scholarly journals Sensory description labels for food affect consumer product choice

2012 ◽  
Vol 46 (11/12) ◽  
pp. 1628-1646 ◽  
Author(s):  
Johan Swahn ◽  
Lena Mossberg ◽  
Åsa Öström ◽  
Inga‐Britt Gustafsson
Keyword(s):  
Consumer Choice ◽  
Low Frequency ◽  
Food Products ◽  
Research Area ◽  
Retail Store ◽  
Grocery Store ◽  
Consumer Product ◽  
Product Choice ◽  
Observation Study ◽  
Content Type

PurposeThis observational study set out to investigate the effect of sensory description labels on consumer choice of apples in a grocery retail store.Design/methodology/approachAn independent observation study was conducted in a retail grocery store setting. A total of 1,623 consumers were observed over a four‐day period in four different sessions, each using three apple varieties (JONAGOLD, INGRID MARIE, and ELISE). Marketing strategies differed between the sessions as follows: sort name labelling only, sort name and sensory description labelling, sort name and sensory semantic description labelling, and sort name labelling and allowing consumers to taste the apples before choosing.FindingsConsumer product choice was affected by the sensory description labels. When only the sort name was given on the label, the consumers tended to choose INGRID MARIE, which has a strong sort name. With the addition of sensory description labels, the consumer choice shifted to ELISE, which had been chosen with a low frequency when only sort name was given, but was chosen with a high frequency when sensory description labelling was used.Research limitations/implicationsThe study was limited to red apples and one national market.Practical implicationsPractitioners, managers, and marketers may benefit from using proper sensory labelling as a marketing tool for various food products, such as apples, in a grocery retail store.Originality/valueThis study shows the importance and value of sensory description label marketing for food products in grocery retail stores. Little attention has previously been paid to the research area within sensory marketing communication concerning the interplay of sensory perception of food and the formulation of marketing labels, or taste marketing. This paper also addresses the possible interaction between the disciplines of sensory and marketing science.

Can priming a healthy eating goal cause depleted consumers to prefer healthier snacks?

2014 ◽  
Vol 31 (2) ◽  
pp. 126-132 ◽  
Author(s):  
Darlene Walsh
Keyword(s):  
Healthy Eating ◽  
Consumer Choice ◽  
Positive Influence ◽  
Grocery Store ◽  
Self Control ◽  
Future Research ◽  
Content Type ◽  
Shopping Experience ◽  
Goal Priming ◽  
Health Related

Purpose – The purpose of this paper is to examine whether priming words related to a healthy eating goal can facilitate self-control among depleted people. Design/methodology/approach – A between-subject experimental design was employed, and participants were randomly assigned to conditions. Findings – Consistent with prior research, this research finds that depletion hurts self-control, and that priming words related to a healthy eating goal facilitates it. What is novel is that if people engage in an initial task that requires self-control (that is, if people are depleted), priming health-related words has no positive influence on self-control. Practical implications – Priming health-related words has no impact on preference when consumers are depleted; implying that marketers of healthy food products should place their product at the beginning of a consumer shopping experience, when resources are most available. In other words, the decision to associate a brand with health-related claims must be strategically coordinated with retail location decisions to maximize its effect on consumer choice. From a public policy perspective, there are some implications for grocery store layouts. For example, it may be argued that removing temptations near the entrance of a grocery store might allow consumers to conserve their effort, which may result in healthier choices. Originality/value – This research finds that priming consumers with health-related words can encourage healthy eating choices, but only when consumers have not already engaged in self-control. This is a new insight to theory (specifically, the depletion model and the theory of nonconscious goal priming), and provides an important contribution to a significant and timely issue (that is, how to prevent and reduce obesity). This paper presents relevant implications and concludes with a number of worthwhile future research ideas.

Food “buycott” as an ethical choice against mafia in Italy

2019 ◽  
Vol 9 (4) ◽  
pp. 490-506 ◽  
Author(s):  
Sergio Rivaroli ◽  
Arianna Ruggeri ◽  
Roberta Spadoni
Keyword(s):  
Structural Equation ◽  
Food Products ◽  
Type Systems ◽  
Equation Model ◽  
Marketing Ethics ◽  
Socially Responsible ◽  
Convenience Sample ◽  
Content Type ◽  
Italian Law ◽  
Critical Choice

