Does coffee taste better with latte art? A neuroscientific perspective

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Liwei Hsu ◽  
Yen-Jung Chen
Keyword(s):  
Experimental Study ◽  
Bayesian Statistics ◽  
Empirical Evidence ◽  
Design Methodology ◽  
Visual Stimulation ◽  
Coffee Consumption ◽  
Two Stage ◽  
Content Type ◽  
Business Environments ◽  
Original Contribution

PurposeVisual stimulation affects the taste of food and beverages. This study aimed to understand how latte art affects coffee consumption by collecting participants' brainwave data and their taste responses.Design/methodology/approachSeventy subjects participated in a two-stage experiment. Electroencephalography (EEG) was employed to measure brainwave activity. With an interval of one week, each stage involved coffee consumption with and without latte art. The responses to the taste of the coffee were also collected for analysis.FindingsSignificant differences were found in the participants' alpha and beta brainwave bands. When drinking coffee with latte art, the participants' alpha bands were significantly lower, whereas the beta bands were higher. These findings were supported by Bayesian statistics. A significant increase was found in the participants' taste of sweetness and acidity with latte art, and Bayesian statistics confirmed the results for sweetness although the evidence on the increase in acidity was anecdotal. No difference was found in the taste of bitterness.Originality/valueThis study highlights the effect of latte art on coffee consumption. The authors analysed the empirical evidence from this two-stage experimental study in the form of the participants' brainwave data and their responses to taste. This study's original contribution is that it explored the crossmodal effects of latte art on consumers' taste of coffee from a neuroscientific perspective. The results of this study can provide empirical evidence on how to effectively use latte art in practical business environments.

scholarly journals Music and wine tasting: an experimental neuromarketing study

2019 ◽  
Vol 122 (8) ◽  
pp. 2725-2737 ◽  
Author(s):  
Liwei Hsu ◽  
Yen-jung Chen
Keyword(s):  
Empirical Evidence ◽  
Design Methodology ◽  
Priming Effect ◽  
Wave Activity ◽  
Marketing Strategies ◽  
The Other ◽  
Product Selection ◽  
Content Type ◽  
Musical Stimulus ◽  
Original Contribution

Purpose Music has a priming effect on product selection. The purpose of this paper is to extend the current understanding on this issue using an experimental design incorporating behavioural and brainwave data. Design/methodology/approach An experiment with 40 participants was conducted to explore how and why wine tasting preferences would be primed by different genres of musical stimuli. Electroencephalographic measurement was adopted to measure participant brainwave activity in two experiments, each involving two rounds of wine tasting, and the treatment was administered between the two rounds. Findings Significant associations between the musical stimulus genre and participant change in wine selection were found, and the musical stimuli resulted in different brainwave activities because participant β and γ wave activities significantly differed in the first and second wine tasting rounds. Correlational analyses indicated that α, β and γ wave activities generated by the musical stimuli were significantly but negatively correlated with α wave activity. α wave activity in the musical stimulus phases was significantly negatively correlated with β wave activity in the second round of wine tasting, and the other associations were significant and positive. Originality/value This study highlighted the priming effect of musical stimuli in wine tasting. Empirical evidence derived from experimental research was analysed with behavioural and brainwave data. This study’s original contribution is that it explored wine tasting preferences from a neuromarketing perspective. The results of this study can provide empirical evidence on how to effectively use music in marketing strategies.

Experimental study of pin surface precision on lubrication behavior of pin–bush pairs in industrial roller chains

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ansheng Zhang ◽  
Mingyu Zhang ◽  
Jing Wang ◽  
Jianjun Zhang ◽  
Zhaohua Shang ◽  
...  
Keyword(s):  
Experimental Study ◽  
Design Methodology ◽  
Industrial Applications ◽  
Experimental Basis ◽  
Reciprocating Motion ◽  
Content Type ◽  
Oil Supply ◽  
Machining Errors ◽  
Surface Precision ◽  
Straightness Error

Purpose The purpose of this paper is to study the influence of surface precision on the lubrication state of the roller chain under adequate and rare oil supply conditions, respectively. Design/methodology/approach The straightness error and roughness error of the pin generatrices were measured and the influence of surface precision on the lubrication behavior under steady state and reciprocating motion was studied through optical interference experiments. Findings The lubrication state is strongly influenced by the surface precision of the roller surface both under adequate oil supply and rare oil supply conditions. Originality/value In industrial applications, the machining errors of parts cannot be completely eliminated. Studying the influence of the surface precision on the lubrication behavior of pin–bush pairs can provide the experimental basis for the optimal design of the bush roller chains.

