Designing the Poster

Author(s):  
Marin S Robinson ◽  
Fredricka L Stoller ◽  
Molly Constanza-Robinson ◽  
James K Jones

The purpose of this chapter is to help you design a poster that is visually appealing. Specific attention is paid to poster layout, font, and color. These design elements are illustrated with posters that we have created using the text introduced in chapter 9. Of course, what makes a poster attractive is (at least in part) a matter of taste, and many new design features will likely gain (and lose) popularity in the next decade. We cannot anticipate these changes; hence, we focus on a few basic principles of poster design that are likely to hold true over time. The guiding principle is to present your science in a way that is clear, crisp, and uncluttered. By the end of this chapter, you will be able to do the following: ■ Select the most appropriate layout for your poster ■ Select the font and font attributes for your poster ■ Select the color scheme for your poster The Designing on Your Own activities throughout the chapter will guide you in preparing your poster as you do the following: 10A Select a poster layout 10B Choose a font and font size 10C Add color and artwork 10D Finalize your poster Although the focus of this chapter is on visual appeal, a good-looking poster is not a substitute for good science. Viewers visit your poster to learn about your science, not the latest trends in graphic design. Therefore, conservative, but effective, use of design elements is preferred over flashy, distracting design. Commonly used graphic design elements, such as photos, backgrounds, shadowing of text, and “artsy” fonts can dramatically enhance the appeal and clarity of a poster, but if used carelessly, they can turn the poster into a scattered and confusing mess. The goal is to use your sense of aesthetics for color and your creative energies to communicate your science and to make the poster inviting, accessible, and memorable for your audience. Not long ago, a “poster” consisted of 8–12 sheets of paper cut and pasted onto individual pieces of colored construction paper.

DeKaVe ◽  
2017 ◽  
Vol 8 (2) ◽  
Author(s):  
Yusuf Hendra Yulianto

When designing a layout, the designer must be aware of fundamental principles so as to make the design structured and consistent. When planning layout, a designer cannot be random and must consider essential factors, such as the media type, the readers, the design elements and so on. Electronic media, like web pages and electronic books, is a newer media than the print media, and is different in several aspects. Yet, the basic principles of the design are still identical. A solid layout is a great tool in communicating messages visually.


DeKaVe ◽  
2013 ◽  
Vol 1 (2) ◽  
Author(s):  
Prayanto WH

Magazine is one of the forms of mass media that has fungsikomunikasi to convey information to mass audiences. The cover is an important element because it is through cover / cover one can guess the contents of the magazine, as well as further interested to know further information contained therein. On a magazine cover consists of drawings and writings are arranged in such a way that looks interesting and has meaning Press publications, especially magazines, today's not enough just to rely on the quality of news or manuscript, although verbal aspect is very important. It must be recognized that the visual aspects (design) as the cover / envelope has crucial role to capture the prospective reader. For the cover of a magazine is a window that shows the content information, can be either a text or photographs, illustrations, and design elements. The function of a magazine cover is to attract, dazzle prospective readers, by way influence the thoughts flow in a short time. So it's no wonder much current the magazine publisher who made the cover of such a way as to attract the attention of prospective readers. Thus the task of designers to magazine cover to create designs that attract the attention of the reader becomes increasingly severe. This study tries to analyze a visual on the front cover Magazine Graphic Design 'Concept' birthday inaugural edition by using the Roland Barthes' semiotic approach. As Roland Barthes (1984), any simple "design work (magazine cover)" continue to play in management of the sign. So that will generate a message (image) specific. Design cover, usually contains the elements of the sign in the form of objects, context of the environment, people or other beings who provide meaning to objects, and text (of writing) that reinforce the meaning.Keyword: cover, magazine Concept, semiotics


2020 ◽  
Vol 0 (21) ◽  
pp. 0-0
Author(s):  
Fatoş ÇAKICIOĞLU İLHAN ◽  
Meryem YALÇIN

