Museums' communication in small‐ and medium‐sized cities

2010 ◽  
Vol 15 (3) ◽  
pp. 281-298 ◽  
Author(s):  
Paul Capriotti

PurposeThe purpose of this paper is to study how museums in a medium‐sized city (Tarragona, Spain) communicate with their local community, analysing how people evaluate and inform themselves about the museums in their city, and studying how museums identify their specific publics within the local community and communicate with them.Design/methodology/approachThe author has designed a dual methodological approach, using qualitative and quantitative research methods. Qualitative research was conducted using in‐depth interviews with communication managers of the museums. Also, quantitative research was employed, designing a questionnaire directed at the local community in Tarragona (Spain).FindingsThe results show that museums have a narrow view of their publics, which is focused basically on their visitors, and that they are familiar with and use communication tools and techniques, although with a tactical perspective.Research limitations/implicationsThe paper was focused on all the museums in Tarragona, but it is a small number of organisations, and therefore, the results are not necessarily representative of all Catalan or Spanish museums.Originality/valueThe paper presents a specific methodology for analysing the communication of museums of any kind. From an academic perspective, this paper can improve our understanding of how museums communicate with their publics. It can be used by other researchers to analyse these types of organisations, and to promote the comparison of results. From a practitioner perspective, the results can contribute towards identifying some of the strengths and weaknesses of communication policies and activities of the museums and help to improve their communication management.

2014 ◽  
Vol 25 (3) ◽  
pp. 352-360 ◽  
Author(s):  
Ramona Miron

Purpose – The purpose of this paper is to investigate the expected economic and social effects of the “Local Energy Plan” – a programme of the local administration that aims to transform the Romanian town Avrig until 2020 into an energy independent town relying exclusively on renewable energy resources. Design/methodology/approach – The study uses a mixed-method approach to investigate the effects of a small town's transition to renewable energy. This approach consists of a series of in-depth interviews with the local authorities, investors, other representatives of the business sector and citizens of Avrig and economic modelling to determine the direct effects generated by the implementation of different renewable energy projects. Findings – The results of this study show that transitioning to renewable energy could have a significant positive impact on the town's economy, however, improvements of the Local Energy Plan are needed especially regarding the planned capacities and the involvement of the local community. Practical implications – While investigating, through in-depth interviews, the overall perceptions and attitudes of the different stakeholders regarding the transition of the town to renewable energy a communication gap has been observed. The study may represent a turning point for the local administrations strategy towards its energy goals. Originality/value – Combining economic modelling and quantitative research methods this paper provides a holistic image of the socioeconomic impacts of the Local Energy Plan in the small town Avrig. The results and suggestions could contribute to the successful transition to renewable energy of Avrig.


Author(s):  
Alessandro Pollini ◽  
Tiziana C. Callari ◽  
Alessandra Tedeschi ◽  
Daniele Ruscio ◽  
Luca Save ◽  
...  

AbstractComputer and Information Security (CIS) is usually approached adopting a technology-centric viewpoint, where the human components of sociotechnical systems are generally considered as their weakest part, with little consideration for the end users’ cognitive characteristics, needs and motivations. This paper presents a holistic/Human Factors (HF) approach, where the individual, organisational and technological factors are investigated in pilot healthcare organisations to show how HF vulnerabilities may impact on cybersecurity risks. An overview of current challenges in relation to cybersecurity is first provided, followed by the presentation of an integrated top–down and bottom–up methodology using qualitative and quantitative research methods to assess the level of maturity of the pilot organisations with respect to their capability to face and tackle cyber threats and attacks. This approach adopts a user-centred perspective, involving both the organisations’ management and employees, The results show that a better cyber-security culture does not always correspond with more rule compliant behaviour. In addition, conflicts among cybersecurity rules and procedures may trigger human vulnerabilities. In conclusion, the integration of traditional technical solutions with guidelines to enhance CIS systems by leveraging HF in cybersecurity may lead to the adoption of non-technical countermeasures (such as user awareness) for a comprehensive and holistic way to manage cyber security in organisations.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Marlene S. Neill ◽  
Shannon A. Bowen

PurposeThe purpose of this study was to identify new challenges to organizational listening posed by a global pandemic and how organizations are overcoming those barriers.Design/methodology/approachThe researchers conducted 30 in-depth interviews with US communication management professionals.FindingsCommunication management professionals value listening, but do not always make it the priority that it merits. They listed lack of desire of senior management, time, and trust of employees as barriers to effective organizational listening. The global COVID pandemic has made it more challenging to connect to employees working remotely and to observe nonverbal cues that are essential in communication. Organizations are adapting by using more frequent pulse surveys, video conferencing technology and mobile applications. Most importantly, this pandemic has enhanced moral sensitivity and empathy leading organizations to make decisions based on ethical considerations.Research limitations/implicationsThe researchers examined organizational listening applying employee-organization relationships (EOR) theory and found that trust is essential. Trust can be enhanced through building relationships with employees, ethical listening and closing the feedback loop by communicating how employers are using the feedback received by employees to make a positive change.Practical implicationsCommunication managers need to place a higher priority on listening to employees. Their listening efforts need to be authentic, morally autonomous or open-minded, and empathetic to respect the genuine concerns of employees and how organizational decisions will affect them. Listening is essential to serving as an ethical and effective strategic counselor.Originality/valueThe study examines organizational listening in the context of a global pandemic.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Susan Ramlo ◽  
John B. Nicholas

