Political Advertising

2014 ◽  
Author(s):  
Timothy W. Fallis
Keyword(s):  
Political Communication ◽  
Voter Turnout ◽  
Political Process ◽  
Media Exposure ◽  
Political Knowledge ◽  
Political Advertising ◽  
Vote Choice ◽  
The Political ◽  
Survey Experiment ◽  
Party Affiliation

Within the field of political communication, the study of political advertising has attempted to relate its content to posited effects. Most of this inquiry has been conducted using one or some combination of three methods: survey, experiment, and content analysis. As a result, a picture of what political advertising does and why and how it does it has emerged. This chapter synthesizes findings by suggesting that differences in spending on political advertising can affect vote choice; that advertising’s effect on vote choice are mediated by factors that include party affiliation, political knowledge and involvement, and media exposure; and that such advertising has a significant effect on the political process. “Negative” advertising is a messaging structure that affects the political process for ill and for good; it can both decrease and increase voter turnout but is misunderstood when conflated with informative “attack” and “contrast” advertising.

Explaining Political Knowledge: The Role of Procedural Quality in an Informed Citizenry

2016 ◽  
Vol 65 (1) ◽  
pp. 61-80 ◽  
Author(s):  
Nicholas Clark
Keyword(s):  
Political Process ◽  
Political Knowledge ◽  
The Political ◽  
Factual Knowledge ◽  
Governance Indicators ◽  
Informed Citizenry ◽  
Using Data ◽  
The Comparative Study ◽  
Knowledge Seeking

While much is known about the micro-level predictors of political knowledge, there have been relatively few efforts to study the potential macro-level causes of knowledge. Seeking to improve our understanding of country-based variation in knowledge, this article demonstrates that individuals have an easier time finding and interpreting information in political environments that provide the public with greater opportunities to engage, observe, and learn about the political process. To investigate that possibility, the article analyzes how the procedural quality of the political process affects political knowledge. Using data from the Comparative Study of Electoral Systems and the Worldwide Governance Indicators Project, survey analyses show that the transparency and responsiveness of a political system indeed influence the public’s information about political parties and, to a lesser extent, the amount of factual knowledge retained by survey respondents. In other words, the quality of democratic governance affects how much individuals know about the political process.

Independent Candidates and Political Representation in India

2018 ◽  
Vol 112 (3) ◽  
pp. 678-697 ◽  
Author(s):  
SACHA KAPOOR ◽  
ARVIND MAGESAN
Keyword(s):  
Political Parties ◽  
Voter Turnout ◽  
Political Representation ◽  
Causal Effect ◽  
Political Process ◽  
Vote Share ◽  
The Political ◽  
Standard Deviation Increase ◽  
Percentage Points ◽  
Independent Candidates

We estimate the causal effect of independent candidates on voter turnout and election outcomes in India. To do this, we exploit exogenous changes in the entry deposit candidates pay for their participation in the political process, changes that disproportionately excluded candidates with no affiliation to established political parties. A one standard deviation increase in the number of independent candidates increases voter turnout by more than 6 percentage points, as some voters choose to vote rather than stay home. The vote share of independent candidates increases by more than 10 percentage points, as some existing voters switch who they vote for. Thus, independents allow winning candidates to win with less vote share, decrease the probability of electing a candidate from the governing coalition by about 31 percentage points, and ultimately increase the probability of electing an ethnic-party candidate. Altogether, the results imply that the price of participation by independents is constituency representation in government.

scholarly journals The Political Knowledge of University Students (A Comparative Study between Jordan and Libya)

2017 ◽  
Vol 13 (11) ◽  
pp. 13
Author(s):  
Alfeetouri Salih Mohammed Alsati ◽  
Al-Sayed Abd ulmutallab Ghanem
Keyword(s):  
University Students ◽  
Political Institutions ◽  
Parental Education ◽  
Political Process ◽  
Political Knowledge ◽  
The Political ◽  
The Social ◽  
The Difference ◽  
The University