Purpose As indicated in the Italian law (No. 109-1996), agri-food co-operatives can also play a role in combatting mafia-type systems by choosing to grow their food products in lands confiscated from mafia-type organisations. These food products provide individuals with a new opportunity to fight criminal organisations on the marketplace. The purpose of this study is to explore how people react to a social marketing initiative devoted to promoting food “buycotting” to counteract mafia-type organisations in Italy. Design/methodology/approach The data were obtained from a convenience sample of 339 Italians, and the study adopted a model inspired by the general theory of marketing ethics. A structural equation model was applied to estimate both the parameter and coefficient functions. Findings Individuals recognise the ethical value of “buycotting”. However, they perceive this form of critical choice as not yet being fully effective in counteracting mafia-type systems in Italy. Practical implications The results suggest that promotional and psychological approaches from marketing literature can be effectively used to influence the consumer’s ethical judgement by selectively communicating and emphasising the benefits of the critical consumption investigated. Originality/value This is one of the first studies to address consumers’ ethical judgments and their reactions towards buycotting food as a critical choice to reward socially responsible corporations.

Effects of parental cultural capital on purchase intention of cognac

2019 ◽  
Vol 31 (3) ◽  
pp. 344-361 ◽  
Author(s):  
Yujie Wei ◽  
Blaise Bergiel ◽  
Lingfang Song
Keyword(s):  
Cultural Capital ◽  
Consumer Choice ◽  
Purchase Intention ◽  
Parental Influence ◽  
Value Orientations ◽  
Content Type ◽  
Consumer Purchase Intention ◽  
The Usa ◽  
Managerial Implications ◽  
Willingness To Purchase

Purpose The purpose of this paper is to examine the possibility that individual differences in consumer choice of cognac are at least partially influenced by parental cultural capital. Also examined are ten value orientations factors (e.g. hedonism and self-direction) and attitudes toward France, cognac’s country-of-origin that may affect the degree of this intergenerational influence. Design/methodology/approach The survey research measures parents’ cultural capital, value orientations and attitude toward France and purchase intention using recognized scales. Data were collected from the faculty and students of a major university located in the southeast of the USA. The sample size was 234. Findings The results confirm that parental cultural capital, consumer value orientations and attitudes toward France have significant impacts on the consumer’s willingness to purchase cognac. Adult children of high cultural capital parents are more likely to buy cognac. Practical implications The findings of this paper provide meaningful insights into intergenerational influences on consumer purchase intention of cognac and socialization theory. The paper provides several managerial implications for segmentation, targeting and positioning of cognac in the US market. Originality/value As the first of its kind, this paper introduces the parents’ cultural capital into the consumer research regarding cognac. The longer-term effects that parents can have on grown children’s consumer behavior are confirmed, suggesting that parental influence persists well into adulthood and has impact on their brand preference.

scholarly journals Research on comment target extracting in Chinese online shopping platform

2018 ◽  
Vol 2 (3) ◽  
pp. 247-258
Author(s):  
Zhishuo Liu ◽  
Qianhui Shen ◽  
Jingmiao Ma ◽  
Ziqi Dong
Keyword(s):  
Association Rule ◽  
Online Shopping ◽  
Low Frequency ◽  
Online Reviews ◽  
Content Type ◽  
Pos Tagging ◽  
Part Of Speech ◽  
Frequency Feature ◽  
Practical Implications ◽  
Data Reading

Purpose This paper aims to extract the comment targets in Chinese online shopping platform. Design/methodology/approach The authors first collect the comment texts, word segmentation, part-of-speech (POS) tagging and extracted feature words twice. Then they cluster the evaluation sentence and find the association rules between the evaluation words and the evaluation object. At the same time, they establish the association rule table. Finally, the authors can mine the evaluation object of comment sentence according to the evaluation word and the association rule table. At last, they obtain comment data from Taobao and demonstrate that the method proposed in this paper is effective by experiment. Findings The extracting comment target method the authors proposed in this paper is effective. Research limitations/implications First, the study object of extracting implicit features is review clauses, and not considering the context information, which may affect the accuracy of the feature excavation to a certain degree. Second, when extracting feature words, the low-frequency feature words are not considered, but some low-frequency feature words also contain effective information. Practical implications Because of the mass online reviews data, reading every comment one by one is impossible. Therefore, it is important that research on handling product comments and present useful or interest comments for clients. Originality/value The extracting comment target method the authors proposed in this paper is effective.

