scholarly journals Receptacle interacts with consumers’ need for touch to influence tea-drinking experience

2020 ◽  
Vol 122 (9) ◽  
pp. 2981-2992
Author(s):  
Chujun Wang ◽  
Yubin Peng ◽  
Charles Spence ◽  
Xiaoang Wan
Keyword(s):  
Willingness To Pay ◽  
Physical Properties ◽  
Significant Influence ◽  
Material Properties ◽  
Design Methodology ◽  
Room Temperature ◽  
Haptic Perception ◽  
Content Type ◽  
Ceramic Glass ◽  
Tea Drinking

PurposeThis study was designed to investigate how the material properties of the tea-drinking receptacle interact with a participant's motivation and preference for extracting and using information obtained via haptic perception, namely the need for touch (NFT), to influence his or her tea-drinking experience.Design/methodology/approach72 blindfolded participants were instructed to sample room temperature tea beverages served in a cup that was made of ceramic, glass, paper or plastic. They were then asked to rate how familiar they were with the taste of the beverage, to rate how pleasant the taste was and to specify how much they would like to pay for it (i.e. willingness-to-pay ratings).FindingsThe material of the receptacles used to serve the tea exerted a significant influence over the pleasantness ratings of the tea and interacted with the participants' NFT, exerting a significant influence over their willingness to pay for the tea. Specifically, high-NFT participants were willing to pay significantly more for the same cup of tea when it was served in a ceramic cup rather than in a paper cup, whereas the low-NFT participants' willingness to pay for the tea was unaffected by the material of the receptacles.Originality/valueOur findings suggest that consumers may not be equally susceptible to the influence of the receptacle in which tea, or any other beverage, is served. Our findings also demonstrate how the physical properties of a receptacle interact with a consumer's motivation and preference to influence his or her behavior in the marketplace.

A mediator of consumers' willingness to pay for halal logistics

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Dg Ku Zunaidah Ag Majid ◽  
Suhaila Abdul Hanan ◽  
Hazlinda Hassan
Keyword(s):  
Willingness To Pay ◽  
Empirical Research ◽  
Significant Influence ◽  
Design Methodology ◽  
Direct Relationship ◽  
Content Type ◽  
Independent Variables ◽  
Survey Questions ◽  
Increasing Demand

PurposeThe halal industry has been growing in recent years, seeing an increasing demand for halal products from both Muslim and non-Muslim consumers and acknowledging that halal is a universal concept accepted by both Muslim and non-Muslim societies. Service-related providers, such as logistics, could influence the demand for halal products by consumers. This paper aims to investigate the factors that influence consumers' willingness to pay (WTP) for halal logistics among young non-Muslim adults.Design/methodology/approachA set of survey questions were distributed to young non-Muslim adults and 280 questionnaires were analysed.FindingsThe results indicate that three independent variables had a direct relationship and significant influence on the WTP for halal logistics among non-Muslim consumers. These variables are concern on halal, knowledge about halal and perception of halal logistics. Meanwhile, the awareness of halal logistics significantly influenced the consumers' WTP for halal logistics, provided that it was mediated by the perception of halal logistics.Originality/valueGiven the gap in research on halal logistics and WTP, this paper presents a consolidated examination of this subject, particularly the WTP of young non-Muslim adults. Furthermore, by including the perception of halal logistics as a mediator, this study leverages the halal logistics knowledge to a new level, thus deepening the understanding of this topic and contributing additional knowledge. This study also presents some opportunities for future empirical research.

When social media met commerce: a model of perceived customer value in group-buying

2016 ◽  
Vol 30 (4) ◽  
pp. 398-410 ◽  
Author(s):  
Yong-Ki Lee ◽  
Sally Y. Kim ◽  
Namho Chung ◽  
Kwanghoon Ahn ◽  
Jong-Won Lee
Keyword(s):  
Social Media ◽  
Least Squares ◽  
Significant Influence ◽  
Customer Value ◽  
Design Methodology ◽  
Social Commerce ◽  
Research Directions ◽  
Content Type ◽  
Group Buying ◽  
Perceived Customer Value

Purpose Social commerce using social media has been on the rapid increase. Among various social commerce models, group-buying has become the mainstream. There is a paucity of research related to how customers perceive value in group-buying situations. This paper aims to examine and analyze various factors that influence perceived customer value in group-buying. Design/methodology/approach Data were collected using a survey on customers who had purchased a restaurant service deal on a group-buying site. A partial least squares technique was used to estimate the model. Findings Results show that perceived customer value affects customers’ group buying intentions and that all four antecedents of perceived value (low price, valence of experience, trust in social media and reputation of the group-buying site) have a significant influence. Implications and further research directions are discussed at the end of the paper. Originality/value This study provides valuable strategic implications for social commerce firms.

