Airport Luxury Retail

2021 ◽  
Author(s):  
Debbie Pinder ◽  
Joanne Roberts
Keyword(s):  
Public Relations ◽  
Low Cost ◽  
Global Market ◽  
Air Travel ◽  
Visual Language ◽  
Air Transport ◽  
Brand Identity ◽  
Luxury Brands ◽  
Luxury Brand ◽  
Global Brand

The evolution of luxury retailing in the airport has followed the growth in air travel resulting from globalisation, the privatisation, and the deregulation of air transport and the rise of low-cost airlines. Airport luxury retailing serves a resilient global market and it is an important source of sales for luxury-brand companies. Moreover, luxury brands have recognised the commercial significance and public relations value of an international airport location where they deploy a sophisticated visual language to promote their global brand identity. The distribution of luxury goods in international airports through luxury-brand stores and multibrand duty-free outlets is investigated and consideration is given to the future of luxury in the airport.

scholarly journals THE EVOLUTION OF LOW COST CARRIERS IN AUSTRALIA

Aviation ◽  
2014 ◽  
Vol 18 (4) ◽  
pp. 203-216 ◽  
Author(s):  
Panarat Srisaeng ◽  
Glenn S. Baxter ◽  
Graham Wild
Keyword(s):  
Low Cost ◽  
Air Travel ◽  
Air Transport ◽  
Market Segment ◽  
Service Network ◽  
Air Transport Industry ◽  
Low Cost Carriers ◽  
Low Cost Carrier ◽  
Network Carrier ◽  
Second Wave

Due to the vast distances across the country as well as between urban centres, Australia is heavily reliant upon its air transport industry. Following deregulation of Australia's domestic air travel market on the 30th October, 1990, low cost carriers have entered the market. Australia's LCC market has had three discrete phases. The first wave occurred between 1990 and 1993 and was subsequently followed by a duopoly period in 1994–1999. The second wave occurred between 2000 and 2006 and the final wave has been in the post-2006 period. This paper examines the evolution of Australia's domestic low cost carrier airline market and finds that by 2010, low cost carriers had captured around 64 per cent of the market. Following the evolution of the “Virgin Australia” business model from a low cost carrier to a full service network carrier, commencing in 2011, the low cost carrier's market share has declined significantly and is now around 31 per cent. “Jetstar” and “Tiger Airways” are the two major carriers presently operating in this market segment.

Old and New Distribution Channels in the Luxury Sector

2016 ◽  
pp. 220-243
Author(s):  
Fabrizio Mosca ◽  
Elisa Giacosa
Keyword(s):  
Competitive Advantage ◽  
Qualitative Method ◽  
Scientific Evidence ◽  
Distribution Channels ◽  
Global Market ◽  
User Generated Content ◽  
Brand Identity ◽  
Luxury Brands ◽  
Direct Distribution ◽  
New Distribution

The focus of this chapter is to provide scientific evidence to luxury businesses for competing in a competitive global market, providing for further research opportunities of old and new distribution channels. Thanks to a qualitative method, it emerged that distribution strategies implemented by firms operating in luxury markets are typical and specific with respect to firms in other markets and represent a source of competitive advantage. Four phenomena have characterized distribution in this area in recent years: a growing investment by luxury brands in direct distribution activities; the integration between distribution and communication activities; the development of the digital channel in luxury markets; and lastly, the growing integration between User Generated Content and distribution channels. As the distribution variable influences the constitution of brand identity, old and new distribution channels have to be differently articulated according to the exclusivity of the brand.

scholarly journals Influence of collaborations with visual art on luxury brand identity: Pilot study

2021 ◽  
Vol 20 (1) ◽  
pp. 3-29
Author(s):  
Marina S. Ochkovskaya ◽  
◽  
Sergey V. Mkhitaryan ◽  
Ekaterina P. Indichekova ◽  
◽  
...  
Keyword(s):  
Visual Art ◽  
Online Survey ◽  
Brand Identity ◽  
Luxury Brands ◽  
Luxury Brand ◽  
Self Image ◽  
Open Questions ◽  
American Artist ◽  
Yayoi Kusama ◽  
The Impact