Aim: Increased awareness of creating design solutions that can meet the social and psychological needs of patients in healthcare spaces highlights research on the psychology of place-patient/ doctors/healthcare staff. Therefore, patient-oriented health space designs that provide a sense of trust and satisfaction to patients – along with a supportive approach to their treatment – are the points of departure in this study, while understanding the effects and experiences of design on patients. Environmental graphic design elements (photographs, illustrations, typography, and pictograms) in the interiors of hospitals emerge as the factors that shape the patient's spatial experience, such as orientation, information, and perception of a space. In this study, the effects of such design elements on user perception in health spaces were investigated, and these design criteria that play a role in determining and actively interacting with the environmental graphic design elements in hospital spaces are encountered. Based on the abovementioned facts, this research aims to contribute to the graphics in health spaces in the context of environmental graphic design, with experience covering both fields. Method: Three hospitals, which are sufficient in terms of environmental graphic design elements and have differences between them, were determined as the research places. The elements in these hospitals were photographed and surveyed on user groups (patients, doctors, health personnel) who experienced the places continuously or temporarily. Results and Conclusion: It was demonstrated by statistical data that the elements in the investigated places could not provide the expected effects as a whole. As a result, environmental graphic design applications that have a supportive design understanding in hospital spaces should have a holistic language, and that design understanding can only be demonstrated with the cooperation of architects, interior designers, graphic designers, and industrial designers.


2021 ◽  
Vol 24 (2) ◽  
pp. 1775-1780
Author(s):  
Carlos Glez-Morcillo ◽  
Victor Martin ◽  
David Vallejo Fernandez ◽  
Jose Castro-Schez ◽  
Javier Albusac

Graphic design is the process of creating graphics to meet specific commercial needs based on knowledge of layout principles and esthetic concepts. This is usually an iterative trial and error process which requires a lot of time even for expert designers. This expert knowledge can be modelled, represented and used by a computer to perform design activities. This paper describes a novel approach named Gaudii (standing for "Intelligent Automated Graphic Design Generator") which utilizes principles and techniques known from the fields of Evolutionary Computation and Fuzzy Logic to automatically obtain design elements. Experimental results that demonstrate the potential of the proposed approach are presented in the area of poster design.


2020 ◽  
Vol 16 (10) ◽  
pp. 57
Author(s):  
Yuru Ma ◽  
Xiangyang Bian

Chinese theme or style has a long history in international fashion design; it is a common theme for Chinese and western designers to pursue Oriental sentiment and express Oriental aesthetics. However, for contemporary Chinese theme fashion design, Chinese and western designers have different understanding and interpretation, and there are many differences in design techniques and effects. In this paper, we propose to research on contemporary Chinese theme fashion design based on the theory of aesthetic distance, and interpret the essence of Chinese theme fashion design from different aesthetic distances. In addition, the basic principles of contemporary Chinese theme clothing design are summarized through the analysis and comparison of Chinese and western design cases. The results show that Chinese theme design, to the West, represents “the other” and “exotic theme” in a modern way; while in the eyes of Chinese people, it is a contemporary embodiment of “retro theme”. The clothing design in modern Chinese fashion should, based on the design elements collected in an expansive and deep way, pursue the balance and integration of “conservative” and “avant-garde” elements and the harmony of “form” and “spirit”, abiding by the fundamental principle of “absorbing tradition” to “create the present”.


2020 ◽  
Author(s):  
Daniela Riposati ◽  
Giuliana D'Addezio ◽  
Francesca Di Laura ◽  
Valeria Misiti ◽  
Patrizia Battelli