Design and topological optimization of rear pressure bulkhead for a typical aircraft

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Marshal Thakran ◽  
Meenakshi ◽  
Jitender Sharma ◽  
Charles Gilbert Martin
Keyword(s):  
Numerical Analysis ◽  
Significant Influence ◽  
Design Methodology ◽  
Structural Integrity ◽  
Topological Optimization ◽  
Content Type ◽  
Iterative Design ◽  
Practical Implications ◽  
Insight Into ◽  
Selection Of

Purpose The purpose of this paper is to evaluate the model of a rear pressure bulkhead with different design optimizations to meet the pressurized cabin requirements of an aircraft. Design/methodology/approach This paper presents the results of the static analysis of a dome-shaped rear pressure bulkhead model designed in Catia-v5. Numerical analysis of model meshed in hyper-mesh and solved using Opti-Struct for iterative design optimizations. Findings All the iterative models are analyzed at 9 Psi. Rear pressure bulkhead designed with L-section stringer shows better results than the model optimized with T-section stringer for the same thickness. The model optimized with L-shaped stinger also reduces the weight of the bulkhead without affecting the structural integrity. Practical implications It has been concluded in this paper that the selection of specific shapes of the stringers shows a significant influence on weight reduction. Originality/value This paper provides a topical, technical insight into the design and development of a rear pressure bulkhead. It also outlines the future development of dome-shaped rear pressure bulkhead.

The prediction of the cyclic mechanical behavior of stainless steel 304L at room temperature

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Hala Messai ◽  
Salim Meziani ◽  
Athmane Fouathia
Keyword(s):  
Stainless Steel ◽  
Design Methodology ◽  
Room Temperature ◽  
Type Model ◽  
Good Prediction ◽  
304L Stainless Steel ◽  
Content Type ◽  
The Third ◽  
Chaboche Model

Purpose The purpose of this paper is to highlight the performance of the Chaboche model in relation to the database identification, tests with imposed deformations were conducted at room temperature on 304L stainless steel specimens. Design/methodology/approach The first two tests were performed in tension-compression between ±0.005 and ±0.01; in the third test, each cycle is composed of the combination of a compression tensile cycle between ±0.01 followed by a torsion cycle between ±0.01723 (non-proportional path), and the last, uniaxial ratcheting test with a mean stress between 250 MPa and −150 MPa. Several identifications of a Chaboche-type model were then performed by considering databases composed of one or more of the cited tests. On the basis of these identifications, the simulations of a large number of ratchet tests in particular were carried out. Findings The results present the effect of the optimized parameters on the prediction of the behavior of materials which is reported in the graphs, Optimizations 1 and 2 of first and second tests and Optimization 4 of the third test giving a good prediction of the increasing/decreasing pre-deformation amplitude. Originality/value The quality of the model's predictions strongly depends on the richness of the database used for the identification of the parameters.

Characterization of structure and air permeability of aromatherapic terry textile

2016 ◽  
Vol 28 (1) ◽  
pp. 2-17 ◽  
Author(s):  
Salvinija Petrulyte ◽  
Deimante Vankeviciute ◽  
Donatas Petrulis
Keyword(s):  
Statistical Analysis ◽  
Physical Properties ◽  
Design Methodology ◽  
Air Permeability ◽  
Factorial Designs ◽  
Linear Type ◽  
Content Type ◽  
Mathematical Equations ◽  
Binder Concentration

Purpose – The purpose of this paper is to investigate the physical properties of smart aromatherapic ramie/cotton terry fabrics containing microcapsules (MC) with essential Eucalyptus oil. Design/methodology/approach – Terry fabrics are manufactured by changing the weft density. The air permeability is determined for grey and microencapsulated textile. The factorial designs are made. For informative experiment the linear type of regression is analysed. Development of physical properties of microencapsulated terry fabrics is discussed. Findings – The air permeability of aromatherapic terry fabrics is determined. All statistical analysis is performed. Appropriate conclusions about the influence of fabric’s structure and microencapsulating process on terry fabric quality are made. Originality/value – To date there are no investigations concerning terry textiles with fragrance MC. This study developed analysis and empiric mathematical equations suitable for evaluating and designing terry fabrics with the air permeability required. Assessment of the influence of fabric’s weft density and binder concentration for the air permeability of terry textile is proposed.

