Spectacle of the Consumer

2019 ◽  
pp. 202-240
Author(s):  
Sonali De
Keyword(s):  
Social Values ◽  
Marketing Strategies ◽  
Central Axis ◽  
Cultural Resistance ◽  
Value System ◽  
Modern Economy ◽  
System P ◽  
Product Identity ◽  
The Media ◽  
Indian Consumer

Consumption is one of the key processes in the emerging materialist culture. Keeping in view the fact that consumer forms the central axis in modern economy, this chapter focusses on the interface between commodity, social values, and the consumer. It begins with an analysis of the meaning of the notion of consumption and explication of the construction of the identity of Indian consumer. Then it brings out the dynamics of marketing strategies of branding and product identity. In particular, the present analysis highlights how the media constructs the meaning and uses symbolism for product promotion. The relation of materialism and commodity fetish is also discussed. Finally, the chapter highlights some of the initiatives exhibiting the process of cultural resistance to uncontrolled consumption in the context of Indian value system.

The "Third" United Nations

2021 ◽  
Author(s):  
Tatiana Carayannis ◽  
Thomas G. Weiss
Keyword(s):  
United Nations ◽  
Think Tanks ◽  
Epistemic Communities ◽  
Staff Members ◽  
For Profit ◽  
The Third ◽  
System P ◽  
The Media ◽  
Knowledge Brokers ◽  
State Actors

This book is about the Third UN: the ecology of supportive non-state actors—intellectuals, scholars, consultants, think tanks, NGOs, the for-profit private sector, and the media—that interacts with the intergovernmental machinery of the First UN (member states) and the Second UN (staff members of international secretariats) to formulate and refine ideas and decision-making at key junctures in policy processes. Some advocate for particular ideas, others help analyze or operationalize their testing and implementation; many thus help the UN “think.” While think tanks, knowledge brokers, and epistemic communities are phenomena that have entered both the academic and policy lexicons, their intellectual role remains marginal to analyses of such intergovernmental organizations as the United Nations. The Third UN in this volume connotes those working toward knowledge and normative advances for the realization of the values underlying the UN Charter; the book does not discuss armed belligerents and criminals, the main focus of previous analyses of non-state actors and the UN system.

scholarly journals Towards the promotion of reproductive health of the young

2007 ◽  
Vol 39 (2) ◽  
pp. 383-396
Author(s):  
Biljana Stankovic
Keyword(s):  
Reproductive Health ◽  
Female Adolescents ◽  
Attitudes And Beliefs ◽  
Sexually Active ◽  
Value System ◽  
Knowledge And Skills ◽  
Sexually Transmitted ◽  
Childhood And Youth ◽  
The Family ◽  
The Media

Premature sexual activity of the young, before reaching physical and psycho-social maturity, brings along the risk of jeopardizing their reproductive health, mostly because it can lead to sexually transmitted infections or pregnancy, which is mostly unwanted in adolescence. The starting assumption of the promotion of reproductive health of the young is understanding and acceptance of their sexuality and relevant needs in social environment in which they live. Primarily in the family, the media, healthcare institutions and school. During the period of childhood and youth, school possesses the unique possibility to enable a large number of young people to acquire knowledge and skills related to sexuality and reproductive health and shape their values, attitudes and beliefs. The complexity of the process of making the decision about becoming sexually active, as well as the space for action towards its postponement to older age, are also indicated by the results of the research conducted in Belgrade, on the sample of one hundred and eleven female adolescents aged fourteen to twenty, who became sexually active at the age sixteen and earlier. These are primarily those results which refer to the meaning of love and sex in their value system, motives, feelings and attitudes related to becoming sexually active.

scholarly journals How Social Media Changes Today’s Marketing Strategies

2020 ◽  
Vol 5 (9) ◽  
pp. 725-736
Author(s):  
Nasr Abdulaziz Murshed
Keyword(s):  
Social Media ◽  
Marketing Strategies ◽  
Target Market ◽  
Full Time ◽  
Positive Information ◽  
Social Events ◽  
Social Penetration ◽  
Shared Information ◽  
The Media ◽  
Awareness Raising