Learning analytics: where information science and the learning sciences meet

2019 ◽  
Vol 120 (1/2) ◽  
pp. 59-73 ◽  
Author(s):  
Stephanie Danell Teasley
Keyword(s):  
Learning Analytics ◽  
Design Methodology ◽  
Significant Contribution ◽  
Information Science ◽  
Research Area ◽  
Learning Sciences ◽  
Digital Tools ◽  
Content Type ◽  
Working Together ◽  
Everyday Learning

Purpose The explosive growth in the number of digital tools utilized in everyday learning activities generates data at an unprecedented scale, providing exciting challenges that cross scholarly communities. This paper aims to provide an overview of learning analytics (LA) with the aim of helping members of the information and learning sciences communities understand how educational Big Data is relevant to their research agendas and how they can contribute to this growing new field. Design/methodology/approach Highlighting shared values and issues illustrates why LA is the perfect meeting ground for information and the learning sciences, and suggests how by working together effective LA tools can be designed to innovate education. Findings Analytics-driven performance dashboards are offered as a specific example of one research area where information and learning scientists can make a significant contribution to LA research. Recent reviews of existing dashboard studies point to a dearth of evaluation with regard to either theory or outcomes. Here, the relevant expertise from researchers in both the learning sciences and information science is offered as an important opportunity to improve the design and evaluation of student-facing dashboards. Originality/value This paper outlines important ties between three scholarly communities to illustrate how their combined research expertise is crucial to advancing how we understand learning and for developing LA-based interventions that meet the values that we all share.

Exploring trainers’ engaging instructional practices: a collective case study

2016 ◽  
Vol 40 (2) ◽  
pp. 111-127 ◽  
Author(s):  
Vishal Arghode ◽  
Jia Wang
Keyword(s):  
Learning Styles ◽  
Learning Outcomes ◽  
Training Session ◽  
Research Area ◽  
Small Sample ◽  
Training Context ◽  
Content Type ◽  
Collective Case Study ◽  
Study Approach

Purpose – This study aims to explore the phenomenon of training engagement from the trainers’ perspective. Specifically, two questions guided this inquiry. First, how do trainers define engagement in the training context? and What strategies do trainers use to engage trainees? Design/methodology/approach – The collective case study approach was adopted for this qualitative study. Seven cases were selected for in-depth analyses. Data were collected through individual, face-to-face interviews and analyzed using the constant comparative analysis method. Findings – Major findings suggest that engaging training practices take various forms. They include being trainee-centered, maximizing learning through entertaining and interesting instruction, accommodating different learning styles, eliciting trainee participation by creating an encouraging learning environment and connecting with trainees by building rapport early in a training session. Research limitations/implications – The small sample limits the generalizability of the findings. However, this study expands training literature by focusing on an under-explored research area, the role of engaging trainees in maximizing learning outcomes. Practical implications – For trainers, this study offered some specific strategies they can use to engage learners in the training context to achieve desired learning outcomes. In addition, the seven cases selected for this study may be used as a benchmark against which both experienced and novice trainers compared their own practices. Originality/value – This is one of very few qualitative studies with a focus on emotional aspects involved in training. The rich data from this study shed light on areas for future improvement, particularly regarding how to effectively engage trainees to maximize learning outcomes.

Non-Muslim consumers’ perception toward purchasing halal food products in Malaysia

2015 ◽  
Vol 6 (1) ◽  
pp. 133-147 ◽  
Author(s):  
Ahasanul Haque ◽  
Abdullah Sarwar ◽  
Farzana Yasmin ◽  
Arun Kumar Tarofder ◽  
Mirza Ahsanul Hossain
Keyword(s):  
Structural Equation ◽  
Random Distribution ◽  
Service Industry ◽  
Food Service ◽  
Food Products ◽  
Content Type ◽  
Muslim Countries ◽  
Equation Modelling ◽  
Halal Food ◽  
Practical Implications