When, for whom and why expanding single-option offerings creates value: locomotion fit from choice between options

2021 ◽  
Vol 56 (1) ◽  
pp. 92-112
Author(s):  
Frank Mathmann ◽  
Mathew Chylinski
Keyword(s):  
Willingness To Pay ◽  
Active Control ◽  
Design Methodology ◽  
Content Type ◽  
Direct To Consumer ◽  
Expert Selection ◽  
Product Value ◽  
Practical Implications

Purpose Emerging direct-to-consumer brands offer a single option to consumers before expanding their assortment as the business grows. This provides a counterexample to commonly held beliefs concerning consumers’ aversion to single options. The purpose of this paper is to study when, for whom and why offering two product options (vs a single option) is valued by consumers. Design/methodology/approach Across six experiments, this research investigates consumers’ locomotion orientation (a motivation for controlling progress), which affects the valuation of choice (vs single options). Findings Consumers’ locomotion orientation determines perceived product value for products chosen from a two-option set (vs when considering a single option) because choice offers active control, which is engaging for high-locomotion consumers. Expanding the set to six options has no such effect. Research limitations/implications Studies 1, 4a and 4b are set in the context of expert-selected single options, while Studies 2, 3 and 5 do not involve expert selection. However, the authors does not contrast expert vs non-expert conditions directly. Practical implications Managers can increase consumers’ willingness to pay by using advertisements to induce locomotion or segmenting consumers based on locomotion orientations. Originality/value Research suggests that consumers value choice between options, yet many emerging brands succeed with a single option. The authors reconcile this by providing insights into motivations that determine when, for whom and why choice (vs a single option) is valued.

The impact of setting on wine tasting experiments

2019 ◽  
Vol 31 (4) ◽  
pp. 578-590
Author(s):  
Geoffrey Lewis ◽  
Steve Charters ◽  
Benoît Lecat ◽  
Tatiana Zalan ◽  
Marianna McGarry Wolf
Keyword(s):  
Willingness To Pay ◽  
Design Methodology ◽  
Subjective Assessment ◽  
Social Setting ◽  
Content Type ◽  
Wine Consumption ◽  
The Past ◽  
The Social ◽  
The Impact ◽  
The Relationship

Purpose Tasting experiments involving willingness to pay (WTP) have grown over the past few years; however, most of them occur in formal wine-tasting conditions, removed from real-world experience. This study aims to conduct experiments on wine appreciation and willingness to pay in both settings, to allow a comparison of how tasters reached conclusions in different situations. Design/methodology/approach The authors conducted two sets of experiments in Dijon, France, with knowledgeable wine drinkers, in 2014 and in 2016, to explore the relationship between wine ratings, WTP and objective characteristics (appellation, labelling and price). The first was in a formal wine-tasting setting (n = 58), and the second in the social setting of a restaurant (n = 52). The experiments involved deception: the tasters were presented with five wines, but in fact only three wines were involved, two of the wines being presented twice. Findings The results from the 2014 study showed that even with a group of experienced tasters, objective characteristics overwhelmed subjective assessment (taste, sensory perception) of the wine. Ratings and WTP were driven by the appellation or brand, labelling and price of the wines. The authors replicated the experiment in a social setting in 2016 which, contrary to their expectations, produced very similar results. In neither experiment did the experienced tasters detect the deception. Research limitations/implications The social setting was a lunch in a restaurant with a group of students who were graduating together. The tasting was conducted by some of their professors, which may have influenced the results and raises questions about whether the setting was truly ‘social’. The sample size for the experiments was comparatively small and further research, including novice and expert tasters, might contradict these findings, or at least add nuances to them. Originality/value The study finds that, contrary to expectations, in the social wine consumption setting of a restaurant meal enjoyed with colleagues, objective wine characteristics over-rode subjective appreciation of the wine.

scholarly journals The influence of audit committee’s and company’s characteristic on intellectual capital disclosure

2019 ◽  
Vol 4 (2) ◽  
pp. 170-180
Author(s):  
Zahroh Naimah ◽  
Nico Acintyo Mukti
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
Significant Influence ◽  
Intellectual Capital ◽  
Audit Committee ◽  
Design Methodology ◽  
Stock Exchange ◽  
The Other ◽  
Company Size ◽  
Content Type

