Economics and Theology after the Separation

Consumer-Centric Marketing Strategies

Small and Medium Enterprises ◽

10.4018/978-1-4666-3886-0.ch005 ◽

2013 ◽

pp. 79-96

Author(s):

Loredana Di Pietro ◽

Eleonora Pantano

Keyword(s):

Social Networks ◽

Marketing Mix ◽

Interesting Case ◽

Marketing Strategies ◽

Global Perspective ◽

The Social ◽

Market Trends ◽

The Impact ◽

Fast Access

In recent years, the increase in social network users showed new platforms for collecting data on market trends and products acceptance, as well as for supporting the relationships with clients and adapting firms’ communication strategies. As a consequence, marketers are forced to consider these systems as tool for attracting, maintaining, and managing clients in order to increase the firms’ profitability. This chapter aims at advancing our knowledge on the use of social networks, such as Facebook, as tools for improving Consumer Relationship Management, by focusing on a case study. In particular, the chapter investigates the case study of the Calabrian scenario, characterized by small-sized and family-run firms, which use traditional forms of marketing tools. Due to the ease and fast access to Web-technology-based platforms, these firms are capable of operating in a global perspective, by understanding market trends and quickly adapting their strategies. Hence, the case study of Calabrian industries can represent an interesting case study for analyzing to what extent these technologies can become a new marketing mix element for improving firms’ profitability, for both SMEs and larger firms. In particular, the adoption of Facebook by managers allows advancing our knowledge on the impact of the social networks on their marketing strategies, and on the relationships with clients. The results outline useful issues for researches and practitioners. Furthermore, the research has an interdisciplinary value, involving Psychology, Marketing, and Organizational points of view.

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The Social Model of the Trinity and Its Critics

Scottish Journal of Theology ◽

10.1017/s0036930600044859 ◽

1993 ◽

Vol 46 (3) ◽

pp. 325-343 ◽

Cited By ~ 2

Author(s):

John L. Gresham

Keyword(s):

Christian Theology ◽

Social Model ◽

Trinitarian Theology ◽

Human Soul ◽

The Social ◽

Doctrine Of The Trinity ◽

The Individual ◽

The Impact ◽

Further Development ◽

The Trinity

One of the analogies used by the Cappadocian Fathers and other early theologians to illustrate the doctrine of the Trinity was the social analogy in which Father, Son and Spirit were likened to three human persons. Beginning with Augustine however, Christian Theology, particularly in the Western Church, shifted away from the social to the psychological analogy. Augustine found analogies to the Trinity in all of creation but the clearest analogy to the Trinity, in fact its unique image, was the human soul. The divine image was not found in the union of three persons but in the unity of three activities, remembering, knowing, willing in the individual human soul. The social analogy reappeared in the twelfth century in Richard of St Victor's argument for the existence of three persons in God based on the premise that supreme charity required shared interpersonal love. Though some of Richard's insights were taken up by Bonaventura, the impact of his trinitarian theology was overshadowed by the dominant influence of Thomas Aquinas with his masterful use of the psychological analogy to probe and illuminate the inner being of the divine Trinity. Following Aquinas's further development of Augustine's psychological analogy, the interpersonal approach of the social analogy all but disappeared from subsequent trinitarian theology. Even with a later shift away from the Augustinian-Thomistic model, modern theology retained its unipersonal image of the trinitarian God.

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Consumer-Centric Marketing Strategies

Customer-Centric Marketing Strategies ◽

10.4018/978-1-4666-2524-2.ch015 ◽

2013 ◽

pp. 297-314 ◽

Cited By ~ 2

Author(s):

Loredana Di Pietro ◽

Eleonora Pantano

Keyword(s):

Social Networks ◽

Marketing Mix ◽

Interesting Case ◽

Marketing Strategies ◽

Global Perspective ◽

The Social ◽

Market Trends ◽

The Impact ◽

Fast Access

In recent years, the increase in social network users showed new platforms for collecting data on market trends and products acceptance, as well as for supporting the relationships with clients and adapting firms’ communication strategies. As a consequence, marketers are forced to consider these systems as tool for attracting, maintaining, and managing clients in order to increase the firms’ profitability. This chapter aims at advancing our knowledge on the use of social networks, such as Facebook, as tools for improving Consumer Relationship Management, by focusing on a case study. In particular, the chapter investigates the case study of the Calabrian scenario, characterized by small-sized and family-run firms, which use traditional forms of marketing tools. Due to the ease and fast access to Web-technology-based platforms, these firms are capable of operating in a global perspective, by understanding market trends and quickly adapting their strategies. Hence, the case study of Calabrian industries can represent an interesting case study for analyzing to what extent these technologies can become a new marketing mix element for improving firms’ profitability, for both SMEs and larger firms. In particular, the adoption of Facebook by managers allows advancing our knowledge on the impact of the social networks on their marketing strategies, and on the relationships with clients. The results outline useful issues for researches and practitioners. Furthermore, the research has an interdisciplinary value, involving Psychology, Marketing, and Organizational points of view.

