The Changing Retail Cost Model
This chapter examines the changing retail cost model. As established firms re-think existing business models, most will need to come to terms with a rather different operating cost model than the one they have been used to in a pre-internet era, when retailing was conducted entirely out of physical stores. Equally, new entrants may struggle to achieve sustainable performance without understanding the full implications of their evolving cost base. In an omni-channel world where shoppers are, as we have discussed, showing much more appetite to shop online and across multiple touchpoints, the implications for the cost model of traditional retailers are considerable. The extent to which any additional costs of omni-channel retailing become ‘baked in’ to the model is also up for discussion.