Family SMEs of Chinese origin in Mexicali, Baja California, are part of a dynamic and transcendental sector due to their participation in economic activity and development, having a favorable impact on the development of the State, having as a characteristic that the owner is the pillar and central axis of the administrative exercise, being the image as an organization, and the natural leader within, being the center of the organizational dynamics. The research is descriptive, non-experimental, cross-sectional, considering the commercial segment with a wide potential due to its ability to face problems that concern it and because it constitutes the most important sector, with the aim of identifying whether among the factors of closure and lack of consolidation of this type of companies, is the low implementation of strategic planning. The instrument applied was a questionnaire to a sample of 30 companies, the information obtained was processed and statistically analyzed. The results show that there is a considerable tendency towards resistance to investing time and effort in carrying out the design of strategic planning, concluding that actions should be generated, designed and implemented to help carry out the operation, achieving competitiveness and sustainability. permanence in the market.