Purpose The purpose of this paper is to test the influences of audit committee’s and company’s characteristic on intellectual capital disclosure (ICD) among the LQ45-listed companies in Indonesia Stock Exchange (BEI) between 2013 and 2014. Design/methodology/approach The paper employed multiple linear regression and saturation sample as the analysis methods. Findings The findings showed that size of audit committee does not significantly influence ICD; meeting frequency of audit committee positively influences ICD; and company size does not influence ICD positively. On the other hand, profitability does not significantly influence ICD; leverage has negative and significant influence on ICD; and the type of industry does not significantly influence intellectual capital disclosure. Originality/value As there are few ICD studies, this research will surely add ICD antecedents to literature.

Stability check of tapered steel beams in fire

2019 ◽  
Vol 10 (4) ◽  
pp. 373-398 ◽  
Author(s):  
Carlos Couto ◽  
Élio Maia ◽  
Paulo Vila Real ◽  
Nuno Lopes
Keyword(s):  
Design Methodology ◽  
Room Temperature ◽  
Elevated Temperatures ◽  
Numerical Models ◽  
Design Methods ◽  
Steel Beams ◽  
Content Type ◽  
Design Methodologies ◽  
Accurate Design ◽  
Improved Design

Purpose The purpose of this paper is to assess whether the adaptation to fire of current proposals/design methodologies at normal temperature is capable of producing accurate predictions of resistance for the out-of-plane stability of tapered beams. Design/methodology/approach The adaptation of these methodologies to fire has been done by accounting for the reduction in steel material properties with the temperature. Results were then compared to FEM calculations by performing GMNIA analyses to determine the ultimate strength of the numerical models and to ascertain the validity and accuracy of the adapted methodologies. Findings Although all methodologies produce safe results at normal temperatures, only the general method is recommended for the safety verification at elevated temperatures, although the data points were overly conservative. This investigation demonstrates the need of proper and accurate design methods for tapered beams at elevated temperatures, which should be the subject of future developments. Research limitations/implications The research in this paper is limited to the adaptation of existing room temperature design methods to fire. Therefore, possible assumptions made during the conception of the initial formulae, which may be valid exclusively for 20ºC, may have been disregarded. Originality/value For the time being, design methodologies for the safety check of tapered beams for the case of fire are inexistent. This paper investigates the adaptation of existing room temperature design to the fire situation by providing insights on their accuracy level, as well as on how to proceed. Finally, a safe design methodology for tapered beams in case of fire is provided until improved design methods are developed.

Do consumers like food product innovation? An analysis of willingness to pay for innovative food attributes

2019 ◽  
Vol 121 (6) ◽  
pp. 1413-1427 ◽  
Author(s):  
Concetta Nazzaro ◽  
Marco Lerro ◽  
Marcello Stanco ◽  
Giuseppe Marotta
Keyword(s):  
Willingness To Pay ◽  
Product Innovation ◽  
Design Methodology ◽  
Food Product ◽  
Traditional Food ◽  
Innovative Product ◽  
Food Sector ◽  
Web Based ◽  
Content Type ◽  
Structured Questionnaire

PurposeThe purpose of this paper is to investigate consumer’s acceptance toward product innovation in the agri-food sector, uncovering consumers’ characteristics able to encourage food innovation acceptance.Design/methodology/approachThe analysis was carried out by administering a web-based structured questionnaire to a convenient sample of 443 Italian consumers. The study relies on consumers’ willingness to pay (WTP) to assess consumers’ acceptance toward the innovative product, while the Food-Related Lifestyle scale was applied to perform a cluster analysis aiming at detecting the attitude of consumers toward innovations in a traditional food.FindingsThe study findings showed a clear openness of consumers toward product innovation. Indeed, consumers’ WTP for the innovative product was far higher than the traditional one. Further, two out of three consumers’ groups detected (i.e. pro-innovation and rational adopters) exhibit a broad correlation between the innovative product attributes and consumers’ psychographics characteristics, revealing the existence of a large number of potential consumers.Originality/valueThe contribution of the paper to the current literature is twofold. First, it focused on an emerging topic for the agri-food sector (i.e. product innovation) whereby research works are still scarce. Second, product innovation was addressed toward a traditional food that is mostly reluctant to innovation due to consumers’ resistance and skepticism.

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