Abstract. Part of the INGV activity is focused on the production of resources concerning Educational and Outreach projects on Geophysics and natural hazard topics. The forefront results of research activity, in fact, are periodically transferred to the public through an intense and comprehensive plan of scientific dissemination. In the past 15 years, graphic and visual communication has become an essential point of reference supporting institutional and research activities. Positive experiences are the result of a strict relationship between graphic design and scientific research, in particular the process concerning the collaborative work between designers and researchers. In projects such as the realization of museum exhibition or the production of illustrative brochures, generally designed for broad-spectrum public, the goal is to make easier the understanding and to support the scientific message, making concepts enjoyable and fruitful through the emotional involvement that visual image can arouse. The graphics and editorial products, through composition of signs and images by using different tools (colors, form, lettering) on different media (print, video, web), link to create a strong identity INGV style, in order to make them easily recognizable in Educational and Outreach projects. A project product package might include a logo or other artwork, organized text and pure design elements such as shapes and color, which unify the piece. Color is used not only to help the logo stand out from the international overview, but in our case to have a unifying outcome across all the INGV sections. A recent and stimulating experience has been the collaboration between INGV project design and its reference scientific community in order to create edu-games, products specifically designed for scientific dissemination. The edu-games have been designed to be an efficient combination of educational content and playful communicative aspects, with the aim therefore to learn while having fun.


2018 ◽  
Vol 8 (1) ◽  
Author(s):  
Cori Sanderson

Bonita, P., & B. Silverman. Zen Studio Meditation for Kids. Edoki Academy, 2016. Vers 1.15. Apple App Store, https://itunes.apple.com/us/app/zen-studio-meditation-for-kids/id1051358262?mt=8  Suggested age range: 4+ Cost: Free with in app purchases (complete version $3.99 USD) Edoki Academy has effectively created an app that allows children to appreciate music and art as relaxation aids. Their Zen Studio Meditation for Kids is a painting app that allows children to virtually finger paint by filling in a grid of triangles with colours as music notes simultaneously play. The free version of the app offers two blank canvases and two canvases with tutorials that they can follow. The app is designed well and is intuitive enough that is does not need the clutter of menus or instructional detours. The only instances where guidance is visible are when new spaces on the grid are exposed to guide users to the next colour, or when the congratulatory confetti explodes on the screen to signify that a tutorial is completed. It is important to note that once a tutorial is completed the music continues to play and children can continue painting over the triangles as they please without the pressure to move on to a new tutorial. There is no feedback or time limit given for the tutorials because the point is to relax and enjoy the process. What makes the app unique is the layering of music that happens when the background meditation music blends with the notes that play each time a triangle is filled in with colour. This allows children to relax to the background music and be encouraged to create their own melodies as they are painting. The graphic design elements are simple and clean and there are no words that prompt you to select a canvas or a tutorial. Instead of words, the app uses animation and magnification to show that a selection has been made. It is very clear when a choice has been made because it appears in colour and the universal “play” triangle symbol appears, leading the user to click there to begin the painting.  A handbook for parents and teachers is also included in the app. This additional document provides information on mindfulness and the intentions behind Edoki Academy’s Zen Studio Meditation for Kids. It also offers some learning exercises and questions that parents or teachers can supplement with the app. This app is recommended for creative children who enjoy music and painting, or those who would benefit from learning new ways to reduce stress or anxiety and practice mindfulness. Screenshot of the homepage showing the two blank canvases and two tutorial canvases.   An example of a tutorial of a firetruck almost at completion. Recommended: 3 out of 4 stars Reviewer: Cori Sanderson Cori is in her second year of the Master of Library and Information Studies program at the University of Alberta. In her spare time, she listens to podcasts and volunteers at her local campus radio station where she participates in a monthly library-centric radio show.  


2019 ◽  
Vol 2 (2) ◽  
pp. 23-41
Author(s):  
Kay Maree Hammond

Construction of visual material to enhance audience understanding of an oral presentation is an important skill in educational and professional settings. Many first-year undergraduates may not be familiar with the basic principles of effective slide design to increase audience understanding. However, faculty face time pressures to train students on effective use of information technology for educational activities. This paper reports on the development and use of a time-efficient, engaging, in-class activity involving specific learning criteria for slide design in an academic literacy course. The activity is based on experiential learning and peer teaching to increase student ability and confidence with creating PowerPoint slides for first year undergraduates. Students evaluated the activity positively and were able to achieve most of the learning criteria. Recommendations for further development of the activity are provided.


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