Bringing back the social: the way forward for children’s social work?

2017 ◽  
Vol 12 (2-3) ◽  
pp. 190-196 ◽  
Author(s):  
Brid Featherstone ◽  
Anna Gupta ◽  
Kate Morris
Keyword(s):  
Risk Factors ◽  
Social Determinants ◽  
Child Protection ◽  
Design Methodology ◽  
Social Suffering ◽  
Content Type ◽  
Poverty And Inequality ◽  
The Social ◽  
Original Contribution ◽  
Practical Implications

Purpose The purpose of this paper is to argue for the need to move away from a sole focus on assessing and dealing with individualised risk factors in order to more fully engage with and understand the social determinants of many of the harms that are manifest in families. Design/methodology/approach It draws from a number of research studies being conducted by the authors and a literature on psycho-social approaches to social suffering. Findings It highlights the evidence on the contribution of poverty and inequality to many of the problems encountered within families. It explores how hurt, shame and loss are experienced by those who are marginalised and struggling to live well and care safely for themselves and others. Practical implications It highlights the practice implications of adopting an approach that engages with both the social and the psychological and understands their inter-relationship. It offers some thoughts on how the social in psycho-social might receive the attention it deserves, a situation which does not pertain currently. Originality/value It offers an original contribution to thinking in the area of child protection where the focus is primarily on individualised risk factors. It highlights the importance of understanding the social determinants of many of the harms experienced in families and offers some pointers towards thinking and practising differently.

From service quality to experience – and back again?

2015 ◽  
Vol 7 (1) ◽  
pp. 107-119 ◽  
Author(s):  
Jon Sundbo
Keyword(s):  
Service Quality ◽  
Design Methodology ◽  
Service Management ◽  
Service Marketing ◽  
Service Research ◽  
Experience Economy ◽  
Content Type ◽  
The Past ◽  
Functional Quality ◽  
Original Contribution

Purpose – This paper aims to analyse the movement in the focus on customers within service management and marketing theories and service research that has taken place during the past three decades. The paper addresses the question: How did we, in service research, change from emphasizing quality to emphasizing experience? Design/methodology/approach – The paper analyses developments in service and experience theories. Experience has come onto the theoretical agenda, both in its own right and as a concept within service marketing and management theory. Findings – Experience has increasingly been a concept that has replaced quality in service marketing theories. However, an independent experience economy paradigm has also emerged. Recently, the societal emphasis on productivity may lead back to functional quality re-emerges in theories; however, it will most likely be in a new version. Originality/value – This analysis is a profound theory-critical analysis of the actually very widely used concept experience in service theories. The analysis present an understanding of what experience means in these theories and how it relates to the quality concept. This is an original contribution to a deeper understanding of service marketing and service quality theories.

Entrepreneurship in the digital press: a semantic analysis

2019 ◽  
Vol 26 (3) ◽  
pp. 416-431
Author(s):  
Myriam Martí-Sánchez ◽  
Desamparados Cervantes-Zacarés ◽  
Arturo Ortigosa-Blanch
Keyword(s):  
Empirical Evidence ◽  
Thematic Analysis ◽  
Design Methodology ◽  
Semantic Analysis ◽  
Word Association ◽  
Innovation Ecosystem ◽  
Content Type ◽  
The Public ◽  
The Media ◽  
The Way