Purpose – This study aims to identify the factors that influence Malaysian non-Muslim consumers’ perception towards buying halal food products. Design/methodology/approach – A structured close-ended questionnaire was used for data collection through a random distribution to 500 non-Muslim consumers from various states in Malaysia. Findings – Using SPSS package, the factor analysis was able to identify three main variables. Later, the hypotheses were tested using structural equation modelling. This study has indicated that the perception of non-Muslim consumers about halal food products is influenced by their attitude, subjective norm and perceived behavioural control, specifically in the context of Malaysia. Research limitations/implications – This finding will help both the academics and the industry food makers in understanding the perception of non-Muslim consumers towards the concept of halal food products. Practical implications – The outcome of the study can serve as a useful reference to relevant Malaysian statutory bodies on the current perception of the Malaysian non-Muslim consumers towards Malaysian halal agenda. This will also help the industry food makers to serve their customers better as well as maximize their profit through a well-planned marketing campaign. Social implications – It prepares a sound basis for Malaysian policymakers to promote the involvement of Malaysian non-Muslim entrepreneurs within the halal food service industry with the intent of improving the socio-economic strata of its participants and, at the same time, fulfilling their religious obligations in providing halal foods for fellow Muslims. Originality/value – Because very few researches have studied non-Muslim consumers’ perception towards halal food products, the development of halal food theory will help in capitalizing the practices in non-Muslim countries.

Unveiling contemporary dimensions in the internationalisation of family firms through bibliometric analysis and thematic analysis

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Sonal Thukral ◽  
Apoorva Jain
Keyword(s):  
Bibliometric Analysis ◽  
Thematic Analysis ◽  
Family Firms ◽  
Research Area ◽  
Research Articles ◽  
Future Research ◽  
Content Type ◽  
Holistic Understanding ◽  
The Family ◽  
Research Stream

Purpose For sustaining a competitive advantage in the integrated world economy, it has become imperative for family firms to internationalise their operations in overseas markets. However, despite the growing set of literature, results are still inconclusive with respect to family firms’ internationalisation. Thus, this study aims to address this gap by systematically reviewing 142 articles (1991–2019) to help researchers in identifying and unfolding the unexplored themes in the underlying area. Design/methodology/approach For systematically reviewing articles, the study uses a three-step methodology following PRISMA guidelines, bibliometric analysis and thematic analysis. Descriptive statistics of 142 research articles are obtained through bibliometric analysis while thematic analysis is carried out to create themes or clusters of various factors relating to family firms’ internationalisation. Findings The current review uncovers the evolving trends in the research streams, most productive authors, top journals and articles, co-citation analysis, as well as the major themes surrounding the family firms’ internationalisation literature. Results from bibliometric analysis indicate that family firms’ internationalisation is an upcoming research area. Also, the review indicates an opportunity for scholars from developing nations to make significant contributions in the underlying research stream. Research limitations/implications Results from bibliometric and thematic analysis will help academicians and researchers in accumulating a holistic understanding relating to family firms’ internationalisation and understanding the upcoming trends in family firms’ research, thereby guiding the future research scope. Also, it will assist the family firms’ leaders and managers in understanding the important dynamics in overseas markets and various factors to be considered while planning their internationalisation. Originality/value Undertaking a systematic literature review presents readers with a state-of-the-art understanding of the underlying research topic. To the best of the knowledge, to date, the study is the first to conduct the review of literature through bibliometric analysis with the help of R Studio software in the field of family firms’ internationalisation. Also, the study is the first to review more than 100 research articles in the underlying area. Finally, the study proposes a comprehensive framework integrating the major themes and facets relating to family firms’ internationalisation.

Investigation of friction noise properties of M50 matrix curved microporous channel composites filled with Sn-Ag-Cu

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Bin Zhou ◽  
Jin Ma ◽  
Hongyan Zhou ◽  
Xiaoliang Shi ◽  
Ahmed Mohamed Mahmoud Ibrahim
Keyword(s):  
Sliding Friction ◽  
Low Frequency ◽  
Surface Characteristics ◽  
Bearing Steel ◽  
Frequency Noise ◽  
Surface Wear ◽  
Pressure Infiltration ◽  
Content Type ◽  
Friction Noise ◽  
Excited Vibration

PurposeThis paper aims to investigate the friction noise properties of M50 matrix curved microporous channel composites filled with solid lubricant Sn-Ag-Cu (MS). Design/methodology/approachPure M50 (MA) and MS are prepared by selective laser melting and vacuum-pressure infiltration technology. The tribological and friction noise properties of MA and MS are tested through dry sliding friction and then the influential mechanism of surface wear sate on friction noise is investigated by analyzing the variation law of noise signals and the worn surface characteristics of MS. FindingsExperimental results show that the friction noise sound pressure level of MS is only 75.6 dB, and it mainly consists of low-frequency noise. The Sn-Ag-Cu improves the surface wear state, which reduces self-excited vibration of the interface caused by fluctuation of friction force, leading to the decrease of friction noise. Originality/valueThis investigation is meaningful to improve the tribological property and suppress the friction noise of M50 bearing steel.

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