The current research aims at identifying and measuring the political knowledge of the students of the two universities of Al- Balqaa in Jordan and Omar Al- Mokhtar in Libya. The two communities are almost similar in terms of the social formation, Arab customs and traditions, the Bedouin values, the difference in the institutional age and the political stability.The study attempts to measure and compare the political knowledge in the communities of the two universities using the descriptive and comparative analytical method. The study uses a 400 random questionnaire of 30 paragraphs to measure eight indicators divided into internal and external political knowledge, and other aspects of knowledge: general political knowledge, knowledge of the political institutions and leaders, the political interest, the geographical and historical knowledge, and knowledge of the methods of exercising the political process. The study also attempts to identifying the most important sources and the role of the university in university students’ political knowledge.The results show that the level of the political knowledge is medium while its level in the sample of the Jordanian students is high. According to the samples, the internal political knowledge is more than the external knowledge with a lack of interest in the political matters. The samples do not consider the political matters as their priorities. The political knowledge as a whole needs to much effort to be exerted to confront the current circumstances. The variables of the place of resident, age and the educational level make big difference in the political knowledge. In contrast, the level of the parental education does not create big differences.

scholarly journals Citizens local political participation in the Czech Republic: rural-urban comparison

2008 ◽  
Vol 53 (No. 1) ◽  
pp. 21-29
Author(s):  
J. Cmejrek
Keyword(s):  
Czech Republic ◽  
Political Participation ◽  
Public Administration ◽  
Voter Turnout ◽  
Local Level ◽  
Political Process ◽  
The Political ◽  
Local Administration ◽  
The Czech Republic ◽  
The Public

The Velvet Revolution in November 1989 in the former Czechoslovakia opened the way to the renewal of the democratic political system. One of the most visible aspects of the Czech political development consisted in the renewal of the essential functions of elections and political parties. On the local level, however, the political process - as well as in other post-communist countries - continued to be for a long time influenced by the remains of the former centralized system wherein the local administration used to be subjected to the central state power. Municipal elections took hold in these countries, however, the local government remained in the embryonic state and a certain absence of real political and economic decision-making mechanism on the local level continued to show. The public administration in the Czech Republic had to deal with the changes in the administrative division of the state, the split of the Czechoslovak federation as well as the fragmentation of municipalities whose number increased by 50 percent. Decision making mechanisms on the local and regional level were suffering from the incomplete territorial hierarchy of public administration and from the unclear division of power between the state administration and local administration bodies. Only at the end of the 1990s, the public administration in the Czech Republic started to get a more integrated and specific shape. Citizens participation in the political process represents one of the key issues of representative democracy. The contemporary democracy has to face the decrease in voter turnout and the low interest of citizens to assume responsibility within the political process. The spread of democratising process following the fall of the iron curtain should not overshadow the risk of internal weakness of democracy. The solution should be looked for in more responsible citizenship and citizens’ political participation. The degree of political participation is considered (together with political pluralism) to be the key element of representative democracy in general terms, as well as of democratic process on the local and regional level. The objective of this paper is to describe the specifics of citizens local political participation in the Czech Republic and to show the differences between rural and urban areas. The paper concentrates on voting and voter turnout but deals also with other forms of citizens political participation.

Does Studying Politics Make a Difference? The Political Knowledge, Attitudes and Perceptions of School Students

1990 ◽  
Vol 20 (2) ◽  
pp. 263-279 ◽  
Author(s):  
David Denver ◽  
Gordon Hands
Keyword(s):  
Primary Schools ◽  
Political Process ◽  
Political Knowledge ◽  
Political Education ◽  
The Political ◽  
School Students ◽  
Political Issues ◽  
The Media ◽  
General Studies ◽  
Perceptions Of School

There has been considerable debate in recent years about the effects of the teaching of Politics upon levels of ‘political literacy’ – the knowledge and understanding of the political process and political issues which enables people to perform their roles as citizens effectively. Almost everyone receives some form of political education. For most people, however, the process of political education is informal: political knowledge, as well as opinions and attitudes, is picked up from the family, friends and the media. Informal political education also takes place in schools. In primary schools, children acquire elementary information about the political system, parties, leaders and so on. In secondary schools, subjects such as History and Geography and courses in General Studies frequently involve topics that are relevant to politics.

MASS MEDIA IN THE SYSTEM OF FORMATION OF POLITICAL KNOWLEDGE AND YOUTH ORIENTATION IN THE CONDITIONS OF MEDIATIZATION OF THE SOCIETY

2015 ◽  
Vol 10 (5) ◽  
pp. 95-99
Author(s):  
Бударина ◽  
Kseniya Budarina
Keyword(s):  
Social Media ◽  
Political Process ◽  
Political Knowledge ◽  
Civic Culture ◽  
The Political ◽  
Political Values ◽  
Knowledge And Attitudes ◽  
Political Views ◽  
The Media ◽  
The Subject