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The Politics of the Nonviolent God: Reflections on René Girard and Karl Barth

Scottish Journal of Theology ◽

10.1017/s0036930600050018 ◽

1998 ◽

Vol 51 (1) ◽

pp. 61-85 ◽

Cited By ~ 1

Author(s):

George Hunsinger

Keyword(s):

Christian Ethics ◽

Karl Barth ◽

Christian Theology ◽

Ethical Implications ◽

The Social ◽

Cross Of Christ ◽

The Cross ◽

The Church ◽

Secondary Consequence ◽

As If

Doctrines of the atonement in Christian theology, as Marlin E. Miller has pointed out, ‘usually limit their concern to reconciliation with God and, at most, consider reconciliation with others a secondary consequence of reconciliation with God’. Too often, in other words, the vertical aspect of reconciliation is allowed to overshadow its horizontal aspect. The vertical aspect of the atonement as it pertains directly to God is often treated in isolation as if its ethical implications were of no great importance. The reverse defect, however, would also appear to be widespread. Christian ethics as we know it today often seems to proceed as if the atoning work of Christ were of little or no relevance to its deliberations on human affairs. The social or horizontal aspect of reconciliation thereby eclipses its vertical aspect. Yet if the cross of Christ is indeed the very center of the center of the Christian gospel, as the church has historically believed, then how can it fail to determine the substance of Christian ethics as well as that of Christian theology? Moreover, how can the centrality of the cross fail to orient them both in any attempt to specify their inner unity, order and differentiation?

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Taking Children’s Moral Lives Seriously: Creativity as Ethical Response Offline and Online

Religions ◽

10.3390/rel10090525 ◽

2019 ◽

Vol 10 (9) ◽

pp. 525 ◽

Cited By ~ 1

Author(s):

Kate Ott

Keyword(s):

Social Context ◽

Child Development ◽

Moral Agent ◽

Digital Technologies ◽

Christian Ethics ◽

Focus Attention ◽

Moral Agents ◽

The Social ◽

Ethical Response ◽

The Impact

Core Christian ethics concepts are affected by assumptions related to the primary subject or moral agent and the social context in which moral encounters take place. This article asks: Are children full moral agents? If so, what can Christian ethics, which predominantly focuses on adult subjects, learn from a focus on children? A small group of Christian ethicists has asked this very question in conversation with psychologists, child development theorists, educators, theologians, and philosophers. Centering children requires attention to age and ability differences and inclusion of their voices. Children as ethical subjects focus attention on issues of particularity, a decentering of rational individualism, and debunking linear moral developmental assumptions. The research on children’s moral lives points toward ethics as creativity in forms of play or improvisation. Given children’s digitally saturated lives, their creative use of critical digital literacies also helps Christian ethics begin to map a response to the impact of digital technologies.

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The Impact of Endorsing the Belief in a Just World on Social Judgments

Social Psychology ◽

10.1027/1864-9335/a000105 ◽

2013 ◽

Vol 44 (3) ◽

pp. 209-218 ◽

Cited By ~ 8

Author(s):

Benoît Testé ◽

Samantha Perrin

Keyword(s):

Social Desirability ◽

Social Value ◽

Social Utility ◽

Western Society ◽

Social Judgments ◽

Just World ◽

The Social ◽

Main Effect ◽

The Impact

The present research examines the social value attributed to endorsing the belief in a just world for self (BJW-S) and for others (BJW-O) in a Western society. We conducted four studies in which we asked participants to assess a target who endorsed BJW-S vs. BJW-O either strongly or weakly. Results showed that endorsement of BJW-S was socially valued and had a greater effect on social utility judgments than it did on social desirability judgments. In contrast, the main effect of endorsement of BJW-O was to reduce the target’s social desirability. The results also showed that the effect of BJW-S on social utility is mediated by the target’s perceived individualism, whereas the effect of BJW-S and BJW-O on social desirability is mediated by the target’s perceived collectivism.