In the past recent years, WhatsApp and WeChat have surprisingly fast growth. Facebook as well became the first social network to reach 1 billion active users every month. The presence of social media is an expectation for brands instead of an exception to the rule. Social events and shared information within your target market will help you understand developments in the industry. The opportunity to expose patterns in business in real time is a potential business intelligence goldmine. The worldwide rate of social penetration reached 49% in 2020, with the highest penetration rates in East Asia and North America. Instagram enables users, through their standards of credibility, authenticity and transparency, to develop themselves. Influencers from social media have a personal recognizable identity, also known as the "true brand" An influencer has tools and values that can motivate many other followers to increase their presence in the media. Even if these leads do not directly buy via social, awareness-raising can lead them to become full-time buyers. The overwhelming majority of users in Instagram are under the age of 30 according to recent Social Media demographics. Marketers face a dilemma: more and more people want businesses to take a social stand, but 79% of CMOs fear that their capacity to attract consumers will be adversely affected. Businesses can mitigate negative emotions by providing positive information to popular social media users. Marketing managers will encourage consumers through tournament and influencer programmers to engage in contact practices so customers can evangelize and encourage their loyalty to the organization through the creation and delivery of user-generated content

Promoting Healthier Journalism

2003 ◽  
Vol 108 (1) ◽  
pp. 8-12 ◽  
Author(s):  
Melissa Sweet
Keyword(s):  
Public Relations ◽  
Media Coverage ◽  
Research Evidence ◽  
Marketing Strategies ◽  
Opinion Leaders ◽  
News Values ◽  
Medical Opinion ◽  
Medical Issues ◽  
The Media ◽  
Appropriate Education

The media are often not rigorous in their coverage of health and medical issues, and have a tendency towards uncritical amplification of the claims of researchers, doctors and others, including commercial interests. Many journalists are not skilled at evaluating studies and research claims, and news values tend to be driven by factors other than the validity of research evidence. Media coverage of medicines tends to be overly promotional, highlighting the positives and often failing to mention the negatives. Media and public relations activities are a high priority in pharmaceutical industry marketing strategies. Tactics include: using medical opinion leaders and experts to raise awareness of diseases or treatments; generation of ‘new’ medical conditions to expand product markets; sponsorship of conferences; and even funding of journalism prizes. Critical reporting of health, medical and scientific issues could be promoted through appropriate education and workplace training.

Neuroeconomics and Media Economics

2016 ◽  
pp. 33-44
Author(s):  
Dinçer Atli ◽  
Mehmet Yilmazata
Keyword(s):  
Behavioral Economics ◽  
Historical Development ◽  
Behavioral Science ◽  
Marketing Strategies ◽  
Media Industry ◽  
Media Economics ◽  
Independent Field ◽  
The Media ◽  
Recent Trends

This chapter investigates the development of neuroeconomics as a relative new sub-discipline in the fields of economics and behavioral science. After comparing paradigms of both classical and behavioral economics, the problem of the “conscious and rational consumer” is addressed in relation to more passive views of consumerism in neuroeconomics. Highlighting the most recent trends in neuroeconomics, the chapter also addresses the historical development of the discipline of neuroeconomics as an independent field of research within the fields of media and economics. The problem of new marketing strategies as well as the evolvement of neuroeconomics as an independent discipline in the age of digitalization is presented while considering the changing nature of the media industry.

The Role of Locally Produced and Digitally Animated Cartoons in the Process of Acquisition of Social Values

2019 ◽  
pp. 195-208
Author(s):  
Pınar Özgökbel Bilis ◽  
Ali Emre Bilis
Keyword(s):  
Qualitative Analysis ◽  
Social Values ◽  
Moral Values ◽  
Analysis Method ◽  
Television Channel ◽  
The Social ◽  
The Media ◽  
The Relationship

Television channels for children contain many cartoons and programs. These productions reach the viewers via both the television and the channel's official website. TRT Çocuk, broadcasting for children as a government television channel, presents many locally produced animated cartoons to the viewers. A product of the modern and digital technology, these locally produced cartoons carry importance in terms of transfer of social values. This study focuses on locally produced animation cartoons that have an important potential especially in the transfer of national and moral values. Determination of values conveyed via cartoons that bear importance in the transformation of television into an educational tool allows the media and child relationships to become visible. This work aims to examine the relationship between media and values by defining the concept of “value.” After creating a corporate frame, the study brings to light the social values conveyed in locally produced cartoons aired on TRT Çocuk television channel via qualitative analysis method.