Purpose The purpose of this paper is to reveal and describe the divergent viewpoints about cybersecurity within a purposefully selected group of people with a range of expertise in relation to computer security. Design/methodology/approach Q methodology [Q] uses empirical evidence to differentiate subjective views and, therefore, behaviors in relation to any topic. Q uses the strengths of qualitative and quantitative research methods to reveal and describe the multiple, divergent viewpoints that exist within a group where individuals sort statements into a grid to represent their views. Analyses group similar views (sorts). In this study, participants were selected from a range of types related to cybersecurity (experts, authorities and uninformed). Findings Four unique viewpoints emerged such that one represents cybersecurity best practices and the remaining three viewpoints represent poor cybersecurity behaviors (Naïve Cybersecurity Practitioners, Worried but not Vigilant and How is Cybersecurity a Big Problem) that indicate a need for educational interventions within both the public and private sectors. Practical implications Understanding the divergent views about cybersecurity is important within smaller groups including classrooms, technology-based college majors, a company, a set of IT professionals or other targeted groups where understanding cybersecurity viewpoints can reveal the need for training, changes in behavior and/or the potential for security breaches which reflect the human factors of cybersecurity. Originality/value A review of the literature revealed that only large, nation-wide surveys have been used to investigate views of cybersecurity. Yet, surveys are not useful in small groups, whereas Q is designed to investigate behavior through revealing subjectivity within smaller groups.


2019 ◽  
Vol 40 (1/2) ◽  
pp. 88-97 ◽  
Author(s):  
Sarah Guay ◽  
Lola Rudin ◽  
Sue Reynolds

Purpose With the rise of virtual library users and a steady increase in digital content, it is imperative that libraries build websites that provide seamless access to key resources and services. The paper aims to discuss these issues. Design/methodology/approach Usability testing is a valuable method for measuring user habits and expectations, as well as identifying problematic areas for improvement within a website. Findings In this paper, the authors provide an overview of user experience research carried out on the University of Toronto Scarborough Library website using a mixture of qualitative and quantitative research methods and detail insights gained from subsequent data analysis. Originality/value In particular, the authors discuss methods used for task-oriented usability testing and card sorting procedures using pages from the library website. Widely applicable results from this study include key findings and lessons learned from conducting usability testing in order to improve library websites.


2018 ◽  
Vol 15 (2) ◽  
pp. 198-210 ◽  
Author(s):  
Nomusa Nomhle Dlamini ◽  
Kevin Johnston

Purpose The purpose of this paper is to present how organisations in South Africa are using social media. The paper further explores the value of social media to South African organisations and if it is important for an organisation to have a social media presence. Design/methodology/approach The study used quantitative research methods to answer the main research question and sub-questions. Findings The data collected revealed that most organisations in South Africa are using social media for free advertising, CRM and marketing. The popular social media sites used by these organisations are Facebook and Twitter, with LinkedIn increasing in popularity. The data further revealed that social media is important in organisations for relationship building, contact keeping advertising, marketing, attracting customers, brand management and information gathering. Research limitations/implications The role of social media is changing, it was initially a marketing tool, but the findings revealed that majority of organisations are using social media for free advertising, CRM and marketing. Social media is an easy CRM tool that offers effective and efficient capabilities. Practical implications It is important to use integrate social media with the organisations processes to market and advertise new products, it is an instant and cost-saving way of communicating with customers, and helps in reaching and attracting new customers. Social implications Social media is important for keeping contact and building relationships with customers, advertising and marketing, way to attract customers, brand management tool and gathering information. Originality/value The study provides guidance to how organisation can use social media, identifying the value of using social media and highlighting the importance of social media in an organisation in the South African context.