Purpose The purpose of this paper is to analyse how the media addresses entrepreneurship and to identify the attributes linked to this phenomenon. Design/methodology/approach The sample is defined in terms of a linguistic corpus comprised of content related to entrepreneurship drawn from the digital editions of the three most important Spanish economic newspapers for the period 2010–2017. Word association and co-occurrence analyses were carried out. Further, a non-supervised clustering process was used as the basis for a thematic analysis. Findings Correspondence between social and media patterns related to the entrepreneurship phenomenon is revealed by the results. It is shown how attributes such as “success”, “innovation”, “ecosystem” and “woman” appear as very relevant and are linked to different co-occurrence scenarios. Relevant thematic groups are also identified related to lexical associations such as innovation, digital economy and public policies linked to entrepreneurship. Research limitations/implications It is important to emphasise that this study has identified and explored relationships between words, but not their evolution. Furthermore, conclusions cannot be drawn concerning whether there are differences in how each newspaper has dealt with entrepreneurship because of the way the corpus was constructed. Originality/value The study provides empirical evidence that helps to identify the way media approaches entrepreneurship. The authors carried out the analysis on the media contents and not on the perception of the public on the phenomenon.

scholarly journals Can compensation committees effectively mitigate the CEO horizon problem? The role of co-opted directors

2020 ◽  
Vol 34 (1) ◽  
pp. 1-21
Author(s):  
Ruonan Liu
Keyword(s):  
Corporate Governance ◽  
Research And Development ◽  
Empirical Evidence ◽  
Design Methodology ◽  
Ceo Compensation ◽  
Content Type ◽  
Horizon Problem ◽  
Accruals Management ◽  
Compensation Committees

Purpose This study aims to examine whether compensation committees dominated by co-opted directors are less effective in mitigating the CEO horizon problem. Design/methodology/approach The author uses a sample of 7,280 firm-year observations from 1998 to 2011. Findings In this study, the author finds evidence of opportunistic research and development (R&D) reduction and accruals management in firms with retiring CEOs and compensation committees dominated by co-opted directors. Moreover, it is found that R&D reduction and income-increasing accruals are less discouraged when determining the compensation for retiring CEOs by compensation committees that are dominated by co-opted directors. The results suggest that compensation committees dominated by co-opted directors are less effective in adjusting CEO compensation to mitigate the CEO horizon problem. Originality/value The study reveals that co-opted directors are weak monitors. Moreover, the study adds empirical evidence to the debate of organizations’ CEO horizon problem. Finally, the study adds to the literature on corporate governance, revealing that compensation committees play an important role in mitigating an organization’s CEO horizon problem by adjusting CEO compensation.

scholarly journals Navigating heutagogic learning: mapping the learning journey in management education through the OEPA model

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
David William Stoten
Keyword(s):  
Learning Theory ◽  
Executive Coaching ◽  
Design Methodology ◽  
Management Education ◽  
Review Of The Literature ◽  
Content Type ◽  
Learning Journey ◽  
Original Contribution ◽  
E Learning ◽  
Conceptual Paper

PurposeThe purpose of this conceptual paper is to advocate the adoption of heutagogic principles within management education and to show how it could be implemented.Design/methodology/approachThis paper is the outcome of a review of the literature on learning theory and management education.FindingsThis paper demonstrates how heutagogic principles have been introduced in three areas: entrepreneurial education, executive coaching and e-learning.Originality/valueThis paper makes an original contribution to the discourse on heutagogy through the OEPA model that maps the heutagogic learning journey.

Experimental study on the friction stability of paper-based clutches concerning groove patterns

2019 ◽  
Vol 72 (4) ◽  
pp. 541-548 ◽  
Author(s):  
Liang Yu ◽  
Biao Ma ◽  
Man Chen ◽  
He Yan Li ◽  
Jikai Liu
Keyword(s):  
Experimental Study ◽  
Surface Temperature ◽  
Design Methodology ◽  
Automatic Transmission ◽  
Applied Pressure ◽  
Friction Torque ◽  
Content Type ◽  
Rotating Speed ◽  
Wet Clutch ◽  
Transmission Fluid