Social Psychology

2017 ◽  
pp. 206-231
Author(s):  
John G. Wilson
Keyword(s):  
Social Psychology ◽  
Impression Management ◽  
Reflective Thinking ◽  
Marketing Strategies ◽  
Public Places ◽  
Jean Paul ◽  
The Media ◽  
The Individual ◽  
The Cost ◽  
Early Recruitment

In this chapter, we investigate the recent situation concerning the seduction of consumers by advertising and the media. A new plethora of media-organised conglomerates is attempting to monopolise our attention and steer our emotions, opinions and choices towards increased consumption through imposed wants in the interest of gross profits for a semi-invisiblised few. Herein we consider: the colonisation of public places (advertising), the work/spend cycle, increased work at the cost of leisure; impression management, status-conscious and conspicuous consumption, reflective versus pre-reflective thinking in consumer choices, the early recruitment of children, how human emotions can become the fuel of overconsumption, class-based emotions and fashion consumption, obsessions with body image, the evasion and silencing of criticism by the corporate media. The approach is one founded in critical theory - a perspective that describes the individual as reciprocally constituted by the society in which she lives, rather than as a passive entity existing prior to socialisation. It seeks to reveal the seduction of our subjectivities (running marketing strategies ‘from within') as contrasted with the value-free, ‘objective' approach of much contemporary social psychology. Contemporary theoreticians in sociology and consumer studies, including Pierre Bourdieu and Juliet Schor, are cited along with deeper philosophical perspectives from the earlier philosopher, Jean-Paul Sartre, complete with references from contemporary books and journals.

scholarly journals Stereotypes of Old Age

2020 ◽  
Vol 10 (20) ◽  
pp. 69-88
Author(s):  
Christiane Monteiro Machado ◽  
Jorge Pedro Sousa
Keyword(s):  
Social Interaction ◽  
Social Construction ◽  
Older People ◽  
Elderly People ◽  
Old Age ◽  
Social Values ◽  
Ageing Process ◽  
The Media ◽  
Advertising Spending ◽  
Negative Stereotyping

Ageing, more than a demographic phenomenon (a consolidated process in Europe, still a recent one in Brazil), is a social construction influenced by the media. Advertising, which simultaneously reflects and contributes to the construction of social values, uses stereotypes as a tool for creating easily identifiable characters. This study aims at identifying aspects explored by advertising messages using stereotypes to portray older people. The sample consists of nineteen pieces selected from more than 4,500 posts on Facebook and Youtube by the ten companies with the largest advertising spending in Brazil from July 2017 to June 2018. Among the 104 pieces that feature elderly people, nineteen did use stereotypes. In twelve of them, positive stereotypes, always related to longlife accumulated experience, while seven included negative traits, such as elderly people losing touch with reality, having difficulties with technology, poor social interaction, physical impairements, or old-fashioned clothing. Negative stereotyping reflects an outdated perspective of the ageing process.

The Politics of Aging: A Hands-on Approach

1988 ◽  
Vol 1 (2) ◽  
pp. 7-11
Author(s):  
Peggy Downes
Keyword(s):  
Political Science ◽  
Selection Process ◽  
Baby Boom ◽  
The Elderly ◽  
Marketing Strategies ◽  
Undergraduate Level ◽  
Political Perspective ◽  
Hands On ◽  
The Media ◽  
Science Departments

Cold, irrefutable demographics clearly signal a traumatic intergenerational shift in political power. Statistics indicate that by the year 2020 political and economic clout will have drained from the middle-aged to the elderly, or more specifically, to the “young-old.” By the time the Baby Boom generation reaches retirement, its cohort could wield enough political and economic influence to alter political-campaign and corporate-marketing strategies, to tip the scales of the candidate selection process, and to dominate most decision-making centers. This process of power recognition and accumulation is now irreversible. The media, marketing departments, and campaign strategists are all struggling to redefine their target audience, to reassess the depth of political involvement, and to reshape their imagery to fit the new reality. Ironically, political science departments appear reluctant to restructure their course offerings so that this dramatic power transfer can be examined from a political perspective at the undergraduate level.We make a statement by what we don't teach—by what we fail to discuss and to dissect. Realizing this, in 1987 Santa Clara University's Center of Education on Aging, in conjunction with the political science department, initiated a senior seminar with a strictly political slant on the aging dilemma. Participants chose to function as an exploratory team in the creation of a “political profile” of the aging in the Santa Clara area. Together with their individual research projects, this profile was to serve as the core of a pilot course—a model which subsequent classes and other colleges might draw upon in structuring their own format.

Sign in / Sign up

Export Citation Format

Share Document