Author(s):  
Mustafa Doğan

Purpose The purpose of this paper is to examine the relationship between the ecomuseum and solidarity tourism and to measure their impact on community development. Design/methodology/approach The study presented here adopts two methods for collecting qualitative data: in-depth interviews and observations. The total number of village households was 42 and the number of households that hosted tourists in their home was 20. Due to the exploratory nature of this study, qualitative methods were employed in the form of lengthy interviews with 13 residents. Findings The findings indicate that tourism for the Bogatepe Village ecomuseum has focused on a solidarity perspective which has provided significant benefits to the community ensuring local sustainable development. The ecomuseum as a concept and a destination has helped to control tourism and strengthened the impact of solidarity tourism on the local community. Research limitations/implications The research presented here must be seen as exploratory. More generally, further research is needed to look at the possibility of developing this type of tourism in other rural areas and similar regions of Turkey (covering both small and large areas) with an important cultural heritage. Originality/value The combination of the ecomuseum and solidarity tourism can provide a sustainable solution for tourism in rural areas and provide a model in the development of tourism to other villages in Turkey. The question is whether it could also be used in larger rural areas. The study underlines that Bogatepe is certainly worthy of future study.


Facilities ◽  
2014 ◽  
Vol 32 (5/6) ◽  
pp. 226-240 ◽  
Author(s):  
Matthew Tucker ◽  
Martin Turley ◽  
Sam Holgate

Purpose – The purpose of this paper is to investigate the critical success factors of an effective repairs service by initially identifying what the important considerations are. Design/methodology/approach – Using quantitative research methods the study then examines how important each of the factors is considered from the perspective of those responsible for such services in the Northwest of England, the level of implementation throughout the region is also examined. Findings – Respondents felt that all 11 factors are perceived as “very” important but only nine are “always” implemented within their place of work. Sustainability and innovation are identified as the two factors that are least critical. It can also be said that although important and well implemented, the in-house skills factor does not appear to be considered as critical in comparison to the other factors. Originality/value – The UK housing sector is under an enormous amount of pressure to meet the needs of a growing population in extremely uncertain financial conditions. Social housing is a potential solution but providers are currently contending with reduced budgets and cuts to staffing levels together with an expectation that service levels will be maintained and value for money maximised. Repairs and maintenance of their stock is at the forefront of their challenge to meet these expectations and it is therefore vital that the service they provide is effective.


2015 ◽  
Vol 27 (8) ◽  
pp. 1839-1855 ◽  
Author(s):  
Ana Brochado ◽  
Paulo Rita ◽  
Carlos Gameiro

Purpose – The aim of this paper is to contribute to the understanding of backpackers’s evaluation of service quality provided by hostels by developing a battery of items to assess perceptions of the overall hostel experience. Design/methodology/approach – Scale development took a mixed approach that combines qualitative and quantitative research. First, the authors performed a content analysis of reviews provided by guests in hostel booking web sites, in-depth interviews with hostel managers and focus groups with guests, to develop a battery of items to assess the hostel experience from the guests’ perspective. Then, a quantitative survey (n = 222) was conducted, to explore the dimensionality of service quality in this sector. Lisbon hostels are the target of this study, as they received several awards based on the online reviews of backpackers. Findings – The results revealed that service quality is a multidimensional concept and includes six dimensions, namely, social atmosphere, location and city connection, staff, cleanliness, security and facilities. Regression results revealed that the social atmosphere appears to be a core service dimension crucial to create a sense of hostel guest’s overall quality. Originality/value – The findings suggest that service quality scales should incorporate the specific characteristics of the hotel industry. The quality of the staff and the social atmosphere are of utmost importance to enhance the hostel backpacker experience.


2020 ◽  
Vol 24 (9) ◽  
pp. 2195-2216
Author(s):  
Alan Tadeu de Moraes ◽  
Luciano Ferreira da Silva ◽  
Paulo Sergio Gonçalves de Oliveira

Purpose This study aims to systematize the acquisition phase of absorptive capacity microprocesses that contribute to project management (PM) knowledge identification. Design/methodology/approach An exploratory and descriptive qualitative research was adopted. The first stage consisted of building the conceptual framework based on four systematic-literature-reviews. The data collection process in the second phase involved in-depth interviews, which are adequate to understand the interviewee’s reality. The sample composition consisted of 15 respondents who are PM professionals with an average of 15 years of experience. Each interviewee was chosen based on their expertise and ability to transmit the entire management process of several projects. The data were analyzed using the Atlas. Tecnology information software following the grounded theory technique with three coding cycles: open, axial and selective. Findings Based on the results, the authors organized the microprocesses into three groups: events, social interaction and the use of tools and techniques. Research limitations/implications The primary limitation of the study was the number of respondents. Future studies will be able to identify other microprocesses and evaluate their role in the knowledge identification process. Practical implications This study presents a systematization of microprocesses in knowledge identification, as it occurs in the context of PM. Based on the results of this study, organizations will be able to choose the microprocesses that best fit their operations and activities according to the complexity, innovation and/or criticality of their projects. Originality/value The systematic literature review revealed a gap in the knowledge identification phase of knowledge management as it pertains to PM. Thus, this study presents a systematization of how knowledge identification occurs in the context of PM.


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