The article examines the collaborations of luxury brands with visual arts and its impact on the ingredients of brand identity using the example of Louis Vuitton. The purpose of this research is to investigate the impact of collaborations with visual art on luxury brand identity and find out what elements of identity are enhanced by collaborations. An online survey was conducted among luxury brand consumers. Both closed and open questions were included in the questionnaire. Totally 443 responses were received, and 295 of them were included in a representative sample of the study. The Louis Vuitton brand which systematically uses the collaborations with visual art and is one of the leaders in the application of brand artification was selected for this study. In the paper the main attention is focused on the Louis Vuitton products from the limited collections with the designs created in collaboration with the Japanese artists Takashi Murakami and Yayoi Kusama, and the American artist Jeff Koons. The modification in the Louis Vuitton brand identity caused by the collaborations was estimated on the basis of the Kapferer’s brand identity prism elements: physique, personality, culture, relationship, self-image, reflection. In accordance with the Kapferer’s brand identity prism, six hypotheses were formulated where three of them were fully confirmed and one hypothesis is partially verified. The research has demonstrated that the art collaborations with visual art enhance the intangible elements of the luxury brand identity — personality, culture and relationships but do not augment physique and self-image. This study has shown a partial impact of visual art collaboration on the luxury brand identity, however, the authors have not estimated the influence of other forms of art, for example, music. The impact of the other forms of arts may be considered in further research.

Luxury and Twitter: an issue of the right words

2019 ◽  
Vol 22 (1) ◽  
pp. 33-49 ◽  
Author(s):  
Valentina Mazzoli ◽  
Laura Grazzini ◽  
Raffaele Donvito ◽  
Gaetano Aiello
Keyword(s):  
Social Media ◽  
Brand Image ◽  
Online Communication ◽  
Brand Identity ◽  
Luxury Brands ◽  
Brand Associations ◽  
Content Type ◽  
Luxury Brand ◽  
The Right ◽  
The Relationship

Purpose This paper aims to provide scholars and practitioners with an innovative method of analyzing luxury brand associations in social media (i.e. Twitter). To do so, authors investigated the alignment between luxury brand identity and luxury brand image in online communication, taking into consideration firm- and user-generated content (UGC) in the form of bloggers’ contents. This paper introduces new tools that luxury brand managers could use to manage and adapt the way they communicate and interact with their customers. Design/methodology/approach The study adopts a qualitative approach based on a content analysis of Twitter posts of six luxury fashion brands (1,334 posts) and the related Twitter electronic word-of-mouth of fashion bloggers (329 tweets). Findings The results show a match between luxury brand identity and luxury brand image on Twitter. Specifically, the findings indicate that both brands and bloggers stress the same dimensions of luxury (aesthetic, desirable, symbolic, restricted accessibility and hedonistic experience) confirming that the ways they communicate luxury brands to consumers are aligned. Moreover, the results suggest that luxury brands could reinforce their brand value by making more use of words that are semantically related to luxury. Originality/value This study approaches the relationship between social media and luxury brands in a novel way and provides scholars and managers with a tool for monitoring the gap between desired and perceived brand associations.

scholarly journals Trends and Prospects of the Development of the Global and National Air Transport Markets

2020 ◽  
pp. 99-109
Author(s):  
Sergiy Lytvynenko ◽  
Iryna Panasiuk
Keyword(s):  
Business Model ◽  
World Economy ◽  
Business Models ◽  
Low Cost ◽  
Air Transportation ◽  
Global Market ◽  
Air Transport ◽  
Aviation Industry ◽  
Market Expansion ◽  
The World

The article identified the preconditions for the development of the world economy which included the processes of globalization and internationalization. The role of air transport in the world economy is emphasized because its weight grows every year, because it provides the development of tourism, international programs and cooperation between individual regions of the world. There has been an increase in the number of multinational corporations, increasing the mobility of business passengers what is very important for the airlines. The critical analysis of scientific publications made it possible to state that in Ukraine and abroad the development of the air transportation market was studied by many scientists and their contribution to solving a number of scientific problems related to identifying prospects and opportunities for international and national air transportation markets as well as with the optimization of air carriers is important. However, it was found that insufficient research on recent trends and prospects for the development of global and national air transport markets is in the face of new challenges including the outbreak of coronavirus infection COVID-19. It was found that air passenger traffic in the global market has grown steadily in recent years by 7-8% every year and a quarter of sales depend on the regularity of air transportation of which 70% of this type of business determine the vectors of market expansion. The analysis of aviation accidents revealed that they have a very significant impact on the performance of the carrier whose aircraft suffered them. This applies to both reputational and purely financial losses. The problems with the Boeing 737 Max type also became a serious challenge for the aviation industry due to a number of incorrect design decisions of the world’s leading aviation concern and attempts to save on the training of pilots of this type of aircraft. It is noted that modern passengers are trying to minimize the time spent on travel, the trend of fragmentation of the holiday period is growing rapidly. As a result of the analysis of the domestic air transportation market, it was revealed that during 2019 there was an expansion of the market in general, as well as the activities of foreign airlines, travel from Ukraine to Europe and other parts of the world increased rapidly. A radical change in market trends was observed in mid-March 2020, when due to the spread of the COVID-19 coronavirus in the world, quarantine was introduced and regular flights were stopped. The national air carrier Ukraine International Airlines has declared a two-stage period of resumption of work after the end of quarantine. The authors found signs of hybridization of the airline’s business models at the first stage of the restart and the transition to the airline’s business model which has features of both point-to-point models and obvious features of the model of low-cost carriers. Whereas in the second stage the transition to a partial network model with low-cost models is most likely followed by the emergence of a new already stable hybrid business model based on network principles but with stable features of a low-cost airline.

