<p>More and more research data, models and software are being made accessible. This should, in principle, be of real value to the scientific community as well as decision makers, industry and wider society.</p><p>However, too often the data is not particularly easy to <strong>F</strong>ind, users can be left confused about terms, conditions and licences, therefore limiting <strong>A</strong>ccess. If a user actually manages to identify usable data that is <strong>I</strong>nteroperable with other relevant datasets and services they too often report that the process is not as easy they would like it to be. All of this results in valuable, accessible data remaining unused never mind <strong>R</strong>e-used.</p><p>Taking inspiration from the product design industries and applying the techniques of Service Design and User eXperience (UX) to develop user centric solutions would result in more intuitive, user relevant services that maximise the impact of making data and tools Open and FAIR.</p><p>This talk will present three use cases:</p><ol><li>UK Geoenergy Observatories: a complex and challenging programme of work to develop the digital infrastructure necessary to open up all research findings from two new Geoenergy testbeds in the UK.</li>
<li>CAMELLIA rain garden calculator: a community engagement and co-design project in which rapid software prototyping led to local residents of a South London housing estate being able to co-design a new green space with environmental scientists and funding bodies.</li>
<li>Geospatial Commission - Data Discoverability project: an evaluation of the current geospatial data portal landscape, involving user research and a UX evaluation of exiting portals. Resulting in a report on future improvements to geospatial data portals being submitted to the UK Government Cabinet Office.</li>
</ol><p>This user centric, design led approach has provided developers with greater clarity on user requirements, resulting in more iterative and rapid deployments of digital services. End users, such as scientists, project managers and other stakeholders, reported a greater sense of ownership and investment in projects in which they are were throughout the research, design and development process. &#160;</p><p>&#160;</p>