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Understanding the Impact of Stereotyping and Discrimination on Mental and Physical Health: Perceptions of Discrimination and Health: The Social Stress Process

PsycEXTRA Dataset ◽

10.1037/e413792005-855 ◽

2000 ◽

Author(s):

James Jackson ◽

Jordana Muroff

Keyword(s):

Physical Health ◽

Social Stress ◽

Health Perceptions ◽

Stress Process ◽

The Social ◽

The Impact ◽

Mental And Physical Health

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Supplemental Material for The Impact of Art: Exploring the Social-Psychological Pathways That Connect Audiences to Live Performances

Journal of Personality and Social Psychology ◽

10.1037/pspi0000159.supp ◽

2019 ◽

Keyword(s):

Social Psychological ◽

The Social ◽

The Impact

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The Social Construction of a Perfect Market: The Strawberry Auction at Fontaines-en-Sologne

Voprosy Ekonomiki ◽

10.32609/0042-8736-2010-8-73-89 ◽

2010 ◽

pp. 73-89

Author(s):

M.-F. Garcia

Keyword(s):

Economic Theory ◽

Social Construction ◽

Empirical Study ◽

Spatial Organization ◽

Frame Of Reference ◽

Social Conditions ◽

Invisible Hand ◽

The Social ◽

Per Se

The article examines social conditions and mechanisms of the emergence in 1982 of a «Dutch» strawberry auction in Fontaines-en-Sologne, France. Empirical study of this case shows that perfect market does not arise per se due to an «invisible hand». It is a social construction, which could only be put into effect by a hard struggle between stakeholders and large investments of different forms of capital. Ordinary practices of the market dont differ from the predictions of economic theory, which is explained by the fact that economic theory served as a frame of reference for the designers of the auction. Technological and spatial organization as well as principal rules of trade was elaborated in line with economic views of perfect market resulting in the correspondence between theory and reality.

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ПРАГМАТИЧНИЙ ПОТЕНЦІАЛ НАТИВНОЇ РЕКЛАМИ: ФОРМИ, ТРЕНДИ (НА ПРИКЛАДІ НАТИВНОГО КОНТЕНТУ В СОЦІАЛЬНІЙ МЕРЕЖІ FACEBOOK ЩОДО БРЕНДА ФАКУЛЬТЕТУ ЖУРНАЛІСТИКИ ЗНУ)

State and Regions. Series: Social Communications ◽

10.32840/cpu2219-8741/2020.1(41).18 ◽

2020 ◽

pp. 113

Author(s):

V. Kovpak ◽

N. Trotsenko

Keyword(s):

Social Network ◽

Professional Training ◽

Educational Process ◽

Communication Strategy ◽

Student Centered ◽

Teacher Student ◽

The Social ◽

National University ◽

High Level ◽

The Impact

<div>The article analyzes the peculiarities of the format of native advertising in the media space, its pragmatic potential (in particular, on the example of native content in the social network Facebook by the brand of the journalism department of ZNU), highlights the types and trends of native advertising. The following research methods were used to achieve the purpose of intelligence: descriptive (content content, including various examples), comparative (content presentation options) and typological (types, trends of native advertising, in particular, cross-media as an opportunity to submit content in different formats (video, audio, photos, text, infographics, etc.)), content analysis method using Internet services (using Popsters service). And the native code for analytics was the page of the journalism department of Zaporizhzhya National University on the social network Facebook. After all, the brand of the journalism department of Zaporozhye National University in 2019 celebrates its 15th anniversary. The brand vector is its value component and professional training with balanced distribution of theoretical and practical blocks (seven practices), student-centered (democratic interaction and high-level teacher-student dialogue) and integration into Ukrainian and world educational process (participation in grant programs).</div>And advertising on social networks is also a kind of native content, which does not appear in special blocks, and is organically inscribed on one page or another and unobtrusively offers, just remembering the product as if «to the word». Popsters service functionality, which evaluates an account (or linked accounts of one person) for 35 parameters, but the main three areas: reach or influence, or how many users evaluate, comment on the recording; true reach – the number of people affected; network score – an assessment of the audience’s response to the impact, or how far the network information diverges (how many share information on this page).Key words: nativeness, native advertising, branded content, special project, communication strategy.

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