Public relations scales: advancing the excellence theory

2012 ◽  
Vol 16 (4) ◽  
pp. 355-370 ◽  
Author(s):  
Alexander V. Laskin
Keyword(s):  
Public Relations ◽  
Excellence Theory

scholarly journals Analisis Isi Skripsi Kehumasan di Perguruan Tinggi

ARISTO ◽  
2020 ◽  
Vol 8 (1) ◽  
pp. 111
Author(s):  
Rachmat Kriyantono
Keyword(s):  
United States ◽  
Public Relations ◽  
Qualitative Method ◽  
Theoretical Study ◽  
The United States ◽  
Theoretical Studies ◽  
The Public ◽  
Excellence Theory ◽  
Practical Dimension ◽  
Student Thesis

This study aims to prove three hypotheses, namely public relations theories have been widely adopted in the theses of public relations students, the theory that dominates public relations studies is the Theory of Excellence, and the most widely used of the method is qualitative. The researcher conducted a content analysis on student thesis in universities in Surabaya and Malang City in 2015 until 2019. The samples of this study were 388 theses of the students majoring in the Public Relations study. This study has proven the three hypotheses, namely the theses have applied Public Relations theories, the most widely used of the theory is Excellence theory, and the Qualitative method is the most widely used of the method. This research has also confirmed that the public relations field is not only focused on practice, but also theoretical studies. This study also confirms that the development of public relations in Indonesia is in line with the development of public relations in the United States, that is, from the practical dimension to the dimension of theoretical study.

scholarly journals “COMMAND WITHOUT DEBASEMENT”: SUGGESTIONS FOR IMPROVED INTRA-FORCE RELATIONS IN NIGERIA POLICE FORCE THROUGH EXCELLENCE PUBLIC RELATIONS

2021 ◽  
Vol 4 (2) ◽  
Author(s):  
Chinyere Ikeh
Keyword(s):  
Public Relations ◽  
Police Force ◽  
Hierarchical Organization ◽  
Top Down ◽  
The Status ◽  
Chain Of Command ◽  
Excellence Theory ◽  
Symmetrical Communication

This paper highlights the imperative of effective intra-relations within the Nigerian Police Force. Most discourses of public relations in relation to the Nigeria Police Force focus more on the external publics with less interest on the internal public. Being a hierarchical organization characterized by top-down communication expressed in form chain of command, it assumes that the police force has no use for symmetrical communication which is the hallmark of Grunig’s excellence theory of public relations. However, this study proves otherwise, that excellent public relations can be practiced in the force when members of the organization especially the superiors realize and operationalize the habit of commanding without debasing their subordinates. In doing this, the status of intra-force relations of the Nigeria police force will be greatly improved. <p> </p><p><strong> Article visualizations:</strong></p><p><img src="/-counters-/edu_01/0797/a.php" alt="Hit counter" /></p>

Social media and the promise of excellence in internal communication

2017 ◽  
Vol 6 (1) ◽  
pp. 11-25 ◽  
Author(s):  
Mark Verheyden
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Internal Communication ◽  
Social Software ◽  
Content Type ◽  
Organizational Ethnography ◽  
Usage Patterns ◽  
Excellence Theory ◽  
Study Power ◽  
Symmetrical Communication

Purpose For many years the excellence theory (Grunig, 1992), with its ideal of two-way symmetrical communication, has been the dominant normative framework in public relations (PR). From an affordance perspective, social media seem to side perfectly with this promise of a more balanced power relation between participants in the communication loop. The purpose of this paper is to see if this promise was realized in the context of an internal communication practitioner’s social software use. Design/methodology/approach The authors used a critical case approach for the organizational ethnography. Therefore, the authors selected an IT company where the formal position of internal communication was being created. In this environment, the authors considered it “least likely” to find the unidirectional model of “push communication.” The authors used the network gatekeeping theory (Barzilai-Nahon, 2008) to study technology usage patterns in the organization. Findings The analysis indicates that the internal communicator uses social software to interact with other employees. The authors additionally found these tools to affect the gatekeeping role of internal communication, altering the position’s ideological focus through its ability to shape the technological environment. Research limitations/implications On a theoretical level, the network gatekeeping theory proved to be useful to study power relations inside organizations. On a practical level, the authors found themselves combining different data sources to grasp the complexity of organizational communication practices. Originality/value This research questions the widespread assumption that adoption of social software leads to excellence in PR. Additionally, the use of ethnographic methods in PR has been rare.