Purpose This paper aims to study and compare the friction stability of wet paper-based clutches with regard to the radial grooves (RG) and waffle grooves (WG). Design/methodology/approach This paper presents an experimental study of a wet clutch concerning the effect of groove patterns on the friction torque and surface temperature. The friction stabilities of RG and WG are investigated with the applied pressure, rotating speed and automatic transmission fluid (ATF) temperature taken into consideration. Findings The friction torque and surface temperature of WG are larger than those of RG under the same operating condition. The friction torque difference between RG and WG grows with the increase of applied pressure and narrows with the increase of ATF temperature. Additionally, their temperature difference expands via increasing the rotating speed and ATF temperature or reducing the applied pressure; in this way, not only the variable coefficient difference between RG and WG can be narrowed, but also the friction stability of the clutch can be improved dramatically. Originality/value This paper explains the thermodynamic differences between RG and WG; moreover, it is verified experimentally that WG has a better friction stability than RG.

Improving responses to juvenile burglary offenders

2019 ◽  
Vol 18 (3/4) ◽  
pp. 94-106
Author(s):  
Jeffrey J. Roth ◽  
Mari B. Pierce
Keyword(s):  
Law Enforcement ◽  
Juvenile Justice ◽  
Restorative Justice ◽  
Design Methodology ◽  
Evidence Based ◽  
Content Type ◽  
Justice Research ◽  
Adult Court ◽  
Original Contribution ◽  
Education And Employment

Purpose The purpose of this paper is to make evidence-based recommendations for improving the responses of criminal justice agencies to juvenile burglary offenders. Design/methodology/approach The paper first analyzes what is known about factors relevant to young offenders’ initiation into burglary and subsequent persistence in that offense. It then evaluates research regarding juvenile justice interventions that can mitigate those factors in order to prevent youth from becoming involved in burglary or to encourage desistance in juvenile burglars. Findings Effective early intervention with juvenile burglars is vital, as burglars often begin committing this crime in their early teens and quickly develop expertise in the offense. Evidence supports the importance of positive mentoring, substance abuse programs, some forms of restorative justice and multi-modal interventions with education and employment components, while waiving these youth to adult court appears to offer little benefit over less punitive approaches. Originality/value This work delivers an original contribution by providing an analysis of existing burglary and juvenile justice research that may be useful to policymakers, law enforcement and other justice practitioners.

Ferries as travelling landscapes: tourism and watery mobilities

2020 ◽  
Vol 14 (3) ◽  
pp. 321-334
Author(s):  
Eva McGrath ◽  
Nichola Harmer ◽  
Richard Yarwood
Keyword(s):  
Design Methodology ◽  
Participant Observation ◽  
Material Structure ◽  
Place Making ◽  
Content Type ◽  
Mixed Methods Approach ◽  
South West ◽  
Original Contribution ◽  
Mode Of Transport ◽  
South West England

Purpose The purpose of this paper is to highlight the use of small river ferries as an under-researched but novel mode of travel which enhances and brings new dimensions to tourist experiences of travelling landscapes. Design/methodology/approach The study used a mixed methods approach including participant observation, a survey and interviews with ferry users and staff at one river crossing in South West England. Findings The ferry attracts tourists as a different and practical mode of transport. The river crossing provides an experience of being on water, and the material structure of the ferry significantly shapes on-board interactions whilst providing new perspectives of place. Research limitations/implications This article draws on data collected for a study of ferry crossings conducted at three sites in Devon and Cornwall, England, using multiple methods. The material presented in this article focuses on one site and draws on four interviews, twelve reflection cards and observations. Social implications The research highlighted the extent to which the ferry is dependent on tourist use. At the same time, it reveals the extent to which the crossing enriches the tourist experience and celebrates a ferry’s contribution to local place-making. Originality/value The majority of research on ferry crossings focuses on commuter experiences, marine crossings and larger passenger vessels. This article makes an original contribution to literature on ferries, as it offers a perspective on tourist experiences of river ferry crossings, reveals how the ferry structure influences interrelations on-board and provides distinctive insights into place through a focus on movement across water.

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