The article examines the media´s ability to influence the process of forming political and civic culture of Russian youth. The author revealed the essence of the institute of the media and identified the main functional characteristics of the subject of the political process. The transformation of political values of the Russian youth is substantiated, as well as the instability of its political views in terms of mediatization and development of social media is considered. The priority of media activities is specified that affects the formation of political knowledge and attitudes of young people.

scholarly journals Strategi Komunikasi Politik Caleg Perempuan dalam Pileg 2019 di Kota Malang

2020 ◽  
Vol 2 (2) ◽  
pp. 55-65
Author(s):  
Firdha Umari ◽  
Sulih Indra Dewi
Keyword(s):  
Data Collection ◽  
Political Parties ◽  
Political Communication ◽  
Qualitative Method ◽  
Communication Strategies ◽  
Political Knowledge ◽  
Multiple Roles ◽  
The Political ◽  
Legislative Elections ◽  
Purposive Sampling

This study aimed to find out the political communication strategies of women legislative candidates and what obstacles faced by them. This study used qualitative method and to determine the informants it was wit purposive sampling. Data collection techniques were through interviews and documentation. This study interviewed four woman candidates from different political parties in Malang, and for the first joining a legislative elections. The results of the political communication stretegies were a door to door, approaching religious and structural leaders, used political consultant and had a lot of campaign team were proven to effective in Malang. The obstacles for the women in involving in politics were lack of money and political knowledge and also multiple roles as house wives and ploticians became their internal issue.

scholarly journals A Comparative Analysis of Theoretical and Methodological Foundations of Political Culture

wisdom ◽  
2019 ◽  
Vol 12 (1) ◽  
pp. 38-47
Author(s):  
Emil Ordukhanyan
Keyword(s):  
Comparative Analysis ◽  
Political Culture ◽  
Political Communication ◽  
Political Institutions ◽  
Political Process ◽  
Modern World ◽  
The Political ◽  
Cultural Changes ◽  
Political Processes ◽  
Theoretical Approaches

In modern world various transformations have an impact on social and political processes of the society. Even cultural changes somehow depend on these transformations. Therefore, social and political phenomena need new approaches for their study, where the political culture has its proper relevance. The article explores the theoretical and methodological foundations of political culture based on the analysis of foreign and Armenian scholars works. The behavioral, psychological, comparative and other approaches as well as methods of political culture analysis are examined. In a result of generalization of theoretical approaches and summarizing the outcomes obtained from a comparative analysis of political culture methodologies, we can define political culture as the aggregate of political ideas, knowledge, traditions and values; as a whole of political participation and behavior models; as a relatively stable link between political consciousness and socialization, between stages and levels of political communication tools and political institutions, which defines the political process and which is expressed through the political discourse.

scholarly journals Mandatory Voting: The Wrong Response to Low Voter Turnout

2015 ◽  
Vol 1 (1) ◽  
pp. 22-26
Author(s):  
Jared Burton
Keyword(s):  
Voter Turnout ◽  
Political Process ◽  
Western World ◽  
The Political ◽  
Wrong Response ◽  
Compulsory Voting ◽  
Voting Age ◽  
Registered Voter ◽  
Do So ◽  
Mandatory Voting

The trend of declining voter turnout across the western world has led some in Canada to call for mandatory voting. Australia is often cited as a successful example of compulsory voting in a Westminster system. While the aim to increase voter turnout is noble, there are many non-coercive methods of improving democracy and voter turnout that Canada ought to adapt before resorting to mandatory voting. Assessed methods include electoral reform, lowering the voting age, and instituting online voting; all are non-coercive ways to improve public satisfaction with the political process in Canada. Additionally, mandatory voting reduces Canadians’ ability to abstain from participating in the political system should they choose to do so which could have important philosophical implications. Furthermore,voter turnout data for Australia does not take into account important differences between registered voter turnout and voting age population turnout. Importantly, when analyzed these numbers indicate that compulsory voting in Australia is not as successful as many believe. Despite its ostensible attraction as a clear way to increase voter turnout, a legal requirement to vote is not a panacea to the issues of political distrust, dissatisfaction, and disengagement in Canada that are the root causes of low voter turnout.

Effects of negative political advertising on the political process

1990 ◽  
Vol 34 (3) ◽  
pp. 299-311 ◽  
Author(s):  
Gina M. Garramone ◽  
Charles K. Atkin ◽  
Bruce E. Pinkleton ◽  
Richard T. Cole
Keyword(s):  
Political Process ◽  
Political Advertising ◽  
The Political
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