched to aspiration, missions and organizational values. From this premise, we establish internal branding as practice that affects the company's ability to innovate effortlessly and organically. The strong liaison between diffusion of innovation and brand endorsement is confirmed, consolidating the vital role of internal branding in the implementation of an organization's business strategy.

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