Summaries

2018 ◽  
Vol 46 (3) ◽  
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Human Resources ◽  
Current Approach ◽  
Internal Communication ◽  
The Past ◽  
Excellence Theory ◽  
Use Of Social Media ◽  
The Impact ◽  
Depth Interviews

Mark Verheyden Internal communication and the unrealized dialogic potential of social media According to the excellence theory, which is still a dominant normative framework in public relations today, communication professionals should strive for two-way symmetrical interactions with their interlocutors. In the past, such interactions were severely complicated by the lack of suitable tools. Social media, known to afford interactivity, appear to offer the solution to this problem. However, research has shown that social media are predominantly used to push content. In order to understand why this is the case, we decided to study the perceptions of ‘knowledgeable outsiders’. More specifically, we organized a series of in-depth interviews with human resources executives in which we asked them about the impact of social media on internal communication, a sub-discipline within public relations. While these executives welcomed the interactive potential of social media, this interactive potential was not seen as the sole prerogative of professional communicators. Furthermore, they believed that the current approach of internal communicators towards social media, which is still very much focused on the use of social media as extra channels through which to ‘push’ content, is partially the reason why the dialogic potential of the latter is still largely unrealized. Keywords: excellence theory, public relations, social media, human resources executives, in-depth interviews

A comparative excellence framework for communication management

2016 ◽  
Vol 20 (4) ◽  
pp. 270-288 ◽  
Author(s):  
Dejan Vercic ◽  
Ansgar Zerfass
Keyword(s):  
Public Relations ◽  
Online Survey ◽  
Communication Management ◽  
New Approach ◽  
Content Type ◽  
Four Dimensions ◽  
General Management ◽  
Excellence Theory ◽  
Self Assessments ◽  
Multidisciplinary Perspective

Purpose Why are excellent communication departments actually outstanding? The purpose of this paper is to address this question from a multidisciplinary perspective and identify two different strands of the excellence debate, one from general management and the other from public relations and communication management. Insights from both perspectives are combined in a new approach – the comparative excellence framework (CEF). This framework has been applied in two studies among 3,691 communication departments across Europe. Characteristics of excellence identified in this empirical exercise are described. The results are then matched with insights from the excellence literature to test the plausibility of the new approach. Design/methodology/approach A literature survey has been used to identify current excellence approaches and to build the comparative framework. In the empirical part, two subsequent editions of an annual online survey of communication professionals across Europe were used to test the approach. Excellent departments were identified across four dimensions: advisory influence, executive influence, success and competence. Approximately one-fifth of each sample was identified as excellent. Findings The study shows that excellent communication departments are not simply better at communication; they are different. The characteristics identified are in line with popular organizational excellence models from management theory. Excellent departments employ different people (more experienced, with higher positions and in more strategic roles); they partner and collaborate more closely with the executive board and other departments in the organization; they base their work on different processes with more listening and research; and they produce more products at the strategic level, like overall communication and messaging strategies. There is also a strong congruence with excellence theory in communication management. Research limitations/implications The CEF uses a limited number of variables to distinguish excellent from other communication departments. This is typical for excellence approaches based on benchmarking and self-assessments. It helps to apply such approaches in practice. The empirical testing is based on data collected on one continent (Europe). Further research should employ data from other regions of the world and test whether results vary. Practical implications In its pragmatic simplicity, the CEF is a viable tool for practitioners for the assessment of communication department and for establishing a quality control system. It can also guide the development of training and education in communication management. Originality/value The paper demonstrates that communication management research fits into a larger stream of research in the field of quality management.

scholarly journals Analisis Isi Skripsi Kehumasan di Perguruan Tinggi

ARISTO ◽  
2020 ◽  
Vol 8 (1) ◽  
pp. 118
Author(s):  
Rachmat Kriyantono
Keyword(s):  
United States ◽  
Public Relations ◽  
Qualitative Method ◽  
Theoretical Study ◽  
The United States ◽  
Theoretical Studies ◽  
The Public ◽  
Excellence Theory ◽  
Practical Dimension ◽  
Student Thesis

This study aims to prove three hypotheses, namely public relations theories have been widely adopted in the theses of public relations students, the theory that dominates public relations studies is the Theory of Excellence, and the most widely used of the method is qualitative. The researcher conducted a content analysis on student thesis in universities in Surabaya and Malang City in 2015 until 2019. The samples of this study were 388 theses of the students majoring in the Public Relations study. This study has proven the three hypotheses, namely the theses have applied Public Relations theories, the most widely used of the theory is Excellence theory, and the Qualitative method is the most widely used of the method. This research has also confirmed that the public relations field is not only focused on practice, but also theoretical studies. This study also confirms that the development of public relations in Indonesia is in line with the development of public relations in the United States, that is, from the practical dimension to the dimension of theoretical study

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