scholarly journals Recent Findings in Azaphilone Pigments

2021 ◽  
Vol 7 (7) ◽  
pp. 541
Author(s):  
Lúcia P. S. Pimenta ◽  
Dhionne C. Gomes ◽  
Patrícia G. Cardoso ◽  
Jacqueline A. Takahashi
Keyword(s):  
Water Solubility ◽  
Biological Activities ◽  
Low Cost ◽  
Scale Up ◽  
Structural Diversity ◽  
Downstream Processing ◽  
Global Market ◽  
Yield Improvement ◽  
Potential Applications ◽  
New Compounds

Filamentous fungi are known to biosynthesize an extraordinary range of azaphilones pigments with structural diversity and advantages over vegetal-derived colored natural products such agile and simple cultivation in the lab, acceptance of low-cost substrates, speed yield improvement, and ease of downstream processing. Modern genetic engineering allows industrial production, providing pigments with higher thermostability, water-solubility, and promising bioactivities combined with ecological functions. This review, covering the literature from 2020 onwards, focuses on the state-of-the-art of azaphilone dyes, the global market scenario, new compounds isolated in the period with respective biological activities, and biosynthetic pathways. Furthermore, we discussed the innovations of azaphilone cultivation and extraction techniques, as well as in yield improvement and scale-up. Potential applications in the food, cosmetic, pharmaceutical, and textile industries were also explored.

scholarly journals Effectiveness of National Airlines in Europe – the DEA Approach

2016 ◽  
Vol 16 (2) ◽  
pp. 103-118 ◽  
Author(s):  
Agata Żółtaszek ◽  
Renata Pisarek
Keyword(s):  
Low Cost ◽  
Air Transport ◽  
Competitive Environment ◽  
Load Factor ◽  
Data Envelopment ◽  
Eu Member States ◽  
Analysis Methodology ◽  
Low Cost Carriers ◽  
Dea Approach ◽  
Regional Airports

Abstract National airlines operate in a highly competitive environment. EU airlines face a challenge to compete with low cost carriers, as a result of the liberalization process in the sector. European flag airlines of non-EU member states, not benefiting from liberalization, are forced to compete internationally. This research is focused on national carriers, as they provide the majority of service to and from central and regional airports. Therefore, to establish the most efficient entities on the passenger air transport market, DEA (Data Envelopment Analysis) methodology, has been utilized. The purpose of this paper is to evaluate the effectiveness of 29 chosen national airlines in Europe in the year 2013, using the DEA approach, to pinpoint the subset of fully-efficient market leaders, as well as potential sources of inefficiency, among less effective carriers. The analysis incorporates information on inputs (e.g. fleet, number of employees, number of countries and airports served) and outputs (revenue, annual passengers carried, load factor). The results show that more than 40% (12 of 29) researched airlines are effective and the other 34% are near-efficient. Moreover, outcomes suggest that “going big” may not increase effectiveness. It is harder to achieve full efficiency for big carriers than small ones.

Brand and influencer strategies in social media marketing of luxury brands in African cities

2021 ◽  
Vol 7 (1) ◽  
pp. 105-121 ◽  
Author(s):  
Mehita Iqani
Keyword(s):  
Social Media ◽  
Luxury Brands ◽  
African Cities ◽  
Global Brands ◽  
Global Brand ◽  
Critical Theories ◽  
The Social ◽  
The Relationship ◽  
Depth Interviews

This article explores the role of social media promotions in the marketing of luxury, from the perspectives of both representatives of global brands and the local influencers contracted to promote them online. It provides insights into role of social media in marketing luxury in ‘new’ markets (African cities) and the complexities attendant to the relationship between brand representatives and influencers. It reports on in-depth interviews with brand representatives and social media influencers working in the luxury sector in large anglophone African cities. Empirical findings show the role of social media in how luxury is promoted by those working in the industry. Three key complexities to do with value, trust and authenticity were evident in how global brand representatives and local influencers discussed social media. In terms of value, influencers emphasize strategies for monetizing visibility, while brand managers emphasize the need to get their money’s worth. Regarding trust, influencers express caution about brands trying to exploit them, while brands express scepticism about the extent of influencer’s abilities. On the topic of authenticity, influencers emphasize how the integrity of their personal brands is paramount, while brand representatives are mostly concerned with how genuine the social media posts seem. The article provides original empirical details about the relationships between brand managers and social media influencers, as well as to the nuances of social media luxury marketing in African cities. It contributes to critical theories of branding practice in media economies of the global south.

Interfacial interactions between urea formaldehyde and cellulose nanofibrils (CNFs) of varying chemical composition and their impact on particle boards manufacture (PBs)

2021 ◽  
Author(s):  
Maria C. Iglesias ◽  
Philip S. McMichael ◽  
Osei A. Asafu-Adjaye ◽  
Brian K. Via ◽  
Maria S. Peresin
Keyword(s):  
Chemical Composition ◽  
Building Materials ◽  
Colloidal Stability ◽  
Low Cost ◽  
Urea Formaldehyde ◽  
Cellulose Nanofibrils ◽  
Global Market ◽  
Modulus Of Rupture ◽  
Superior Performance ◽  
Interfacial Interactions

Abstract Wood-based panels are commonly used as building materials for interior and exterior purposes. Their production and utilization have increased over the past decades due to the useful properties they present. Adhesive-bonded products make up to 80% of the wood alternatives on the global market, and of that, urea-formaldehyde (UF) makes up approximately 81% of the resins used. Formaldehyde-based resins are used due to their effectiveness and low cost, as well as their ease of application and lack of color. Nevertheless, their main disadvantages are the lack of tackiness and the emission of formaldehyde over time. To improve UF performance, the utilization of microfibrillated cellulose, has been demonstrated to be effective. However, more understanding on the mechanisms of the interactions is of relevant importance. In this work, we studied interfacial interactions between UF with bleached (BCNF) and unbleached (LCNF) cellulose nanofibrils using Quartz Crystal Microbalance with dissipation monitoring (QCM-D) technique observing the superior performance of lignin-containing CNF. Additionally, the surface free energies were investigated using Contact Angle Measurements (CA) showing a decrease of the values mainly when utilizing LCNF, which was later correlated with the wettability properties of the particle boards (PBs). PBs with different adhesive/CNF formulations were produced showing larger improvements when adding LCNF in terms of modulus of elasticity (MOE), modulus of rupture (MOR), and internal bonding (IB). To gain a better understanding on the interactions between CNF and UF, CNF was fully characterized in terms of morphology, chemical composition, charge density, as well as thermal and colloidal stability.

scholarly journals Low-cost air traffic as a determinant of tourism development

2021 ◽  
Vol 10 (19) ◽  
pp. 43-57
Author(s):  
Filip Bugarčić ◽  
Marijana Bugarčić
Keyword(s):  
Information Technologies ◽  
Low Cost ◽  
Air Traffic ◽  
Air Transport ◽  
Passenger Transport ◽  
Economic Activities ◽  
Doing Business ◽  
Global Trend ◽  
The Cost ◽  
Further Development

Air transport as an organized form of service provision, especially in passenger transport, can be important for increasing the number of foreign tourists. Globalization and the development of information technologies have contributed to the development of the business model of airlines, which has enabled a significant reduction in the cost of air travel and the accelerated development of this industry. Therefore, the emphasis is placed on the global trend of development of low-cost airlines, their way of doing business and the effects they have on the development of tourism. The increase in the number of low-budget airlines has multiple effects on the development of international tourism and passenger transport due to cheaper transport, which is made possible by improving the competitiveness of air transport after its deregulation. In addition, lower prices and a better logistical position can contribute to an increase in the number of foreign tourists and a higher income for this industry, as well as other related economic activities. The aim of this paper is to examine through theoretical and empirical insight whether there is an impact of low-cost airlines on the volume of air traffic and the intensity of passenger transport, with an emphasis on existing literature, as well as empirical confirmation on the example of Serbia. The conducted research has important implications, since in pandemic conditions, further development of low-budget airlines is expected to contribute to the recovery of air traffic and tourism.

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